Apparel

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Price: 19.99 $

STAND TALL, FEEL GREAT Remarkably engineered, this wirefree bra with pretty jacquard cups is designed with an innovative bra frame that provides excellent back support that may even help improve your posture. You’ll also appreciate the Magic Rings technology in the wirefree cups for side support and lift and the crisscross back panels with mesh insets for side and back smoothing. Cushioned straps are designed to stay in place. The best part? A front closure that makes getting dressed a breeze. BACK SUPPORT – Innovative PowerSupportX bra frame provides back support that may help improve your posture. THE SUPPORT YOU NEED – Magic Rings technology in the wirefree cups for side support and lift. EVEN MORE WIRELESS SUPPORT – 4-way TruSUPPORT system provides higher sides for bulge control, fuller cups for natural shaping, wider, cushioned straps for all-day ease, and a smoother back for enhanced stability. WE HAVE YOUR BACK – Crisscross back panels with cool mesh insets provide side and back smoothing for bulge management. FRONT CLOSURE – Front hook closure makes getting dressed a breeze. SIZE UP – This smoothing bra is designed to fit snugly because of the supportive back panels. Consider sizing up in the band if you prefer a less snug fit. NO-SLIP STRAPS – Comfort Cushion straps are designed to stay in place. ; cup size: B ; band size: 38

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Price: 0 $

STAY-PUT, WORRY-FREE FIT Ditch the stress when you ditch the straps. Our Stay Put strapless bra is designed to reduce shifting, sliding, and slipping – so you can own the room without distractions. Custom Lift technology provides the right amount of lift based on your cup size. And with balconette styling, a sweetheart neckline, and smooth, silky cups, this strapless underwire bra will disappear under clothing. Or convert it to one of five adjustable strap styles for even more versatility. Maidenform: Because why wouldn’t you choose a bra as confident as you are. BASICALLY SEXY – Ultra-flattering intimate solutions for every body. NO SHOW – Sleek fabric is nearly invisible beneath clothing. STAYS UP – Eliminate slipping, sliding, and shifting with our Stay Up Power Band. CUSTOM LIFT – A smart design that matches the amount of lift to the cup size for the perfect level of comfortable support in every size. MADE TO FIT TIGHT – Designed to fit snugly to stay in place, size up for a more comfortable fit. SUPPORT YOU NEED – Underwire design provides just the right amount of support, and SmartZone cup technology molds to your unique shape for a great fit. WEAR IT YOUR WAY – Convertible, adjustable straps can be worn five ways: regular, crisscross, halter, one-shoulder and strapless. COLD WATER WASH – Maidenform recommends hand washing this strapless bra in cold water to reduce energy consumption. ; cup size: B ; band size: 36

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Price: 25 $

TOTAL SUPPORT AND COMFORT Say hello to dreamy lift and goodbye to underwire discomfort. The Maidenform DreamWire Push-Up Bra delivers the shaping, smoothing, and support you love – without the poking or pinching. Built with our exclusive DreamWire design, these cushioned underwire bras for women are fully encased in plush foam and silky fabric for structure with a barely-there feel. Lightly padded demi bra cups provide a natural push-up effect for a sexy, rounded shape without extra bulk. The seamless finish lies flat for a no-show look under tees, blouses, and dresses, while delicate lace at the center adds feminine flair. Adjustable, convertible bra straps give you two ways to wear it – traditional or crisscross – so it works with a range of necklines. Available in versatile colors, this is the comfortable, supportive, and sexy push-up bra your top drawer has been waiting for. From bridal wear to everyday intimates, the DreamWire Push-Up Bra is the most comfortable, supportive bra your top drawer has been waiting for. DREAMWIRE NO-POKE BRA- Our exclusive cushioned DreamWire encases the underwire in plush foam and silky fabric for secure lift and sexy shaping without poking, pinching, or digging. SEXY DEMI BRAS FOR WOMEN – Lightly padded, molded cups create a natural push-up bra effect for a rounded, flattering shape with demi coverage that stays invisible under low-cut or fitted tops. SEAMLESS & SMOOTHING – Soft microfiber bra sides and a clean-finish back smooth your silhouette under tees, dresses, or tanks while enhancing curves in a sexy, comfortable way. CONVERTIBLE BRA – Adjustable bra straps switch from traditional to crisscross in seconds, giving you sexy versatility and a fit that works with multiple necklines. SILKY & LUXURIOUS – Smooth satin-touch microfiber and a hint of lace at the center gore create a polished, feminine look that feels indulgent against your skin. FLATTERING COLORS FOR EVERY OCCASION – Available in multiple options, like black bras, white bras, nude bras, pink bras, and purple bras, this sexy push-up bra works for everyday wear, special events, or bridal looks. ; cup size: D ; band size: 36

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Price: 21.99 $

NO-POKE COMFORT, FEEL-GREAT FIT Maybe the first thing you’ll notice about this Playtex Secrets underwire bra is the lovely balconette neckline with jacquard trim that combines full coverage with the flattering shape you want. You’ll also quickly appreciate the super smooth, foam-lined cups that perform a disappearing act under any outfit – making this t-shirt bra an easy everyday go-to. What you WON’T notice is the underwire, discreetly hidden yet providing outstanding support and shaping. HIDDEN UNDERWIRE – You’ll never see the hidden underwire, all you’ll feel is the support and comfort. MODERN BALCONETTE NECKLINE – An open balconette neckline with a jacquard trim provides full coverage, a hint of elegance, and the modern shaping you want for many fashion choices. THE ULTIMATE DISAPPEARING ACT – Smooth, foam-lined cups create a sleek look under any outfit. SUPPORT YOU NEED – This comfy underwire bra is designed to shape and support. NO-SLIP STRAPS – Fully adjustable cotton-lined straps are designed to stay in place. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: D ; band size: 46

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Price: 27 $

MAXIMUM COMFORT, MINIMIZER BRA A minimizer bra is designed to help reduce the appearance of bust projection by redistributing the breast across the cups. The Bali Passion For Comfort Minimizer Underwire Bra helps minimize your profile up to 1.5 inches while providing shaping support and everyday comfort for all women, including older women. This bra for women features a hidden underwire construction designed to provide supportive shaping while maintaining a comfortable feel. Full coverage cups help create a smooth look under tees, blouses, sweaters, and everyday clothing. Fully adjustable straps allow you to customize the fit, while no-slip straps help reduce shoulder stress by staying comfortably in place throughout the day. Pretty lace insets where the cups meet the straps add a feminine detail while maintaining a smooth appearance under clothing. Combining shaping support, smoothing construction, and comfortable everyday design, this Bali minimizer bra helps create a streamlined silhouette while delivering dependable support. Please note: For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. MINIMIZER BRAS FOR WOMEN – Designed to help minimize your profile up to 1.5 inches while maintaining supportive comfort. This Bali underwire minimizer bra redistributes the breast to create a smoother look under clothing. HIDDEN UNDERWIRE BRA SUPPORT – Hidden underwire bra construction helps provide shaping and support while maintaining a comfortable feel. This underwire bra for women balances supportive lift with everyday comfort. FULLY ADJUSTABLE NO-SLIP BRA STRAPS – Adjustable bra straps help customize the fit while no-slip straps are designed to stay comfortably in place to help reduce shoulder stress and annoyance throughout the day. FULL COVERAGE SUPPORT BRA – Shaping bra cups and supportive construction help create a smooth, balanced silhouette under clothing, making this minimizer bra a dependable everyday bra for women that you’ll reach for every day. LACE BRA DETAIL WITH SMOOTH SHAPING – Feminine lace bra insets where the cups meet the straps add a pretty touch while helping this everyday minimizer bra for women maintain a smooth look under clothing. HAND WASH ONLY – For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. ; cup size: D ; band size: 42

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Price: 25 $

SOFT STRETCH COMFORT Fashion meets function with this Maidenform Everyday Luxe Wireless Bra, a design that feels as good as it looks – and, oh yeah, it looks quite lovely. Crafted from premium 4-way stretch modal fabric and paired with soft stretch foam cups that offer a natural lift, this t-shirt bra ensures a comfortable fit all day long. The smoothing 3-ply wing delivers added support and is designed to disappear beneath clothing. With convertible straps, strappy detailing in the back, and a chic gold-tone branded “M” at the front, this bra is not just an everyday essential. It’s a sexy statement piece for any wardrobe. SEXY REDEFINED – Ultra-flattering intimate solutions for every body. NATURAL SHAPING & SUPPORT – Ultra-soft foam cups deliver natural lift and added support. NO-SHOW PERFECTION – Smoothing 3-ply wing is designed to disappear under clothing. ELEVATED COMFORT – Premium 4-way stretch modal fabric and brushed hook-and-eye closure deliver elevated comfort and fit. DETAILS TO DELIGHT – Wireless bra featuring strappy back detailing and a branded gold-tone “M” charm at the center front. TWO WAYS TO WEAR IT – Adjustable, convertible straps can be worn traditional or crisscross for wardrobe versatility. QUALITY FABRIC – Exceptionally soft fabric is designed to be resilient after washing. ; cup size: C ; band size: 36