Lingerie

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Price: 25 $

TWO WAYS TO WEAR IT Convertible straps allow you to wear this women’s underwire bra two ways, traditional or crisscross, for wardrobe versatility. Crafted from a suede-like nylon blend, this comfortable bra provides the underwire support you want. Lightly lined, full-coverage SmartZone cups bring uplift just where you need it. Finished with adjustable straps for a worry-free fit you’re sure to love. SO SOFT – Luxe suede-like fabric feels incredibly soft against your skin. GET THE LIFT – Full-coverage, lightly lined cups bring uplift where you need it. UNDERWIRE SUPPORT – Underwire lends support. PERFECT FIT – Adjustable straps for a custom fit. WEAR IT TWO WAYS – Convertible straps let you wear it two different ways: traditional or crisscross. BACK CLOSURE – Features classic hook-and-eye closure for easy on-and-off. COMFORT DEVOTION – Part of the Comfort Devotion collection. HAND WASH – We recommend hand washing this women’s underwire bra to keep its shape. ; cup size: B ; band size: 34

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Price: 24 $

COMFORT RUNS THROUGH OUR SEAMS Stay cool, supported, and comfortable in the Bali Cotton Collection Underwire T-Shirt Bra for women. Crafted from breathable, moisture-wicking cotton-spandex fabric, this underwire bra is designed to deliver everyday comfort with a polished look under clothing. The smooth stretch cotton feels soft against skin, while perforated foam cups with built-in zonal support enhance airflow, shaping, and lift where you need it most. Built-up sides and a smoothing back help create a sleek silhouette under t-shirts, blouses, and dresses. This full-coverage women’s bra also features adjustable, convertible straps that can be worn straight or crisscross for styling versatility. Finished with delicate organza trim and subtle gold branding, this cotton t-shirt bra is a stylish, supportive option in bras for women that you’ll want to wear on repeat. BREATHABLE T-SHIRT BRA FOR WOMEN – Designed with perforated foam cups and breathable cotton-spandex fabric, this underwire bra offers airflow and shaping, making it a comfortable everyday bra for women. MOISTURE-WICKING COMFORT – Crafted with Cool Comfort fabric, this women’s underwire bra wicks away moisture to keep you feeling fresh and comfortable all day, making it a smart choice in bras for women. FULL COVERAGE & SUPPORTIVE FOAM CUPS – This full-coverage bra with underwire support features zonal shaping for lift and natural contour, delivering a smooth look under tees, blouses, and dresses. ALL-AROUND SMOOTHING BRA – Built-up sides and a smoothing back help reduce bulges and create a polished silhouette, while the soft cotton-spandex fabric feels comfortable against skin. ADJUSTABLE CONVERTIBLE STRAPS WITH STYLE – Fully adjustable straps convert from traditional to crisscross for flexible styling, while organza trim and subtle gold branding add a feminine finish. ; cup size: D ; band size: 38

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Price: 24 $

SUPERB COMFORT AND SUPPORT With Bali’s Double Support wireless bra, there’s no need to sacrifice comfort to get the support you need. Its name comes from its signature M-Frame™ construction and lightly lined wireless cups that give you superb support with a flexible fit. Satiny lace-patterned jacquard fabric lays flat beneath your clothing, adding a delicate touch to this full-coverage bra. You’ll appreciate the comfy, stay-in-place straps and a built-up back that provides incredible back smoothing. Moisture-wicking fabric helps keep you cool and comfortable. TWICE THE SUPPORT – Wireless bra with two-ply cups that provide double support with a flexible fit. THOUGHTFUL CONSTRUCTION – Signature M-Frame cup construction provides flexible support to this women’s wireless bra. A TOUCH OF PRETTY – Satiny lace-patterned jacquard fabric lays flat beneath your clothing. KEEP YOUR COOL – Moisture-wicking Cool Comfort technology keeps you cool and comfortable. STAY-IN-PLACE STRAPS – Comfort-U design for stay-in-place straps. BACK SMOOTHING – A built-up back provides incredible back smoothing. ; cup size: B ; band size: 38

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Price: 19.99 $

THIS BRA’S GOT YOUR BACK – AND SIDES A wireless bra is designed to provide support without an underwire while offering a flexible and comfortable fit for everyday wear. The Playtex 18 Hour Side & Back Smoothing wireless bra combines full coverage support with smoothing construction to create a dependable option in bras for women. Designed with side and back smoothing, this bra helps create a more streamlined look under clothing while delivering reliable support. The unlined bra with no padding features sleek 2-ply cups that provide natural shaping while helping create a smooth, no-show appearance. A U-back design and smooth construction help enhance stability and create a clean look under tees, blouses, and more fitted styles. Adjustable cushioned straps are designed to stay in place while helping reduce shoulder pressure for all-day comfort. Cool Comfort moisture-wicking fabric helps keep you feeling cool and dry throughout the day. The wirefree construction offers supportive structure without the restriction of underwires. This full coverage t-shirt bra works well for everyday wear, from workdays to casual outings. Designed for smoothing, support, and versatility, it’s a reliable choice you can reach for again and again. For best results, this wirefree bra is designed to be hand washed in cold water and line dried to help maintain fit, support, and fabric performance over time. SIDE & BACK SMOOTHING SUPPORT – This wireless bra for women features full coverage with side and back smoothing designed to help create a more streamlined look under clothing while delivering reliable, everyday support. UNLINED 2-PLY CUP DESIGN – This unlined bra with no padding features sleek 2-ply cups designed to provide natural shaping while helping create a smooth, no-show look under tees, blouses, and more fitted styles. ADJUSTABLE CUSHIONED BRA STRAPS – Adjustable Comfort Straps are cushioned and designed to stay in place, helping reduce shoulder pressure while creating a more secure, personalized fit for extended wear. SMOOTH T-SHIRT BRA LOOK – Designed with a U-back and smooth construction, this full coverage t-shirt bra helps create a clean look under clothing, making it ideal for wearing under everyday outfits and clingy fabrics. COOL COMFORT WICKING – Moisture-wicking Cool Comfort fabric helps keep you cool and comfortable throughout the day, while the Tagless design helps eliminate distractions and the wirefree fit enhances comfort. ; cup size: DD ; band size: 40

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Price: 25 $

AMAZING LIFT, INCREDIBLE COMFORT This super-soft bra is one sure way to get that natural lift you love. Pretty enough for a special occasion, it’s so comfortable you’ll want to wear it every day. Our experts designed this underwire bra with Your Lift™ technology for comfy, shaping cups. Brushed microfiber fabric provides all-day comfort, no matter what your day brings. We love how the scalloped lace trim, playful cutout, and modern open neckline make it as pretty as it is functional, too. Plus, its convertible design allows you to wear it traditional or crisscross for extra versatility. SUPPORT YOU NEED – Your Lift comfy shaping cups are designed to provide a natural lift. SURPRISINGLY SOFT – Our brushed microfiber fabric provides all-day comfort, no matter what your day brings. SO SMOOTH – Smoothing two-ply sides and backs make for a smooth silhouette under clothes. CUSTOMIZE YOUR FIT & STYLE – Adjustable, convertible straps can be worn traditionally or crisscross for wardrobe versatility. ROMANTIC WEDDING BRA – A modern open neckline with scalloped lace trim and fun cutout makes this comfortable bra a functional yet pretty option. COLD WATER WASH – We recommend hand washing this women’s bra in cold water to reduce energy consumption. ; cup size: A ; band size: 32

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Price: 24 $

THE PERFECT AMOUNT OF LIFT Lift, shape, and support meet everyday comfort in the Bali Live It Up Underwire Bra. This women’s underwire bra features a unique petal-patterned fabric fused into the cups to provide natural lift and side shaping for a flattering silhouette. Plush-wrapped underwires deliver the support you need with an ultra-comfortable feel, while the soft lining feels gentle against skin for all-day wear. Comfort cushion straps relieve shoulder pressure, helping reduce dig-in even during long days. With smooth, seamless cups and built-up sides and back, this full-coverage bra creates a polished, sleek look under tees, blouses, and dresses. Finished with stscratch-free details for comfort, the Live It Up bra is designed to support you beautifully from every angle. LIFT AND SHAPE – A pretty petal-patterned fabric fused into the cup surface enhances lift and side shaping, creating a flattering silhouette that works under t-shirts, blouses, and all your everyday outfits. COMFORTABLE UNDERWIRE – Plush-wrapped underwire provides reliable bra support without poking or pinching, giving you all the benefits of an underwire bra with comfort designed for daily wear. SHOULDER COMFORT – Full-coverage bra with comfort cushion straps that are specially designed to relieve shoulder pressure, helping reduce discomfort while keeping straps in place all day. SMOOTH AND SEAMLESS – Stscratch-free, seam-free cups move with you while ensuring a smooth, polished look under fitted tops, clingy fabrics, and everyday wardrobe essentials for versatile wear. SOFT INNER LINING – A soft, soothing bra lining comforts from the inside while built-up sides and back provide added smoothing for a sleek finish under clothing, completing this everyday essential. HAND WASH – Bali recommends hand washing this seamless bra to help it retain its shape. ; cup size: DDD ; band size: 42

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Price: 25 $

YOU MAY FORGET YOU’RE WEARING IT A wireless bra is designed to provide shaping and support without an underwire, offering comfortable structure using flexible fabrics and supportive construction for all women, including older women. The Bali Comfort Revolution ComfortFlex Fit Shaping Wireless Bra combines flexible stretch fabric, everyday comfort, and smoothing support to create a comfortable everyday bra for women. ComfortFlex Fit four-way stretch fabric adapts to your shape for a flexible fit that moves with you throughout the day. Foam cups and two-ply sides help provide shaping and support, while knit-in support zones deliver targeted structure without underwire. Cool Comfort moisture-wicking fabric helps keep you cool and comfortable. Wider Comfort-U straps are designed to help keep straps in place, and adjustable straps allow you to customize the fit. The seamless design helps create a smooth look under tees, blouses, and everyday clothing, helping minimize visible lines under clothing. This makes it a great option under tighter or more fitted tops when you want a smooth, natural-looking silhouette. With flexible stretch fabric, everyday comfort, and supportive shaping, this Bali wireless bra delivers the everyday comfort many women look for in a supportive wireless bra. Please note: For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. WIRELESS BRAS FOR WOMEN WITH FLEXIBLE SUPPORT – This wireless bra brings comfortable support without underwire. ComfortFlex Fit four-way stretch fabric shapes to your body for a flexible fit that moves with you. COOLING COMFORTABLE FABRIC – Cool Comfort moisture-wicking fabric helps keep you cool and comfortable. This comfortable wireless bra for women is designed for everyday wear at work, while traveling, or relaxing at home. FULL COVERAGE WIRELESS SUPPORT – Foam cups and two-ply sides provide shaping & support while keeping a smooth look under clothing. This comfy bra offers comfortable structure without the feel of traditional underwire bras. STAY-IN-PLACE COMFORT-U STRAPS – Designed with wider straps, this Bali Comfort-U design help keep bra straps in place while helping reduce strap slipping. Added bonus: They really up the comfort factor, too! SEAMLESS SMOOTHING DESIGN – A seamless bra can be worn under tight fitting clothes. With knit-in support zones, this bra helps create a smooth look under tees and tops. The adjustable hook-and-eye back closure allows you to find the fit that works best for you. CUSTOM FIT DETAILS – Adjustable 3-option hook-and-eye back closure and ComfortFlex Fit sizing ensure a secure, customized fit, making this women’s wireless bra a versatile everyday essential. HAND WASH ONLY – For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time.

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Price: 27 $

SUPPORTIVE, SHAPING, AND OH-SO COMFORTABLE When a customer told us, “I don’t know how I have lived without this bra,” we were delighted but not surprised. This Comfort Revolution underwire bra is one of the most comfortable underwire bras we’ve ever designed. It starts with lined foam cups that fit your curves beautifully. More comfort comes from the soft band that gently flexes to move with you. You’ll love the convenience of a front closure with a U-shaped notch that adds a little plunge, as well as the Cool Comfort fabric that wicks moisture away from the skin to keep you cool and comfortable. THE SUPPORT YOUR CURVES NEED – Lined foam cups fit your curves beautifully. KEEP YOUR COOL – Cool Comfort fabric wicks away moisture to keep you cool and comfy all day. OUT IN FRONT – Front-close convenience makes getting dressed that much easier. ADJUSTABLE STRAPS – Fully adjustable straps for a customized fit. SMOOTH ALL AROUND – Built-up back and side for smoothing and support. COVERAGE YOU WANT, WITH A LITTLE PLUNGE – Full coverage with a flattering U-shaped front notch. HAND WASH – We recommend hand washing this women’s underwire bra for best results. Hang dry. ; cup size: D ; band size: 40

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Price: 21.99 $

NO-POKE COMFORT, FEEL-GREAT FIT Maybe the first thing you’ll notice about this Playtex Secrets underwire bra is the lovely balconette neckline with jacquard trim that combines full coverage with the flattering shape you want. You’ll also quickly appreciate the super smooth, foam-lined cups that perform a disappearing act under any outfit – making this t-shirt bra an easy everyday go-to. What you WON’T notice is the underwire, discreetly hidden yet providing outstanding support and shaping. HIDDEN UNDERWIRE – You’ll never see the hidden underwire, all you’ll feel is the support and comfort. MODERN BALCONETTE NECKLINE – An open balconette neckline with a jacquard trim provides full coverage, a hint of elegance, and the modern shaping you want for many fashion choices. THE ULTIMATE DISAPPEARING ACT – Smooth, foam-lined cups create a sleek look under any outfit. SUPPORT YOU NEED – This comfy underwire bra is designed to shape and support. NO-SLIP STRAPS – Fully adjustable cotton-lined straps are designed to stay in place. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: D ; band size: 40

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Price: 25 $

THE PERFECT LIFT Meet our Maidenform Love the Lift Custom Lift Strapless Bras for women – designed to stay put while giving you shape and support you can count on. Its Stay Put Power Band and ComfortGrip lining help keep your bra in place, so you can move confidently without slipping or adjusting. Custom Lift technology provides a personalized boost by bra cup size – from an ultimate lift for A cups to a natural lift for D cups – while underwire support and lightly lined demi coverage bra cups create a smooth, no-show look under clothes. Convertible, removable straps let you wear it multiple ways: strapless, halter, crisscross, one shoulder, classic, or cross one shoulder, making it a true multiway bra essential. Tailored bra cups enhance comfort and invisibility, so whether you’re wearing it for weddings, special events, or everyday outfits, you’ll get a fabulous fit and stay-up confidence all day. CUSTOM LIFT BY CUP SIZE – These bras for women deliver a personalized boost with ultimate lift for A cups, enhanced lift for B cups, moderate lift for C cups, and natural lift for D cups, creating a flattering, tailored silhouette for every size. STAY PUT POWER BAND – ComfortGrip lining and the Stay Put Power Band are designed to keep this strapless underwire bra in place without slipping, so you can move confidently through your day without constant readjustments or discomfort. LIGHTLY LINED DEMI COVERAGE – Tailored demi cups give this bra for women a smooth, no-show look under clothing while offering structured shaping, comfortable support, and coverage that flatters without adding unwanted bulk to your outfits. SUPPORTIVE UNDERWIRE – This strapless bra offers the shaping and lift benefits of an underwire with all-day comfort, making it a reliable choice for weddings, special events, or everyday wear when you need both style and dependable support. MULTIWAY CONVERTIBLE STRAPS – Enjoy six ways to wear it: strapless, classic, crisscross, halter, one shoulder, or cross one shoulder, giving you versatile styling options that make this bra for women a go-to for multiple outfits and occasions. COLORS & SIZE RANGE – Available in lots of options, from black bras, white bras, and nude bras, this strapless bra offers a wide size range to fit smaller cups through full busts, giving every woman a flattering, supportive option for strapless and multiway bra styling needs. ; cup size: B ; band size: 34