rakuten

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Price: 25 $

FLAWLESSLY SMOOTH The Barely There Full Coverage Underwire Bra from Maidenform is all about a smooth, no-show finish with bonded side support wings and a barely there neckline that disappears under clothes. SmartZone soft foam cups shape and lift where you need it most, while the flexible, lightweight underwire ensures a no-poke, no-dig fit (because comfort is key). Adjustable sheer mesh straps convert to fit your style, and the sexy drop gore with a branded “M” logo adds the perfect finishing touch. Smooth, supportive, and seriously stylish – this underwire bra is a must-have everyday essential. SMOOTHING – Women’s bra featuring bonded side support wings with a double layer design for a smooth, luxurious finish. SUPPORTIVE FIT – Underwire bra with SmartZone soft foam cups for targeted shaping & support. NO SHOW – Designed for shaping, this full-coverage bra features a barely there no-show neckline. CONVERTIBLE STRAPS – Adjustable sheer mesh straps are convertible for wardrobe versatility. UNDERWIRE – Flexible, lightweight gauge underwire for a no-poke, no-dig fit. DESIGN DETAILS – Features hook-and-eye closure with a sexy drop gore and a branded “M” logo. ; cup size: C ; band size: 40

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Price: 15.98 $

ADDS UP TO ONE CUP SIZE The Maidenform Love the Lift Natural Boost Bra is the cup-boosting, sexy shaping bra that adds up to one cup size for a natural boost you’ll want every day. Designed for all women, including those with larger busts, this push-up underwire style offers plush padding for maximum lift, shaping, and cleavage without bulk. The demi coverage and low-cut neckline work perfectly under scoop necks and plunging tops, while the soft, satin fabrication feels smooth against your skin and is designed to be sleek under clothes. Plush underwire lining ensures lasting comfort, while fully adjustable straps give you a custom fit. A delicate lace trim along the neckline adds a feminine finishing touch that looks as good as it feels. Wear it your way with three convertible strap options – traditional, halter, or crisscross. Available in black bras, white bras, nude bras, pink bras, and purple bras with core and plus-size options, it’s a bra for women that blends support, style, and versatility. PUSH-UP BOOST FOR NATURAL LIFT – Bras for women with plush padding that add up to one cup size, giving a sexy shaping boost and cleavage while enhancing your natural figure without the bulk of heavier push-up padding. DEMI COVERAGE, LOW-CUT STYLE – A demi bra design with a plunging neckline offers shaping and support that works under scoop necks, V-necks, and low-cut tops, giving you the perfect mix of coverage and flattering style. SOFT, SATIN FABRICATION WITH LACE TRIM – This bra for women features smooth, soft satin fabrication with a delicate lace trim at the neckline for a feminine touch, creating a look that’s both sleek under clothes and stylish on its own. SUPPORTIVE UNDERWIRE COMFORT – Built-in underwire with plush lining delivers soft, reliable lift and shaping for all-day comfort, making this push-up bra a go-to choice for daily wear and special occasions alike. ADJUSTABLE & CONVERTIBLE STRAPS – Fully adjustable straps convert to three ways – traditional, halter, or crisscross – so you can style this bra for women to work with multiple outfit necklines in your wardrobe. COLOR & SIZE OPTIONS FOR ALL – Comes in black bras, white bras, nude bras, pink bras, and purple bras, with core and plus sizes available. Use the size chart to measure your fit and enjoy the versatility of a bra that flatters every size. ; cup size: C ; band size: 38

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Price: 25 $

AMAZING LIFT, INCREDIBLE COMFORT This super-soft bra is one sure way to get that natural lift you love. Pretty enough for a special occasion, it’s so comfortable you’ll want to wear it every day. Our experts designed this underwire bra with Your Lift technology for comfy, shaping cups. Brushed microfiber fabric provides all-day comfort, no matter what your day brings. We love how the scalloped lace trim, playful cutout, and modern open neckline make it as pretty as it is functional, too. Plus, its convertible design allows you to wear it traditional or crisscross for extra versatility. SUPPORT YOU NEED – Your Lift comfy shaping cups are designed to provide a natural lift. SURPRISINGLY SOFT – Our brushed microfiber fabric provides all-day comfort, no matter what your day brings. SO SMOOTH – Smoothing two-ply sides and backs make for a smooth silhouette under clothes. CUSTOMIZE YOUR FIT & STYLE – Adjustable, convertible straps can be worn traditionally or crisscross for wardrobe versatility. ROMANTIC WEDDING BRA – A modern open neckline with scalloped lace trim and fun cutout makes this comfortable bra a functional yet pretty option. COLD WATER WASH – We recommend hand washing this women’s bra in cold water to reduce energy consumption. ; cup size: A ; band size: 36

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Price: 27 $

SHAPED TO PERFECTION Everything about this sleek underwire bra is designed to minimize bulge while maximizing comfort in a silky-smooth design. The supportive underwire silhouette offers petal-shaped panels that smooth and conceal as they shape. Careful construction provides the full coverage and modesty you want. You’ll appreciate the seamless cups that create a smooth look under tees and other knits. Other thoughtful details include a built-up Comfort-U back that enhances back smoothing and keeps straps in place, plus a flattering neckline. BYE-BYE BULGE – Carefully contoured for smoothing from front to back with concealing petals for modesty and shaping. FLATTERING FIT – Full coverage design delivers total comfort. ADJUSTABLE – Flat, adjustable comfort shoulder straps provide a custom fit. THE SUPPORT YOU NEED – Supportive underwire gives you added support without sacrificing comfort. T-SHIRT BRA SMOOTHNESS – Silky, seamless cups create a smooth look under tees and other knits. EXTRA BACK SMOOTHING – Built-up Comfort-U back enhances back smoothing and keeps straps in place. HAND WASH – Hand wash this One Smooth U underwire bra with like colors. Do not beach. Line dry. Do not iron. ; cup size: DD ; band size: 36

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Price: 27 $

STAY-IN-PLACE SUPPORT Full-coverage support in a bra you can wear with anything – maybe the perfect strapless bra does exist! The One Smooth U Stay In Place Bra features a silicone neckline and under-bust elastic designed to reduce shifting, sliding, and slipping. Multiway straps convert so you can wear it 7 different ways for amazing wardrobe versatility. Detailed with foam-lined cups, SmartComfort technology smooths your back and sides for a no-show under your favorite tops while the underwire design with Anchorstrap technology delivers the outstanding support you need. The perfect strapless bra? You might just have found it. STAYS IN PLACE – Silicone neckline and under-bust elastic help reduce shifting, sliding, and slipping. FULL COVERAGE – Foam cups are designed for shaping, support, and a no-show look under tops. SO SMOOTH – Smart Comfort technology smooths back and sides. UNDERWIRE DESIGN – Underwire bra with Anchorstrap technology provides exceptional support. 7 WAYS TO WEAR – Multiway straps give you 7 ways to wear: classic, strapless, front crisscross, left asymmetrical, right asymmetrical, halter, and back crisscross. HAND WASH – Hand wash with like colors to keep this bra looking new. Do not beach. Line dry. Do not iron. ; cup size: D ; band size: 36

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Price: 27 $

MAXIMUM COMFORT, MINIMIZER BRA A minimizer bra is designed to help reduce the appearance of bust projection by redistributing the breast across the cups. The Bali Passion For Comfort Minimizer Underwire Bra helps minimize your profile up to 1.5 inches while providing shaping support and everyday comfort for all women, including older women. This bra for women features a hidden underwire construction designed to provide supportive shaping while maintaining a comfortable feel. Full coverage cups help create a smooth look under tees, blouses, sweaters, and everyday clothing. Fully adjustable straps allow you to customize the fit, while no-slip straps help reduce shoulder stress by staying comfortably in place throughout the day. Pretty lace insets where the cups meet the straps add a feminine detail while maintaining a smooth appearance under clothing. Combining shaping support, smoothing construction, and comfortable everyday design, this Bali minimizer bra helps create a streamlined silhouette while delivering dependable support. Please note: For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. MINIMIZER BRAS FOR WOMEN – Designed to help minimize your profile up to 1.5 inches while maintaining supportive comfort. This Bali underwire minimizer bra redistributes the breast to create a smoother look under clothing. HIDDEN UNDERWIRE BRA SUPPORT – Hidden underwire bra construction helps provide shaping and support while maintaining a comfortable feel. This underwire bra for women balances supportive lift with everyday comfort. FULLY ADJUSTABLE NO-SLIP BRA STRAPS – Adjustable bra straps help customize the fit while no-slip straps are designed to stay comfortably in place to help reduce shoulder stress and annoyance throughout the day. FULL COVERAGE SUPPORT BRA – Shaping bra cups and supportive construction help create a smooth, balanced silhouette under clothing, making this minimizer bra a dependable everyday bra for women that you’ll reach for every day. LACE BRA DETAIL WITH SMOOTH SHAPING – Feminine lace bra insets where the cups meet the straps add a pretty touch while helping this everyday minimizer bra for women maintain a smooth look under clothing. HAND WASH ONLY – For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. ; cup size: C ; band size: 40

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Price: 27 $

SHAPED TO PERFECTION Everything about this sleek underwire bra is designed to minimize bulge while maximizing comfort in a silky-smooth design. The supportive underwire silhouette offers petal-shaped panels that smooth and conceal as they shape. Careful construction provides the full coverage and modesty you want. You’ll appreciate the seamless cups that create a smooth look under tees and other knits. Other thoughtful details include a built-up Comfort-U back that enhances back smoothing and keeps straps in place, plus a flattering neckline. BYE-BYE BULGE – Carefully contoured for smoothing from front to back with concealing petals for modesty and shaping. FLATTERING FIT – Full coverage design delivers total comfort. ADJUSTABLE – Flat, adjustable comfort shoulder straps provide a custom fit. THE SUPPORT YOU NEED – Supportive underwire gives you added support without sacrificing comfort. T-SHIRT BRA SMOOTHNESS – Silky, seamless cups create a smooth look under tees and other knits. EXTRA BACK SMOOTHING – Built-up Comfort-U back enhances back smoothing and keeps straps in place. HAND WASH – Hand wash this One Smooth U underwire bra with like colors. Do not beach. Line dry. Do not iron. ; cup size: DD ; band size: 36

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Price: 25 $

TWO WAYS TO WEAR IT Convertible straps allow you to wear this women’s underwire bra two ways, traditional or crisscross, for wardrobe versatility. Crafted from a suede-like nylon blend, this comfortable bra provides the underwire support you want. Lightly lined, full-coverage SmartZone cups bring uplift just where you need it. Finished with adjustable straps for a worry-free fit you’re sure to love. SO SOFT – Luxe suede-like fabric feels incredibly soft against your skin. GET THE LIFT – Full-coverage, lightly lined cups bring uplift where you need it. UNDERWIRE SUPPORT – Underwire lends support. PERFECT FIT – Adjustable straps for a custom fit. WEAR IT TWO WAYS – Convertible straps let you wear it two different ways: traditional or crisscross. BACK CLOSURE – Features classic hook-and-eye closure for easy on-and-off. COMFORT DEVOTION – Part of the Comfort Devotion collection. HAND WASH – We recommend hand washing this women’s underwire bra to keep its shape. ; cup size: C ; band size: 38

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Price: 27 $

SHAPED TO PERFECTION Everything about this sleek underwire bra is designed to minimize bulge while maximizing comfort in a silky-smooth design. The supportive underwire silhouette offers petal-shaped panels that smooth and conceal as they shape. Careful construction provides the full coverage and modesty you want. You’ll appreciate the seamless cups that create a smooth look under tees and other knits. Other thoughtful details include a built-up Comfort-U back that enhances back smoothing and keeps straps in place, plus a flattering neckline. BYE-BYE BULGE – Carefully contoured for smoothing from front to back with concealing petals for modesty and shaping. FLATTERING FIT – Full coverage design delivers total comfort. ADJUSTABLE – Flat, adjustable comfort shoulder straps provide a custom fit. THE SUPPORT YOU NEED – Supportive underwire gives you added support without sacrificing comfort. T-SHIRT BRA SMOOTHNESS – Silky, seamless cups create a smooth look under tees and other knits. EXTRA BACK SMOOTHING – Built-up Comfort-U back enhances back smoothing and keeps straps in place. HAND WASH – Hand wash this One Smooth U underwire bra with like colors. Do not beach. Line dry. Do not iron. ; cup size: D ; band size: 36

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Price: 19.99 $

SENSATIONAL SUPPORT IN AN ALL-TIME CLASSIC Perfect for those who crave wirefree comfort without skimping on support, this 18 Hour bra brings together a retro cone shape and a vintage vibe that’s both chic and flattering. The famous M Frame and 4-way stretch Spanette fabric team up to offer maximum support, so you can move confidently throughout your day – minus the wires. You’ll also appreciate the back and side smoothing, full-coverage cups, and fully adjustable straps. With its pretty lace design and extra support, this wirefree bra gives you the best of both worlds – retro style and modern stability. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. THE STRAPS – Fully adjustable straps conveniently adjust in the front. MOVE THE WAY YOU WANT – Exclusive Spanette fabric with 4-way stretch for ease of movement. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps ; cup size: DD ; band size: 44