Apparel

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Price: 27 $

SHAPED TO PERFECTION Everything about this sleek underwire bra is designed to minimize bulge while maximizing comfort in a silky-smooth design. The supportive underwire silhouette offers petal-shaped panels that smooth and conceal as they shape. Careful construction provides the full coverage and modesty you want. You’ll appreciate the seamless cups that create a smooth look under tees and other knits. Other thoughtful details include a built-up Comfort-U back that enhances back smoothing and keeps straps in place, plus a flattering neckline. BYE-BYE BULGE – Carefully contoured for smoothing from front to back with concealing petals for modesty and shaping. FLATTERING FIT – Full coverage design delivers total comfort. ADJUSTABLE – Flat, adjustable comfort shoulder straps provide a custom fit. THE SUPPORT YOU NEED – Supportive underwire gives you added support without sacrificing comfort. T-SHIRT BRA SMOOTHNESS – Silky, seamless cups create a smooth look under tees and other knits. EXTRA BACK SMOOTHING – Built-up Comfort-U back enhances back smoothing and keeps straps in place. HAND WASH – Hand wash this One Smooth U underwire bra with like colors. Do not beach. Line dry. Do not iron. ; cup size: C ; band size: 42

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Price: 19.99 $

VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: D ; band size: 40

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Price: 0 $

YOUR FAVORITE BRA REIMAGINED You asked, we answered. Our bestselling Hanes Just My Size bra just got better. Comfort and support team up in this blissfully soft Pure Comfort bra – now available with a convenient front closure. This comfortable wireless bra offers light support and subtle under-bust shaping with strategic knit-in support zones and a wider, no-roll underband. Silky, smooth fabric stretches four ways for a flexible fit that moves when you do. Wider straps and a fuller back help provide gentle smoothing while the moisture-wicking fabric keeps you cool and comfortable. And you’ll love the seamless design and its sleek look under clingy clothes. JMS is now Hanes Just My Size LIGHT SUPPORT – Smartly engineered strategic support zones create comfortable support. SHAPING AND SUPPORT – A wider, no-roll knit underband provides subtle, under-bust shaping. FRONT CLOSURE – Now available with a convenient front closure. SLEEK, SMOOTH, AND SEAMLESS – Perfect under t-shirts, knits, and clingy clothes. KEEP COOL – Moisture-wicking fabric keeps you cool and comfortable all day. SO SMOOTH – Wider straps and a built-up back offer even more smoothing. 4-WAY STRETCH – Comfy stretch fabric moves every way you do. SIX EASY SIZES – If you’re near the upper end of your size range, size up. MACHINE WASH – Machine wash this wireless bra in warm water.

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Price: 27 $

LOVE AT FIRST FIT Meet the Bali Lilyette Dream Keyhole Minimizer Bra, an essential addition to your women’s clothing and lingerie collection. This minimizer bra for women is designed with minimizing cups that reduce bust projection by up to 1 1/2 inches, helping your clothes fit and flatter better. The plunge neckline adds wardrobe versatility, letting you wear low-cut tops and dresses with confidence, while encased Dreamwire technology reduces underwire poke-through for lasting comfort. Crafted with lightweight, unlined cups and smooth shimmery fabric, this bra feels soft on skin and creates a sleek look under fitted tops and t-shirts. Built-up cotton-lined straps and a 2-ply back panel deliver extra support, while hidden elastic in the back wing provides added comfort against your body. Adjustable straps allow you to customize your fit, and the Lily Fit System ensures a bra that minimizes size, not shape, for a natural silhouette. Whether you’re at the office, running errands, or dressing up for a special event, this women’s bra combines shaping, comfort, and confidence in one elegant design. MINIMIZES BUST PROJECTION – This Bali Lilyette minimizer bra for women features minimizing cups that reduce bust projection by up to 1 1/2 inches, helping your women’s clothing fit more smoothly. PLUNGE NECKLINE VERSATILITY – The plunging V-neckline makes this women’s bra ideal for low-cut tops and dresses, offering wardrobe flexibility while still delivering the shaping support of a minimizer bra. ALL-DAY UNDERWIRE COMFORT – Encased Dreamwire technology reduces underwire poke-through and digging, giving you dependable support in women’s underwear and bras without the discomfort. LIGHTWEIGHT & UNLINED CUPS – Shimmery fabric creates a smooth, sleek look under fitted tops while the unlined design keeps this minimizer bra for women feeling lightweight and soft against your skin. STRAPS & BACK SUPPORT – Built-up cotton-lined straps and a 2-ply back panel give this women’s bra extra support, while hidden elastic in the back wing provides added comfort and security. CUSTOMIZED FIT & LILY FIT SYSTEM – Adjustable straps let you personalize your fit, and the Lily Fit System ensures shaping that minimizes size, not shape, for a natural silhouette in everyday wear. ; cup size: DD ; band size: 40

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Price: 27 $

FEEL THE COOL Bali’s Coolest Smoothing Underwire T-Shirt Bra redefines the bra-wearing experience with more than just its looks. Crafted from quick-drying fabric with moisture-wicking technology, this underwire bra feels cool to the touch – keeping you comfortable all day long. Its breathable spacer lining promotes airflow, while the thin foam underwire cups offer full coverage shaping. Plus, the convertible, adjustable comfort cushion straps make it a versatile choice for any outfit. Finished with breathable lace inserts, this t-shirt bra not only keeps you cool, it’s also a real confidence booster. Bali – Where cool, smooth, and comfortable meet. COOL & COMFORTABLE – This underwire bra is crafted from cool-to-the-touch fabric with a breathable spacer lining for airflow. QUICK DRYING – Moisture-wicking technology and quick-drying fabric team up to keep you comfortable. ULTIMATE ALL-AROUND SMOOTHING – Built-up sides and back help smooth out bulges, providing the ultimate in all-over smoothing. A CLOSER FIT – Back smoothing is achieved with a closer fit, so you may want to go up a band size. If you are in between sizes, we suggest sizing up. THE CUPS – Thin foam underwire cups provide full coverage shaping. THE STRAPS – Comfort cushion straps are convertible and adjustable for versatility and additional support. DESIGN DETAILS – Breathable lace inserts add a touch of pretty and are virtually invisible under clothes. ; cup size: D ; band size: 36

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Price: 19.99 $

MAX SUPPORT, FRONT-CLOSE CONVENIENCE The support you need and the convenience you deserve. There’s a lot to like about this Playtex 18 Hour bra. Let’s start with the easy front closure that means getting dressed is a breeze – perfect for busy mornings. Flexible criss cross back bands adjust along with you for an all-day custom fit, and you can always count on maximum wireless support from the famous Playtex M frame. No need to worry about bra straps that won’t stay in place, thanks to cushioned no-slip straps. Need another reason to love this full-coverage bra? Non-foam, seamed cups create a flattering, vintage-inspired cone shape and are finished with a pretty satiny floral jacquard fabric. FRONT CLOSURE – A front closure with larger hooks for easier fastening and effortless mornings. WE’VE GOT YOUR (FLEX) BACK – Flex back construction offers two wide crisscross stretch bands that stretch and support for ease of movement. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. NO-SLIP STRAPS – Adjustable Comfort Straps are designed to stay put. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: B ; band size: 38

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Price: 25 $

TWO WAYS TO WEAR IT Convertible straps allow you to wear this women’s underwire bra two ways, traditional or crisscross, for wardrobe versatility. Crafted from a suede-like nylon blend, this comfortable bra provides the underwire support you want. Lightly lined, full-coverage SmartZone cups bring uplift just where you need it. Finished with adjustable straps for a worry-free fit you’re sure to love. SO SOFT – Luxe suede-like fabric feels incredibly soft against your skin. GET THE LIFT – Full-coverage, lightly lined cups bring uplift where you need it. UNDERWIRE SUPPORT – Underwire lends support. PERFECT FIT – Adjustable straps for a custom fit. WEAR IT TWO WAYS – Convertible straps let you wear it two different ways: traditional or crisscross. BACK CLOSURE – Features classic hook-and-eye closure for easy on-and-off. COMFORT DEVOTION – Part of the Comfort Devotion collection. HAND WASH – We recommend hand washing this women’s underwire bra to keep its shape. ; cup size: C ; band size: 36