Apparel

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Price: 17.99 $

STAND TALL, FEEL GREAT Remarkably engineered, this wirefree bra with pretty jacquard cups is designed with an innovative bra frame that provides excellent back support that may even help improve your posture. You’ll also appreciate the Magic Rings technology in the wirefree cups for side support and lift and the crisscross back panels with mesh insets for side and back smoothing. Cushioned straps are designed to stay in place. The best part? A front closure that makes getting dressed a breeze. BACK SUPPORT – Innovative PowerSupportX bra frame provides back support that may help improve your posture. THE SUPPORT YOU NEED – Magic Rings technology in the wirefree cups for side support and lift. EVEN MORE WIRELESS SUPPORT – 4-way TruSUPPORT system provides higher sides for bulge control, fuller cups for natural shaping, wider, cushioned straps for all-day ease, and a smoother back for enhanced stability. WE HAVE YOUR BACK – Crisscross back panels with cool mesh insets provide side and back smoothing for bulge management. FRONT CLOSURE – Front hook closure makes getting dressed a breeze. SIZE UP – This smoothing bra is designed to fit snugly because of the supportive back panels. Consider sizing up in the band if you prefer a less snug fit. NO-SLIP STRAPS – Comfort Cushion straps are designed to stay in place. ; cup size: DD ; band size: 40

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Price: 20.99 $

FULL AND FIERCE Get lifted and maximize your curves. Push-up cups provide an extreme lift in this multiway push-up strapless bra that’s all about flattering your shape. An open balconette neckline works with many clothing styles, and you’ll appreciate how pretty and soft the lace treatment looks and feels. And if you’re looking for versatility, here’s a push-up bra with straps that convert five ways and adjust so you can control the fit. Maidenform: Because why wouldn’t you choose a bra as confident as you are? BASICALLY SEXY – Ultra-flattering intimate solutions for every body. EXTREME LIFT – Maximize your curves with push-up cups designed to flatter your shape. SUPPORT YOU NEED – Underwire design provides just the right amount of support. MODERN NECKLINE – Open balconette neckline is perfectly suited for almost any outfit. FLATTERING STYLE – This comfortable underwire bra is accented by soft lace detail. WEAR IT YOUR WAY – Convertible, adjustable straps can be worn five ways: regular, crisscross, halter, one-shoulder and strapless. COLD WATER WASH – Maidenform recommends hand washing this women’s strapless bra in cold water to reduce energy consumption. ; cup size: DD ; band size: 38

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Price: 21.99 $

TOTAL SUPPORT AND COMFORT Say hello to dreamy lift and goodbye to underwire discomfort. The Maidenform DreamWire Push-Up Bra delivers the shaping, smoothing, and support you love – without the poking or pinching. Built with our exclusive DreamWire design, these cushioned underwire bras for women are fully encased in plush foam and silky fabric for structure with a barely-there feel. Lightly padded demi bra cups provide a natural push-up effect for a sexy, rounded shape without extra bulk. The seamless finish lies flat for a no-show look under tees, blouses, and dresses, while delicate lace at the center adds feminine flair. Adjustable, convertible bra straps give you two ways to wear it – traditional or crisscross – so it works with a range of necklines. Available in versatile colors, this is the comfortable, supportive, and sexy push-up bra your top drawer has been waiting for. From bridal wear to everyday intimates, the DreamWire Push-Up Bra is the most comfortable, supportive bra your top drawer has been waiting for. DREAMWIRE NO-POKE BRA- Our exclusive cushioned DreamWire encases the underwire in plush foam and silky fabric for secure lift and sexy shaping without poking, pinching, or digging. SEXY DEMI BRAS FOR WOMEN – Lightly padded, molded cups create a natural push-up bra effect for a rounded, flattering shape with demi coverage that stays invisible under low-cut or fitted tops. SEAMLESS & SMOOTHING – Soft microfiber bra sides and a clean-finish back smooth your silhouette under tees, dresses, or tanks while enhancing curves in a sexy, comfortable way. CONVERTIBLE BRA – Adjustable bra straps switch from traditional to crisscross in seconds, giving you sexy versatility and a fit that works with multiple necklines. SILKY & LUXURIOUS – Smooth satin-touch microfiber and a hint of lace at the center gore create a polished, feminine look that feels indulgent against your skin. FLATTERING COLORS FOR EVERY OCCASION – Available in multiple options, like black bras, white bras, nude bras, pink bras, and purple bras, this sexy push-up bra works for everyday wear, special events, or bridal looks. ; cup size: C ; band size: 34

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Price: 17.99 $

A LITTLE LIFT, A LOT OF COMFORT This soft wireless bra from the Playtex 18 Hour collection is a fan favorite for so many reasons. It all starts with the fabric; Cool Comfort stretch cotton that’s as soft as your favorite tee and wicks moisture away to keep you cool and comfortable all day. And because we all need a lift from time to time, Playtex experts designed this wireless bra with Magic Rings panels that support from the bottom up for a gentle, natural lift. SOFT STRETCH – Stretch cotton-rich jersey feels like your favorite tee against your skin. FAN FAVORITE – Same bra, different fabric. Popular style 4745 in Comfortable Cotton Stretch! MAGIC LIFT – Comfortable lift and support with Magic Rings technology for natural shaping A WONDER OF WIRELESS SUPPORT – 4-way TruSUPPORT system provides higher sides for bulge control, fuller cups for natural shaping, wider, cushioned straps for all-day ease, and a smoother back for enhanced stability. COOL ALL DAY – Cool Comfort stretch cotton fabric wicks moisture away to keep you cool and comfortable. COMFORT FROM THE BOTTOM UP – Comfortsoft cotton-covered band adds support with barely-there comfort. SHOW YOUR SHOULDERS SOME LOVE – Cushioned straps help relieve stress on shoulders. DOES A DISAPPEARING ACT – Smooth cups provide the no-show look you want under clingy clothes. HAND WASH – Playtex recommends washing your wireless stretch cotton bra in cold water to preserve the fabric and save energy. ; cup size: DD ; band size: 44

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Price: 20.99 $

FULL AND FIERCE Get lifted and maximize your curves. Push-up cups provide an extreme lift in this multiway push-up strapless bra that’s all about flattering your shape. An open balconette neckline works with many clothing styles, and you’ll appreciate how pretty and soft the lace treatment looks and feels. And if you’re looking for versatility, here’s a push-up bra with straps that convert five ways and adjust so you can control the fit. Maidenform: Because why wouldn’t you choose a bra as confident as you are? BASICALLY SEXY – Ultra-flattering intimate solutions for every body. EXTREME LIFT – Maximize your curves with push-up cups designed to flatter your shape. SUPPORT YOU NEED – Underwire design provides just the right amount of support. MODERN NECKLINE – Open balconette neckline is perfectly suited for almost any outfit. FLATTERING STYLE – This comfortable underwire bra is accented by soft lace detail. WEAR IT YOUR WAY – Convertible, adjustable straps can be worn five ways: regular, crisscross, halter, one-shoulder and strapless. COLD WATER WASH – Maidenform recommends hand washing this women’s strapless bra in cold water to reduce energy consumption. ; cup size: C ; band size: 38

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Price: 17.99 $

VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: C ; band size: 38