Apparel

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NATURAL LIFT LIKE NEVER BEFORE Enhance your shape and confidence with the Maidenform women’s push-up bra. Designed with lightly padded push-up cups, this underwire bra delivers natural lift, soft volume, and a flattering rounded silhouette. The smoothing back wing reduces lines and bulges for a sleek look under clothing, while the super-soft fabric feels smooth against skin and disappears beneath tops. Fully adjustable straps convert from traditional to crisscross for versatile wear, making it easy to customize your fit. This everyday bra balances style, support, and all-day comfort- an essential foundation piece for any women’s lingerie collection. SMOOTHING BACK WING – Women’s underwire bra with a smoothing back wing reduces lines and bulges for a polished look under shirts, blouses, and dresses, delivering everyday confidence in a comfortable bra for women. PUSH-UP BRA CUP LIFT – Lightly padded push-up bra cups provide natural lift and rounded shaping, enhancing curves for a flattering silhouette that feels supportive and looks smooth under every outfit in your wardrobe. CONVERTIBLE STRAPS – Fully adjustable bra straps easily convert from traditional to crisscross, providing customized fit and flexible support for women’s bras that adapt to multiple outfits and all-day wear needs. ALL-DAY COMFORT – Crafted with super-soft fabric that feels smooth against skin, this underwire bra for women provides all-day comfort, shaping support, and a no-show look – making it an everyday essential push-up underwire bra. ; cup size: C ; band size: 34

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VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: DD ; band size: 50

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YOU MAY FORGET YOU’RE WEARING IT You’ll fall in love with a seamless, shaping ComfortFlex Fit wireless bra you can put on and forget. Destined to become your new go-to, its 4-way stretch fabric flexes and moves with you while knit-in zones provide the targeted support you need – minus the discomfort of underwire. Foam cups and 2-ply sides provide beautiful shaping and even more support. You’ll also appreciate the seamless design of this full-coverage bra that delivers a sleek look under even the clingiest clothes, with smoothing help from the built-up sides and back. SHAPING SUPPORT – Full-coverage bra with foam cups and 2-ply sides for beautiful shaping and support. SEAMLESS – Smooth, seamless wirefree bra disappears beneath clothing. MOVE WITH EASE – ComfortFlex Fit 4-way stretch fabric provides a flexible fit that shapes to fit you. TARGETED SUPPORT – Knit-in zones provide targeted support. SO SMOOTH – Built-up sides and back deliver incredible smoothing. STAY-IN-PLACE STRAPS – Wide, no-slip Comfort-U straps are designed to stay put. THE CLOSURE – Adjustable three-option back hook-and-eye closure for easy on and off. HAND WASH – Hand wash cold water, with like colors. Do not use fabric softener. Do not bleach. Line dry. Do not iron.

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SMOOTH & SLEEK WIRELESS COMFORT Expert design meets everyday ease with this smooth and comfy wireless bra. A soft, flat SmoothTec band offers 360-degree smoothing and a seamless look beneath your clothes while the Comfort Flex Fit 4-way stretch fabric effortlessly adapts to your shape. You’re going to appreciate the wide straps that stay in place and the Cool Comfort technology that wicks away moisture to keep you cool. The tag-free interior and convenient hook-and-eye back closure? Just two more reasons to love this bra. The perfect choice for a sleek look under t-shirts and other fitted fashions, you’re going to want to make this your everyday go-to. SMOOTH, SMOOTH, SMOOTH – Achieve a smooth, seamless look under any outfit with 360-degree smoothing from this t-shirt bra. BAND STAYS IN PLACE – SmoothTec band is designed to stay in place while offering all-around seamless comfort. FLEXIBLE FIT – Comfort Flex Fit 4-way stretch fabric adapts to your shape, moving with you for a custom fit. STAY COOL ALL DAY – Cool Comfort moisture-wicking fabric helps you stay cool and comfortable throughout the day. WIDE STRAPS – Comfortable straps are designed to stay put. THE CLOSURE – Hook-and-eye back closure for a convenient on and off. TAG FREE – Tagless for scratch-free comfort.

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COMFORT RUNS THROUGH OUR SEAMS The Bali Cotton Collection 2-Ply Underwire Bra offers the perfect combination of comfort and style – keeping you supported and at ease all day. Crafted from moisture-wicking cotton-spandex fabric and cotton-based spacer-lined cups, this bra offers just the right amount of breathability, shaping, and support to keep you feeling cool and confident. Ultra-soft, fine gauge stretch cotton-spandex feels smooth against your skin, with no elastics digging in, while the built-up sides and back give you a sleek, smooth fit. This 2-ply full-coverage underwire bra features an inner sling for extra lift and support, with fully adjustable, convertible straps – ensuring a custom, stay-put fit. Finished with delicate organza trim and subtle gold branding for a touch of style, this underwire bra will quickly become your go-to everyday essential. AIRY DESIGN – Breathable cotton-spandex fabric with spacer-lined cups for breathability, shaping and support. STAY COOL – Cool Comfort fabric wicks away moisture, keeping you cool and comfortable. SOFT AND SMOOTH – Super soft fine gauge stretch cotton-spandex with no elastics against your skin, plus built-up sides and back for all-around smoothing. THE COVERAGE – Full coverage 2-ply underwire style with inner sling for extra lift and support. CONVERTIBLE STRAPS – Fully adjustable straps with back adjustability and convertibility are designed to stay in place. DESIGN DETAILS – Organza trim at neckline with subtle gold branding detail for added style. ; cup size: D ; band size: 36

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SHAPED TO PERFECTION Everything about this sleek underwire bra is designed to minimize bulge while maximizing comfort in a silky-smooth design. The supportive underwire silhouette offers petal-shaped panels that smooth and conceal as they shape. Careful construction provides the full coverage and modesty you want. You’ll appreciate the seamless cups that create a smooth look under tees and other knits. Other thoughtful details include a built-up Comfort-U back that enhances back smoothing and keeps straps in place, plus a flattering neckline. BYE-BYE BULGE – Carefully contoured for smoothing from front to back with concealing petals for modesty and shaping. FLATTERING FIT – Full coverage design delivers total comfort. ADJUSTABLE – Flat, adjustable comfort shoulder straps provide a custom fit. THE SUPPORT YOU NEED – Supportive underwire gives you added support without sacrificing comfort. T-SHIRT BRA SMOOTHNESS – Silky, seamless cups create a smooth look under tees and other knits. EXTRA BACK SMOOTHING – Built-up Comfort-U back enhances back smoothing and keeps straps in place. HAND WASH – Hand wash this One Smooth U underwire bra with like colors. Do not beach. Line dry. Do not iron. ; cup size: D ; band size: 38

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YOUR NEW GO-TO BRA One of our bestselling bras, the Flower Bali underwire bra offers outstanding support with amazing comfort. The full-frame construction provides support in any size, with seamed full-coverage cups and underwires for comfortable lift and shaping. Comfort-U stay-in-place straps offer even more support and conveniently adjust in front. You’ll love the sheer trim at the neck with pretty floral embroidery and a dainty satin bow. Even better, this full-frame underwire bra is available in an exceptional size range that accommodates even hard-to-fit figures. THE SUPPORT YOU NEED – Full-frame design for superb support in any size. COMFORTABLE UNDERWIRE STYLE – Wires provide comfortable lift and shaping. FULL COVERAGE – Seamed cups lend support and the full coverage you want. SHOW YOUR SHOULDERS SOME LOVE – Stay-in-place Comfort-U straps enhance support and comfort. PRETTY TRIM – Sheer trim at the neck with pretty floral embroidery and a dainty satin bow. HAND WASH – We recommend hand washing this women’s underwire bra for best results. Hang dry. ; cup size: B ; band size: 40