Apparel

 BUY NOW
  

Price: 19.99 $

VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: DD ; band size: 34

 BUY NOW
  

Price: 0 $

GET LIFTED – NATURALLY This comfortable wireless bra is designed to provide the light, natural lift and enhanced support you crave. You’ll move freely and easily – thanks to the stay-put comfort band and stretch design. Convertible straps make it easy to switch from traditional to crisscross so you’ll have plenty of wardrobe options. Crafted with X-Temp technology, the smooth design adapts to your body temperature for all-day comfort. Available in an array of colors and sizes, this comfortable bra is finished with a wide striped band for added style. NATURAL LIFT – This comfortable wireless bra features an integrated wire-free design with a natural lift cup and band designed for enhanced support. SO SOFT – This wirefree bra is made from a soft blended fabric with a hint of spandex for the stretch. COOL THAT ADAPTS TO YOU – X-Temp technology is designed to adapt to your body temperature for comfort that lasts all day. STAYS IN PLACE – This full coverage t-shirt bra features a smooth, stay-put comfort band. CONVERTIBLE STRAPS – Designed with adjustable, convertible straps that go from straight to crisscross for the custom fit you love. HOOK-AND-EYE CLOSURE – These women’s bras are made with back hook-and-eye closure for easy on-and-off.

 BUY NOW
  

Price: 36 $

EVERYDAY COMFORT MADE EASY The Bali Breathe Underwire Minimizer Bra is designed to give you shaping, smoothing, and breathable comfort for everyday wear. Featuring full coverage 2-ply cups with a tailored outer layer and breathable spacer lining, this women’s bra reduces your bustline by up to 1.5 inches for a balanced, flattering fit under button-downs, blouses, and dresses. The super soft cotton-modal lining enhances breathability and keeps you cool from morning to night, while built-up sides and a smoothing back deliver a sleek finish under fitted outfits. Soft stretch lace details add a feminine touch, and adjustable, convertible comfort cushion straps let you switch from classic to racerback styling. A versatile women’s minimizer bra that combines everyday support with comfort and style. FULL COVERAGE SUPPORT – 2-ply cups with a tailored outer layer and breathable spacer lining provide shaping, comfort, and smoothing, making this women’s minimizer bra a reliable full coverage bra for everyday wear. MINIMIZER BRA DESIGN – This underwire minimizer bra reduces your bustline by up to 1.5 inches, helping button-downs, blouses, and dresses lay smoothly with a flattering, balanced silhouette that enhances your wardrobe. COOLING COTTON MODAL – Super soft, breathable cotton-modal lining keeps you cool, dry, and comfortable all day long, making this women’s t-shirt bra a supportive, lightweight style you can rely on morning to night. FEMININE LACE STYLE – Soft stretch lace around the frame adds a delicate, feminine detail while maintaining flexible support, blending beauty with function so this women’s bra feels as good as it looks. SMOOTHING FINISH – Built-up sides and a smoothing back deliver sleek bra coverage from every angle, creating a streamlined, polished look under t-shirts, fitted tops, and dresses for everyday confidence. VERSATILE STRAPS – Adjustable, convertible comfort cushion straps adapt to your outfits, allowing you to switch from classic wear to racerback styling for flexible support in a women’s bra that works with your day. ; cup size: C ; band size: 42

 BUY NOW
  

Price: 44.95 $

AMAZING SUPPORT WITHOUT WIRES If you thought it was impossible to find the comfort, the support, and the fit for your curvy figure in a wireless bra, think again! Our Glamorise collection comes to the rescue with this sleek, sexy wirefree bra that combines smoothing satin with lovely lace. Thoughtfully created by our expert team of designers, this wireless bra will become a great addition to your wardrobe and your busy days, offering all-day support in comfort. At the heart of the design is our MagicLift technology with its strategically placed, foam-cushioned bands and crisscross structure, providing superb support without wires. Comfort is built in everywhere, from the cushioned straps that relieve pressure on your shoulders to the airy, stretch mesh back and sides that move with you. You’ll love the look of the two-section, contoured cups that provide natural shaping, and you’ll appreciate the back close with multiple hook-and-eye rows for a custom fit. With full coverage and support you can count on, this wirefree support bra really does have it all. IT’S NOT MAGIC; IT’S MAGICLIFT – This legendary support technology has a crisscross design with cushioned bands that lift, shape, define, and support in comfort without wires. NATURAL SHAPING – Contoured cups provide full coverage and natural shaping at every curve. A LITTLE LACE FOR YOUR STYLE – Upper cups of pretty lace for a feminine look. A LITTLE LOVE FOR YOUR SHOULDERS – Extra-wide, cushioned straps rest gently on your shoulders and adjust in back for your perfect fit. EVEN MORE COMFORT – Airy mesh back and sides stretch to move with you. CUSTOM, COMFORT CLOSURE – Hook-and-eye back closure with multiple rows for the fit you need. MACHINE WASH – We recommend washing your full-figure wireless bra in warm water and line drying. DESIGNED IN NEW YORK SINCE 1921 – With over 100 years of experience crafting bras for curvy women, we’re experts at designing and combining comfort and support. SAME AS GLAMORISE BRA STYLE #1000. ; cup size: C ; band size: 38

 BUY NOW
  

Price: 36 $

NATURAL LIFT LIKE NEVER BEFORE Enhance your shape and confidence with the Maidenform women’s push-up bra. Designed with lightly padded push-up cups, this underwire bra delivers natural lift, soft volume, and a flattering rounded silhouette. The smoothing back wing reduces lines and bulges for a sleek look under clothing, while the super-soft fabric feels smooth against skin and disappears beneath tops. Fully adjustable straps convert from traditional to crisscross for versatile wear, making it easy to customize your fit. This everyday bra balances style, support, and all-day comfort- an essential foundation piece for any women’s lingerie collection. SMOOTHING BACK WING – Women’s underwire bra with a smoothing back wing reduces lines and bulges for a polished look under shirts, blouses, and dresses, delivering everyday confidence in a comfortable bra for women. PUSH-UP BRA CUP LIFT – Lightly padded push-up bra cups provide natural lift and rounded shaping, enhancing curves for a flattering silhouette that feels supportive and looks smooth under every outfit in your wardrobe. CONVERTIBLE STRAPS – Fully adjustable bra straps easily convert from traditional to crisscross, providing customized fit and flexible support for women’s bras that adapt to multiple outfits and all-day wear needs. ALL-DAY COMFORT – Crafted with super-soft fabric that feels smooth against skin, this underwire bra for women provides all-day comfort, shaping support, and a no-show look – making it an everyday essential push-up underwire bra. ; cup size: D ; band size: 36

 BUY NOW
  

Price: 22 $

COMFORT RUNS THROUGH OUR SEAMS The Bali Cotton Collection 2-Ply Underwire Bra offers the perfect combination of comfort and style – keeping you supported and at ease all day. Crafted from moisture-wicking cotton-spandex fabric and cotton-based spacer-lined cups, this bra offers just the right amount of breathability, shaping, and support to keep you feeling cool and confident. Ultra-soft, fine gauge stretch cotton-spandex feels smooth against your skin, with no elastics digging in, while the built-up sides and back give you a sleek, smooth fit. This 2-ply full-coverage underwire bra features an inner sling for extra lift and support, with fully adjustable, convertible straps – ensuring a custom, stay-put fit. Finished with delicate organza trim and subtle gold branding for a touch of style, this underwire bra will quickly become your go-to everyday essential. AIRY DESIGN – Breathable cotton-spandex fabric with spacer-lined cups for breathability, shaping and support. STAY COOL – Cool Comfort fabric wicks away moisture, keeping you cool and comfortable. SOFT AND SMOOTH – Super soft fine gauge stretch cotton-spandex with no elastics against your skin, plus built-up sides and back for all-around smoothing. THE COVERAGE – Full coverage 2-ply underwire style with inner sling for extra lift and support. CONVERTIBLE STRAPS – Fully adjustable straps with back adjustability and convertibility are designed to stay in place. DESIGN DETAILS – Organza trim at neckline with subtle gold branding detail for added style. ; cup size: D ; band size: 40