Apparel

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Price: 25 $

AMAZING LIFT, INCREDIBLE COMFORT This super-soft bra is one sure way to get that natural lift you love. Pretty enough for a special occasion, it’s so comfortable you’ll want to wear it every day. Our experts designed this underwire bra with Your Lift technology for comfy, shaping cups. Brushed microfiber fabric provides all-day comfort, no matter what your day brings. We love how the scalloped lace trim, playful cutout, and modern open neckline make it as pretty as it is functional, too. Plus, its convertible design allows you to wear it traditional or crisscross for extra versatility. SUPPORT YOU NEED – Your Lift comfy shaping cups are designed to provide a natural lift. SURPRISINGLY SOFT – Our brushed microfiber fabric provides all-day comfort, no matter what your day brings. SO SMOOTH – Smoothing two-ply sides and backs make for a smooth silhouette under clothes. CUSTOMIZE YOUR FIT & STYLE – Adjustable, convertible straps can be worn traditionally or crisscross for wardrobe versatility. ROMANTIC WEDDING BRA – A modern open neckline with scalloped lace trim and fun cutout makes this comfortable bra a functional yet pretty option. COLD WATER WASH – We recommend hand washing this women’s bra in cold water to reduce energy consumption. ; cup size: C ; band size: 38

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Price: 27 $

EVERYDAY COMFORT MADE EASY The Bali Breathe Underwire Minimizer Bra is designed to give you shaping, smoothing, and breathable comfort for everyday wear. Featuring full coverage 2-ply cups with a tailored outer layer and breathable spacer lining, this women’s bra reduces your bustline by up to 1.5 inches for a balanced, flattering fit under button-downs, blouses, and dresses. The super soft cotton-modal lining enhances breathability and keeps you cool from morning to night, while built-up sides and a smoothing back deliver a sleek finish under fitted outfits. Soft stretch lace details add a feminine touch, and adjustable, convertible comfort cushion straps let you switch from classic to racerback styling. A versatile women’s minimizer bra that combines everyday support with comfort and style. FULL COVERAGE SUPPORT – 2-ply cups with a tailored outer layer and breathable spacer lining provide shaping, comfort, and smoothing, making this women’s minimizer bra a reliable full coverage bra for everyday wear. MINIMIZER BRA DESIGN – This underwire minimizer bra reduces your bustline by up to 1.5 inches, helping button-downs, blouses, and dresses lay smoothly with a flattering, balanced silhouette that enhances your wardrobe. COOLING COTTON MODAL – Super soft, breathable cotton-modal lining keeps you cool, dry, and comfortable all day long, making this women’s t-shirt bra a supportive, lightweight style you can rely on morning to night. FEMININE LACE STYLE – Soft stretch lace around the frame adds a delicate, feminine detail while maintaining flexible support, blending beauty with function so this women’s bra feels as good as it looks. SMOOTHING FINISH – Built-up sides and a smoothing back deliver sleek bra coverage from every angle, creating a streamlined, polished look under t-shirts, fitted tops, and dresses for everyday confidence. VERSATILE STRAPS – Adjustable, convertible comfort cushion straps adapt to your outfits, allowing you to switch from classic wear to racerback styling for flexible support in a women’s bra that works with your day. ; cup size: C ; band size: 42

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Price: 27 $

SUPPORT YOU CAN COUNT ON Stay cool, supported, and confident with the Bali Breathe Underwire T-Shirt Bra for women. Designed with full coverage foam cups, this everyday bra provides natural shaping and a smooth look under tees, blouses, and dresses. The super-soft cotton modal lining feels breathable and gentle against your skin, while cotton-modal wrapped around the frame adds lightweight structure and softness. Built-up sides and a smoothing back deliver sleek coverage for a polished finish, making this women’s bra an easy choice for fitted outfits. With adjustable, convertible straps that switch between traditional and crisscross styles, you’ll get flexible support that adapts to your wardrobe. A versatile underwire t-shirt bra that combines comfort, breathability, and everyday wearability FULL COVERAGE CUPS – Full coverage foam cups in this women’s underwire bra deliver shaping, support, and modesty, creating a smooth silhouette under tees, dresses, and blouses for everyday confidence and polished style. T-SHIRT BRA DESIGN – The versatile t-shirt bra design provides natural lift and a sleek look under clothing, making this full coverage bra for women the perfect choice for layering with sweaters, tops, and workwear essentials. BREATHABLE COTTON MODAL – Super-soft cotton-modal lining enhances comfort and breathability, keeping you cool and supported throughout the day in a bra for women designed for softness, airflow, and lightweight wear. SOFT FRAME SUPPORT – Cotton-modal fabric wraps the bra frame to add lightweight structure and softness, delivering subtle support and an underwire bra that adapts to your natural shape for all-day comfort. SMOOTHING BACK DETAIL – Built-up sides and a smoothing back provide extra bra coverage and a streamlined finish from every angle, helping this full coverage t-shirt bra disappear under fitted tops and dresses. ADJUSTABLE CONVERTIBLE STRAPS – Convertible straps adjust for a customized fit and easily switch to crisscross styling, making this bra for women versatile enough to adapt to changing outfits, necklines, and occasions. ; cup size: DD ; band size: 42

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Price: 19.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: DDD ; band size: 44

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Price: 27 $

LIGHT AND SMOOTH SUPPORT A spacer bra is designed with lightweight, breathable cups that create a smooth look under clothing while maintaining a comfortable feel. The Bali One Smooth U Ultra Light Underwire Bra combines this spacer cup construction with supportive shaping to create comfortable everyday bras for women, including older women. Ultra-light spacer bra cups and an underwire provide natural shaping without bulk, while the One Smooth U bra design lies flat under clothing to help minimize bra lines. This makes the bra ideal under t-shirts, blouses, sweaters, and other lightweight fabrics. Inside the cups, a soft inner sling provides additional shaping and support while maintaining a lightweight feel. The two-ply back with deep U shaping helps smooth the back and allows flexibility for lower-back clothing styles. Comfort-U convertible bra straps adjust easily and convert from traditional to crisscross so the bra can be worn with a variety of outfits. Designed for everyday comfort, this Bali bra blends smoothing construction, breathable spacer technology, and versatile styling. Please note: For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. ULTRA-LIGHT UNDERWIRE BRAS FOR WOMEN – Designed for natural support without bulk, this women’s bra has ultra-light spacer cups and an underwire that provide shaping plus a breathable, lightweight feel for everyday wear. SMOOTH T-SHIRT BRA DESIGN – One Smooth U bras lie flat under clothing to help minimize bra lines. The seamless spacer bra cups create a smooth look under tees, blouses, sweaters, and other lightweight clothing. SUPPORTIVE INNER SLING CONSTRUCTION – Built with a soft inner sling and spacer bra cups for shaping and support, this women’s underwire bra blends structure and comfort for a lightweight feel. The result? Comfort that lasts. SMOOTHING BRA WITH DEEP U SHAPE – Made with a two-ply back, this bra helps smooth your back while the deep U bra design allows flexibility for lower-back clothing styles, creating a streamlined look in bras for women. ADJUSTABLE CONVERTIBLE BRA STRAPS – Comfort-U bra straps convert from traditional to crisscross for versatility with different outfits. They’re also designed to stay comfortably in place, no matter what your day brings. HAND WASH ONLY – This bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. ; cup size: B ; band size: 36

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Price: 15.98 $

BUTTERY SOFT, SMOOTHLY SEXY Feel confident and comfortable in the Maidenform Seamless Push-Up Bra: a longline wireless bra that combines full coverage with natural lift and everyday ease. This longline bralette has soft, sewn-in natural lift bra cups that gently shape without wires, padding, or show-through. Designed for comfort, its seamless bra construction lays flat under clothing for a clean, no-show look. The extended band provides gentle shaping and a stay-in-place feel, while convertible, adjustable straps give you styling flexibility. Whether layered under tees or worn on its own, this bralette is part of the Body Basics collection and available in black, white, nude, pink, purple, and more. Plus size bras are also available. Use the size chart to find your best fit. SEAMLESS BRA DESIGN – This bralette features smooth, stretchy fabric that offers full coverage and a no-show finish under tees, tanks, or clingy knits-making it a go-to bra for everyday wear. PLUNGING PUSH-UP BRA – Lightly lined, sewn-in bra cups provide shaping and natural lift without wires. Consider it a soft lift bralette that supports comfortably and is made for women of all shapes and sizes. WIRELESS SUPPORT – The longline push-up bra band gently hugs your shape for added support and smoothing. This wireless bralette also has a tank-style fit with the bonus of natural lift and soft shaping. CONVERTIBLE BRA STRAPS – Adjustable bra straps convert from traditional to crisscross for easy styling with a variety of tops and dresses, perfect for wardrobe versatility. EVERYDAY COMFORT, BODY BASICS – Part of the Body Basics collection, this wireless bralette is designed for daily wear with comfort-focused features. COLOR & SIZE OPTIONS FOR ALL – Choose from lots of options, like black bras, white bras, nude bras, pink bras, purple bras, and more. Plus size bras are also available. Use the bra size chart to find your best fit. BRA SIZING TIP – We recommend measuring yourself before choosing a bra size. If you’re in between sizes, please size up.

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Price: 19.99 $

SENSATIONAL SUPPORT IN AN ALL-TIME CLASSIC Perfect for those who crave wirefree comfort without skimping on support, this 18 Hour bra brings together a retro cone shape and a vintage vibe that’s both chic and flattering. The famous M Frame and 4-way stretch Spanette fabric team up to offer maximum support, so you can move confidently throughout your day – minus the wires. You’ll also appreciate the back and side smoothing, full-coverage cups, and fully adjustable straps. With its pretty lace design and extra support, this wirefree bra gives you the best of both worlds – retro style and modern stability. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. THE STRAPS – Fully adjustable straps conveniently adjust in the front. MOVE THE WAY YOU WANT – Exclusive Spanette fabric with 4-way stretch for ease of movement. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps ; cup size: DD ; band size: 46

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Price: 24 $

SUPERB COMFORT AND SUPPORT With Bali’s Double Support wireless bra, there’s no need to sacrifice comfort to get the support you need. Its name comes from its signature M-Frame construction and lightly lined wireless cups that give you superb support with a flexible fit. Satiny lace-patterned jacquard fabric lays flat beneath your clothing, adding a delicate touch to this full-coverage bra. You’ll appreciate the comfy, stay-in-place straps and a built-up back that provides incredible back smoothing. Moisture-wicking fabric helps keep you cool and comfortable. TWICE THE SUPPORT – Wireless bra with two-ply cups that provide double support with a flexible fit. THOUGHTFUL CONSTRUCTION – Signature M-Frame cup construction provides flexible support to this women’s wireless bra. A TOUCH OF PRETTY – Satiny lace-patterned jacquard fabric lays flat beneath your clothing. KEEP YOUR COOL – Moisture-wicking Cool Comfort technology keeps you cool and comfortable. STAY-IN-PLACE STRAPS – Comfort-U design for stay-in-place straps. BACK SMOOTHING – A built-up back provides incredible back smoothing. ; cup size: B ; band size: 40

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Price: 25 $

COMFORTABLE SUPPORT, NO-SHOW LOOK Support you need. Comfort you crave. No-show look you want. The Barely There T-Shirt bra features an underband that is fully encased and designed to provide comfortable shaping and support. Crafted from a sleek and soft fabric and boasting a fused bottom band, this comfortable underwire bra is a no-show beneath your clothes. You’ll find it’s a versatile addition to your wardrobe with a modern open neckline that works with just about any outfit and straps that easily convert from traditional to crisscross. COMFORT UNDERBAND – Fully encased underband is designed to support you in comfort. NO SHOW – Sleek fabric and fused bottom band technology provides a no-show look under your favorite tee. SO SOFT – You’ll love the feel of this comfortable t-shirt bra. OPEN NECKLINE – Modern open neckline makes this underwire bra a versatile pick for any wardrobe. CONVERTIBLE STRAPS – J-hook detailing in back converts straps to crisscross or traditional. BACK CLOSURE – Hook and eye back closure. FEEL THE DIFFERENCE – Part of the One Fab Fit collection, the Barely There Bra flexes to fit for better shaping and support. ; cup size: D ; band size: 34