Apparel

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Price: 20.99 $

THE LIFT YOU DESIRE Amplify your assets with our most uplifting underwire bra that pushes both up and in for red-carpet-worthy cleavage. This Love the Lift push-up bra is brilliantly engineered to celebrate every curve and contour – all while creating a flattering look. Its plunging demi front will enhance even the most revealing neckline. You’ll be delighted with the range of colors and styles, some with lace-accented cups, others with smooth cups and lace trim at the sides. Straps that convert from traditional straight to crisscross wear give you more versatility. This push-up demi bra is available in sizes 32A to 40D, so you’re sure to find your perfect fit. MAXIMUM LIFT – Our most uplifting style that pushes both up and in for head-turning cleavage. UNDERWIRE SUPPORT – Push-up technology is engineered to make the most of every curve. TWO WAYS TO WEAR IT – Adjustable, convertible straps can be worn traditional or crisscross. PERFECT WEDDING BRA – Plunging demi front allows you to wear it with low-cut wedding dresses. SO MANY OPTIONS – Great colors, some with lace-accented cups, others with T-shirt smooth cups and lace trim at the sides. HAND WASH – We recommend hand washing this women’s underwire bra to keep its shape. ; cup size: B ; band size: 32

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Price: 20.99 $

DREAMY STRAPLESS 6-WAY COMFORT Finding the perfect strapless bra can be a nightmare – that’s where the Dreamwire convertible bra comes in. SmartZone cups are lightly padded and designed for uplift where you need it, a must-have when wearing it as a strapless bra. You’ll love the sleek, smooth look of the lightweight cups which disappear under clingy clothes. One of the best things about this ComfortGrip strapless bra is the technology, designed to keep the bra comfortably in place – so you don’t have to worry about slipping or readjusting. And when it comes to versatility, you can’t do better than a convertible bra that you can wear six ways – strapless, straight, crisscross, halter, one-shoulder, or combo – to accommodate all your low-cut, strapless, backless, or racerback fashions. UNDERWIRE COMFORT – Underwire technology encases the underwire between plush foam and soft outer fabric for dreamy comfort. SUPPORT YOU NEED – Extreme comfort that doesn’t skimp on support. WORRY-FREE WEAR – ComfortGrip technology is designed to keep the strapless underwire bra comfortably in place. SMARTZONE CUPS – Lightly padded cups provide uplift where you need it. PERFECT WEDDING BRA – Lightweight, neo-knit cups virtually disappear under form-fitting wedding gowns – making it the perfect bra for a wedding dress. NEO-KNIT BACK POWER BAND – For back smoothing and support. WEAR SIX WAYS – Wear strapless, straight, crisscross, halter, one-shoulder, or combo to accommodate all your low-cut, strapless, backless, or racerback fashions. HAND WASH – Hand wash warm. Do not bleach. Hang to dry. Do not iron. ; cup size: C ; band size: 32

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Price: 39.95 $

AMAZING SUPPORT WITHOUT WIRES If you thought it was impossible to find the comfort, the support, and the fit for your curvy figure in a wireless bra, think again! Our Glamorise collection comes to the rescue with this sleek, sexy wirefree bra that combines soft, cotton-blend fabric with lovely lace. Thoughtfully created by our expert team of designers, this wireless bra will become a great addition to your wardrobe and your busy days, offering all-day support in comfort. At the heart of the design is our MagicLift technology with its strategically placed, foam-cushioned bands and crisscross structure, providing superb support without wires. Comfort is built in everywhere, from the cushioned straps that relieve pressure on your shoulders to the airy, stretch mesh back and sides that move with you. You’ll love the look of the two-section, contoured cups that provide natural shaping, and you’ll appreciate the back close with multiple hook-and-eye rows for a custom fit. With full coverage and support you can count on, this wirefree support bra, blended with the comfort of cotton, really does have it all. IT’S NOT MAGIC; IT’S MAGICLIFT – This legendary support technology has a crisscross design with cushioned bands that lift, shape, define, and support in comfort without wires. NATURAL SHAPING – Contoured cups provide full coverage and natural shaping at every curve. A LITTLE LACE FOR YOUR STYLE – Upper cups of pretty lace for a feminine look. A LITTLE LOVE FOR YOUR SHOULDERS – Extra-wide, cushioned straps rest gently on your shoulders and adjust in back for your perfect fit. EVEN MORE COMFORT – Airy mesh back and sides stretch to move with you. CUSTOM, COMFORT CLOSURE – Hook-and-eye back closure with multiple rows for the fit you need. MACHINE WASH – We recommend washing your front-close wireless bra in warm water and line drying. DESIGNED IN NEW YORK SINCE 1921 – With over 100 years of experience crafting bras for curvy women, we’re experts at designing and combining comfort and support. SAME AS GLAMORISE BRA STYLE #1001. ; cup size: B ; band size: 36

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Price: 20.99 $

A FLEXIBLE FIT The reviews are in, and we’re not surprised. Customers love the wire-free comfort of this Comfort Revolution wireless bra. It’s smartly engineered with two-ply side and back support, so you look your smoothest and shapeliest from every angle. Moisture-wicking Cool Comfort fabric keeps you cool and comfortable. Support comes from foam cups that stretch for a flexible fit while the Comfort Band gently flexes to move with you. Need more convincing? This full-coverage bra features wide, adjustable straps engineered to stay in place. STAY COOL – Cool Comfort fabric helps wick moisture and keep you cool and comfortable. COMFY SUPPORT – Foam cups stretch for a flexible fit. SMOOTH AND SHAPELY – Knit-in, 2-ply side and back support, so you look your smoothest and shapeliest from every angle. COMFORT BAND – Gently flexes to move with you. STAYS IN PLACE – Comfort-U design for stay-in-place straps and back. ADJUSTABLE STRAPS – Comfortable, wider-than-usual straps adjust for a custom fit. THE CLOSURE – Three-option hook-and-eye back close. HAND WASH – Hand wash cold water, with like colors. Do not use fabric softener. Do not bleach. Line dry. Do not iron. ; cup size: D ; band size: 34

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Price: 20.99 $

LOVE AT FIRST FIT Lilyette by Bali Plunge Into Comfort minimizer bra is a remarkable combination of fit, comfort, support, and cleavage. Part of The Lily Fit System, the sexy plunge design provides a V-shape pitch that enhances cleavage and gently provides a sexy and secure fit! The more open underwire is engineered to reduce wire poke-through while offering natural support. The cups of this underwire bra are unlined for lightweight comfort and are made of shimmering fabric that feels great against your skin. Pare down your profile in sublime comfort with this super-sexy women’s bra. LILY FIT SYSTEM – It’s love at first fit with minimizer bras that have an open neckline, less projection to help clothes fit better, plus wider-set straps and a more open underwire for natural support. ENHANCES CLEAVAGE – Get the sexy, plunging look you want without sacrificing comfort. NO-POKE SUPPORT – This women’s underwire bra is designed to reduce wire poke-through. LIGHTWEIGHT COMFORT – Unlined cups enhance comfort. SLEEK, SILKY, AND SMOOTH – Shimmery fabric creates the smooth look you want under tees and other clingy clothes. HAND WASH – We recommend hand washing this underwire bra to keep its shape for a long time. ; cup size: D ; band size: 36

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Price: 17.99 $

KEEP YOUR COOL There’s a reason the Double Support full-coverage wireless bra is one of our bestsellers. It offers excellent support in every size without the underwires that can poke, pinch, and prod. The satin-finish fabric looks great even under clingy clothes, plus the built-up sides and back create an extra smooth look. Know what’s even better? This favorite wirefree bra now features Cool Comfort moisture-wicking fabric – so you’ll stay cool and comfortable all day. WIRELESS SUPPORT – No underwires that can poke, pinch, and prod. SIGNATURE SHAPING – Signature M-frame construction shapes and separates while providing flexible support. STAYS COOL – Cool Comfort fabric wicks away moisture to keep you cool and comfortable. FULL COVERAGE – Double-layer, smooth cups offer full coverage. SATINY SMOOTH – Soft Touch satin-finish fabric is smooth and sleek, even under clingy clothes. More smoothing comes from the built-up sides and back. MOVES WITH YOU – The Comfortsoft band encloses the elastic inside the fabric for move-with-you comfort. HAND WASH – Hand wash wireless bras in cold water, with like colors. Do not use fabric softener. Do not use bleach. Line dry. Do not iron. ; cup size: C ; band size: 36

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Price: 20.99 $

SOFT STRETCH COMFORT This Maidenform Everyday Luxe bra is not just about looking beautiful (though that’s important) – it’s about feeling amazing, too. Crafted from premium 4-way stretch modal fabric, this women’s t-shirt bra ensures a comfortable fit all day long. Its soft, stretch foam cups and smoothing 3-ply wing provide natural shaping and support in a t-shirt bra designed to virtually disappear beneath your clothing. With convertible straps, strappy detailing in the back, and a chic gold-tone branded “M” at the front, this bra is not just an everyday essential. It’s a sexy statement piece for any wardrobe. SEXY REDEFINED – Ultra-flattering intimate solutions for every body. NATURAL SHAPING & SUPPORT – Soft, full-coverage foam cups deliver natural shaping. NO-SHOW PERFECTION – Smoothing 3-ply wing is designed to disappear under clothing. ELEVATED COMFORT – Premium 4-way stretch modal fabric and brushed hook-and-eye closure deliver elevated comfort and fit. DETAILS TO DELIGHT – Underwire t-shirt bra featuring strappy back detailing and a branded gold-tone “M” charm with keyhole at the center front. TWO WAYS TO WEAR IT – Adjustable, convertible straps can be worn traditional or crisscross for wardrobe versatility. QUALITY FABRIC – Exceptionally soft fabric is designed to be resilient after washing. ; cup size: C ; band size: 36