Apparel

 BUY NOW
  

Price: 20.99 $

THE LIFT YOU DESIRE Amplify your assets with our most uplifting underwire bra that pushes both up and in for red-carpet-worthy cleavage. This Love the Lift push-up bra is brilliantly engineered to celebrate every curve and contour – all while creating a flattering look. Its plunging demi front will enhance even the most revealing neckline. You’ll be delighted with the range of colors and styles, some with lace-accented cups, others with smooth cups and lace trim at the sides. Straps that convert from traditional straight to crisscross wear give you more versatility. This push-up demi bra is available in sizes 32A to 40D, so you’re sure to find your perfect fit. MAXIMUM LIFT – Our most uplifting style that pushes both up and in for head-turning cleavage. UNDERWIRE SUPPORT – Push-up technology is engineered to make the most of every curve. TWO WAYS TO WEAR IT – Adjustable, convertible straps can be worn traditional or crisscross. PERFECT WEDDING BRA – Plunging demi front allows you to wear it with low-cut wedding dresses. SO MANY OPTIONS – Great colors, some with lace-accented cups, others with T-shirt smooth cups and lace trim at the sides. HAND WASH – We recommend hand washing this women’s underwire bra to keep its shape. ; cup size: C ; band size: 32

 BUY NOW
  

Price: 42.95 $

SMOOTH, SEAMLESS SPORTS SUPPORT If you thought it was impossible to find the comfort, the support, and the fit for your curvy figure in a wireless sports bra, think again! Our Glamorise collection comes to the rescue with this sleek, smooth style for light-to-moderate sports activities and all-day wear. Thoughtfully created by our expert team of designers, this seamless, wireless bra will become a great companion no matter how busy or active your day becomes. At the heart of the design is our MagicLift technology with its strategically placed, foam-cushioned bands and crisscross structure, providing superb support without wires. Comfort is built in everywhere, from the cushioned straps that relieve pressure on your shoulders to the fabric that wicks away moisture to keep you cool all day long. You’ll love how the smooth, seamless, non-stretch cups disappear under clingy clothes, and you’ll appreciate the back close with multiple hook-and-eye rows for a custom fit. With full coverage and support you can count on, this wirefree sports bra takes you from the office to the gym to the weekend in divine comfort. IT’S NOT MAGIC; IT’S MAGICLIFT – This legendary support technology has a crisscross design with cushioned bands that lift, shape, define, and support in comfort without wires. FOR LIGHT-TO-MODERATE IMPACT ACTIVITIES – Wear to the gym and everywhere else. STAY COOL – Fabric wicks away moisture to keep you cool and comfortable all day. A LITTLE LOVE FOR YOUR SHOULDERS – Extra-wide, cushioned straps rest gently on your shoulders and adjust in back for your perfect fit. SMOOTH AND SEAMLESS – Disappears under tees and other clingy clothes. CUSTOM CLOSURE – Hook-and-eye closure with multiple rows for the fit you need. MACHINE WASH – We recommend washing your sports bra by hand to preserve the stretch. DESIGNED IN NEW YORK SINCE 1921 – With over 100 years of experience crafting bras for curvy women, we’re experts at designing and combining comfort and support. SAME AS GLAMORISE BRA STYLE #1006. ; cup size: I ; band size: 46

 BUY NOW
  

Price: 42.95 $

SEXY, LACY, COMFY SUPPORT Who says that full-figure bras for curvy women can’t be pretty and sexy? Not us! At Glamorise, we think the superb support you need and the feminine look you want can live together beautifully. Let’s start with the support you get from the comfortable WonderWire design. It’s constructed with a cushioned comfort band plus a padded channel that surrounds the underwire to prevent poking. That protected underwire provides outstanding and comfortable support in every size. Now let’s talk about the look of this lovely, lacy style with its plunging scallop-edged front that accommodates your low neckline fashions and gorgeous stretch lace cups for a feminine feel. You’ll also love the convenient front closure for effortless on-and-off and the lacy stretch straps that adjust in back for a custom fit. One of our customers said it best, describing this full-figure, front-close bra as “The perfect blend of feminine and functional!” WONDERWIRE TECHNOLOGY – A padded underwire for no-poke comfort. ENHANCED SUPPORT – A cushioned wide inner band provides even more support. LACY AND LOVELY – Stretch lace cups with a plunging scalloped neckline create a look that’s as pretty as it is practical. SHOULDER COMFORT – Lacy, stretchy straps adjust in back for a custom fit. UP-FRONT CLOSURE – A convenient front closure for easy on-and-off. HAND WASH – We recommend washing your lace underwire bra by hand to preserve the stretch. DESIGNED IN NEW YORK SINCE 1921 – With over 100 years of experience crafting bras for curvy women, we’re experts at designing and combining comfort and support. SAME AS GLAMORISE BRA STYLE #9245. ; cup size: D ; band size: 44

 BUY NOW
  

Price: 40.8 $

TOTAL CONTROL, INCREDIBLE SHAPING Slip into that skinny, clingy dress and look your best with the holding power of this Maidenform firm body shaper. Unlike most shapewear that squeezes everything in and makes you feel like your body is trapped, our body briefer has a power mesh lining that is so comfortable – you just might forget you have it on. Ultra-firm panels target your tummy and hips while the built-up back smooths and holds for all-over sculpting. And because it’s made with moisture-wicking Cool Comfort fabric, you’ll feel oh-so comfortable while looking oh-so-lovely. The built-in underwire bra with three-section cups is unlined and trimmed in lace that’s so pretty you might let it peek out from a low-cut neckline. Other convenient details you’ll appreciate include a hook-and-eye-close, cotton-lined gusset, adjustable lingerie straps, and full back coverage. Maidenform is the #1 Brand of Shapewear – Source: Circana, Retail Tracking Service, U.S. Brand Sales, 12 Months Ending December 2024. ALLOVER SCULPTING – Get ready to slip into that skinny, clingy dress with control at front, sides, and back. ULTRA-FIRM CONTROL – Strategic panels target your tummy and hips, while the built-up back smooths and holds. COOL & COMFY CONTROL – Power mesh lining enhances support in comfort while moisture-wicking Cool Comfort fabric helps you keep your cool. BUILT-IN UNDERWIRE BRA – Unlined, with three-section cups and lovely lace trim. CONVENIENT ON AND OFF – Hook-and-eye-close, cotton-lined gusset. HAND WASH ONLY – Maidenform recommends hand washing this body shaper in cold water to help reduce energy consumption. ; cup size: C ; band size: 36

 BUY NOW
  

Price: 20.99 $

TOTAL SUPPORT AND COMFORT This comfy underwire bra delivers the shapely push-up support you want without the poking or pinching you don’t. It’s all done with our cushioned Dreamwire technology that encases the underwires between plush foam and soft outer fabric for unmatched underwire comfort. Satiny cups provide no-show smoothness under tees and other knits, with a touch of feminine lace at the center. Plus, it offers convertible convenience, quickly transforming from traditional straight straps to crisscross wear. NO-POKE UNDERWIRE COMFORT – Our fully encased, cushioned Dreamwire prevents poking, pinching, and digging. NATURAL SHAPING – Plush push-up cups provide natural-looking lift and contours. DEMI COVERAGE – The coverage you want in a push-up style. SILKY SMOOTH – Silky smooth cups disappear under tees and other clingy clothes. WEAR 2 WAYS – Convertible, adjustable straps for switching from a traditional straight silhouette to a crisscross back. HAND WASH – We recommend hand washing this women’s underwire bra to keep its shape. ; cup size: A ; band size: 32

 BUY NOW
  

Price: 17.99 $

CELEBRATE YOUR SHAPE This smartly engineered underwire bra from Lilyette by Bali is designed to minimize your size while celebrating your shape. This is accomplished with an overall pared-down profile, wider-set straps, and a more open underwire construction that provides natural support with less projection. Its cups combine delicate lace with soft and smooth microfiber, with seamless sides and back. This superbly comfortable minimizer bra offers full coverage and a fit you’ll love, thanks to the Lily Fit system. Available in a wide range of sizes, so you’ll be sure to find the right one. MINIMIZES YOUR PROFILE, NOT YOUR SHAPE – Carefully constructed for less projection and a shapely silhouette. LILY FIT SYSTEM – Minimizer bras have an open neckline, less projection to help clothes fit better, plus wider-set straps & a more open underwire for natural support. COMFORT YOU’LL LOVE – Comfort is built into every detail of this underwire bra. FULL-COVERAGE COMBO CUPS – Full-coverage cups combine delicate lace with soft and smooth microfiber, with seamless sides and back. SO MANY SIZE OPTIONS – Available in a wide array of sizes, so you’ll be sure to find your perfect fit. HAND WASH – Bali recommends washing your underwire bra by hand in cold water to preserve the shape and save energy. ; cup size: D ; band size: 42

 BUY NOW
  

Price: 16.98 $

WIRELESS COMFORT YOU CAN COUNT ON Support and shaping minus the wires that can poke and prod. A modern balconette neckline with lightly lined foam cups that plays well with any outfit. This versatile bra embraces you in wireless comfort with side and back smoothing. Comfort straps are fully adjustable and designed to help alleviate shoulder pressure. Because you deserve the world – and a great bra. WHO SAYS YOU NEED WIRES? – Lightly lined foam cups and a built-in comfort band are designed to provide shaping and support. FASHION READY – Modern, open balconette neckline with a beautiful satin trim offers fashion flexibility. THE ULTIMATE DISAPPEARING ACT – Smooth cups create a sleek look under any outfit. SIDE & BACK SMOOTHING – Higher sides help control bulges, while a built-up back provides more smoothing. THE PRESSURE IS OFF – Adjustable comfort straps are designed to help alleviate shoulder pressure. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: DD ; band size: 42