Apparel

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Price: 21 $

SO MANY WAYS TO WEAR IT Redefine expectations, with our Maidenform Pure Comfort Strapless Bras for women – a strapless bra built to support and stay confidently in place, no wires required. Designed for all women, especially those who want their strapless bra to stay put, this wireless bra is everything a strapless should be – and more. ComfortGrip technology lines a Stay-Put Power Band that holds strong, no matter what your day brings. A modern sweetheart neckline flatters under plunging, frontless, or low-back outfits, while the smooth finish makes it perfect for formalwear, corsets, and bridal looks. Fully convertible straps allow for six ways to wear – strapless, halter, crisscross, one-shoulder, racerback, or traditional – with the option to add clear straps or layer under nursing tanks or shapewear for adaptable support. Dressing for a wedding, a weekend brunch, or an all-day event? This strapless bra is a must for all of your formalwear needs. Available in black, white, nude, and plus sizes up to 2XL, with a size chart to measure your perfect fit. MODERN SWEETHEART NECKLINE – The flattering, frontless-ready neckline on this strapless bra pairs beautifully with bridal gowns, tanks, or trendy cutout dresses. STAYS UP, STAYS COMFORTABLE – ComfortGrip lining and Stay-Put Power Band ensure this wireless bra stays in place. Perfect for low-back, backless, or plunge outfits. WIRELESS COMFORT – Soft, wireless bra cups offer a comfortable fit, even for women who wear plus size bras. 6-WAY CONVERTIBLE STRAPS – Includes clear, adjustable straps so you can wear it halter, racerback, crossback, one-shoulder, or strapless. Perfect for corset tops or nursing-friendly layering. FLEXIBLE PLUS SIZE FIT – ComfortFlex Fit accommodates all body types, including plus size. Check the chart to measure your best fit. FASHIONABLE & FUNCTIONAL – This strapless bra has the soft comfort and versatility you need for everyday wear, date nights, or weddings and other special occasions.

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Price: 19.99 $

VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: G ; band size: 42

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Price: 24 $

COMFORT RUNS THROUGH OUR SEAMS This Bali Cotton Collection 2-Ply Underwire Bra offers the perfect combination of comfort and style – keeping you supported and at ease all day. Crafted from moisture-wicking cotton-spandex fabric with spacer-lined cups, this bra offers just the right amount of breathability, shaping, and support to keep you feeling cool and confident. Ultra-soft, fine gauge stretch cotton-spandex feels smooth against your skin, with no elastics digging in, while the built-up sides and back give you a sleek, smooth fit. This 2-ply full-coverage underwire bra features an inner sling for extra lift and support, with fully adjustable, convertible straps – ensuring a custom, stay-put fit. Finished with delicate organza trim and subtle gold branding for a touch of style, this underwire bra will quickly become your go-to everyday essential. BREATHABLE COTTON BRA – Crafted from a soft, cotton-spandex blend with Cool Comfort technology, these bras for women feature spacer-lined cups that deliver airflow, shaping, and reliable support for everyday wear. STAY COOL AND CONFIDENT – Cool Comfort moisture-wicking fabric helps keep you fresh and dry throughout the day, making this full coverage underwire bra a comfortable choice under t-shirts, blouses, and clingy tops. SOFT, SMOOTH, AND SUPPORTIVE – Super soft fine gauge cotton-spandex feels silky against skin, with no elastics digging in. Built-up sides and back offer all-around smoothing so clothes glide easily over this t-shirt bra for women. FULL COVERAGE WITH LIFT – Designed with 2-ply cups and an inner sling, this cotton bra provides the coverage, lift, and shaping you need, while underwire construction ensures dependable support you can count on in every size. CONVERTIBLE STRAPS AND STYLE DETAILS – Fully adjustable straps convert from traditional to crisscross, giving you versatile wearing options. Finished with delicate organza trim and subtle gold branding for a touch of everyday style. ; cup size: D ; band size: 42

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Price: 19.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: B ; band size: 40

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Price: 0 $

GET LIFTED – NATURALLY This comfortable wireless bra is designed to provide the light, natural lift and enhanced support you crave. You’ll move freely and easily – thanks to the stay-put comfort band and stretch design. Convertible straps make it easy to switch from traditional to crisscross so you’ll have plenty of wardrobe options. Crafted with X-Temp technology, the smooth design adapts to your body temperature for all-day comfort. Available in an array of colors and sizes, this comfortable bra is finished with a wide striped band for added style. NATURAL LIFT – This comfortable wireless bra features an integrated wire-free design with a natural lift cup and band designed for enhanced support. SO SOFT – This wirefree bra is made from a soft blended fabric with a hint of spandex for the stretch. COOL THAT ADAPTS TO YOU – X-Temp technology is designed to adapt to your body temperature for comfort that lasts all day. STAYS IN PLACE – This full coverage t-shirt bra features a smooth, stay-put comfort band. CONVERTIBLE STRAPS – Designed with adjustable, convertible straps that go from straight to crisscross for the custom fit you love. HOOK-AND-EYE CLOSURE – These women’s bras are made with back hook-and-eye closure for easy on-and-off.

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Price: 27 $

COMFORT WHERE IT COUNTS Say hello to amazingly soft lace that provides all-day comfort with our One Smooth U comfort stretch lace underwire bra. Along with superb support, this underwire bra has soft stretch lace at the neckline that smoothly follows your contours without gaps for a flexible fit. The built-up back and sides of this lace-trimmed bra give you even more smoothing for a sleek look all around. Even better, you’ll love the smooth cups and the convertible, adjustable straps that give you fashion flexibility with different necklines and styles. LIGHTLY LINED CUPS – Lightly lined cups with thin foam padding and non-stretch side panels for targeted support. SUPPORT YOU NEED – Underwire provides the comfortable support you need. FULL COVERAGE YOU WANT – The full coverage you want, with a modern neckline for style options. NO SHOW – The no-show cups of this full-coverage bra disappear under clothes for a smooth look. LOVE THAT LACE – Soft stretch lace smoothly and comfortably follows your contours with a lovely, scalloped V neckline that won’t gap. SMOOTH & SLEEK – This lace-trimmed underwire bra is smartly designed with built-up sides and back for a sleek, smooth look. CONVERTIBLE STRAPS – Wear this underwire bra with straight or crisscross straps for fashion flexibility. ; cup size: B ; band size: 36