Apparel

 BUY NOW
  

Price: 17.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: C ; band size: 38

 BUY NOW
  

Price: 17.99 $

MINIMIZES YOUR PROFILE, MAXIMIZES YOUR STYLE A minimizer bra is designed to help reduce the appearance of the bust while creating a smoother, more streamlined look under clothing. The Playtex 18 Hour smoothing minimizer wireless bra combines full-coverage support with wirefree comfort for dependable everyday wear. Designed with unlined cups and a knit fabric construction, it provides natural shaping without added padding while maintaining a lightweight feel. This bra minimizes the bust by up to 1.5 inches, helping clothes fit more smoothly and reducing gaping in tops and blouses. Built-up sides and back enhance smoothing for a more polished look from every angle. The TruSUPPORT 4-way support system delivers extra side and back support, fuller cups to reduce spillage, and Comfort Strap design for reliable wear. Adjustable straps and a hook-and-eye back closure allow for a customizable, secure fit. Moisture-wicking fabric helps keep you feeling cool and dry throughout the day. Ideal for work, everyday outfits, or layering under fitted tops, this unlined bra with no padding is designed to support your routine. With its combination of smoothing features and trusted support, it offers a practical solution for a clean, confident silhouette. For best results, this women’s bra is designed to be hand washed in cold water and line dried to help maintain fit, support, and fabric performance over time. MINIMIZER SUPPORT THAT SMOOTHS – This minimizer bra for women reduces bust appearance by up to 1.5 inches while delivering medium support, helping create a more streamlined, flattering look under clothing with wirefree comfort. FULL-COVERAGE UNLINED CUPS – Designed with non-padded, unlined knit cups, this unlined bra with no padding provides full coverage and natural shaping while maintaining a lightweight feel that supports without added bulk. ADJUSTABLE STRAPS WITH SECURE FIT – Women’s bra with adjustable straps allow you to customize your fit, while the hook-and-eye back closure provides a secure, stay-in-place feel designed for all-day wear and dependable support. SMOOTHING SIDES AND BACK DESIGN – Built with extra side and back smoothing, this bra for women helps reduce bulges and creates a smoother look under t-shirts, blouses, and everyday outfits for a more polished appearance. TRUSUPPORT SYSTEM WITH MOISTURE-WICKING – Featuring a 4-way TruSUPPORT design and moisture-wicking fabric, this wireless bra helps keep you feeling supported, cool, and dry throughout your day. ; cup size: C ; band size: 36

 BUY NOW
  

Price: 23.99 $

FLATTER WITHOUT FLATTENING One of America’s best-selling minimizer bra styles, this Satin Tracings underwire minimizer bra is ingeniously designed to slim your bustline by as much as 1.75 inches. Best of all, it helps your clothes fit better while celebrating your curves. Support is enhanced by a no-poke underwire and seamed cups that provide a little extra lift. Comfort-U straps help take the stress off your shoulders while staying comfortably in place. You’ll love the smooth satin and jacquard print fabrics that are oh-so-pretty even as they provide the minimizing support you want. A BESTSELLER FOR A REASON – Minimizes your bustline by as much as 1.75 inches. UNDERWIRE SUPPORT WAS NEVER THIS COMFORTABLE – Designed for maximum support with no-poke comfort. WHEN YOU NEED A LITTLE LIFT – Seamed cups provide a little extra lift. NO SLIP, NO PRESSURE – Designed with non-stretch Comfort-U straps that help alleviate shoulder pressure while staying comfortably in place. PRETTY AND PRACTICAL – Smooth satin and jacquard print fabrics bring a pop of style to the slimming support you want. HAND WASH – Hand wash this minimizer bra in cold water with like colors. Do not bleach. Line dry. Do not iron. ; cup size: C ; band size: 40

 BUY NOW
  

Price: 17.99 $

SENSATIONAL SUPPORT IN AN ALL-TIME CLASSIC Perfect for those who crave wirefree comfort without skimping on support, this 18 Hour bra brings together a retro cone shape and a vintage vibe that’s both chic and flattering. The famous M Frame and 4-way stretch Spanette fabric team up to offer maximum support, so you can move confidently throughout your day – minus the wires. You’ll also appreciate the back and side smoothing, full-coverage cups, and fully adjustable straps. With its pretty lace design and extra support, this wirefree bra gives you the best of both worlds – retro style and modern stability. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. THE STRAPS – Fully adjustable straps conveniently adjust in the front. MOVE THE WAY YOU WANT – Exclusive Spanette fabric with 4-way stretch for ease of movement. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps ; cup size: D ; band size: 48

 BUY NOW
  

Price: 21.99 $

THE PERFECT LIFT Meet our Maidenform Love the Lift Custom Lift Strapless Bras for women – designed to stay put while giving you shape and support you can count on. Its Stay Put Power Band and ComfortGrip lining help keep your bra in place, so you can move confidently without slipping or adjusting. Custom Lift technology provides a personalized boost by bra cup size – from an ultimate lift for A cups to a natural lift for D cups – while underwire support and lightly lined demi coverage bra cups create a smooth, no-show look under clothes. Convertible, removable straps let you wear it multiple ways: strapless, halter, crisscross, one shoulder, classic, or cross one shoulder, making it a true multiway bra essential. Tailored bra cups enhance comfort and invisibility, so whether you’re wearing it for weddings, special events, or everyday outfits, you’ll get a fabulous fit and stay-up confidence all day. CUSTOM LIFT BY CUP SIZE – These bras for women deliver a personalized boost with ultimate lift for A cups, enhanced lift for B cups, moderate lift for C cups, and natural lift for D cups, creating a flattering, tailored silhouette for every size. STAY PUT POWER BAND – ComfortGrip lining and the Stay Put Power Band are designed to keep this strapless underwire bra in place without slipping, so you can move confidently through your day without constant readjustments or discomfort. LIGHTLY LINED DEMI COVERAGE – Tailored demi cups give this bra for women a smooth, no-show look under clothing while offering structured shaping, comfortable support, and coverage that flatters without adding unwanted bulk to your outfits. SUPPORTIVE UNDERWIRE – This strapless bra offers the shaping and lift benefits of an underwire with all-day comfort, making it a reliable choice for weddings, special events, or everyday wear when you need both style and dependable support. MULTIWAY CONVERTIBLE STRAPS – Enjoy six ways to wear it: strapless, classic, crisscross, halter, one shoulder, or cross one shoulder, giving you versatile styling options that make this bra for women a go-to for multiple outfits and occasions. COLORS & SIZE RANGE – Available in lots of options, from black bras, white bras, and nude bras, this strapless bra offers a wide size range to fit smaller cups through full busts, giving every woman a flattering, supportive option for strapless and multiway bra styling needs. ; cup size: D ; band size: 38

 BUY NOW
  

Price: 23.99 $

BEAUTIFUL. BREATHABLE. COMFORTABLE. Elevate your every day with this beautiful Bali Breathe underwire bra. Crafted from an ultra-soft cotton modal fabric that caresses your skin, this full-coverage bra has a breathable liner designed to keep you cool and dry. Lightly lined cups are soft, supportive, and concealing, while the built-up back and sides provide all-around smoothing. Stretch lace adds a touch of pretty to a light and airy underwire bra you won’t mind showing off. Everything you wanted was never too much to ask. BALI BREATHE – It’s a sanctuary on your skin every day of the week. ULTRA-SOFT FEEL – Luxe cotton modal fabric caresses the skin. BREATHABLE COMFORT – The bottom band, back, and sides are lined with a breathable cotton modal liner that helps keep you cool and dry. SOFT SUPPORTIVE CUPS – Lightly lined for modesty, the 2-ply cups offer extra support and softness where you most appreciate it. FEMININE DESIGN – Smooth stretch lace adds a touch of pretty. FULL COVERAGE – A comfortable underwire offers the support you want in a full-coverage bra. ALL-AROUND SMOOTHING – Built-up sides and backs provide 360-degree smoothing. CONVERTIBLE STRAPS – Fully adjustable straps convert to crisscross for fashion versatility and additional support. ; cup size: D ; band size: 42