Bras

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Price: 24 $

ADDS UP TO ONE CUP SIZE The Maidenform Love the Lift Natural Boost Bra is the cup-boosting, sexy shaping bra that adds up to one cup size for a natural boost you’ll want every day. Designed for all women, including those with larger busts, this push-up underwire style offers plush padding for maximum lift, shaping, and cleavage without bulk. The demi coverage and low-cut neckline work perfectly under scoop necks and plunging tops, while the soft, satin fabrication feels smooth against your skin and is designed to be sleek under clothes. Plush underwire lining ensures lasting comfort, while fully adjustable straps give you a custom fit. A delicate lace trim along the neckline adds a feminine finishing touch that looks as good as it feels. Wear it your way with three convertible strap options – traditional, halter, or crisscross. Available in black bras, white bras, nude bras, pink bras, and purple bras with core and plus-size options, it’s a bra for women that blends support, style, and versatility. PUSH-UP BOOST FOR NATURAL LIFT – Bras for women with plush padding that add up to one cup size, giving a sexy shaping boost and cleavage while enhancing your natural figure without the bulk of heavier push-up padding. DEMI COVERAGE, LOW-CUT STYLE – A demi bra design with a plunging neckline offers shaping and support that works under scoop necks, V-necks, and low-cut tops, giving you the perfect mix of coverage and flattering style. SOFT, SATIN FABRICATION WITH LACE TRIM – This bra for women features smooth, soft satin fabrication with a delicate lace trim at the neckline for a feminine touch, creating a look that’s both sleek under clothes and stylish on its own. SUPPORTIVE UNDERWIRE COMFORT – Built-in underwire with plush lining delivers soft, reliable lift and shaping for all-day comfort, making this push-up bra a go-to choice for daily wear and special occasions alike. ADJUSTABLE & CONVERTIBLE STRAPS – Fully adjustable straps convert to three ways – traditional, halter, or crisscross – so you can style this bra for women to work with multiple outfit necklines in your wardrobe. COLOR & SIZE OPTIONS FOR ALL – Comes in black bras, white bras, nude bras, pink bras, and purple bras, with core and plus sizes available. Use the size chart to measure your fit and enjoy the versatility of a bra that flatters every size. ; cup size: B ; band size: 36

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Price: 25 $

THE LIFT YOU DESIRE Amplify your assets with the Maidenform Love the Lift Lace Demi Push-Up Bra – our most uplifting underwire push-up bra for women, designed with Push Up & In cups for cleavage that won’t quit. These bras for women lift up and in to enhance your shape while maintaining a natural look without excess padding. The plunging demi front works beautifully with low-cut tops and dresses, while plush-lined Wonderbra technology delivers secure lift and underwire support you’ll barely feel. Stretchy side-smoothing bra panels create a sleek silhouette under fitted clothing, and the convertible straps switch from traditional to crisscross for outfit versatility. Choose from lace-accented bra cups or smooth cups with lace trim at the sides, in a range of classic colors like black bras, white bras, nude bras, pink bras, and purple bras. Whether you’re dressing for a special occasion or want everyday lift and shaping, Love the Lift Push-Up Bra offers the style, structure, and confidence you deserve. MAXIMUM PUSH-UP LIFT – Push Up & In bra cups gently lift up and in for cleavage that won’t quit, creating a rounded, flattering shape without gaps or bulk. UNDERWIRE BRA SUPPORT – Designed with plush-lined Wonderbra technology for secure shaping and lasting comfort you’ll forget is there. SIDE-SMOOTHING BRA – Stretchy, smoothing side panels help reduce bulge for a sleek silhouette under tees, dresses, and plunging necklines. DEMI BRA COVERAGE – Plunging demi front enhances even the most revealing necklines while giving you the lift and shape you love. CONVERTIBLE STRAPS – Adjustable bra straps switch from traditional to crisscross styles for more ways to wear and style your bra. MANY OPTIONS – Available in lace-accented bra cups or smooth bra cups with lace trim at the sides, in colors like black, white, nude, pink, and purple. PERFECT WEDDING BRA – Plunging demi front allows you to wear it with low-cut wedding dresses. ; cup size: C ; band size: 34

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Price: 19.99 $

VINTAGE VIBES, TOTAL SUPPORT A wireless bra is designed to provide support and shaping without underwires, offering a more flexible and comfortable fit for everyday wear. The Playtex 18 Hour wireless bra combines full coverage with trusted support features to create dependable bras for women. The supportive M-frame design and fuller cups help provide shaping and support, while the TruSUPPORT system delivers 4-way support through the cups, sides, back, and straps for a more balanced fit. Adjustable, cushioned straps help relieve shoulder pressure and are designed to stay in place, while the built-up back and sides help create a smoother look under clothing. The Tagless design helps reduce distractions for all-day wear, while this unlined bra with no padding delivers a natural, lightweight feel. Ideal for daily wear, work, or relaxing at home, this wireless bra offers reliable support with a smooth finish. Designed to balance support, coverage, and comfort, it’s a practical addition to your everyday wardrobe. For best care, hand wash in cold water and line dry to help preserve the fit, support, and overall feel of the bra over time. The band is designed to fit snugly – if you prefer a less snug fit, consider going up one band size. WIRELESS SUPPORT YOU CAN TRUST – This wireless bra for women features a supportive M-frame design and fuller cups to help provide shaping and support without underwire, creating a secure, natural fit for everyday wear. TRUSUPPORT 4-WAY SUPPORT SYSTEM – Designed with extra side and back support, fuller cups to help reduce spillage, and supportive straps, this women’s bra delivers balanced, all-over support for a more comfortable fit. COMFORT STRAPS THAT STAY IN PLACE – Adjustable, cushioned bra straps help relieve shoulder pressure and are designed to stay in place, reducing dig-in while providing a more comfortable, secure fit throughout the day. FULL COVERAGE BRA WITH SMOOTHING – This unlined bra with no padding features a built-up back and side design that helps create a smooth, natural look under clothing, offering a clean, polished appearance for everyday wear. TAGLESS WIRELESS COMFORT – Tag-free design helps eliminate scratchy labels, while the wirefree bra construction offers flexible comfort, making this bra a reliable choice for everyday wear and long-lasting comfort. CONSIDER SIZING UP – The band is designed to fit snugly. If you prefer a less snug fit, consider going up one band size. ; cup size: D ; band size: 40

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Price: 19.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: B ; band size: 40

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Price: 0 $

FULL AND FIERCE Get lifted and maximize your curves. Push-up cups provide an extreme lift in this multiway push-up strapless bra that’s all about flattering your shape. An open balconette neckline works with many clothing styles, and you’ll appreciate how pretty and soft the lace treatment looks and feels. And if you’re looking for versatility, here’s a push-up bra with straps that convert five ways and adjust so you can control the fit. Maidenform: Because why wouldn’t you choose a bra as confident as you are? BASICALLY SEXY – Ultra-flattering intimate solutions for every body. EXTREME LIFT – Maximize your curves with push-up cups designed to flatter your shape. SUPPORT YOU NEED – Underwire design provides just the right amount of support. MODERN NECKLINE – Open balconette neckline is perfectly suited for almost any outfit. FLATTERING STYLE – This comfortable underwire bra is accented by soft lace detail. WEAR IT YOUR WAY – Convertible, adjustable straps can be worn five ways: regular, crisscross, halter, one-shoulder and strapless. COLD WATER WASH – Maidenform recommends hand washing this women’s strapless bra in cold water to reduce energy consumption. ; cup size: A ; band size: 34

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Price: 25 $

Enhance your shape and confidence with the Maidenform women’s push-up bra. Designed with lightly padded push-up cups, this underwire bra delivers natural lift, soft volume, and a flattering rounded silhouette. The smoothing back wing reduces lines and bulges for a sleek look under clothing, while the super-soft fabric feels smooth against skin and disappears beneath tops. Fully adjustable straps convert from traditional to crisscross for versatile wear, making it easy to customize your fit. This everyday bra balances style, support, and all-day comfort- an essential foundation piece for any women’s lingerie collection. SMOOTHING BACK WING – Women’s underwire bra with a smoothing back wing reduces lines and bulges for a polished look under shirts, blouses, and dresses, delivering everyday confidence in a comfortable bra for women. PUSH-UP BRA CUP LIFT – Lightly padded push-up bra cups provide natural lift and rounded shaping, enhancing curves for a flattering silhouette that feels supportive and looks smooth under every outfit in your wardrobe. CONVERTIBLE STRAPS – Fully adjustable bra straps easily convert from traditional to crisscross, providing customized fit and flexible support for women’s bras that adapt to multiple outfits and all-day wear needs. ALL-DAY COMFORT – Crafted with super-soft fabric that feels smooth against skin, this underwire bra for women provides all-day comfort, shaping support, and a no-show look – making it an everyday essential push-up underwire bra. ; cup size: D ; band size: 34

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Price: 17.99 $

WORKDAY TO WEEKEND Here’s a wireless bra from Playtex designed for active days, workdays, and everything in between. You’ll stay cool when the day heats up, thanks to the breathable cup lining and moisture-wicking cups. A smooth, wireless design gently conforms to your shape, offering reliable support. Smooth non-foam cups blend seamlessly under tees and fitted clothes. And you’ll especially like the cushioned straps that are designed to stay in place. KEEP YOUR COOL – Cool Comfort™ moisture-wicking cups and breathable cup liners keep you cool and comfortable. WIREFREE COMFORT – For total comfort and support without the wires. THE ULTIMATE DISAPPEARING ACT – Smooth non-foam cups create a sleek look under any outfit. FOR ACTIVE DAYS OR ANY DAY – Designed for your most active days, but comfy enough for ANY day. NO-SLIP STRAPS – Cushioned straps are designed to stay in place. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: DD ; band size: 46

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Price: 19.99 $

SUPPORT FOR YOU AND YOUR CURVES “Absolute perfection” is how one customer described this full-figure, full-coverage bra from the Playtex Secrets collection. And it’s easy to see why. This comfy underwire bra is designed to keep you feeling supported and confident all day – smoothing your sides and back with unlined, non-foam cups. You’ll love the cushioned comfort straps that are fully adjustable. With a nod to vintage style, this bra offers a touch of lace for a classic look. SUPERB SUPPORT – Underwire and non-foam cups support your every curve in comfort. THAT LIFT YOU LIKE – Inner side panels in the unlined cups are designed to lift and support. CUSHY STRAPS – Wide-set straps are cushioned and adjustable. FULL COVERAGE – Seamed cups provide full coverage for a fit and feel you’ll love. A TOUCH OF LACE – Floral lace detailing offers a flattering finish. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: DD ; band size: 40

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Price: 23.99 $

BEAUTIFUL. BREATHABLE. COMFORTABLE. Feel beautiful without sacrificing support with this Bali Breathe Wireless T-Shirt Bra. Crafted from an ultra-soft cotton modal fabric that caresses your skin, this full-coverage bra has a breathable liner designed to keep you cool and dry. Thin foam cups offer targeted support and softness, while the built-up back and sides provide all-around smoothing. Stretch lace adds a touch of pretty to a light and airy wirefree bra you won’t mind showing off. With convertible straps, this bra boasts both beauty and versatility. Everything you wanted was never too much to ask. BALI BREATHE – It’s a sanctuary on your skin every day of the week. ULTRA-SOFT FEEL – Luxe cotton modal fabric caresses the skin. BREATHABLE COMFORT – The bottom band, back, and sides are lined with a breathable cotton modal liner that helps keep you cool and dry. THIN FOAM CUPS – Deliver targeted support and softness where you most appreciate it. FULL COVERAGE – A comfortable wirefree design offers light-as-air support. FEMININE DESIGN – Smooth stretch lace adds a touch of pretty. ALL-AROUND SMOOTHING – Built-up sides and backs provide 360-degree smoothing. CONVERTIBLE STRAPS – Fully adjustable straps convert to crisscross for fashion versatility and additional support. COMFORTFLEX FIT – Wirefree bra fits sizes S to 3X and everything in between. If you’re between sizes, we suggest sizing up for extra comfort and support. ; cup size: 26 ; band size: 21

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Price: 19.99 $

THE PERFECT AMOUNT OF LIFT Lift, shape, and support meet everyday comfort in the Bali Live It Up Underwire Bra. This women’s underwire bra features a unique petal-patterned fabric fused into the cups to provide natural lift and side shaping for a flattering silhouette. Plush-wrapped underwires deliver the support you need with an ultra-comfortable feel, while the soft lining feels gentle against skin for all-day wear. Comfort cushion straps relieve shoulder pressure, helping reduce dig-in even during long days. With smooth, seamless cups and built-up sides and back, this full-coverage bra creates a polished, sleek look under tees, blouses, and dresses. Finished with stscratch-free details for comfort, the Live It Up bra is designed to support you beautifully from every angle. LIFT AND SHAPE – A pretty petal-patterned fabric fused into the cup surface enhances lift and side shaping, creating a flattering silhouette that works under t-shirts, blouses, and all your everyday outfits. COMFORTABLE UNDERWIRE – Plush-wrapped underwire provides reliable bra support without poking or pinching, giving you all the benefits of an underwire bra with comfort designed for daily wear. SHOULDER COMFORT – Full-coverage bra with comfort cushion straps that are specially designed to relieve shoulder pressure, helping reduce discomfort while keeping straps in place all day. SMOOTH AND SEAMLESS – Stscratch-free, seam-free cups move with you while ensuring a smooth, polished look under fitted tops, clingy fabrics, and everyday wardrobe essentials for versatile wear. SOFT INNER LINING – A soft, soothing bra lining comforts from the inside while built-up sides and back provide added smoothing for a sleek finish under clothing, completing this everyday essential. HAND WASH – Bali recommends hand washing this seamless bra to help it retain its shape. ; cup size: DD ; band size: 38