Bras

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Price: 21.99 $

THE LIFT YOU DESIRE Amplify your assets with the Maidenform Love the Lift Lace Demi Push-Up Bra – our most uplifting underwire push-up bra for women, designed with Push Up & In cups for cleavage that won’t quit. These bras for women lift up and in to enhance your shape while maintaining a natural look without excess padding. The plunging demi front works beautifully with low-cut tops and dresses, while plush-lined Wonderbra technology delivers secure lift and underwire support you’ll barely feel. Stretchy side-smoothing bra panels create a sleek silhouette under fitted clothing, and the convertible straps switch from traditional to crisscross for outfit versatility. Choose from lace-accented bra cups or smooth cups with lace trim at the sides, in a range of classic colors like black bras, white bras, nude bras, pink bras, and purple bras. Whether you’re dressing for a special occasion or want everyday lift and shaping, Love the Lift Push-Up Bra offers the style, structure, and confidence you deserve. MAXIMUM PUSH-UP LIFT – Push Up & In bra cups gently lift up and in for cleavage that won’t quit, creating a rounded, flattering shape without gaps or bulk. UNDERWIRE BRA SUPPORT – Designed with plush-lined Wonderbra technology for secure shaping and lasting comfort you’ll forget is there. SIDE-SMOOTHING BRA – Stretchy, smoothing side panels help reduce bulge for a sleek silhouette under tees, dresses, and plunging necklines. DEMI BRA COVERAGE – Plunging demi front enhances even the most revealing necklines while giving you the lift and shape you love. CONVERTIBLE STRAPS – Adjustable bra straps switch from traditional to crisscross styles for more ways to wear and style your bra. MANY OPTIONS – Available in lace-accented bra cups or smooth bra cups with lace trim at the sides, in colors like black, white, nude, pink, and purple. PERFECT WEDDING BRA – Plunging demi front allows you to wear it with low-cut wedding dresses. ; cup size: C ; band size: 40

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Price: 19.99 $

NO-POKE COMFORT, FEEL-GREAT FIT Maybe the first thing you’ll notice about this Playtex Secrets underwire bra is the lovely balconette neckline with jacquard trim that combines full coverage with the flattering shape you want. You’ll also quickly appreciate the super smooth, foam-lined cups that perform a disappearing act under any outfit – making this t-shirt bra an easy everyday go-to. What you WON’T notice is the underwire, discreetly hidden yet providing outstanding support and shaping. HIDDEN UNDERWIRE – You’ll never see the hidden underwire, all you’ll feel is the support and comfort. MODERN BALCONETTE NECKLINE – An open balconette neckline with a jacquard trim provides full coverage, a hint of elegance, and the modern shaping you want for many fashion choices. THE ULTIMATE DISAPPEARING ACT – Smooth, foam-lined cups create a sleek look under any outfit. SUPPORT YOU NEED – This comfy underwire bra is designed to shape and support. NO-SLIP STRAPS – Fully adjustable cotton-lined straps are designed to stay in place. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: D ; band size: 46

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Price: 23.99 $

LOVE AT FIRST FIT Meet the Bali Lilyette Dream Keyhole Minimizer Bra, an essential addition to your women’s clothing and lingerie collection. This minimizer bra for women is designed with minimizing cups that reduce bust projection by up to 1 1/2 inches, helping your clothes fit and flatter better. The plunge neckline adds wardrobe versatility, letting you wear low-cut tops and dresses with confidence, while encased Dreamwire technology reduces underwire poke-through for lasting comfort. Crafted with lightweight, unlined cups and smooth shimmery fabric, this bra feels soft on skin and creates a sleek look under fitted tops and t-shirts. Built-up cotton-lined straps and a 2-ply back panel deliver extra support, while hidden elastic in the back wing provides added comfort against your body. Adjustable straps allow you to customize your fit, and the Lily Fit System ensures a bra that minimizes size, not shape, for a natural silhouette. Whether you’re at the office, running errands, or dressing up for a special event, this women’s bra combines shaping, comfort, and confidence in one elegant design. MINIMIZES BUST PROJECTION – This Bali Lilyette minimizer bra for women features minimizing cups that reduce bust projection by up to 1 1/2 inches, helping your women’s clothing fit more smoothly. PLUNGE NECKLINE VERSATILITY – The plunging V-neckline makes this women’s bra ideal for low-cut tops and dresses, offering wardrobe flexibility while still delivering the shaping support of a minimizer bra. ALL-DAY UNDERWIRE COMFORT – Encased Dreamwire technology reduces underwire poke-through and digging, giving you dependable support in women’s underwear and bras without the discomfort. LIGHTWEIGHT & UNLINED CUPS – Shimmery fabric creates a smooth, sleek look under fitted tops while the unlined design keeps this minimizer bra for women feeling lightweight and soft against your skin. STRAPS & BACK SUPPORT – Built-up cotton-lined straps and a 2-ply back panel give this women’s bra extra support, while hidden elastic in the back wing provides added comfort and security. CUSTOMIZED FIT & LILY FIT SYSTEM – Adjustable straps let you personalize your fit, and the Lily Fit System ensures shaping that minimizes size, not shape, for a natural silhouette in everyday wear. ; cup size: C ; band size: 36

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Price: 23.99 $

LIGHT AND SMOOTH SUPPORT Underwire support was never as light or as comfortable as in this One Smooth U Ultra Light convertible bra. You’ll appreciate the inner sling that comfortably enhances support and natural shaping without the extra bulk. The fabric is extra light and smooth, lying flat under your clothes with no bra lines. The two-ply, deep-U back offers even more smoothing as well as fashion flexibility with low-back clothes. Comfort-U stay-in-place straps stay comfortably in place and convert from traditional to crisscross wear. A finishing touch is the sheer trim at the neckline, as smooth as it is pretty. Bali is the #1 National Bra Brand – Source: Circana, Retail Tracking Service, U.S. Dollar Sales, Women’s Non-Sport Bras, Brand Type: National Brand, 12 Months Ending December 2024. FEEL THE LIGHT – Ultra-light underwire bra for natural support without bulk. SMOOTH OPERATOR – One Smooth U bras lie flat under your clothes with no bra lines. THE INSIDE STORY – Constructed with a soft inner sling for added support and shaping. THE BACK STORY – Two-ply back with deep U shaping for extra smoothing and fashion flexibility with low-back styles. WEAR 2 WAYS – Straps convert from straight traditional to crisscross for all kinds of fashions. SHEER BRILLIANCE – Sheer neckline trim is smooth and pretty. HAND WASH – Bali recommends washing this underwire t-shirt bra by hand in cold water to preserve the shape and save energy. ; cup size: C ; band size: 36

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Price: 23.99 $

MAKE DRESSING YOUR BEST A BREEZE The Bali One Smooth U Ultra Light Minimizer Underwire Bra is designed to deliver shaping support while helping your clothes fit more smoothly. This minimizer bra for women reduces bust projection by up to 1 1/2 inches for a sleek look under dresses, blouses, and t-shirts. The ultra-light spacer cups provide breathable modesty without adding bulk, while the smooth cups create a polished finish under clothing. Built with a supportive underwire and soft encased side sling, this women’s bra offers extra lift and shaping. Wide, cushioned convertible straps adjust for a custom fit and stay in place for dependable all-day wear. With its combination of lightweight comfort, full-coverage design, and versatile straps, this Bali bra for women blends function and style for everyday confidence. MINIMIZES BUST PROJECTION – This Bali One Smooth U minimizer bra for women is engineered to reduce bust projection by up to 1 1/2 inches, helping your women’s clothing fit more smoothly and comfortably. FULL-COVERAGE SUPPORT – Designed as a full-coverage bra with underwire shaping, this women’s bra delivers dependable support and a secure fit that works under blouses, dresses, and everyday t-shirts. ULTRA-LIGHT SPACER CUPS – Lightweight spacer foam cups provide breathable modesty without extra bulk, giving this underwire bra a sleek look while ensuring comfort in women’s bras for everyday wear. VERSATILE STRAPS – Convertible, adjustable straps stay in place and adapt to your wardrobe, giving you the flexibility to wear this minimizer bra with different women’s clothing styles. ADDED SHAPING & SUPPORT – A soft encased side sling inside the cup enhances shaping and provides additional support, making this underwire minimizer bra both functional and flattering. CUSHIONED COMFORT – Wide, cushioned straps are designed to stay in place and reduce shoulder pressure, ensuring lasting comfort in this Bali One Smooth U minimizer bra for women. ; cup size: D ; band size: 38

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Price: 21.99 $

NATURAL LIFT LIKE NEVER BEFORE Enhance your shape and confidence with the Maidenform women’s push-up bra. Designed with lightly padded push-up cups, this underwire bra delivers natural lift, soft volume, and a flattering rounded silhouette. The smoothing back wing reduces lines and bulges for a sleek look under clothing, while the super-soft fabric feels smooth against skin and disappears beneath tops. Fully adjustable straps convert from traditional to crisscross for versatile wear, making it easy to customize your fit. This everyday bra balances style, support, and all-day comfort- an essential foundation piece for any women’s lingerie collection. SMOOTHING BACK WING – Women’s underwire bra with a smoothing back wing reduces lines and bulges for a polished look under shirts, blouses, and dresses, delivering everyday confidence in a comfortable bra for women. PUSH-UP BRA CUP LIFT – Lightly padded push-up bra cups provide natural lift and rounded shaping, enhancing curves for a flattering silhouette that feels supportive and looks smooth under every outfit in your wardrobe. CONVERTIBLE STRAPS – Fully adjustable bra straps easily convert from traditional to crisscross, providing customized fit and flexible support for women’s bras that adapt to multiple outfits and all-day wear needs. ALL-DAY COMFORT – Crafted with super-soft fabric that feels smooth against skin, this underwire bra for women provides all-day comfort, shaping support, and a no-show look – making it an everyday essential push-up underwire bra. ; cup size: B ; band size: 40

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Price: 19.99 $

NO-POKE COMFORT, FEEL-GREAT FIT Maybe the first thing you’ll notice about this Playtex Secrets underwire bra is the lovely balconette neckline with jacquard trim that combines full coverage with the flattering shape you want. You’ll also quickly appreciate the super smooth, foam-lined cups that perform a disappearing act under any outfit – making this t-shirt bra an easy everyday go-to. What you WON’T notice is the underwire, discreetly hidden yet providing outstanding support and shaping. HIDDEN UNDERWIRE – You’ll never see the hidden underwire, all you’ll feel is the support and comfort. MODERN BALCONETTE NECKLINE – An open balconette neckline with a jacquard trim provides full coverage, a hint of elegance, and the modern shaping you want for many fashion choices. THE ULTIMATE DISAPPEARING ACT – Smooth, foam-lined cups create a sleek look under any outfit. SUPPORT YOU NEED – This comfy underwire bra is designed to shape and support. NO-SLIP STRAPS – Fully adjustable cotton-lined straps are designed to stay in place. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: DDD ; band size: 42

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Price: 23.99 $

SUPPORT YOU CAN COUNT ON Stay cool, supported, and confident with the Bali Breathe Underwire T-Shirt Bra for women. Designed with full coverage foam cups, this everyday bra provides natural shaping and a smooth look under tees, blouses, and dresses. The super-soft cotton modal lining feels breathable and gentle against your skin, while cotton-modal wrapped around the frame adds lightweight structure and softness. Built-up sides and a smoothing back deliver sleek coverage for a polished finish, making this women’s bra an easy choice for fitted outfits. With adjustable, convertible straps that switch between traditional and crisscross styles, you’ll get flexible support that adapts to your wardrobe. A versatile underwire t-shirt bra that combines comfort, breathability, and everyday wearability FULL COVERAGE CUPS – Full coverage foam cups in this women’s underwire bra deliver shaping, support, and modesty, creating a smooth silhouette under tees, dresses, and blouses for everyday confidence and polished style. T-SHIRT BRA DESIGN – The versatile t-shirt bra design provides natural lift and a sleek look under clothing, making this full coverage bra for women the perfect choice for layering with sweaters, tops, and workwear essentials. BREATHABLE COTTON MODAL – Super-soft cotton-modal lining enhances comfort and breathability, keeping you cool and supported throughout the day in a bra for women designed for softness, airflow, and lightweight wear. SOFT FRAME SUPPORT – Cotton-modal fabric wraps the bra frame to add lightweight structure and softness, delivering subtle support and an underwire bra that adapts to your natural shape for all-day comfort. SMOOTHING BACK DETAIL – Built-up sides and a smoothing back provide extra bra coverage and a streamlined finish from every angle, helping this full coverage t-shirt bra disappear under fitted tops and dresses. ADJUSTABLE CONVERTIBLE STRAPS – Convertible straps adjust for a customized fit and easily switch to crisscross styling, making this bra for women versatile enough to adapt to changing outfits, necklines, and occasions. ; cup size: C ; band size: 42

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Price: 21.99 $

NATURAL LIFT LIKE NEVER BEFORE Enhance your shape and confidence with the Maidenform women’s push-up bra. Designed with lightly padded push-up cups, this underwire bra delivers natural lift, soft volume, and a flattering rounded silhouette. The smoothing back wing reduces lines and bulges for a sleek look under clothing, while the super-soft fabric feels smooth against skin and disappears beneath tops. Fully adjustable straps convert from traditional to crisscross for versatile wear, making it easy to customize your fit. This everyday bra balances style, support, and all-day comfort- an essential foundation piece for any women’s lingerie collection. SMOOTHING BACK WING – Women’s underwire bra with a smoothing back wing reduces lines and bulges for a polished look under shirts, blouses, and dresses, delivering everyday confidence in a comfortable bra for women. PUSH-UP BRA CUP LIFT – Lightly padded push-up bra cups provide natural lift and rounded shaping, enhancing curves for a flattering silhouette that feels supportive and looks smooth under every outfit in your wardrobe. CONVERTIBLE STRAPS – Fully adjustable bra straps easily convert from traditional to crisscross, providing customized fit and flexible support for women’s bras that adapt to multiple outfits and all-day wear needs. ALL-DAY COMFORT – Crafted with super-soft fabric that feels smooth against skin, this underwire bra for women provides all-day comfort, shaping support, and a no-show look – making it an everyday essential push-up underwire bra. ; cup size: B ; band size: 34

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Price: 23.99 $

MAXIMUM COMFORT, MINIMIZER BRA Bali’s Passion for Comfort minimizer underwire bra delivers on its promise, minimizing your profile by up to 1.5 inches in sublime comfort for everyday wear. The key to comfort lies in the hidden underwire that lifts gently but efficiently. You’ll appreciate the seamfree cups and silky fabric that disappear under tees and other clingy clothes for the smooth, sleek look you want. This minimizer underwire bra is available in a wide range of sizes, so you’re sure to find the size that works for you. SAY BYE-BYE TO UP TO 1.5 INCHES – Full-coverage bra with minimizer construction can pare your profile by up to 1.5 inches. SHAPING & SUPPORT – The encased underwire and 2-ply supportive fabric provide the shaping and support you want in a full-coverage bra. SMOOTH, SILKY, AND SEAMFREE – Underwire bra with lightly lined 2-ply cups that disappear under tees and other clingy clothes. COMFORT STRAPS – No-slip straps help alleviate shoulder stress. ALL ABOUT THE DETAILS – This pretty minimizing bra has lace insets where cups meet the straps. and a 3-column, 2-row hook & eye closure. CUSTOMIZE YOUR FIT – Straps adjust in the back so you can find your perfect fit. HAND WASH – Hand wash cold with like colors, no bleach. Hang to dry. SIZING TIP – Minimizer bras are meant to fit snugly for shaping. If you’re between sizes, we recommend sizing up for maximum comfort. ; cup size: DDD ; band size: 34