Bras

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Price: 17.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: DDD ; band size: 44

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Price: 21.99 $

COOL COMFORT IN A CUSTOM FIT Seamless support. A versatile modern design. Flex-to-fit comfort, too. You’ll join the Comfort Revolution the instant you try on this amazing wirefree bra from Bali. Crafted from silky-smooth, 4-way stretch fabric, it features seamless cups and a supportive wide bottom band. Our innovative ComfortFlex Fit stretches to fit you. You’ll like the versatility of the pretty V-neckline that offers full coverage in a modern silhouette and the adjustable, convertible straps. Bali. Beautiful as you are. THE FIT YOU LIKE – Innovative Comfortflex Fit flexes to fit your curves. THE SUPPORT YOU NEED – A wide bottom band provides support in this comfortable wirefree bra. THE COVERAGE YOU WANT – Thin foam cups provide full coverage (and comfort too). THE COMFORT YOU CRAVE – Cool Comfort fabric wicks moisture from the skin, keeping you cool and comfortable. SEAMLESS CUPS – Smooth cups disappear beneath your clothing in this comfortable, full-coverage bra. ALL-OVER SMOOTHING – Built-up back and sides provide smoothing just where you need it. MODERN V-NECKLINE – As pretty as it is versatile, a V-neck silhouette pairs well with most tops. CONVERTIBLE STRAPS – Fully adjustable straps convert from traditional to crisscross, giving you even more wardrobe options.

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Price: 19.99 $

NO-POKE COMFORT, FEEL-GREAT FIT Maybe the first thing you’ll notice about this Playtex Secrets underwire bra is the lovely balconette neckline with jacquard trim that combines full coverage with the flattering shape you want. You’ll also quickly appreciate the super smooth, foam-lined cups that perform a disappearing act under any outfit – making this t-shirt bra an easy everyday go-to. What you WON’T notice is the underwire, discreetly hidden yet providing outstanding support and shaping. HIDDEN UNDERWIRE – You’ll never see the hidden underwire, all you’ll feel is the support and comfort. MODERN BALCONETTE NECKLINE – An open balconette neckline with a jacquard trim provides full coverage, a hint of elegance, and the modern shaping you want for many fashion choices. THE ULTIMATE DISAPPEARING ACT – Smooth, foam-lined cups create a sleek look under any outfit. SUPPORT YOU NEED – This comfy underwire bra is designed to shape and support. NO-SLIP STRAPS – Fully adjustable cotton-lined straps are designed to stay in place. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: G ; band size: 38

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Price: 21.99 $

THE LIFT YOU DESIRE Amplify your assets with the Maidenform Love the Lift Lace Demi Push-Up Bra – our most uplifting underwire push-up bra for women, designed with Push Up & In cups for cleavage that won’t quit. These bras for women lift up and in to enhance your shape while maintaining a natural look without excess padding. The plunging demi front works beautifully with low-cut tops and dresses, while plush-lined Wonderbra technology delivers secure lift and underwire support you’ll barely feel. Stretchy side-smoothing bra panels create a sleek silhouette under fitted clothing, and the convertible straps switch from traditional to crisscross for outfit versatility. Choose from lace-accented bra cups or smooth cups with lace trim at the sides, in a range of classic colors like black bras, white bras, nude bras, pink bras, and purple bras. Whether you’re dressing for a special occasion or want everyday lift and shaping, Love the Lift Push-Up Bra offers the style, structure, and confidence you deserve. MAXIMUM PUSH-UP LIFT – Push Up & In bra cups gently lift up and in for cleavage that won’t quit, creating a rounded, flattering shape without gaps or bulk. UNDERWIRE BRA SUPPORT – Designed with plush-lined Wonderbra technology for secure shaping and lasting comfort you’ll forget is there. SIDE-SMOOTHING BRA – Stretchy, smoothing side panels help reduce bulge for a sleek silhouette under tees, dresses, and plunging necklines. DEMI BRA COVERAGE – Plunging demi front enhances even the most revealing necklines while giving you the lift and shape you love. CONVERTIBLE STRAPS – Adjustable bra straps switch from traditional to crisscross styles for more ways to wear and style your bra. MANY OPTIONS – Available in lace-accented bra cups or smooth bra cups with lace trim at the sides, in colors like black, white, nude, pink, and purple. PERFECT WEDDING BRA – Plunging demi front allows you to wear it with low-cut wedding dresses. ; cup size: D ; band size: 36

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Price: 23.99 $

SHAPED TO PERFECTION Everything about this sleek underwire bra is designed to minimize bulge while maximizing comfort in a silky-smooth design. The supportive underwire silhouette offers petal-shaped panels that smooth and conceal as they shape. Careful construction provides the full coverage and modesty you want. You’ll appreciate the seamless cups that create a smooth look under tees and other knits. Other thoughtful details include a built-up Comfort-U back that enhances back smoothing and keeps straps in place, plus a flattering neckline. BYE-BYE BULGE – Carefully contoured for smoothing from front to back with concealing petals for modesty and shaping. FLATTERING FIT – Full coverage design delivers total comfort. ADJUSTABLE – Flat, adjustable comfort shoulder straps provide a custom fit. THE SUPPORT YOU NEED – Supportive underwire gives you added support without sacrificing comfort. T-SHIRT BRA SMOOTHNESS – Silky, seamless cups create a smooth look under tees and other knits. EXTRA BACK SMOOTHING – Built-up Comfort-U back enhances back smoothing and keeps straps in place. HAND WASH – Hand wash this One Smooth U underwire bra with like colors. Do not beach. Line dry. Do not iron. ; cup size: D ; band size: 34

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Price: 19.99 $

SUPERB COMFORT AND SUPPORT With Bali’s Double Support wireless bra, there’s no need to sacrifice comfort to get the support you need. Its name comes from its signature M-Frame construction and lightly lined wireless cups that give you superb support with a flexible fit. Satiny lace-patterned jacquard fabric lays flat beneath your clothing, adding a delicate touch to this full-coverage bra. You’ll appreciate the comfy, stay-in-place straps and a built-up back that provides incredible back smoothing. Moisture-wicking fabric helps keep you cool and comfortable. TWICE THE SUPPORT – Wireless bra with two-ply cups that provide double support with a flexible fit. THOUGHTFUL CONSTRUCTION – Signature M-Frame cup construction provides flexible support to this women’s wireless bra. A TOUCH OF PRETTY – Satiny lace-patterned jacquard fabric lays flat beneath your clothing. KEEP YOUR COOL – Moisture-wicking Cool Comfort technology keeps you cool and comfortable. STAY-IN-PLACE STRAPS – Comfort-U design for stay-in-place straps. BACK SMOOTHING – A built-up back provides incredible back smoothing. ; cup size: DD ; band size: 38

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Price: 21.99 $

AMAZING LIFT, INCREDIBLE COMFORT This super-soft bra is one sure way to get that natural lift you love. Pretty enough for a special occasion, it’s so comfortable you’ll want to wear it every day. Our experts designed this underwire bra with Your Lift technology for comfy, shaping cups. Brushed microfiber fabric provides all-day comfort, no matter what your day brings. We love how the scalloped lace trim, playful cutout, and modern open neckline make it as pretty as it is functional, too. Plus, its convertible design allows you to wear it traditional or crisscross for extra versatility. SUPPORT YOU NEED – Your Lift comfy shaping cups are designed to provide a natural lift. SURPRISINGLY SOFT – Our brushed microfiber fabric provides all-day comfort, no matter what your day brings. SO SMOOTH – Smoothing two-ply sides and backs make for a smooth silhouette under clothes. CUSTOMIZE YOUR FIT & STYLE – Adjustable, convertible straps can be worn traditionally or crisscross for wardrobe versatility. ROMANTIC WEDDING BRA – A modern open neckline with scalloped lace trim and fun cutout makes this comfortable bra a functional yet pretty option. COLD WATER WASH – We recommend hand washing this women’s bra in cold water to reduce energy consumption. ; cup size: C ; band size: 36

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Price: 17.99 $

THIS BRA’S GOT YOUR BACK – AND SIDES We hear it from women everywhere. You want a smoother look under clothes. Built to banish the bulge, this Playtex 18-Hour wireless bra delivers the side and back smoothing you’ve been seeking. And the smoothness doesn’t stop there – sleek 2-ply cups are designed to disappear for a no-show look beneath even the clingiest clothing. While you’re looking good, you’ll feel good, too – thanks to cushioned, non-slip straps, superb support without the wires, and cooling moisture-wicking fabric. SMOOTHING WHERE YOU NEED IT THE MOST – Extra side and back support with smoothing. KEEP YOUR COOL – Moisture-wicking fabric in the cups keeps you feeling cool and comfortable all day long. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. NO-SLIP STRAPS – Adjustable Comfort Straps are cushioned and designed to stay put. SMOOTH AND SILKY – Sleek cups disappear under tees and other clingy tops. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: C ; band size: 40

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Price: 23.99 $

CELEBRATE YOUR SHAPE This smartly engineered underwire bra from Lilyette by Bali is designed to minimize your size while celebrating your shape. This is accomplished with an overall pared-down profile, wider-set straps, and a more open underwire construction that provides natural support with less projection. Its cups combine delicate lace with soft and smooth microfiber, with seamless sides and back. This superbly comfortable minimizer bra offers full coverage and a fit you’ll love, thanks to the Lily Fit system. Available in a wide range of sizes, so you’ll be sure to find the right one. MINIMIZES YOUR PROFILE, NOT YOUR SHAPE – Carefully constructed for less projection and a shapely silhouette. LILY FIT SYSTEM – Minimizer bras have an open neckline, less projection to help clothes fit better, plus wider-set straps & a more open underwire for natural support. COMFORT YOU’LL LOVE – Comfort is built into every detail of this underwire bra. FULL-COVERAGE COMBO CUPS – Full-coverage cups combine delicate lace with soft and smooth microfiber, with seamless sides and back. SO MANY SIZE OPTIONS – Available in a wide array of sizes, so you’ll be sure to find your perfect fit. HAND WASH – Bali recommends washing your underwire bra by hand in cold water to preserve the shape and save energy. ; cup size: DD ; band size: 42

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Price: 17.99 $

VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: DD ; band size: 46