Lingerie

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Price: 21 $

SO MANY WAYS TO WEAR IT Redefine expectations, with our Maidenform Pure Comfort Strapless Bras for women – a strapless bra built to support and stay confidently in place, no wires required. Designed for all women, especially those who want their strapless bra to stay put, this wireless bra is everything a strapless should be – and more. ComfortGrip technology lines a Stay-Put Power Band that holds strong, no matter what your day brings. A modern sweetheart neckline flatters under plunging, frontless, or low-back outfits, while the smooth finish makes it perfect for formalwear, corsets, and bridal looks. Fully convertible straps allow for six ways to wear – strapless, halter, crisscross, one-shoulder, racerback, or traditional – with the option to add clear straps or layer under nursing tanks or shapewear for adaptable support. Dressing for a wedding, a weekend brunch, or an all-day event? This strapless bra is a must for all of your formalwear needs. Available in black, white, nude, and plus sizes up to 2XL, with a size chart to measure your perfect fit. MODERN SWEETHEART NECKLINE – The flattering, frontless-ready neckline on this strapless bra pairs beautifully with bridal gowns, tanks, or trendy cutout dresses. STAYS UP, STAYS COMFORTABLE – ComfortGrip lining and Stay-Put Power Band ensure this wireless bra stays in place. Perfect for low-back, backless, or plunge outfits. WIRELESS COMFORT – Soft, wireless bra cups offer a comfortable fit, even for women who wear plus size bras. 6-WAY CONVERTIBLE STRAPS – Includes clear, adjustable straps so you can wear it halter, racerback, crossback, one-shoulder, or strapless. Perfect for corset tops or nursing-friendly layering. FLEXIBLE PLUS SIZE FIT – ComfortFlex Fit accommodates all body types, including plus size. Check the chart to measure your best fit. FASHIONABLE & FUNCTIONAL – This strapless bra has the soft comfort and versatility you need for everyday wear, date nights, or weddings and other special occasions.

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Price: 19.99 $

VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: G ; band size: 42

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Price: 24 $

COMFORT RUNS THROUGH OUR SEAMS This Bali Cotton Collection 2-Ply Underwire Bra offers the perfect combination of comfort and style – keeping you supported and at ease all day. Crafted from moisture-wicking cotton-spandex fabric with spacer-lined cups, this bra offers just the right amount of breathability, shaping, and support to keep you feeling cool and confident. Ultra-soft, fine gauge stretch cotton-spandex feels smooth against your skin, with no elastics digging in, while the built-up sides and back give you a sleek, smooth fit. This 2-ply full-coverage underwire bra features an inner sling for extra lift and support, with fully adjustable, convertible straps – ensuring a custom, stay-put fit. Finished with delicate organza trim and subtle gold branding for a touch of style, this underwire bra will quickly become your go-to everyday essential. BREATHABLE COTTON BRA – Crafted from a soft, cotton-spandex blend with Cool Comfort technology, these bras for women feature spacer-lined cups that deliver airflow, shaping, and reliable support for everyday wear. STAY COOL AND CONFIDENT – Cool Comfort moisture-wicking fabric helps keep you fresh and dry throughout the day, making this full coverage underwire bra a comfortable choice under t-shirts, blouses, and clingy tops. SOFT, SMOOTH, AND SUPPORTIVE – Super soft fine gauge cotton-spandex feels silky against skin, with no elastics digging in. Built-up sides and back offer all-around smoothing so clothes glide easily over this t-shirt bra for women. FULL COVERAGE WITH LIFT – Designed with 2-ply cups and an inner sling, this cotton bra provides the coverage, lift, and shaping you need, while underwire construction ensures dependable support you can count on in every size. CONVERTIBLE STRAPS AND STYLE DETAILS – Fully adjustable straps convert from traditional to crisscross, giving you versatile wearing options. Finished with delicate organza trim and subtle gold branding for a touch of everyday style. ; cup size: D ; band size: 42

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Price: 19.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: B ; band size: 40

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Price: 0 $

GET LIFTED – NATURALLY This comfortable wireless bra is designed to provide the light, natural lift and enhanced support you crave. You’ll move freely and easily – thanks to the stay-put comfort band and stretch design. Convertible straps make it easy to switch from traditional to crisscross so you’ll have plenty of wardrobe options. Crafted with X-Temp technology, the smooth design adapts to your body temperature for all-day comfort. Available in an array of colors and sizes, this comfortable bra is finished with a wide striped band for added style. NATURAL LIFT – This comfortable wireless bra features an integrated wire-free design with a natural lift cup and band designed for enhanced support. SO SOFT – This wirefree bra is made from a soft blended fabric with a hint of spandex for the stretch. COOL THAT ADAPTS TO YOU – X-Temp technology is designed to adapt to your body temperature for comfort that lasts all day. STAYS IN PLACE – This full coverage t-shirt bra features a smooth, stay-put comfort band. CONVERTIBLE STRAPS – Designed with adjustable, convertible straps that go from straight to crisscross for the custom fit you love. HOOK-AND-EYE CLOSURE – These women’s bras are made with back hook-and-eye closure for easy on-and-off.

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Price: 27 $

COMFORT WHERE IT COUNTS Say hello to amazingly soft lace that provides all-day comfort with our One Smooth U comfort stretch lace underwire bra. Along with superb support, this underwire bra has soft stretch lace at the neckline that smoothly follows your contours without gaps for a flexible fit. The built-up back and sides of this lace-trimmed bra give you even more smoothing for a sleek look all around. Even better, you’ll love the smooth cups and the convertible, adjustable straps that give you fashion flexibility with different necklines and styles. LIGHTLY LINED CUPS – Lightly lined cups with thin foam padding and non-stretch side panels for targeted support. SUPPORT YOU NEED – Underwire provides the comfortable support you need. FULL COVERAGE YOU WANT – The full coverage you want, with a modern neckline for style options. NO SHOW – The no-show cups of this full-coverage bra disappear under clothes for a smooth look. LOVE THAT LACE – Soft stretch lace smoothly and comfortably follows your contours with a lovely, scalloped V neckline that won’t gap. SMOOTH & SLEEK – This lace-trimmed underwire bra is smartly designed with built-up sides and back for a sleek, smooth look. CONVERTIBLE STRAPS – Wear this underwire bra with straight or crisscross straps for fashion flexibility. ; cup size: B ; band size: 36

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Price: 24 $

COMFORT RUNS THROUGH OUR SEAMS This Bali Cotton Collection 2-Ply Underwire Bra offers the perfect combination of comfort and style – keeping you supported and at ease all day. Crafted from moisture-wicking cotton-spandex fabric with spacer-lined cups, this bra offers just the right amount of breathability, shaping, and support to keep you feeling cool and confident. Ultra-soft, fine gauge stretch cotton-spandex feels smooth against your skin, with no elastics digging in, while the built-up sides and back give you a sleek, smooth fit. This 2-ply full-coverage underwire bra features an inner sling for extra lift and support, with fully adjustable, convertible straps – ensuring a custom, stay-put fit. Finished with delicate organza trim and subtle gold branding for a touch of style, this underwire bra will quickly become your go-to everyday essential. BREATHABLE COTTON BRA – Crafted from a soft, cotton-spandex blend with Cool Comfort technology, these bras for women feature spacer-lined cups that deliver airflow, shaping, and reliable support for everyday wear. STAY COOL AND CONFIDENT – Cool Comfort moisture-wicking fabric helps keep you fresh and dry throughout the day, making this full coverage underwire bra a comfortable choice under t-shirts, blouses, and clingy tops. SOFT, SMOOTH, AND SUPPORTIVE – Super soft fine gauge cotton-spandex feels silky against skin, with no elastics digging in. Built-up sides and back offer all-around smoothing so clothes glide easily over this t-shirt bra for women. FULL COVERAGE WITH LIFT – Designed with 2-ply cups and an inner sling, this cotton bra provides the coverage, lift, and shaping you need, while underwire construction ensures dependable support you can count on in every size. CONVERTIBLE STRAPS AND STYLE DETAILS – Fully adjustable straps convert from traditional to crisscross, giving you versatile wearing options. Finished with delicate organza trim and subtle gold branding for a touch of everyday style. ; cup size: C ; band size: 38

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Price: 15.98 $

BUTTERY SOFT, SMOOTHLY SEXY Feel confident and comfortable in the Maidenform Seamless Push-Up Bra: a longline wireless bra that combines full coverage with natural lift and everyday ease. This longline bralette has soft, sewn-in natural lift bra cups that gently shape without wires, padding, or show-through. Designed for comfort, its seamless bra construction lays flat under clothing for a clean, no-show look. The extended band provides gentle shaping and a stay-in-place feel, while convertible, adjustable straps give you styling flexibility. Whether layered under tees or worn on its own, this bralette is part of the Body Basics collection and available in black, white, nude, pink, purple, and more. Plus size bras are also available. Use the size chart to find your best fit. SEAMLESS BRA DESIGN – This bralette features smooth, stretchy fabric that offers full coverage and a no-show finish under tees, tanks, or clingy knits-making it a go-to bra for everyday wear. PLUNGING PUSH-UP BRA – Lightly lined, sewn-in bra cups provide shaping and natural lift without wires. Consider it a soft lift bralette that supports comfortably and is made for women of all shapes and sizes. WIRELESS SUPPORT – The longline push-up bra band gently hugs your shape for added support and smoothing. This wireless bralette also has a tank-style fit with the bonus of natural lift and soft shaping. CONVERTIBLE BRA STRAPS – Adjustable bra straps convert from traditional to crisscross for easy styling with a variety of tops and dresses, perfect for wardrobe versatility. EVERYDAY COMFORT, BODY BASICS – Part of the Body Basics collection, this wireless bralette is designed for daily wear with comfort-focused features. COLOR & SIZE OPTIONS FOR ALL – Choose from lots of options, like black bras, white bras, nude bras, pink bras, purple bras, and more. Plus size bras are also available. Use the bra size chart to find your best fit. BRA SIZING TIP – We recommend measuring yourself before choosing a bra size. If you’re in between sizes, please size up.

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Price: 24 $

SUPERB COMFORT AND SUPPORT With Bali’s Double Support wireless bra, there’s no need to sacrifice comfort to get the support you need. Its name comes from its signature M-Frame construction and lightly lined wireless cups that give you superb support with a flexible fit. Satiny lace-patterned jacquard fabric lays flat beneath your clothing, adding a delicate touch to this full-coverage bra. You’ll appreciate the comfy, stay-in-place straps and a built-up back that provides incredible back smoothing. Moisture-wicking fabric helps keep you cool and comfortable. TWICE THE SUPPORT – Wireless bra with two-ply cups that provide double support with a flexible fit. THOUGHTFUL CONSTRUCTION – Signature M-Frame cup construction provides flexible support to this women’s wireless bra. A TOUCH OF PRETTY – Satiny lace-patterned jacquard fabric lays flat beneath your clothing. KEEP YOUR COOL – Moisture-wicking Cool Comfort technology keeps you cool and comfortable. STAY-IN-PLACE STRAPS – Comfort-U design for stay-in-place straps. BACK SMOOTHING – A built-up back provides incredible back smoothing. ; cup size: DD ; band size: 38

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Price: 25 $

COMFORTABLE SUPPORT, NO-SHOW LOOK Support you need. Comfort you crave. No-show look you want. The Barely There T-Shirt bra features an underband that is fully encased and designed to provide comfortable shaping and support. Crafted from a sleek and soft fabric and boasting a fused bottom band, this comfortable underwire bra is a no-show beneath your clothes. You’ll find it’s a versatile addition to your wardrobe with a modern open neckline that works with just about any outfit and straps that easily convert from traditional to crisscross. COMFORT UNDERBAND – Fully encased underband is designed to support you in comfort. NO SHOW – Sleek fabric and fused bottom band technology provides a no-show look under your favorite tee. SO SOFT – You’ll love the feel of this comfortable t-shirt bra. OPEN NECKLINE – Modern open neckline makes this underwire bra a versatile pick for any wardrobe. CONVERTIBLE STRAPS – J-hook detailing in back converts straps to crisscross or traditional. BACK CLOSURE – Hook and eye back closure. FEEL THE DIFFERENCE – Part of the One Fab Fit collection, the Barely There Bra flexes to fit for better shaping and support. ; cup size: B ; band size: 40