Lingerie

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Price: 21.99 $

AMAZING LIFT, INCREDIBLE COMFORT This super-soft bra is one sure way to get that natural lift you love. Pretty enough for a special occasion, it’s so comfortable you’ll want to wear it every day. Our experts designed this underwire bra with Your Lift technology for comfy, shaping cups. Brushed microfiber fabric provides all-day comfort, no matter what your day brings. We love how the scalloped lace trim, playful cutout, and modern open neckline make it as pretty as it is functional, too. Plus, its convertible design allows you to wear it traditional or crisscross for extra versatility. SUPPORT YOU NEED – Your Lift comfy shaping cups are designed to provide a natural lift. SURPRISINGLY SOFT – Our brushed microfiber fabric provides all-day comfort, no matter what your day brings. SO SMOOTH – Smoothing two-ply sides and backs make for a smooth silhouette under clothes. CUSTOMIZE YOUR FIT & STYLE – Adjustable, convertible straps can be worn traditionally or crisscross for wardrobe versatility. ROMANTIC WEDDING BRA – A modern open neckline with scalloped lace trim and fun cutout makes this comfortable bra a functional yet pretty option. COLD WATER WASH – We recommend hand washing this women’s bra in cold water to reduce energy consumption. ; cup size: B ; band size: 34

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Price: 21.99 $

TWO WAYS TO WEAR IT Convertible straps allow you to wear this women’s underwire bra two ways, traditional or crisscross, for wardrobe versatility. Crafted from a suede-like nylon blend, this comfortable bra provides the underwire support you want. Lightly lined, full-coverage SmartZone cups bring uplift just where you need it. Finished with adjustable straps for a worry-free fit you’re sure to love. SO SOFT – Luxe suede-like fabric feels incredibly soft against your skin. GET THE LIFT – Full-coverage, lightly lined cups bring uplift where you need it. UNDERWIRE SUPPORT – Underwire lends support. PERFECT FIT – Adjustable straps for a custom fit. WEAR IT TWO WAYS – Convertible straps let you wear it two different ways: traditional or crisscross. BACK CLOSURE – Features classic hook-and-eye closure for easy on-and-off. COMFORT DEVOTION – Part of the Comfort Devotion collection. HAND WASH – We recommend hand washing this women’s underwire bra to keep its shape. ; cup size: C ; band size: 40

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Price: 17.99 $

THIS BRA’S GOT YOUR BACK – AND SIDES A wireless bra is designed to provide support without an underwire while offering a flexible and comfortable fit for everyday wear. The Playtex 18 Hour Side & Back Smoothing wireless bra combines full coverage support with smoothing construction to create a dependable option in bras for women. Designed with side and back smoothing, this bra helps create a more streamlined look under clothing while delivering reliable support. The unlined bra with no padding features sleek 2-ply cups that provide natural shaping while helping create a smooth, no-show appearance. A U-back design and smooth construction help enhance stability and create a clean look under tees, blouses, and more fitted styles. Adjustable cushioned straps are designed to stay in place while helping reduce shoulder pressure for all-day comfort. Cool Comfort moisture-wicking fabric helps keep you feeling cool and dry throughout the day. The wirefree construction offers supportive structure without the restriction of underwires. This full coverage t-shirt bra works well for everyday wear, from workdays to casual outings. Designed for smoothing, support, and versatility, it’s a reliable choice you can reach for again and again. For best results, this wirefree bra is designed to be hand washed in cold water and line dried to help maintain fit, support, and fabric performance over time. SIDE & BACK SMOOTHING SUPPORT – This wireless bra for women features full coverage with side and back smoothing designed to help create a more streamlined look under clothing while delivering reliable, everyday support. UNLINED 2-PLY CUP DESIGN – This unlined bra with no padding features sleek 2-ply cups designed to provide natural shaping while helping create a smooth, no-show look under tees, blouses, and more fitted styles. ADJUSTABLE CUSHIONED BRA STRAPS – Adjustable Comfort Straps are cushioned and designed to stay in place, helping reduce shoulder pressure while creating a more secure, personalized fit for extended wear. SMOOTH T-SHIRT BRA LOOK – Designed with a U-back and smooth construction, this full coverage t-shirt bra helps create a clean look under clothing, making it ideal for wearing under everyday outfits and clingy fabrics. COOL COMFORT WICKING – Moisture-wicking Cool Comfort fabric helps keep you cool and comfortable throughout the day, while the Tagless design helps eliminate distractions and the wirefree fit enhances comfort. ; cup size: DD ; band size: 36

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Price: 17.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: D ; band size: 40

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Price: 21.99 $

ONE FAB FIT Say goodbye to guesswork and hello to sexy innovation. The Maidenform One Fab Fit Custom Lift underwire bra offers lift levels determined by your cup size – and all designed to provide the perfect lift for you. You’ll also appreciate the fit flexibility provided by full coverage molded cups that hide smoothly beneath your clothes and adjustable straps that convert two ways. But it gets better. Choose between two different covers: a sexy all-over lace that you’ll be tempted to save for a special occasion (but don’t) and a classic, tailored option you’ll want to wear every day (and why wouldn’t you?). BASICALLY SEXY – Ultra flattering intimate solutions for every body. CUSTOM LIFT – Innovative Custom Lift pads are designed to provide the perfect lift for you by cup size. SMOOTH CUPS – The molded cups of this full coverage bra provide a smooth finish beneath clothing. CHOOSE YOUR LOOK – Romantic all-over lace or an elegant, tailored look with a keyhole cutout in the front. Both bras feature a branded M charm. SUPPORT YOU NEED – The support of an underwire bra with additional support from a lace back wing with mesh lining. CHOOSE YOUR STRAPS – Adjustable straps convert to racerback for wardrobe versatility. THE CLOSURE – You’ll love the fit flexibility of this lift bra, thanks to a 4-row hook and eye closure. ; cup size: D ; band size: 38

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Price: 0 $

GENTLE SUPPORT & NATURAL LIFT This Hanes Legends women’s wireless bra brings gentle support with lightly padded cups that create subtle shape without extra bulk. This women’s wirefree bra delivers a natural lift and smooth look, making it an easy choice for your everyday lineup. The classic U-shaped back and hook-and-eye closure keep dressing simple, while the soft elastic bottom band adds a secure, stay-put feel. Moisture-wicking women’s convertible bra fabric helps keep you dry when the day heats up, pulling sweat away for a fresher wear. Convertible, adjustable bra straps let you switch between traditional or cross-back styling, while soft ribbed cotton-stretch fabric moves with you for a flexible, shape-hugging fit. ComfortFlex Fit women’s bra sizing adapts to your body for a fit that works with you- not the other way around. Designed for style, ease, and everyday versatility, this women’s bra fits right into your routine. GENTLE SUPPORT – This women’s wireless bra includes lightly padded cups that offer subtle shaping without added bulk. Designed for easy everyday wear, it delivers a natural lift and a smooth silhouette without the need for wires. BACK SMART DESIGN – Built with a classic U-shaped back and a convenient hook-and-eye closure, this women’s wirefree bra style makes dressing simple. A soft elastic bottom band provides a secure, stay-put feel for all-day ease. COOLING TECH FABRIC – Crafted with moisture-wicking material that helps you stay dry when your day heats up. This women’s convertible bra works to pull perspiration away from your skin for a fresher, more breathable feel. ADJUST-YOUR-WAY STRAPS – Convertible and adjustable women’s bra straps let you tailor the fit for multiple looks. Shift between traditional or cross-back styling, giving you options that match your outfit and your day. SHAPE-HUGGING MATERIAL – Made from soft ribbed cotton-stretch fabric, this comfortable women’s bra flexes with your shape for a custom feel. ComfortFlex Fit sizing shapes to fit you, not the other way around.

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Price: 21.99 $

FLAWLESSLY SMOOTH The Barely There Full Coverage Underwire Bra from Maidenform is all about a smooth, no-show finish with bonded side support wings and a barely there neckline that disappears under clothes. SmartZone soft foam cups shape and lift where you need it most, while the flexible, lightweight underwire ensures a no-poke, no-dig fit (because comfort is key). Adjustable sheer mesh straps convert to fit your style, and the sexy drop gore with a branded “M” logo adds the perfect finishing touch. Smooth, supportive, and seriously stylish – this underwire bra is a must-have everyday essential. SMOOTHING – Women’s bra featuring bonded side support wings with a double layer design for a smooth, luxurious finish. SUPPORTIVE FIT – Underwire bra with SmartZone soft foam cups for targeted shaping & support. NO SHOW – Designed for shaping, this full-coverage bra features a barely there no-show neckline. CONVERTIBLE STRAPS – Adjustable sheer mesh straps are convertible for wardrobe versatility. UNDERWIRE – Flexible, lightweight gauge underwire for a no-poke, no-dig fit. DESIGN DETAILS – Features hook-and-eye closure with a sexy drop gore and a branded “M” logo. ; cup size: D ; band size: 38

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Price: 20.99 $

STAY-PUT, WORRY-FREE FIT Ditch the stress when you ditch the straps. Our Stay Put strapless bra is designed to reduce shifting, sliding, and slipping – so you can own the room without distractions. Custom Lift technology provides the right amount of lift based on your cup size. And with balconette styling, a sweetheart neckline, and smooth, silky cups, this strapless underwire bra will disappear under clothing. Or convert it to one of five adjustable strap styles for even more versatility. Maidenform: Because why wouldn’t you choose a bra as confident as you are. BASICALLY SEXY – Ultra-flattering intimate solutions for every body. NO SHOW – Sleek fabric is nearly invisible beneath clothing. STAYS UP – Eliminate slipping, sliding, and shifting with our Stay Up Power Band. CUSTOM LIFT – A smart design that matches the amount of lift to the cup size for the perfect level of comfortable support in every size. MADE TO FIT TIGHT – Designed to fit snugly to stay in place, size up for a more comfortable fit. SUPPORT YOU NEED – Underwire design provides just the right amount of support, and SmartZone cup technology molds to your unique shape for a great fit. WEAR IT YOUR WAY – Convertible, adjustable straps can be worn five ways: regular, crisscross, halter, one-shoulder and strapless. COLD WATER WASH – Maidenform recommends hand washing this strapless bra in cold water to reduce energy consumption. ; cup size: C ; band size: 34

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Price: 21.99 $

ONE FAB FIT Say goodbye to guesswork and hello to sexy innovation. The Maidenform One Fab Fit Custom Lift underwire bra offers lift levels determined by your cup size – and all designed to provide the perfect lift for you. You’ll also appreciate the fit flexibility provided by full coverage molded cups that hide smoothly beneath your clothes and adjustable straps that convert two ways. But it gets better. Choose between two different covers: a sexy all-over lace that you’ll be tempted to save for a special occasion (but don’t) and a classic, tailored option you’ll want to wear every day (and why wouldn’t you?). BASICALLY SEXY – Ultra flattering intimate solutions for every body. CUSTOM LIFT – Innovative Custom Lift pads are designed to provide the perfect lift for you by cup size. SMOOTH CUPS – The molded cups of this full coverage bra provide a smooth finish beneath clothing. CHOOSE YOUR LOOK – Romantic all-over lace or an elegant, tailored look with a keyhole cutout in the front. Both bras feature a branded M charm. SUPPORT YOU NEED – The support of an underwire bra with additional support from a lace back wing with mesh lining. CHOOSE YOUR STRAPS – Adjustable straps convert to racerback for wardrobe versatility. THE CLOSURE – You’ll love the fit flexibility of this lift bra, thanks to a 4-row hook and eye closure. ; cup size: B ; band size: 38

 BUY NOW
  

Price: 17.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: C ; band size: 38