Lingerie

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Price: 25 $

AMAZING LIFT, INCREDIBLE COMFORT This super-soft bra is one sure way to get that natural lift you love. Pretty enough for a special occasion, it’s so comfortable you’ll want to wear it every day. Our experts designed this underwire bra with Your Lift technology for comfy, shaping cups. Brushed microfiber fabric provides all-day comfort, no matter what your day brings. We love how the scalloped lace trim, playful cutout, and modern open neckline make it as pretty as it is functional, too. Plus, its convertible design allows you to wear it traditional or crisscross for extra versatility. SUPPORT YOU NEED – Your Lift comfy shaping cups are designed to provide a natural lift. SURPRISINGLY SOFT – Our brushed microfiber fabric provides all-day comfort, no matter what your day brings. SO SMOOTH – Smoothing two-ply sides and backs make for a smooth silhouette under clothes. CUSTOMIZE YOUR FIT & STYLE – Adjustable, convertible straps can be worn traditionally or crisscross for wardrobe versatility. ROMANTIC WEDDING BRA – A modern open neckline with scalloped lace trim and fun cutout makes this comfortable bra a functional yet pretty option. COLD WATER WASH – We recommend hand washing this women’s bra in cold water to reduce energy consumption. ; cup size: C ; band size: 34

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Price: 25 $

A FLEXIBLE FIT The reviews are in, and we’re not surprised. Customers love the wire-free comfort of this Comfort Revolution wireless bra. It’s smartly engineered with two-ply side and back support, so you look your smoothest and shapeliest from every angle. Moisture-wicking Cool Comfort fabric keeps you cool and comfortable. Support comes from foam cups that stretch for a flexible fit while the Comfort Band gently flexes to move with you. Need more convincing? This full-coverage bra features wide, adjustable straps engineered to stay in place. STAY COOL – Cool Comfort fabric helps wick moisture and keep you cool and comfortable. COMFY SUPPORT – Foam cups stretch for a flexible fit. SMOOTH AND SHAPELY – Knit-in, 2-ply side and back support, so you look your smoothest and shapeliest from every angle. COMFORT BAND – Gently flexes to move with you. STAYS IN PLACE – Comfort-U design for stay-in-place straps and back. ADJUSTABLE STRAPS – Comfortable, wider-than-usual straps adjust for a custom fit. THE CLOSURE – Three-option hook-and-eye back close. HAND WASH – Hand wash cold water, with like colors. Do not use fabric softener. Do not bleach. Line dry. Do not iron. ; cup size: D ; band size: 38

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Price: 27 $

MAXIMUM COMFORT, MINIMIZER BRA A minimizer bra is designed to help reduce the appearance of bust projection by redistributing the breast across the cups. The Bali Passion For Comfort Minimizer Underwire Bra helps minimize your profile up to 1.5 inches while providing shaping support and everyday comfort for all women, including older women. This bra for women features a hidden underwire construction designed to provide supportive shaping while maintaining a comfortable feel. Full coverage cups help create a smooth look under tees, blouses, sweaters, and everyday clothing. Fully adjustable straps allow you to customize the fit, while no-slip straps help reduce shoulder stress by staying comfortably in place throughout the day. Pretty lace insets where the cups meet the straps add a feminine detail while maintaining a smooth appearance under clothing. Combining shaping support, smoothing construction, and comfortable everyday design, this Bali minimizer bra helps create a streamlined silhouette while delivering dependable support. Please note: For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. MINIMIZER BRAS FOR WOMEN – Designed to help minimize your profile up to 1.5 inches while maintaining supportive comfort. This Bali underwire minimizer bra redistributes the breast to create a smoother look under clothing. HIDDEN UNDERWIRE BRA SUPPORT – Hidden underwire bra construction helps provide shaping and support while maintaining a comfortable feel. This underwire bra for women balances supportive lift with everyday comfort. FULLY ADJUSTABLE NO-SLIP BRA STRAPS – Adjustable bra straps help customize the fit while no-slip straps are designed to stay comfortably in place to help reduce shoulder stress and annoyance throughout the day. FULL COVERAGE SUPPORT BRA – Shaping bra cups and supportive construction help create a smooth, balanced silhouette under clothing, making this minimizer bra a dependable everyday bra for women that you’ll reach for every day. LACE BRA DETAIL WITH SMOOTH SHAPING – Feminine lace bra insets where the cups meet the straps add a pretty touch while helping this everyday minimizer bra for women maintain a smooth look under clothing. HAND WASH ONLY – For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. ; cup size: DDD ; band size: 36

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Price: 25 $

THE LIFT YOU DESIRE Amplify your assets with the Maidenform Love the Lift Lace Demi Push-Up Bra – our most uplifting underwire push-up bra for women, designed with Push Up & In cups for cleavage that won’t quit. These bras for women lift up and in to enhance your shape while maintaining a natural look without excess padding. The plunging demi front works beautifully with low-cut tops and dresses, while plush-lined Wonderbra technology delivers secure lift and underwire support you’ll barely feel. Stretchy side-smoothing bra panels create a sleek silhouette under fitted clothing, and the convertible straps switch from traditional to crisscross for outfit versatility. Choose from lace-accented bra cups or smooth cups with lace trim at the sides, in a range of classic colors like black bras, white bras, nude bras, pink bras, and purple bras. Whether you’re dressing for a special occasion or want everyday lift and shaping, Love the Lift Push-Up Bra offers the style, structure, and confidence you deserve. MAXIMUM PUSH-UP LIFT – Push Up & In bra cups gently lift up and in for cleavage that won’t quit, creating a rounded, flattering shape without gaps or bulk. UNDERWIRE BRA SUPPORT – Designed with plush-lined Wonderbra technology for secure shaping and lasting comfort you’ll forget is there. SIDE-SMOOTHING BRA – Stretchy, smoothing side panels help reduce bulge for a sleek silhouette under tees, dresses, and plunging necklines. DEMI BRA COVERAGE – Plunging demi front enhances even the most revealing necklines while giving you the lift and shape you love. CONVERTIBLE STRAPS – Adjustable bra straps switch from traditional to crisscross styles for more ways to wear and style your bra. MANY OPTIONS – Available in lace-accented bra cups or smooth bra cups with lace trim at the sides, in colors like black, white, nude, pink, and purple. PERFECT WEDDING BRA – Plunging demi front allows you to wear it with low-cut wedding dresses. ; cup size: C ; band size: 40

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Price: 24 $

COMFORT RUNS THROUGH OUR SEAMS This Bali Cotton Collection 2-Ply Underwire Bra offers the perfect combination of comfort and style – keeping you supported and at ease all day. Crafted from moisture-wicking cotton-spandex fabric with spacer-lined cups, this bra offers just the right amount of breathability, shaping, and support to keep you feeling cool and confident. Ultra-soft, fine gauge stretch cotton-spandex feels smooth against your skin, with no elastics digging in, while the built-up sides and back give you a sleek, smooth fit. This 2-ply full-coverage underwire bra features an inner sling for extra lift and support, with fully adjustable, convertible straps – ensuring a custom, stay-put fit. Finished with delicate organza trim and subtle gold branding for a touch of style, this underwire bra will quickly become your go-to everyday essential. BREATHABLE COTTON BRA – Crafted from a soft, cotton-spandex blend with Cool Comfort technology, these bras for women feature spacer-lined cups that deliver airflow, shaping, and reliable support for everyday wear. STAY COOL AND CONFIDENT – Cool Comfort moisture-wicking fabric helps keep you fresh and dry throughout the day, making this full coverage underwire bra a comfortable choice under t-shirts, blouses, and clingy tops. SOFT, SMOOTH, AND SUPPORTIVE – Super soft fine gauge cotton-spandex feels silky against skin, with no elastics digging in. Built-up sides and back offer all-around smoothing so clothes glide easily over this t-shirt bra for women. FULL COVERAGE WITH LIFT – Designed with 2-ply cups and an inner sling, this cotton bra provides the coverage, lift, and shaping you need, while underwire construction ensures dependable support you can count on in every size. CONVERTIBLE STRAPS AND STYLE DETAILS – Fully adjustable straps convert from traditional to crisscross, giving you versatile wearing options. Finished with delicate organza trim and subtle gold branding for a touch of everyday style. ; cup size: D ; band size: 34

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Price: 21.99 $

WIRELESS COMFORT MEETS SMOOTHING SUPPORT It’s hard to keep this one a secret. A great fit. Superb support. All the comfort you’ve been searching for in a wireless bra. The reviews are in – this Playtex Secrets Perfectly Smooth t-shirt bra gives you all that and more. Foam-lined cups prevent show-through for a silky-smooth look under your clothes. Cushioned no-slip straps make it an all-day favorite. Designed for all-over smoothing, this comfy full-coverage bra is available in a variety of colors and designs, with or without a subtle satin-jacquard stripe. WIRELESS COMFORT – Foam-lined cups and a wirefree design deliver full-coverage support in comfort. ALL-OVER SMOOTHING – Reviewers rave about the great fit and all-around smoothing. NO-SLIP STRAPS – Adjustable Comfort Straps are designed to stay put. THE ULTIMATE DISAPPEARING ACT – Smooth cups create a sleek look under tees and other clingy clothes. DETAILS MATTER – Full-coverage fit available in subtle stripes or lace styles. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: B ; band size: 40

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Price: 19.99 $

VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: DD ; band size: 54

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Price: 19.99 $

MINIMIZES YOUR PROFILE, MAXIMIZES YOUR STYLE A minimizer bra is designed to help reduce the appearance of the bust while creating a smoother, more streamlined look under clothing. The Playtex 18 Hour smoothing minimizer wireless bra combines full-coverage support with wirefree comfort for dependable everyday wear. Designed with unlined cups and a knit fabric construction, it provides natural shaping without added padding while maintaining a lightweight feel. This bra minimizes the bust by up to 1.5 inches, helping clothes fit more smoothly and reducing gaping in tops and blouses. Built-up sides and back enhance smoothing for a more polished look from every angle. The TruSUPPORT 4-way support system delivers extra side and back support, fuller cups to reduce spillage, and Comfort Strap design for reliable wear. Adjustable straps and a hook-and-eye back closure allow for a customizable, secure fit. Moisture-wicking fabric helps keep you feeling cool and dry throughout the day. Ideal for work, everyday outfits, or layering under fitted tops, this unlined bra with no padding is designed to support your routine. With its combination of smoothing features and trusted support, it offers a practical solution for a clean, confident silhouette. For best results, this women’s bra is designed to be hand washed in cold water and line dried to help maintain fit, support, and fabric performance over time. MINIMIZER SUPPORT THAT SMOOTHS – This minimizer bra for women reduces bust appearance by up to 1.5 inches while delivering medium support, helping create a more streamlined, flattering look under clothing with wirefree comfort. FULL-COVERAGE UNLINED CUPS – Designed with non-padded, unlined knit cups, this unlined bra with no padding provides full coverage and natural shaping while maintaining a lightweight feel that supports without added bulk. ADJUSTABLE STRAPS WITH SECURE FIT – Women’s bra with adjustable straps allow you to customize your fit, while the hook-and-eye back closure provides a secure, stay-in-place feel designed for all-day wear and dependable support. SMOOTHING SIDES AND BACK DESIGN – Built with extra side and back smoothing, this bra for women helps reduce bulges and creates a smoother look under t-shirts, blouses, and everyday outfits for a more polished appearance. TRUSUPPORT SYSTEM WITH MOISTURE-WICKING – Featuring a 4-way TruSUPPORT design and moisture-wicking fabric, this wireless bra helps keep you feeling supported, cool, and dry throughout your day. ; cup size: C ; band size: 44

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Price: 25 $

DREAMY STRAPLESS 6-WAY COMFORT Looking for a strapless bra that stays put, supports beautifully, and feels amazing all day? The Maidenform DreamWire Multiway Strapless Bra blends sexy style with serious comfort. Built with exclusive DreamWire bra technology, the underwire bra is surrounded by plush foam and wrapped in soft fabric for lift and shaping without poking, pinching, or pressure. The ComfortGrip bra band helps keep the bra in place so you can move with confidence, while SmartZone bra cups deliver targeted uplift and contour for a smooth, natural shape. Lightly padded and seamless, these strapless bras for women disappear under everything from fitted tops to satin gowns. Need options? Wear it six ways-strapless, crisscross, halter, straight, one-shoulder, or combo-for endless styling flexibility. Choose from black, white, or nude for a versatile bra that’s perfect for weddings, nights out, or everyday wear. Soft stretch lining, smooth sides, and a polished finish make this a go-to for comfort and confidence in any look. CUSHIONED DREAMWIRE BRAS FOR WOMEN – Exclusive underwire design is encased in plush foam and silky fabric, delivering the lift and shaping you want from a strapless bra for women-without the poke, pinch, or pressure. SECURE STAY-UP STRAPLESS FIT – A ComfortGrip bra band helps keep this strapless bra in place for worry-free wear. Perfect for low-back, off-the-shoulder, corset, or halter styles where you need support that won’t slip. SEXY, SMOOTH SILHOUETTE – SmartZone molded bra cups are lightly padded for uplift and shaping where you need it most. Creates a natural, smooth look under dresses, fitted tops, and clingy fabrics. SEAMLESS & VERSATILE – Invisible under clothing thanks to smooth microfiber and clean edges. Ideal as a strapless bra for bridal gowns, evening wear, or everyday outfits needing a no-show finish. 6-WAY CONVERTIBLE STRAPS – Wear it strapless, crisscross, halter, straight, one-shoulder, or combo. One bra gives you multiple looks, making it a must-have for any wardrobe. PERFECT WEDDING BRA – Choose from black bras, white bras, and nude bras. The best strapless bra pick for weddings, lounge looks, and everyday wear. Plus sizes available – use the size chart to measure your fit. ; cup size: D ; band size: 36