Women’s Apparel

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A LITTLE LIFT, A LOT OF COMFORT This soft wireless bra from the Playtex 18 Hour collection is a fan favorite for so many reasons. It all starts with the fabric; Cool Comfort stretch cotton that’s as soft as your favorite tee and wicks moisture away to keep you cool and comfortable all day. And because we all need a lift from time to time, Playtex experts designed this wireless bra with Magic Rings panels that support from the bottom up for a gentle, natural lift. SOFT STRETCH – Stretch cotton-rich jersey feels like your favorite tee against your skin. FAN FAVORITE – Same bra, different fabric. Popular style 4745 in Comfortable Cotton Stretch! MAGIC LIFT – Comfortable lift and support with Magic Rings technology for natural shaping A WONDER OF WIRELESS SUPPORT – 4-way TruSUPPORT system provides higher sides for bulge control, fuller cups for natural shaping, wider, cushioned straps for all-day ease, and a smoother back for enhanced stability. COOL ALL DAY – Cool Comfort stretch cotton fabric wicks moisture away to keep you cool and comfortable. COMFORT FROM THE BOTTOM UP – Comfortsoft cotton-covered band adds support with barely-there comfort. SHOW YOUR SHOULDERS SOME LOVE – Cushioned straps help relieve stress on shoulders. DOES A DISAPPEARING ACT – Smooth cups provide the no-show look you want under clingy clothes. HAND WASH – Playtex recommends washing your wireless stretch cotton bra in cold water to preserve the fabric and save energy. ; cup size: C ; band size: 42

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NATURAL LIFT LIKE NEVER BEFORE Enhance your shape and confidence with the Maidenform women’s push-up bra. Designed with lightly padded push-up cups, this underwire bra delivers natural lift, soft volume, and a flattering rounded silhouette. The smoothing back wing reduces lines and bulges for a sleek look under clothing, while the super-soft fabric feels smooth against skin and disappears beneath tops. Fully adjustable straps convert from traditional to crisscross for versatile wear, making it easy to customize your fit. This everyday bra balances style, support, and all-day comfort- an essential foundation piece for any women’s lingerie collection. SMOOTHING BACK WING – Women’s underwire bra with a smoothing back wing reduces lines and bulges for a polished look under shirts, blouses, and dresses, delivering everyday confidence in a comfortable bra for women. PUSH-UP BRA CUP LIFT – Lightly padded push-up bra cups provide natural lift and rounded shaping, enhancing curves for a flattering silhouette that feels supportive and looks smooth under every outfit in your wardrobe. CONVERTIBLE STRAPS – Fully adjustable bra straps easily convert from traditional to crisscross, providing customized fit and flexible support for women’s bras that adapt to multiple outfits and all-day wear needs. ALL-DAY COMFORT – Crafted with super-soft fabric that feels smooth against skin, this underwire bra for women provides all-day comfort, shaping support, and a no-show look – making it an everyday essential push-up underwire bra. ; cup size: D ; band size: 36

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COMFORT RUNS THROUGH OUR SEAMS Designed for your everyday needs, this Bali Cotton Collection Underwire T-Shirt Bra is more than just support – it’s a breath of fresh air. You’ll feel the difference with breathable, moisture-wicking cotton-spandex fabric and perforated inner cups, working together to keep you cool and comfortable. The soft, smooth stretch cotton-spandex feels luxurious against your skin, while built-up sides and back create a sleek, smooth silhouette. Offering full coverage and reliable underwire support, this fully adjustable convertible t-shirt bra features foam cups and zonal support for an extra lift right where you need it. Finished with organza trim and subtle gold branding, this is one underwire bra you’ll want to wear on repeat. AIRY DESIGN – Breathable cotton-spandex fabric and lining featuring perforated inner cups. STAY COOL – Cool Comfort fabric wicks away moisture, keeping you cool and comfortable. SOFT AND SMOOTH – Super soft fine stretch cotton-spandex with no elastics against your skin, plus built-up sides and back for all-around smoothing. THE COVERAGE – Full coverage underwire style with supportive foam cups and built-in zonal support for extra lift. CONVERTIBLE STRAPS – Fully adjustable straps with back adjustability and convertibility are designed to stay in place. DESIGN DETAILS – Features organza trim at the neckline and center gore, along with subtle gold branding for added style. ; cup size: D ; band size: 36

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TWO WAYS TO WEAR IT Convertible straps allow you to wear this women’s underwire bra two ways, traditional or crisscross, for wardrobe versatility. Crafted from a suede-like nylon blend, this comfortable bra provides the underwire support you want. Lightly lined, full-coverage SmartZone cups bring uplift just where you need it. Finished with adjustable straps for a worry-free fit you’re sure to love. SO SOFT – Luxe suede-like fabric feels incredibly soft against your skin. GET THE LIFT – Full-coverage, lightly lined cups bring uplift where you need it. UNDERWIRE SUPPORT – Underwire lends support. PERFECT FIT – Adjustable straps for a custom fit. WEAR IT TWO WAYS – Convertible straps let you wear it two different ways: traditional or crisscross. BACK CLOSURE – Features classic hook-and-eye closure for easy on-and-off. COMFORT DEVOTION – Part of the Comfort Devotion collection. HAND WASH – We recommend hand washing this women’s underwire bra to keep its shape. ; cup size: C ; band size: 38

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BUTTERY SOFT, SMOOTHLY SEXY Feel confident and comfortable in the Maidenform Seamless Push-Up Bra: a longline wireless bra that combines full coverage with natural lift and everyday ease. This longline bralette has soft, sewn-in natural lift bra cups that gently shape without wires, padding, or show-through. Designed for comfort, its seamless bra construction lays flat under clothing for a clean, no-show look. The extended band provides gentle shaping and a stay-in-place feel, while convertible, adjustable straps give you styling flexibility. Whether layered under tees or worn on its own, this bralette is part of the Body Basics collection and available in black, white, nude, pink, purple, and more. Plus size bras are also available. Use the size chart to find your best fit. SEAMLESS BRA DESIGN – This bralette features smooth, stretchy fabric that offers full coverage and a no-show finish under tees, tanks, or clingy knits-making it a go-to bra for everyday wear. NATURAL LIFT PUSH-UP BRA – Lightly lined, sewn-in bra cups provide shaping and natural lift without wires. Consider it a soft lift bralette that supports comfortably and is made for women of all shapes and sizes. WIRELESS SUPPORT – The longline push-up bra band gently hugs your shape for added support and smoothing. This wireless bralette also has a tank-style fit with the bonus of natural lift and soft shaping. CONVERTIBLE BRA STRAPS – Adjustable bra straps convert from traditional to crisscross for easy styling with a variety of tops and dresses, perfect for wardrobe versatility. EVERYDAY COMFORT, BODY BASICS – Part of the Body Basics collection, this wireless bralette is designed for daily wear with comfort-focused features. COLOR & SIZE OPTIONS FOR ALL – Choose from lots of options, like black bras, white bras, nude bras, pink bras, purple bras, and more. Plus size bras are also available. Use the bra size chart to find your best fit.