Women’s Apparel

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TWO WAYS TO WEAR IT Convertible straps allow you to wear this women’s underwire bra two ways, traditional or crisscross, for wardrobe versatility. Crafted from a suede-like nylon blend, this comfortable bra provides the underwire support you want. Lightly lined, full-coverage SmartZone cups bring uplift just where you need it. Finished with adjustable straps for a worry-free fit you’re sure to love. SO SOFT – Luxe suede-like fabric feels incredibly soft against your skin. GET THE LIFT – Full-coverage, lightly lined cups bring uplift where you need it. UNDERWIRE SUPPORT – Underwire lends support. PERFECT FIT – Adjustable straps for a custom fit. WEAR IT TWO WAYS – Convertible straps let you wear it two different ways: traditional or crisscross. BACK CLOSURE – Features classic hook-and-eye closure for easy on-and-off. COMFORT DEVOTION – Part of the Comfort Devotion collection. HAND WASH – We recommend hand washing this women’s underwire bra to keep its shape. ; cup size: D ; band size: 38

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BUTTERY SOFT, SMOOTHLY SEXY Feel confident and comfortable in the Maidenform Seamless Push-Up Bra: a longline wireless bra that combines full coverage with natural lift and everyday ease. This longline bralette has soft, sewn-in natural lift bra cups that gently shape without wires, padding, or show-through. Designed for comfort, its seamless bra construction lays flat under clothing for a clean, no-show look. The extended band provides gentle shaping and a stay-in-place feel, while convertible, adjustable straps give you styling flexibility. Whether layered under tees or worn on its own, this bralette is part of the Body Basics collection and available in black, white, nude, pink, purple, and more. Plus size bras are also available. Use the size chart to find your best fit. SEAMLESS BRA DESIGN – This bralette features smooth, stretchy fabric that offers full coverage and a no-show finish under tees, tanks, or clingy knits-making it a go-to bra for everyday wear. NATURAL LIFT PUSH-UP BRA – Lightly lined, sewn-in bra cups provide shaping and natural lift without wires. Consider it a soft lift bralette that supports comfortably and is made for women of all shapes and sizes. WIRELESS SUPPORT – The longline push-up bra band gently hugs your shape for added support and smoothing. This wireless bralette also has a tank-style fit with the bonus of natural lift and soft shaping. CONVERTIBLE BRA STRAPS – Adjustable bra straps convert from traditional to crisscross for easy styling with a variety of tops and dresses, perfect for wardrobe versatility. EVERYDAY COMFORT, BODY BASICS – Part of the Body Basics collection, this wireless bralette is designed for daily wear with comfort-focused features. COLOR & SIZE OPTIONS FOR ALL – Choose from lots of options, like black bras, white bras, nude bras, pink bras, purple bras, and more. Plus size bras are also available. Use the bra size chart to find your best fit.

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A BRA FOR TOTAL CONFIDENCE This beautiful Playtex Secrets underwire bra combines everything you need: superb support, sublime comfort, and an elegantly alluring look. Flexible underwire and lined foam cups comfortably lift and support – providing the full coverage you need and the flattering shape you want. The lace-edged, low-cut neckline and pretty embroidered cups play well under almost any outfit, making this a versatile addition to any wardrobe. The best part? It may look like a special-occasion bra, but you’re going to want to wear it every day. FULL-COVERAGE CUPS – Lined foam cups are designed to comfortably lift and support while providing the full coverage you want. FLEXIBLE UNDERWIRE – Who says an underwire bra can’t be supportive and comfortable, too? AS SEXY AS IT IS SUPPORTIVE – A lace-edged, low-cut neckline and beautifully embroidered cups complement almost any wardrobe choice. NO-SLIP STRAPS – Adjustable Comfort Straps are designed to stay put. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: D ; band size: 36

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STAY COOL & SMOOTH Experience confident like never before in the Bali Coolest Smoothing Wireless Foam Bra, a full-coverage bra designed for everyday comfort and shaping. This women’s wireless bra is crafted with moisture-wicking, quick-dry cooling fabric to help keep you fresh all day, while foam cups deliver natural shaping, lift, and support. Built-up sides and back with targeted smoothing panels create a sleek silhouette under any top, tee, or dress. Flat lace inserts add a feminine touch that won’t show through clothing, and adjustable comfort cushion straps convert easily to racerback for versatile wear. Lightweight, stylish, and smoothing, this seamless bra is a wardrobe essential for women who want comfortable bras with everyday confidence. SIDE & BACK SMOOTHING – This women’s wireless bra features built-up sides and back with targeted smoothing panels, creating a sleek look under tees, blouses, and dresses so every outfit lays smoothly while offering reliable everyday bra support. FULL-COVERAGE FOAM CUPS – Supportive foam cups in this wireless bra for women provide natural lift, shaping, and modesty, while enhancing your silhouette with a polished, seamless finish that works under every wardrobe essential from t-shirts to dresses. COOLING & MOISTURE-WICKING – Designed with quick-dry cooling fabric and moisture-wicking technology, this bra for women helps keep you cool and comfortable from morning to night, making it a versatile choice for everyday bras and active schedules. FEMININE LACE DETAILS – Flat lace inserts add a stylish, feminine touch to this full-coverage wireless bra, blending beauty with function by maintaining smooth lines under clothing, so you get elegant detailing without sacrificing seamless support. BUILT-UP SIDES & BACK – Extra smoothing coverage at the sides and back of this bra creates a sleek foundation that enhances your natural shape, making it one of the best wireless bras for women who want comfort, support, and a smooth everyday fit. ADJUSTABLE CONVERTIBLE STRAPS – Comfort cushion straps adjust for a custom fit and easily convert to racerback styling, giving this bra the flexibility to adapt to any outfit while delivering the consistent support women expect from Bali bras. ; cup size: C ; band size: 40

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FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: G ; band size: 42

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VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: DDD ; band size: 44

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ONE FAB FIT Say goodbye to guesswork and hello to sexy innovation. The Maidenform One Fab Fit Custom Lift underwire bra offers lift levels determined by your cup size – and all designed to provide the perfect lift for you. You’ll also appreciate the fit flexibility provided by full coverage molded cups that hide smoothly beneath your clothes and adjustable straps that convert two ways. But it gets better. Choose between two different covers: a sexy all-over lace that you’ll be tempted to save for a special occasion (but don’t) and a classic, tailored option you’ll want to wear every day (and why wouldn’t you?). BASICALLY SEXY – Ultra flattering intimate solutions for every body. CUSTOM LIFT – Innovative Custom Lift pads are designed to provide the perfect lift for you by cup size. SMOOTH CUPS – The molded cups of this full coverage bra provide a smooth finish beneath clothing. CHOOSE YOUR LOOK – Romantic all-over lace or an elegant, tailored look with a keyhole cutout in the front. Both bras feature a branded M charm. SUPPORT YOU NEED – The support of an underwire bra with additional support from a lace back wing with mesh lining. CHOOSE YOUR STRAPS – Adjustable straps convert to racerback for wardrobe versatility. THE CLOSURE – You’ll love the fit flexibility of this lift bra, thanks to a 4-row hook and eye closure. ; cup size: C ; band size: 38