Women’s Apparel

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Price: 19.99 $

MAX SUPPORT, FRONT-CLOSE CONVENIENCE The support you need and the convenience you deserve. There’s a lot to like about this Playtex 18 Hour bra. Let’s start with the easy front closure that means getting dressed is a breeze – perfect for busy mornings. Flexible criss cross back bands adjust along with you for an all-day custom fit, and you can always count on maximum wireless support from the famous Playtex M frame. No need to worry about bra straps that won’t stay in place, thanks to cushioned no-slip straps. Need another reason to love this full-coverage bra? Non-foam, seamed cups create a flattering, vintage-inspired cone shape and are finished with a pretty satiny floral jacquard fabric. FRONT CLOSURE – A front closure with larger hooks for easier fastening and effortless mornings. WE’VE GOT YOUR (FLEX) BACK – Flex back construction offers two wide crisscross stretch bands that stretch and support for ease of movement. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. NO-SLIP STRAPS – Adjustable Comfort Straps are designed to stay put. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: C ; band size: 44

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Price: 27 $

STAY COOL & SMOOTH Experience confident like never before in the Bali’s Coolest Smoothing Wireless Foam Bra, a full-coverage bra designed for everyday comfort and shaping. This women’s wireless bra is crafted with moisture-wicking, quick-dry cooling fabric to help keep you fresh all day, while foam cups deliver natural shaping, lift, and support. Built-up sides and back with smoothing panels create a sleek silhouette under any top, tee, or dress. Flat lace inserts add a feminine touch that won’t show through clothing, and adjustable comfort cushion straps convert easily to racerback for versatile wear. Lightweight, stylish, and smoothing, this seamless bra is a wardrobe essential for women who want comfortable bras with everyday confidence. SIDE & BACK SMOOTHING – This women’s wireless bra features built-up sides and back with smoothing panels, creating a sleek look under tees, blouses, and dresses so every outfit lays smoothly while offering reliable everyday bra support. FULL-COVERAGE FOAM CUPS – Supportive foam cups in this wireless bra for women provide natural lift, shaping, and modesty, while enhancing your silhouette with a polished, seamless finish that works under every wardrobe essential from t-shirts to dresses. COOLING & MOISTURE-WICKING – Designed with quick-dry cooling fabric and moisture-wicking technology, this bra for women helps keep you cool and comfortable from morning to night, making it a versatile choice for everyday bras and active schedules. FEMININE LACE DETAILS – Flat lace inserts add a stylish, feminine touch to this full-coverage wireless bra, blending beauty with function by maintaining smooth lines under clothing, so you get elegant detailing without sacrificing seamless support. BUILT-UP SIDES & BACK – Extra smoothing coverage at the sides and back of this bra creates a sleek foundation that enhances your natural shape, making it one of the best wireless bras for women who want comfort, support, and a smooth everyday fit. ADJUSTABLE CONVERTIBLE STRAPS – Comfort cushion straps adjust for a custom fit and easily convert to racerback styling, giving this bra the flexibility to adapt to any outfit while delivering the consistent support women expect from Bali bras. ; cup size: D ; band size: 40

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Price: 27 $

SHAPED TO PERFECTION Everything about this sleek underwire bra is designed to minimize bulge while maximizing comfort in a silky-smooth design. The supportive underwire silhouette offers petal-shaped panels that smooth and conceal as they shape. Careful construction provides the full coverage and modesty you want. You’ll appreciate the seamless cups that create a smooth look under tees and other knits. Other thoughtful details include a built-up Comfort-U back that enhances back smoothing and keeps straps in place, plus a flattering neckline. BYE-BYE BULGE – Carefully contoured for smoothing from front to back with concealing petals for modesty and shaping. FLATTERING FIT – Full coverage design delivers total comfort. ADJUSTABLE – Flat, adjustable comfort shoulder straps provide a custom fit. THE SUPPORT YOU NEED – Supportive underwire gives you added support without sacrificing comfort. T-SHIRT BRA SMOOTHNESS – Silky, seamless cups create a smooth look under tees and other knits. EXTRA BACK SMOOTHING – Built-up Comfort-U back enhances back smoothing and keeps straps in place. HAND WASH – Hand wash this One Smooth U underwire bra with like colors. Do not beach. Line dry. Do not iron. ; cup size: B ; band size: 36

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Price: 19.99 $

VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: C ; band size: 52

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Price: 27 $

EVERYDAY COMFORT MADE EASY The Bali Breathe Underwire Minimizer Bra is designed to give you shaping, smoothing, and breathable comfort for everyday wear. Featuring full coverage 2-ply cups with a tailored outer layer and breathable spacer lining, this women’s bra reduces your bustline by up to 1.5 inches for a balanced, flattering fit under button-downs, blouses, and dresses. The super soft cotton-modal lining enhances breathability and keeps you cool from morning to night, while built-up sides and a smoothing back deliver a sleek finish under fitted outfits. Soft stretch lace details add a feminine touch, and adjustable, convertible comfort cushion straps let you switch from classic to racerback styling. A versatile women’s minimizer bra that combines everyday support with comfort and style. FULL COVERAGE SUPPORT – 2-ply cups with a tailored outer layer and breathable spacer lining provide shaping, comfort, and smoothing, making this women’s minimizer bra a reliable full coverage bra for everyday wear. MINIMIZER BRA DESIGN – This underwire minimizer bra reduces your bustline by up to 1.5 inches, helping button-downs, blouses, and dresses lay smoothly with a flattering, balanced silhouette that enhances your wardrobe. COOLING COTTON MODAL – Super soft, breathable cotton-modal lining keeps you cool, dry, and comfortable all day long, making this women’s t-shirt bra a supportive, lightweight style you can rely on morning to night. FEMININE LACE STYLE – Soft stretch lace around the frame adds a delicate, feminine detail while maintaining flexible support, blending beauty with function so this women’s bra feels as good as it looks. SMOOTHING FINISH – Built-up sides and a smoothing back deliver sleek bra coverage from every angle, creating a streamlined, polished look under t-shirts, fitted tops, and dresses for everyday confidence. VERSATILE STRAPS – Adjustable, convertible comfort cushion straps adapt to your outfits, allowing you to switch from classic wear to racerback styling for flexible support in a women’s bra that works with your day. ; cup size: DD ; band size: 42

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Price: 25 $

AMAZING LIFT, INCREDIBLE COMFORT This super-soft bra is one sure way to get that natural lift you love. Pretty enough for a special occasion, it’s so comfortable you’ll want to wear it every day. Our experts designed this underwire bra with Your Lift technology for comfy, shaping cups. Brushed microfiber fabric provides all-day comfort, no matter what your day brings. We love how the scalloped lace trim, playful cutout, and modern open neckline make it as pretty as it is functional, too. Plus, its convertible design allows you to wear it traditional or crisscross for extra versatility. SUPPORT YOU NEED – Your Lift comfy shaping cups are designed to provide a natural lift. SURPRISINGLY SOFT – Our brushed microfiber fabric provides all-day comfort, no matter what your day brings. SO SMOOTH – Smoothing two-ply sides and backs make for a smooth silhouette under clothes. CUSTOMIZE YOUR FIT & STYLE – Adjustable, convertible straps can be worn traditionally or crisscross for wardrobe versatility. ROMANTIC WEDDING BRA – A modern open neckline with scalloped lace trim and fun cutout makes this comfortable bra a functional yet pretty option. COLD WATER WASH – We recommend hand washing this women’s bra in cold water to reduce energy consumption. ; cup size: D ; band size: 40