Women’s Apparel

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Price: 14.98 $

A FLEXIBLE FIT The reviews are in, and we’re not surprised. Customers love the wire-free comfort of this Comfort Revolution wireless bra. It’s smartly engineered with two-ply side and back support, so you look your smoothest and shapeliest from every angle. Moisture-wicking Cool Comfort fabric keeps you cool and comfortable. Support comes from foam cups that stretch for a flexible fit while the Comfort Band gently flexes to move with you. Need more convincing? This full-coverage bra features wide, adjustable straps engineered to stay in place. STAY COOL – Cool Comfort fabric helps wick moisture and keep you cool and comfortable. COMFY SUPPORT – Foam cups stretch for a flexible fit. SMOOTH AND SHAPELY – Knit-in, 2-ply side and back support, so you look your smoothest and shapeliest from every angle. COMFORT BAND – Gently flexes to move with you. STAYS IN PLACE – Comfort-U design for stay-in-place straps and back. ADJUSTABLE STRAPS – Comfortable, wider-than-usual straps adjust for a custom fit. THE CLOSURE – Three-option hook-and-eye back close. HAND WASH – Hand wash cold water, with like colors. Do not use fabric softener. Do not bleach. Line dry. Do not iron. ; cup size: C ; band size: 38

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Price: 27 $

SHAPED TO PERFECTION Everything about this sleek underwire bra is designed to minimize bulge while maximizing comfort in a silky-smooth design. The supportive underwire silhouette offers petal-shaped panels that smooth and conceal as they shape. Careful construction provides the full coverage and modesty you want. You’ll appreciate the seamless cups that create a smooth look under tees and other knits. Other thoughtful details include a built-up Comfort-U back that enhances back smoothing and keeps straps in place, plus a flattering neckline. BYE-BYE BULGE – Carefully contoured for smoothing from front to back with concealing petals for modesty and shaping. FLATTERING FIT – Full coverage design delivers total comfort. ADJUSTABLE – Flat, adjustable comfort shoulder straps provide a custom fit. THE SUPPORT YOU NEED – Supportive underwire gives you added support without sacrificing comfort. T-SHIRT BRA SMOOTHNESS – Silky, seamless cups create a smooth look under tees and other knits. EXTRA BACK SMOOTHING – Built-up Comfort-U back enhances back smoothing and keeps straps in place. HAND WASH – Hand wash this One Smooth U underwire bra with like colors. Do not beach. Line dry. Do not iron. ; cup size: D ; band size: 36

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Price: 27 $

THE BEST OF TWO BRAS IN ONE Great for special occasions but versatile enough to wear every day, this multi-tasking Lilyette by Bali bra offers you the benefits of both a strapless bra and One Marvelous Minimizer. When you need a strapless style, here’s one that offers a versatile open neckline, a smooth look under your clothes, and the minimizing profile you want. Removable/convertible straps can be worn halter, crisscross, or demi, so they’ll work with just about every dress or blouse in your closet. Underwire construction adds extra shaping and support, and the no-slip design keeps this strapless bra from slipping so you can move with confidence. The math is simple: Why buy two bras when you can get all you need in one? SLEEK AND FLAWLESS UNDER CLOTHES – Smooth cups disappear for a no-show style you’ll love. UNDERWIRE – This multiway bra features underwire shaping and support. MINIMIZES YOUR PROFILE – This minimizing bra offers less projection to help clothes fit better. STAYS IN PLACE – A no-slip design keeps this strapless bra from slipping so you can move with confidence. WIDE-SET STRAPS – Convertible straps are set wide for a demi fit. WEAR IT YOUR WAY – Converts to strapless, halter, crisscross, and demi. HAND WASH – Bali recommends washing your underwire bra by hand in cold water to preserve the shape and save energy. ; cup size: C ; band size: 40

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Price: 27 $

MAXIMUM COMFORT, MINIMIZER BRA A minimizer bra is designed to help reduce the appearance of bust projection by redistributing the breast across the cups. The Bali Passion For Comfort Minimizer Underwire Bra helps minimize your profile up to 1.5 inches while providing shaping support and everyday comfort for all women, including older women. This bra for women features a hidden underwire construction designed to provide supportive shaping while maintaining a comfortable feel. Full coverage cups help create a smooth look under tees, blouses, sweaters, and everyday clothing. Fully adjustable straps allow you to customize the fit, while no-slip straps help reduce shoulder stress by staying comfortably in place throughout the day. Pretty lace insets where the cups meet the straps add a feminine detail while maintaining a smooth appearance under clothing. Combining shaping support, smoothing construction, and comfortable everyday design, this Bali minimizer bra helps create a streamlined silhouette while delivering dependable support. Please note: For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. MINIMIZER BRAS FOR WOMEN – Designed to help minimize your profile up to 1.5 inches while maintaining supportive comfort. This Bali underwire minimizer bra redistributes the breast to create a smoother look under clothing. HIDDEN UNDERWIRE BRA SUPPORT – Hidden underwire bra construction helps provide shaping and support while maintaining a comfortable feel. This underwire bra for women balances supportive lift with everyday comfort. FULLY ADJUSTABLE NO-SLIP BRA STRAPS – Adjustable bra straps help customize the fit while no-slip straps are designed to stay comfortably in place to help reduce shoulder stress and annoyance throughout the day. FULL COVERAGE SUPPORT BRA – Shaping bra cups and supportive construction help create a smooth, balanced silhouette under clothing, making this minimizer bra a dependable everyday bra for women that you’ll reach for every day. LACE BRA DETAIL WITH SMOOTH SHAPING – Feminine lace bra insets where the cups meet the straps add a pretty touch while helping this everyday minimizer bra for women maintain a smooth look under clothing. HAND WASH ONLY – For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. ; cup size: G ; band size: 36

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Price: 25 $

TWO WAYS TO WEAR IT Convertible straps allow you to wear this women’s underwire bra two ways, traditional or crisscross, for wardrobe versatility. Crafted from a suede-like nylon blend, this comfortable bra provides the underwire support you want. Lightly lined, full-coverage SmartZone cups bring uplift just where you need it. Finished with adjustable straps for a worry-free fit you’re sure to love. SO SOFT – Luxe suede-like fabric feels incredibly soft against your skin. GET THE LIFT – Full-coverage, lightly lined cups bring uplift where you need it. UNDERWIRE SUPPORT – Underwire lends support. PERFECT FIT – Adjustable straps for a custom fit. WEAR IT TWO WAYS – Convertible straps let you wear it two different ways: traditional or crisscross. BACK CLOSURE – Features classic hook-and-eye closure for easy on-and-off. COMFORT DEVOTION – Part of the Comfort Devotion collection. HAND WASH – We recommend hand washing this women’s underwire bra to keep its shape. ; cup size: DD ; band size: 34

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Price: 27 $

EFFORTLESS FEEL, FLATTERING FIT Designed for smooth comfort and natural support, the Flawless Fit wireless bra for women delivers an effortless feel with a flattering, everyday fit. Full-coverage foam bra cups provide shaping and coverage, while under-bust channeling offers wirefree support that feels secure without pressure. Made with Lycra Adaptiv fabric, this full-coverage women’s t-shirt bra molds to your shape for a personalized fit that adjusts as your body moves, creating comfort that lasts all day. The fabric stays comfortably in place for a second-skin effect that’s easy to put on and take off, making this convertible bra feel intuitive and wearable from morning to night. Soft yet durable mesh inserts add targeted support while maintaining a lightweight feel, and built-up sides and back provide all-around smoothing for a clean look under tees, blouses, and dresses. Moisture-wicking fabric helps keep you feeling cool and dry throughout the day, adding to the bra’s everyday ease. Finished with adjustable, convertible straps, this wirefree women’s bra offers customizable support and wardrobe versatility, making it a dependable option when you want smooth shaping, flexible comfort, and a fit that moves with you. WIRELESS FULL-COVERAGE FIT – Full-coverage foam cups with under-bust channeling deliver wirefree women’s bra support and shaping, creating a smooth, secure fit that feels supportive without the pressure of an underwire. FLEXIBLE COMFORT FABRIC – LYCRA ADAPTIV fiber molds to your shape for a personalized fit that adjusts as you move, helping the women’s t-shirt bra always feel comfortable, flexible, and supportive throughout the day.SECOND-SKIN FEEL – This full-coverage bra for women features fabric that stays comfortably in place for a smooth, second-skin effect that’s easy to put on and take off, delivering a barely-there feel designed for all-day wear. MOISTURE-WICKING COMFORT – Wicking fabric in this adjustable bra manages moisture to keep you feeling cool and dry, supporting comfort during busy days, long hours, and everyday movement. TARGETED SUPPORT DESIGN – Soft yet durable mesh inserts in this womens sexy bra add structure and support while maintaining a lightweight feel that supports your shape without feeling restrictive. ALL-AROUND SMOOTHING – This comfortable women’s bra features built-up sides and back that provides smoothing support to help create a clean, flattering look under fitted tops, dresses, and everyday layers. CUSTOMIZABLE STRAPS – Adjustable, convertible bra straps allow you to tailor support and styling, giving you wardrobe flexibility to wear this women’s wirefree bra multiple ways with confidence.

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Price: 21 $

SO MANY WAYS TO WEAR IT Redefine expectations, with our Maidenform Pure Comfort Strapless Bras for women – a strapless bra built to support and stay confidently in place, no wires required. Designed for all women, especially those who want their strapless bra to stay put, this wireless bra is everything a strapless should be – and more. ComfortGrip technology lines a Stay-Put Power Band that holds strong, no matter what your day brings. A modern sweetheart neckline flatters under plunging, frontless, or low-back outfits, while the smooth finish makes it perfect for formalwear, corsets, and bridal looks. Fully convertible straps allow for six ways to wear – strapless, halter, crisscross, one-shoulder, racerback, or traditional – with the option to add clear straps or layer under nursing tanks or shapewear for adaptable support. Dressing for a wedding, a weekend brunch, or an all-day event? This strapless bra is a must for all of your formalwear needs. Available in black, white, nude, and plus sizes up to 2XL, with a size chart to measure your perfect fit. MODERN SWEETHEART NECKLINE – The flattering, frontless-ready neckline on this strapless bra pairs beautifully with bridal gowns, tanks, or trendy cutout dresses. STAYS UP, STAYS COMFORTABLE – ComfortGrip lining and Stay-Put Power Band ensure this wireless bra stays in place. Perfect for low-back, backless, or plunge outfits. WIRELESS COMFORT – Soft, wireless bra cups offer a comfortable fit, even for women who wear plus size bras. 6-WAY CONVERTIBLE STRAPS – Includes clear, adjustable straps so you can wear it halter, racerback, crossback, one-shoulder, or strapless. Perfect for corset tops or nursing-friendly layering. FLEXIBLE PLUS SIZE FIT – ComfortFlex Fit accommodates all body types, including plus size. Check the chart to measure your best fit. FASHIONABLE & FUNCTIONAL – This strapless bra has the soft comfort and versatility you need for everyday wear, date nights, or weddings and other special occasions.