Women’s Apparel

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Price: 21.99 $

AMAZING LIFT, INCREDIBLE COMFORT This super-soft bra is one sure way to get that natural lift you love. Pretty enough for a special occasion, it’s so comfortable you’ll want to wear it every day. Our experts designed this underwire bra with Your Lift technology for comfy, shaping cups. Brushed microfiber fabric provides all-day comfort, no matter what your day brings. We love how the scalloped lace trim, playful cutout, and modern open neckline make it as pretty as it is functional, too. Plus, its convertible design allows you to wear it traditional or crisscross for extra versatility. SUPPORT YOU NEED – Your Lift comfy shaping cups are designed to provide a natural lift. SURPRISINGLY SOFT – Our brushed microfiber fabric provides all-day comfort, no matter what your day brings. SO SMOOTH – Smoothing two-ply sides and backs make for a smooth silhouette under clothes. CUSTOMIZE YOUR FIT & STYLE – Adjustable, convertible straps can be worn traditionally or crisscross for wardrobe versatility. ROMANTIC WEDDING BRA – A modern open neckline with scalloped lace trim and fun cutout makes this comfortable bra a functional yet pretty option. COLD WATER WASH – We recommend hand washing this women’s bra in cold water to reduce energy consumption. ; cup size: A ; band size: 32

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Price: 19.99 $

SUPPORT FOR YOU AND YOUR CURVES “Absolute perfection” is how one customer described this full-figure, full-coverage bra from the Playtex Secrets collection. And it’s easy to see why. This comfy underwire bra is designed to keep you feeling supported and confident all day – smoothing your sides and back with unlined, non-foam cups. You’ll love the cushioned comfort straps that are fully adjustable. With a nod to vintage style, this bra offers a touch of lace for a classic look. SUPERB SUPPORT – Underwire and non-foam cups support your every curve in comfort. THAT LIFT YOU LIKE – Inner side panels in the unlined cups are designed to lift and support. CUSHY STRAPS – Wide-set straps are cushioned and adjustable. FULL COVERAGE – Seamed cups provide full coverage for a fit and feel you’ll love. A TOUCH OF LACE – Floral lace detailing offers a flattering finish. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: B ; band size: 38

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Price: 23.99 $

STAY-IN-PLACE SUPPORT Full-coverage support in a bra you can wear with anything – maybe the perfect strapless bra does exist! The One Smooth U Stay In Place Bra features a silicone neckline and under-bust elastic designed to reduce shifting, sliding, and slipping. Multiway straps convert so you can wear it 7 different ways for amazing wardrobe versatility. Detailed with foam-lined cups, SmartComfort technology smooths your back and sides for a no-show under your favorite tops while the underwire design with Anchorstrap technology delivers the outstanding support you need. The perfect strapless bra? You might just have found it. STAYS IN PLACE – Silicone neckline and under-bust elastic help reduce shifting, sliding, and slipping. FULL COVERAGE – Foam cups are designed for shaping, support, and a no-show look under tops. SO SMOOTH – Smart Comfort technology smooths back and sides. UNDERWIRE DESIGN – Underwire bra with Anchorstrap technology provides exceptional support. 7 WAYS TO WEAR – Multiway straps give you 7 ways to wear: classic, strapless, front crisscross, left asymmetrical, right asymmetrical, halter, and back crisscross. HAND WASH – Hand wash with like colors to keep this bra looking new. Do not beach. Line dry. Do not iron. ; cup size: DD ; band size: 40

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Price: 21.99 $

NEXT LEVEL COMFORT IN A T-SHIRT BRA The Maidenform One Fab Fit Demi Underwire Bra is the t-shirt bra women reach for day after day, blending modern style with comfort and support. Designed with lightly lined SmartZone cups, this bra delivers targeted lift, shape, and support exactly where you need it. The modern open neckline and demi coverage create a flattering fit that works beautifully with scoop necks, V-necks, and bridal silhouettes, making it one of the most versatile bras for women in your wardrobe. The satin-smooth, ultra-soft microfiber fabric glides effortlessly under tees and other knits, giving you a no-show look that stays invisible even under clingy tops. The tailored cups enhance your natural shape without adding bulk, while the breathable stretch ensures you stay comfortable from morning to night. Convertible straps let you wear it two ways – traditional straight or crisscross – so you can match your bra to your outfit with ease. This underwire bra for women also features a smooth back wing and hook-and-eye closure to help minimize bulges, creating a sleek silhouette from every angle. Available in both core and plus sizes, with a detailed size chart to help you get your perfect fit, this demi t-shirt bra is made to flatter and fit a wide range of body types. From workdays to weekends to special events, this is the bra that can truly do it all – offering a fabulous fit with shape and support that’s seriously soft. FABULOUS FIT 2.0 WITH SHAPE & SUPPORT – These underwire bras for women feature our SmartZone cups that give targeted lift, shape, and support for a flawless fit you’ll want to wear every day. NO-SHOW UNDER TEES – The smooth, satin-like bra fabric and modern demi neckline make this a t-shirt bra women love for its invisible look under clingy tops. SMARTZONE CUPS FOR LIFT & COMFORT – Lightly lined, tailored bra cups give you shaping where you need it most while staying soft against skin for 24/7 wear. CONVERTIBLE STRAPS FOR VERSATILITY – Adjustable bra straps can be worn straight or crisscrossed, so this full-coverage bra works under almost any neckline. SATIN-SMOOTH MICROFIBER – Luxuriously soft bra fabric glides over skin while the built-up NeoKnit sides and back help smooth and reduce bulge. COLOR & SIZE OPTIONS FOR ALL – Available in different sizes and colors, like black bras, white bras, nude bras, pink bras, and purple bras. Plus size bras are also available, with a full size chart to help you measure and find your best fit across core and plus sizes. ; cup size: DD ; band size: 40

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Price: 16.98 $

MAKE DRESSING YOUR BEST A BREEZE The Bali One Smooth U Ultra Light Minimizer Underwire Bra is designed to deliver shaping support while helping your clothes fit more smoothly. This minimizer bra for women reduces bust projection by up to 1 1/2 inches for a sleek look under dresses, blouses, and t-shirts. The ultra-light spacer cups provide breathable modesty without adding bulk, while the smooth cups create a polished finish under clothing. Built with a supportive underwire and soft encased side sling, this women’s bra offers extra lift and shaping. Wide, cushioned convertible straps adjust for a custom fit and stay in place for dependable all-day wear. With its combination of lightweight comfort, full-coverage design, and versatile straps, this Bali bra for women blends function and style for everyday confidence. MINIMIZES BUST PROJECTION – This Bali One Smooth U minimizer bra for women is engineered to reduce bust projection by up to 1 1/2 inches, helping your women’s clothing fit more smoothly and comfortably. FULL-COVERAGE SUPPORT – Designed as a full-coverage bra with underwire shaping, this women’s bra delivers dependable support and a secure fit that works under blouses, dresses, and everyday t-shirts. ULTRA-LIGHT SPACER CUPS – Lightweight spacer foam cups provide breathable modesty without extra bulk, giving this underwire bra a sleek look while ensuring comfort in women’s bras for everyday wear. VERSATILE STRAPS – Convertible, adjustable straps stay in place and adapt to your wardrobe, giving you the flexibility to wear this minimizer bra with different women’s clothing styles. ADDED SHAPING & SUPPORT – A soft encased side sling inside the cup enhances shaping and provides additional support, making this underwire minimizer bra both functional and flattering. CUSHIONED COMFORT – Wide, cushioned straps are designed to stay in place and reduce shoulder pressure, ensuring lasting comfort in this Bali One Smooth U minimizer bra for women. ; cup size: DDD ; band size: 34

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Price: 23.99 $

FEEL THE COOL Bali’s Coolest Smoothing Underwire T-Shirt Bra redefines the bra-wearing experience with more than just its looks. Crafted from quick-drying fabric with moisture-wicking technology, this underwire bra feels cool to the touch – keeping you comfortable all day long. Its breathable spacer lining promotes airflow, while the thin foam underwire cups offer full coverage shaping. Plus, the convertible, adjustable comfort cushion straps make it a versatile choice for any outfit. Finished with breathable lace inserts, this t-shirt bra not only keeps you cool, it’s also a real confidence booster. Bali – Where cool, smooth, and comfortable meet. COOL & COMFORTABLE – This underwire bra is crafted from cool-to-the-touch fabric with a breathable spacer lining for airflow. QUICK DRYING – Moisture-wicking technology and quick-drying fabric team up to keep you comfortable. ULTIMATE ALL-AROUND SMOOTHING – Built-up sides and back help smooth out bulges, providing the ultimate in all-over smoothing. A CLOSER FIT – Back smoothing is achieved with a closer fit, so you may want to go up a band size. If you are in between sizes, we suggest sizing up. THE CUPS – Thin foam underwire cups provide full coverage shaping. THE STRAPS – Comfort cushion straps are convertible and adjustable for versatility and additional support. DESIGN DETAILS – Breathable lace inserts add a touch of pretty and are virtually invisible under clothes. ; cup size: C ; band size: 38

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Price: 21.99 $

TWO WAYS TO WEAR IT Convertible straps allow you to wear this women’s underwire bra two ways, traditional or crisscross, for wardrobe versatility. Crafted from a suede-like nylon blend, this comfortable bra provides the underwire support you want. Lightly lined, full-coverage SmartZone cups bring uplift just where you need it. Finished with adjustable straps for a worry-free fit you’re sure to love. SO SOFT – Luxe suede-like fabric feels incredibly soft against your skin. GET THE LIFT – Full-coverage, lightly lined cups bring uplift where you need it. UNDERWIRE SUPPORT – Underwire lends support. PERFECT FIT – Adjustable straps for a custom fit. WEAR IT TWO WAYS – Convertible straps let you wear it two different ways: traditional or crisscross. BACK CLOSURE – Features classic hook-and-eye closure for easy on-and-off. COMFORT DEVOTION – Part of the Comfort Devotion collection. HAND WASH – We recommend hand washing this women’s underwire bra to keep its shape. ; cup size: D ; band size: 42