bras

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Price: 17.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: DD ; band size: 34

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Price: 21.99 $

YOU MAY FORGET YOU’RE WEARING IT A wireless bra is designed to provide shaping and support without an underwire, offering comfortable structure using flexible fabrics and supportive construction for all women, including older women. The Bali Comfort Revolution ComfortFlex Fit Shaping Wireless Bra combines flexible stretch fabric, everyday comfort, and smoothing support to create a comfortable everyday bra for women. ComfortFlex Fit four-way stretch fabric adapts to your shape for a flexible fit that moves with you throughout the day. Foam cups and two-ply sides help provide shaping and support, while knit-in support zones deliver targeted structure without underwire. Cool Comfort moisture-wicking fabric helps keep you cool and comfortable. Wider Comfort-U straps are designed to help keep straps in place, and adjustable straps allow you to customize the fit. The seamless design helps create a smooth look under tees, blouses, and everyday clothing, helping minimize visible lines under clothing. This makes it a great option under tighter or more fitted tops when you want a smooth, natural-looking silhouette. With flexible stretch fabric, everyday comfort, and supportive shaping, this Bali wireless bra delivers the everyday comfort many women look for in a supportive wireless bra. Please note: For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. WIRELESS BRAS FOR WOMEN WITH FLEXIBLE SUPPORT – This wireless bra brings comfortable support without underwire. ComfortFlex Fit four-way stretch fabric shapes to your body for a flexible fit that moves with you. COOLING COMFORTABLE FABRIC – Cool Comfort moisture-wicking fabric helps keep you cool and comfortable. This comfortable wireless bra for women is designed for everyday wear at work, while traveling, or relaxing at home. FULL COVERAGE WIRELESS SUPPORT – Foam cups and two-ply sides provide shaping & support while keeping a smooth look under clothing. This comfy bra offers comfortable structure without the feel of traditional underwire bras. STAY-IN-PLACE COMFORT-U STRAPS – Designed with wider straps, this Bali Comfort-U design help keep bra straps in place while helping reduce strap slipping. Added bonus: They really up the comfort factor, too! SEAMLESS SMOOTHING DESIGN – A seamless bra can be worn under tight fitting clothes. With knit-in support zones, this bra helps create a smooth look under tees and tops. The adjustable hook-and-eye back closure allows you to find the fit that works best for you. CUSTOM FIT DETAILS – Adjustable 3-option hook-and-eye back closure and ComfortFlex Fit sizing ensure a secure, customized fit, making this women’s wireless bra a versatile everyday essential. HAND WASH ONLY – For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time.

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Price: 19.99 $

SIZED TO FIT Customers tell us this ComfortFlex Fit wireless bra is one of the most comfortable bras they’ve ever owned. It starts with smart sizing, which means that the super stretchy non-foam 2-ply cups flex to adapt to your shape, not vice versa. Knit-in zones provide targeted support exactly where you need it, including a ribbed underband. It offers a flattering V neckline and deep U back, with wider no-slip straps. And you’ll love how this sleek, seamless wireless bra disappears under tees and other clingy clothes. If it’s possible to fall in love with a bra, this might be the one. SIZE OPTIONS – Easy to fit! Smart Sizes Shape to Fit You. A WIRELESS WONDER – Knit-in zones provide targeted support exactly where you need it, including a ribbed underband. NO-SLIP STRAPS – Wider straps with our no-slip Comfort-U design for stay-in-place straps. NON-FOAM CUPS – 2-ply, non-foam cups flex to adapt to your shape. COOL COMFORT – Cool Comfort fabric helps wick moisture and keep you cool and comfortable. SMOOTH AND SLEEK – Seamless bra disappears under knits and other clingy clothes. FIGURE FLATTERING – A wardrobe-ready V front and deep U back work with lots of necklines. THE CLOSURE – Cushioned hook-and-eye spa close in back offers you three fit adjustments – so everything feels just right. HAND WASH – Hand wash cold water, with like colors. Do not use fabric softener. Do not bleach. Line dry. Do not iron.

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Price: 17.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: C ; band size: 36

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Price: 23.99 $

SUPPORTIVE, SHAPING, AND OH-SO COMFORTABLE When a customer told us, “I don’t know how I have lived without this bra,” we were delighted but not surprised. This Comfort Revolution underwire bra is one of the most comfortable underwire bras we’ve ever designed. It starts with lined foam cups that fit your curves beautifully. More comfort comes from the soft band that gently flexes to move with you. You’ll love the convenience of a front closure with a U-shaped notch that adds a little plunge, as well as the Cool Comfort fabric that wicks moisture away from the skin to keep you cool and comfortable. THE SUPPORT YOUR CURVES NEED – Lined foam cups fit your curves beautifully. KEEP YOUR COOL – Cool Comfort fabric wicks away moisture to keep you cool and comfy all day. OUT IN FRONT – Front-close convenience makes getting dressed that much easier. ADJUSTABLE STRAPS – Fully adjustable straps for a customized fit. SMOOTH ALL AROUND – Built-up back and side for smoothing and support. COVERAGE YOU WANT, WITH A LITTLE PLUNGE – Full coverage with a flattering U-shaped front notch. HAND WASH – We recommend hand washing this women’s underwire bra for best results. Hang dry. ; cup size: D ; band size: 36

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Price: 17.99 $

VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: C ; band size: 42

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Price: 19.99 $

A BRA FOR TOTAL CONFIDENCE This beautiful Playtex Secrets underwire bra combines everything you need: superb support, sublime comfort, and an elegantly alluring look. Flexible underwire and lined foam cups comfortably lift and support – providing the full coverage you need and the flattering shape you want. The lace-edged, low-cut neckline and pretty embroidered cups play well under almost any outfit, making this a versatile addition to any wardrobe. The best part? It may look like a special-occasion bra, but you’re going to want to wear it every day. FULL-COVERAGE CUPS – Lined foam cups are designed to comfortably lift and support while providing the full coverage you want. FLEXIBLE UNDERWIRE – Who says an underwire bra can’t be supportive and comfortable, too? AS SEXY AS IT IS SUPPORTIVE – A lace-edged, low-cut neckline and beautifully embroidered cups complement almost any wardrobe choice. NO-SLIP STRAPS – Adjustable Comfort Straps are designed to stay put. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: C ; band size: 36

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Price: 13.98 $

KEEP YOUR COOL There’s a reason the Double Support full-coverage wireless bra is one of our bestsellers. It offers excellent support in every size without the underwires that can poke, pinch, and prod. The satin-finish fabric looks great even under clingy clothes, plus the built-up sides and back create an extra smooth look. Know what’s even better? This favorite wirefree bra now features Cool Comfort moisture-wicking fabric – so you’ll stay cool and comfortable all day. WIRELESS SUPPORT – No underwires that can poke, pinch, and prod. SIGNATURE SHAPING – Signature M-frame construction shapes and separates while providing flexible support. STAYS COOL – Cool Comfort fabric wicks away moisture to keep you cool and comfortable. FULL COVERAGE – Double-layer, smooth cups offer full coverage. SATINY SMOOTH – Soft Touch satin-finish fabric is smooth and sleek, even under clingy clothes. More smoothing comes from the built-up sides and back. MOVES WITH YOU – The Comfortsoft band encloses the elastic inside the fabric for move-with-you comfort. HAND WASH – Hand wash wireless bras in cold water, with like colors. Do not use fabric softener. Do not use bleach. Line dry. Do not iron. ; cup size: B ; band size: 38

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Price: 19.99 $

COMFORT RUNS THROUGH OUR SEAMS This Bali Cotton Collection 2-Ply Underwire Bra offers the perfect combination of comfort and style – keeping you supported and at ease all day. Crafted from moisture-wicking cotton-spandex fabric with spacer-lined cups, this bra offers just the right amount of breathability, shaping, and support to keep you feeling cool and confident. Ultra-soft, fine gauge stretch cotton-spandex feels smooth against your skin, with no elastics digging in, while the built-up sides and back give you a sleek, smooth fit. This 2-ply full-coverage underwire bra features an inner sling for extra lift and support, with fully adjustable, convertible straps – ensuring a custom, stay-put fit. Finished with delicate organza trim and subtle gold branding for a touch of style, this underwire bra will quickly become your go-to everyday essential. BREATHABLE COTTON BRA – Crafted from a soft, cotton-spandex blend with Cool Comfort technology, these bras for women feature spacer-lined cups that deliver airflow, shaping, and reliable support for everyday wear. STAY COOL AND CONFIDENT – Cool Comfort moisture-wicking fabric helps keep you fresh and dry throughout the day, making this full coverage underwire bra a comfortable choice under t-shirts, blouses, and clingy tops. SOFT, SMOOTH, AND SUPPORTIVE – Super soft fine gauge cotton-spandex feels silky against skin, with no elastics digging in. Built-up sides and back offer all-around smoothing so clothes glide easily over this t-shirt bra for women. FULL COVERAGE WITH LIFT – Designed with 2-ply cups and an inner sling, this cotton bra provides the coverage, lift, and shaping you need, while underwire construction ensures dependable support you can count on in every size. CONVERTIBLE STRAPS AND STYLE DETAILS – Fully adjustable straps convert from traditional to crisscross, giving you versatile wearing options. Finished with delicate organza trim and subtle gold branding for a touch of everyday style. ; cup size: DD ; band size: 40

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Price: 17.99 $

MAX SUPPORT, FRONT-CLOSE CONVENIENCE The support you need and the convenience you deserve. There’s a lot to like about this Playtex 18 Hour bra. Let’s start with the easy front closure that means getting dressed is a breeze – perfect for busy mornings. Flexible criss cross back bands adjust along with you for an all-day custom fit, and you can always count on maximum wireless support from the famous Playtex M frame. No need to worry about bra straps that won’t stay in place, thanks to cushioned no-slip straps. Need another reason to love this full-coverage bra? Non-foam, seamed cups create a flattering, vintage-inspired cone shape and are finished with a pretty satiny floral jacquard fabric. FRONT CLOSURE – A front closure with larger hooks for easier fastening and effortless mornings. WE’VE GOT YOUR (FLEX) BACK – Flex back construction offers two wide crisscross stretch bands that stretch and support for ease of movement. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. NO-SLIP STRAPS – Adjustable Comfort Straps are designed to stay put. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: C ; band size: 42