bras

 BUY NOW
  

Price: 44 $

YOUR NEW GO-TO BRA One of our bestselling bras, the Flower Bali underwire bra offers outstanding support with amazing comfort. The full-frame construction provides support in any size, with seamed full-coverage cups and underwires for comfortable lift and shaping. Comfort-U stay-in-place straps offer even more support and conveniently adjust in front. You’ll love the sheer trim at the neck with pretty floral embroidery and a dainty satin bow. Even better, this full-frame underwire bra is available in an exceptional size range that accommodates even hard-to-fit figures. THE SUPPORT YOU NEED – Full-frame design for superb support in any size. COMFORTABLE UNDERWIRE STYLE – Wires provide comfortable lift and shaping. FULL COVERAGE – Seamed cups lend support and the full coverage you want. SHOW YOUR SHOULDERS SOME LOVE – Stay-in-place Comfort-U straps enhance support and comfort. PRETTY TRIM – Sheer trim at the neck with pretty floral embroidery and a dainty satin bow. HAND WASH – We recommend hand washing this women’s underwire bra for best results. Hang dry. ; cup size: C ; band size: 38

 BUY NOW
  

Price: 42 $

CELEBRATE YOUR SHAPE This smartly engineered underwire bra from Lilyette by Bali is designed to minimize your size while celebrating your shape. This is accomplished with an overall pared-down profile, wider-set straps, and a more open underwire construction that provides natural support with less projection. Its cups combine delicate lace with soft and smooth microfiber, with seamless sides and back. This superbly comfortable minimizer bra offers full coverage and a fit you’ll love, thanks to the Lily Fit system. Available in a wide range of sizes, so you’ll be sure to find the right one. MINIMIZES YOUR PROFILE, NOT YOUR SHAPE – Carefully constructed for less projection and a shapely silhouette. LILY FIT SYSTEM – Minimizer bras have an open neckline, less projection to help clothes fit better, plus wider-set straps & a more open underwire for natural support. COMFORT YOU’LL LOVE – Comfort is built into every detail of this underwire bra. FULL-COVERAGE COMBO CUPS – Full-coverage cups combine delicate lace with soft and smooth microfiber, with seamless sides and back. SO MANY SIZE OPTIONS – Available in a wide array of sizes, so you’ll be sure to find your perfect fit. HAND WASH – Bali recommends washing your underwire bra by hand in cold water to preserve the shape and save energy. ; cup size: C ; band size: 40

 BUY NOW
  

Price: 59 $

SEXY, LACY, COMFY SUPPORT Who says that full-figure bras for curvy women can’t be pretty and sexy? Not us! At Glamorise, we think the superb support you need and the feminine look you want can live together beautifully. At the heart of the support is our WonderWire design, constructed with a cushioned comfort band plus a padded channel that surrounds the underwire to prevent poking. That protected underwire provides front support while the T-back takes care of the back. Together they provide comfortable support in every size. You’ll love the pretty stretch lace that tops the cups and accents the back. And you’ll appreciate the convenience of a front closure with a plunging scallop-edged neckline for fashion flexibility plus comfy, stay-in-place, adjustable stretch straps. There’s lots to love in this underwire front-close bra, a welcome addition to your bra collection. WONDERWIRE TECHNOLOGY – A padded underwire for no-poke comfort. ENHANCED SUPPORT – A cushioned wide inner band provides even more support. LACY AND LOVELY – Stretch lace-edged cups with a plunging scalloped neckline create a look that’s as pretty as it is practical. T-BACK FOR MORE SUPPORT – Stretch T-back enhances support and offers shoulder-baring fashion flexibility. UP-FRONT CLOSURE – A convenient front closure for easy on-and-off. HAND WASH – We recommend washing your front-close underwire bra by hand to preserve the stretch. DESIGNED IN NEW YORK SINCE 1921 – With over 100 years of experience crafting bras for curvy women, we’re experts at designing and combining comfort and support. SAME AS GLAMORISE BRA STYLE #1246. ; cup size: DD ; band size: 36

 BUY NOW
  

Price: 48 $

SUPPORTIVE, SHAPING, AND OH-SO COMFORTABLE When a customer told us, “I don’t know how I have lived without this bra,” we were delighted but not surprised. This Comfort Revolution underwire bra is one of the most comfortable underwire bras we’ve ever designed. It starts with lined foam cups that fit your curves beautifully. More comfort comes from the soft band that gently flexes to move with you. You’ll love the convenience of a front closure with a U-shaped notch that adds a little plunge, as well as the Cool Comfort fabric that wicks moisture away from the skin to keep you cool and comfortable. THE SUPPORT YOUR CURVES NEED – Lined foam cups fit your curves beautifully. KEEP YOUR COOL – Cool Comfort fabric wicks away moisture to keep you cool and comfy all day. OUT IN FRONT – Front-close convenience makes getting dressed that much easier. ADJUSTABLE STRAPS – Fully adjustable straps for a customized fit. SMOOTH ALL AROUND – Built-up back and side for smoothing and support. COVERAGE YOU WANT, WITH A LITTLE PLUNGE – Full coverage with a flattering U-shaped front notch. HAND WASH – We recommend hand washing this women’s underwire bra for best results. Hang dry. ; cup size: C ; band size: 36

 BUY NOW
  

Price: 48 $

SO SMOOTH, SO COMFORTABLE Combining touches of lace with the smoothness of microfiber, here’s a convertible bra that delivers on support, coverage, and style. Offering full coverage, its SmartZone underwire cups provide uplift where you need it. This smooth microfiber underwire t-shirt bra lets tees and other knits float over the fabric for the smooth, sleek look you want. And with its convertible traditional-to-crisscross straps, it’s like getting two bras in one. SUPPORT YOU NEED – Lightly lined full-coverage bra with underwire SmartZone cups for uplift where you need it. TWO-IN-ONE CONVERTIBLE STRAPS – Adjustable straps easily convert from traditional straight to crisscross wear. SMOOTH T-SHIRT-READY CUPS – Satin-smooth, ultra-soft microfiber cups let tees and other knits glide over the fabric for the sleek, smooth look you want. BACK CLOSURE – Brushed hook-and-eye back closure. QUALITY FABRIC – Silky smooth microfiber cups with lace accents featuring the perfect hint of stretch. HAND WASH – We recommend hand washing this women’s convertible bra to retain its shape. ; cup size: DD ; band size: 38

 BUY NOW
  

Price: 56 $

AMAZING SUPPORT WITHOUT WIRES If you thought it was impossible to find the comfort, the support, and the fit for your curvy figure in a wireless bra, think again! Our Glamorise collection comes to the rescue with this sleek, sexy wirefree bra that combines soft, cotton-blend fabric with lovely lace. Thoughtfully created by our expert team of designers, this wireless bra will become a great addition to your wardrobe and your busy days, offering all-day support in comfort. At the heart of the design is our MagicLift technology with its strategically placed, foam-cushioned bands and crisscross structure, providing superb support without wires. Comfort is built in everywhere, from the cushioned straps that relieve pressure on your shoulders to the airy, stretch mesh back and sides that move with you. You’ll love the look of the two-section, contoured cups that provide natural shaping, and you’ll appreciate the back close with multiple hook-and-eye rows for a custom fit. With full coverage and support you can count on, this wirefree support bra, blended with the comfort of cotton, really does have it all. IT’S NOT MAGIC; IT’S MAGICLIFT – This legendary support technology has a crisscross design with cushioned bands that lift, shape, define, and support in comfort without wires. NATURAL SHAPING – Contoured cups provide full coverage and natural shaping at every curve. A LITTLE LACE FOR YOUR STYLE – Upper cups of pretty lace for a feminine look. A LITTLE LOVE FOR YOUR SHOULDERS – Extra-wide, cushioned straps rest gently on your shoulders and adjust in back for your perfect fit. EVEN MORE COMFORT – Airy mesh back and sides stretch to move with you. CUSTOM, COMFORT CLOSURE – Hook-and-eye back closure with multiple rows for the fit you need. MACHINE WASH – We recommend washing your front-close wireless bra in warm water and line drying. DESIGNED IN NEW YORK SINCE 1921 – With over 100 years of experience crafting bras for curvy women, we’re experts at designing and combining comfort and support. SAME AS GLAMORISE BRA STYLE #1001. ; cup size: C ; band size: 48

 BUY NOW
  

Price: 44 $

THE PERFECT AMOUNT OF LIFT Get lifted – in comfort and style – with the Live It Up underwire bra. The fabric surface of this seamless bra features a delightful petal pattern that not only looks pretty but also provides lift and side shaping. The smooth cups ensure a comfortable fit throughout the day. Comfort cushion straps pamper your shoulders while the soothing inner lining feels gentle against the skin. Plush-wrapped wires add an extra level of comfort, as well as the support you need. A comfortable underwire bra that enhances lift and side shaping? Yes, please! LIFT AND SHAPING – A pretty petal pattern fused into the fabric surface provides lift and side shaping. WIRED BUT WONDERFUL – Plush-wrapped underwires may make you forget you’re “wired.” PAMPER YOUR SHOULDERS – Comfort cushion straps are designed to take stress off your shoulders. MADE TO MOVE – Stitch-free, seam-free cups move with you comfortably. SO SOFT AGAINST YOUR SKIN – A heavenly soft lining comforts from the inside. HAND WASH – Bali recommends hand washing this seamless bra to help it retain its shape. ; cup size: DDD ; band size: 40

 BUY NOW
  

Price: 39 $

AMAZING SUPPORT, AMAZING COMFORT We all want a little lift, as long as it’s truly comfortable. Playtex experts designed this 18 Hour wireless bra with Magic Rings panels that support from the bottom up for a gentle, natural lift. The satiny, moisture-wicking jacquard fabric with delicate picot trim helps keep you cool in any season, with stretch satin sides and back for even more smooth comfort. Cushioned no-slide straps take the pressure off your shoulders. When it comes to support and comfort, the Ultimate Lift and Support full-coverage, wireless bra is the real deal. BUILT-IN COMFORT AND SUPPORT – TruSupport 4-way wireless support system with higher sides, fuller cups, wider straps, and a smoother back. NATURAL-LOOKING LIFT – Magic Rings construction with panels that support from the bottom up. A HERITAGE OF SUPERB SUPPORT – Built around the famous Playtex 18 Hour M-Frame technology, supporting women in comfort for decades. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric with delicate picot trim helps keep you cool in any season. NO-BULGE BACK AND SIDES – Stretch satin paneled for even more smooth comfort. THE PRESSURE IS OFF – Cushioned straps provide no-slide shoulder comfort. TAGLESS COMFORT – No itchy tags to annoy you. HAND WASH – Playtex recommends washing your 18-Hour wireless bra in cold water to preserve the fabric and save energy. ; cup size: G ; band size: 42

 BUY NOW
  

Price: 39 $

WORKOUT TO WORKDAY TO WEEKEND Here’s a bra from Playtex designed for light-to-moderate workouts and also for your workday. This smooth, wirefree bra is fashioned around the famous Playtex M-frame that comfortably conforms to and supports your shape. Silky-smooth cups virtually disappear under tees and clingy clothes without show-through. Comfort is everywhere, from the stretch sides and back to the soft-touch underband to the extra-wide, cushioned, no-slip straps that help to relieve shoulder strain. You’ll really appreciate the Cool Comfort moisture-wicking cups, inner cooling band, and lightweight fabric that all help to keep you cool and comfortable. FOR WORKOUTS OR WORKDAYS – Designed for light-to-moderate workouts but comfy enough for the rest of your day. HELPING YOU KEEP YOUR COOL – Cool Comfort moisture-wicking cups, an inner cooling band, and lightweight fabric for cool comfort all day long. FAMOUS M-FRAME DESIGN – Flexibly supporting women in comfort for decades. SUPERB WIRELESS SUPPORT – 4-way TruSUPPORT system provides higher sides for bulge control, fuller cups for natural shaping, wider, cushioned straps for all-day ease, and a smoother back for enhanced stability. COMFORT EVERYWHERE – From the stretch sides and back to the soft-touch under band to the extra-wide, cushioned, no-slip straps that help to relieve shoulder strain. THE BRA THAT DOES A DISAPPEARING ACT – Silky-smooth cups hide under tees and clingy clothes. HAND WASH – Playtex recommends washing your wireless active bra in cold water to preserve the fabric and save energy. ; cup size: DD ; band size: 40

 BUY NOW
  

Price: 59 $

SEXY, LACY, COMFY SUPPORT This full-figure bra proves that bras for curvy women can be pretty and sexy, along with being supportive and comfortable. At Glamorise, we think the superb support you need and the feminine look you want can live together beautifully, so that’s how we design our plus-size underwire bras. Our WonderWire design is constructed with a cushioned comfort band plus a padded channel that surrounds the underwire to prevent poking. That protected underwire provides outstanding and comfortable support in every size. Wide cushioned straps are easy on your shoulders and can be adjusted in back for a custom fit, plus the convenient front closure offers effortless on-and-off. Additionally, built-in side panels provide more smoothing and bulge control. You’ll love the look of this feminine underwire bra with its airy stretch lace-top cups and plunging front that accommodates low necklines. Get ready to celebrate how you look and feel in this full-figure, front-close bra. WONDERWIRE TECHNOLOGY – A padded underwire for no-poke comfort. ENHANCED SUPPORT – A cushioned wide inner band provides even more support. LACY AND LOVELY – Airy stretch lace at the top of the cups creates a look that’s as pretty as it is practical. SHOULDER COMFORT – Wide straps adjust in back for a custom fit. SIDE-PANEL SUPPORT – For smooth bulge control. UP-FRONT CLOSURE – A convenient front closure for easy on-and-off. HAND WASH – We recommend washing your curvy underwire bra by hand to preserve the stretch. DESIGNED IN NEW YORK SINCE 1921 – With over 100 years of experience crafting bras for curvy women, we’re experts at designing and combining comfort and support. SAME AS GLAMORISE BRA STYLE #1245. ; cup size: H ; band size: 44