bras

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Price: 44 $

THE PERFECT AMOUNT OF LIFT Get lifted – in comfort and style – with the Live It Up underwire bra. The fabric surface of this seamless bra features a delightful petal pattern that not only looks pretty but also provides lift and side shaping. The smooth cups ensure a comfortable fit throughout the day. Comfort cushion straps pamper your shoulders while the soothing inner lining feels gentle against the skin. Plush-wrapped wires add an extra level of comfort, as well as the support you need. A comfortable underwire bra that enhances lift and side shaping? Yes, please! LIFT AND SHAPING – A pretty petal pattern fused into the fabric surface provides lift and side shaping. WIRED BUT WONDERFUL – Plush-wrapped underwires may make you forget you’re “wired.” PAMPER YOUR SHOULDERS – Comfort cushion straps are designed to take stress off your shoulders. MADE TO MOVE – Stitch-free, seam-free cups move with you comfortably. SO SOFT AGAINST YOUR SKIN – A heavenly soft lining comforts from the inside. HAND WASH – Bali recommends hand washing this seamless bra to help it retain its shape. ; cup size: C ; band size: 42

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Price: 42 $

LOVE AT FIRST FIT Lilyette by Bali Plunge Into Comfort minimizer bra is a remarkable combination of fit, comfort, support, and cleavage. Part of The Lily Fit System, the sexy plunge design provides a V-shape pitch that enhances cleavage and gently provides a sexy and secure fit! The more open underwire is engineered to reduce wire poke-through while offering natural support. The cups of this underwire bra are unlined for lightweight comfort and are made of shimmering fabric that feels great against your skin. Pare down your profile in sublime comfort with this super-sexy women’s bra. LILY FIT SYSTEM – It’s love at first fit with minimizer bras that have an open neckline, less projection to help clothes fit better, plus wider-set straps and a more open underwire for natural support. ENHANCES CLEAVAGE – Get the sexy, plunging look you want without sacrificing comfort. NO-POKE SUPPORT – This women’s underwire bra is designed to reduce wire poke-through. LIGHTWEIGHT COMFORT – Unlined cups enhance comfort. SLEEK, SILKY, AND SMOOTH – Shimmery fabric creates the smooth look you want under tees and other clingy clothes. HAND WASH – We recommend hand washing this underwire bra to keep its shape for a long time. ; cup size: DD ; band size: 36

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Price: 39 $

AMAZING SUPPORT, AMAZING COMFORT We all want a little lift, as long as it’s truly comfortable. Playtex experts designed this 18 Hour wireless bra with Magic Rings panels that support from the bottom up for a gentle, natural lift. The satiny, moisture-wicking jacquard fabric with delicate picot trim helps keep you cool in any season, with stretch satin sides and back for even more smooth comfort. Cushioned no-slide straps take the pressure off your shoulders. When it comes to support and comfort, the Ultimate Lift and Support full-coverage, wireless bra is the real deal. BUILT-IN COMFORT AND SUPPORT – TruSupport 4-way wireless support system with higher sides, fuller cups, wider straps, and a smoother back. NATURAL-LOOKING LIFT – Magic Rings construction with panels that support from the bottom up. A HERITAGE OF SUPERB SUPPORT – Built around the famous Playtex 18 Hour M-Frame technology, supporting women in comfort for decades. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric with delicate picot trim helps keep you cool in any season. NO-BULGE BACK AND SIDES – Stretch satin paneled for even more smooth comfort. THE PRESSURE IS OFF – Cushioned straps provide no-slide shoulder comfort. TAGLESS COMFORT – No itchy tags to annoy you. HAND WASH – Playtex recommends washing your 18-Hour wireless bra in cold water to preserve the fabric and save energy. ; cup size: DD ; band size: 38

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Price: 39 $

A LITTLE LIFT, A LOT OF COMFORT This soft wireless bra from the Playtex 18 Hour collection is a fan favorite for so many reasons. It all starts with the fabric; Cool Comfort stretch cotton that’s as soft as your favorite tee and wicks moisture away to keep you cool and comfortable all day. And because we all need a lift from time to time, Playtex experts designed this wireless bra with Magic Rings panels that support from the bottom up for a gentle, natural lift. SOFT STRETCH – Stretch cotton-rich jersey feels like your favorite tee against your skin. FAN FAVORITE – Same bra, different fabric. Popular style 4745 in Comfortable Cotton Stretch! MAGIC LIFT – Comfortable lift and support with Magic Rings technology for natural shaping A WONDER OF WIRELESS SUPPORT – 4-way TruSUPPORT system provides higher sides for bulge control, fuller cups for natural shaping, wider, cushioned straps for all-day ease, and a smoother back for enhanced stability. COOL ALL DAY – Cool Comfort stretch cotton fabric wicks moisture away to keep you cool and comfortable. COMFORT FROM THE BOTTOM UP – Comfortsoft cotton-covered band adds support with barely-there comfort. SHOW YOUR SHOULDERS SOME LOVE – Cushioned straps help relieve stress on shoulders. DOES A DISAPPEARING ACT – Smooth cups provide the no-show look you want under clingy clothes. HAND WASH – Playtex recommends washing your wireless stretch cotton bra in cold water to preserve the fabric and save energy. ; cup size: DD ; band size: 36

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Price: 44 $

KEEP YOUR COOL There’s a reason the Double Support full-coverage wireless bra is one of our bestsellers. It offers excellent support in every size without the underwires that can poke, pinch, and prod. The satin-finish fabric looks great even under clingy clothes, plus the built-up sides and back create an extra smooth look. Know what’s even better? This favorite wirefree bra now features Cool Comfort moisture-wicking fabric – so you’ll stay cool and comfortable all day. WIRELESS SUPPORT – No underwires that can poke, pinch, and prod. SIGNATURE SHAPING – Signature M-frame construction shapes and separates while providing flexible support. STAYS COOL – Cool Comfort fabric wicks away moisture to keep you cool and comfortable. FULL COVERAGE – Double-layer, smooth cups offer full coverage. SATINY SMOOTH – Soft Touch satin-finish fabric is smooth and sleek, even under clingy clothes. More smoothing comes from the built-up sides and back. MOVES WITH YOU – The Comfortsoft band encloses the elastic inside the fabric for move-with-you comfort. HAND WASH – Hand wash wireless bras in cold water, with like colors. Do not use fabric softener. Do not use bleach. Line dry. Do not iron. ; cup size: C ; band size: 36

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Price: 39 $

AMAZING SUPPORT, AMAZING COMFORT We all want a little lift, as long as it’s truly comfortable. Playtex experts designed this 18 Hour wireless bra with Magic Rings panels that support from the bottom up for a gentle, natural lift. The satiny, moisture-wicking jacquard fabric with delicate picot trim helps keep you cool in any season, with stretch satin sides and back for even more smooth comfort. Cushioned no-slide straps take the pressure off your shoulders. When it comes to support and comfort, the Ultimate Lift and Support full-coverage, wireless bra is the real deal. BUILT-IN COMFORT AND SUPPORT – TruSupport 4-way wireless support system with higher sides, fuller cups, wider straps, and a smoother back. NATURAL-LOOKING LIFT – Magic Rings construction with panels that support from the bottom up. A HERITAGE OF SUPERB SUPPORT – Built around the famous Playtex 18 Hour M-Frame technology, supporting women in comfort for decades. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric with delicate picot trim helps keep you cool in any season. NO-BULGE BACK AND SIDES – Stretch satin paneled for even more smooth comfort. THE PRESSURE IS OFF – Cushioned straps provide no-slide shoulder comfort. TAGLESS COMFORT – No itchy tags to annoy you. HAND WASH – Playtex recommends washing your 18-Hour wireless bra in cold water to preserve the fabric and save energy. ; cup size: DD ; band size: 40

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Price: 39 $

AMAZING SUPPORT, AMAZING COMFORT We all want a little lift, as long as it’s truly comfortable. Playtex experts designed this 18 Hour wireless bra with Magic Rings panels that support from the bottom up for a gentle, natural lift. The satiny, moisture-wicking jacquard fabric with delicate picot trim helps keep you cool in any season, with stretch satin sides and back for even more smooth comfort. Cushioned no-slide straps take the pressure off your shoulders. When it comes to support and comfort, the Ultimate Lift and Support full-coverage, wireless bra is the real deal. BUILT-IN COMFORT AND SUPPORT – TruSupport 4-way wireless support system with higher sides, fuller cups, wider straps, and a smoother back. NATURAL-LOOKING LIFT – Magic Rings construction with panels that support from the bottom up. A HERITAGE OF SUPERB SUPPORT – Built around the famous Playtex 18 Hour M-Frame technology, supporting women in comfort for decades. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric with delicate picot trim helps keep you cool in any season. NO-BULGE BACK AND SIDES – Stretch satin paneled for even more smooth comfort. THE PRESSURE IS OFF – Cushioned straps provide no-slide shoulder comfort. TAGLESS COMFORT – No itchy tags to annoy you. HAND WASH – Playtex recommends washing your 18-Hour wireless bra in cold water to preserve the fabric and save energy. ; cup size: DD ; band size: 48

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Price: 56 $

AMAZING SUPPORT WITHOUT WIRES If you thought it was impossible to find the comfort, the support, and the fit for your curvy figure in a wireless bra, think again! Our Glamorise collection comes to the rescue with this sleek, sexy wirefree bra that combines soft, cotton-blend fabric with lovely lace. Thoughtfully created by our expert team of designers, this wireless bra will become a great addition to your wardrobe and your busy days, offering all-day support in comfort. At the heart of the design is our MagicLift technology with its strategically placed, foam-cushioned bands and crisscross structure, providing superb support without wires. Comfort is built in everywhere, from the cushioned straps that relieve pressure on your shoulders to the airy, stretch mesh back and sides that move with you. You’ll love the look of the two-section, contoured cups that provide natural shaping, and you’ll appreciate the back close with multiple hook-and-eye rows for a custom fit. With full coverage and support you can count on, this wirefree support bra, blended with the comfort of cotton, really does have it all. IT’S NOT MAGIC; IT’S MAGICLIFT – This legendary support technology has a crisscross design with cushioned bands that lift, shape, define, and support in comfort without wires. NATURAL SHAPING – Contoured cups provide full coverage and natural shaping at every curve. A LITTLE LACE FOR YOUR STYLE – Upper cups of pretty lace for a feminine look. A LITTLE LOVE FOR YOUR SHOULDERS – Extra-wide, cushioned straps rest gently on your shoulders and adjust in back for your perfect fit. EVEN MORE COMFORT – Airy mesh back and sides stretch to move with you. CUSTOM, COMFORT CLOSURE – Hook-and-eye back closure with multiple rows for the fit you need. MACHINE WASH – We recommend washing your front-close wireless bra in warm water and line drying. DESIGNED IN NEW YORK SINCE 1921 – With over 100 years of experience crafting bras for curvy women, we’re experts at designing and combining comfort and support. SAME AS GLAMORISE BRA STYLE #1001. ; cup size: J ; band size: 48

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Price: 44 $

NEXT LEVEL COMFORT IN A T-SHIRT BRA Here’s your new favorite t-shirt bra – sleek, smooth, and oh-so-comfortable. With demi construction for a little extra shaping, this lightly lined style has SmartZone cups for uplift where you need it. The silky microfiber lets tees and other knits float over the fabric for a silky-smooth look. Best of all, this underwire bra is convertible with straps that switch from traditional straight to crisscross wear. SUPPORT YOU NEED – Lightly lined demi construction with underwire SmartZone cups for uplift where you need it. TWO-IN-ONE CONVERTIBLE STRAPS – Adjustable straps easily convert from traditional straight to crisscross wear. QUALITY FABRIC – Satin-smooth, ultra-soft stretch microfiber blend lets tees and knits glide over the fabric for a smooth look. BACK CLOSURE – Brushed hook-and-eye back closure. HAND WASH – We recommend hand washing this women’s t-shirt bra in cold water to retain its shape. ; cup size: DD ; band size: 38