bras

 BUY NOW
  

Price: 48 $

DREAMY COMFORT WITH UNDERWIRE SUPPORT Maidenform Dreamwire underwire bra is aptly named for the dreamy comfort of its underwire technology that encases the underwire between plush foam and soft outer fabric. Brilliantly engineered, this demi bra is made with our SmartZone cups that are lightly padded and designed for uplift where you need it. You’ll love the sleek, smooth look of the lightweight neo-knit cups, which disappear under knits and other clingy clothes making this the ultimate t-shirt bra. Even better, this comfortable underwire bra offers side and back smoothing, so you’ll look your best all around. UNDERWIRE COMFORT – Underwire technology encases the underwire between plush foam and soft outer fabric for dreamy comfort. THE SUPPORT YOU NEED – Extreme comfort that doesn’t skimp on support. MODERN DEMI SILHOUETTE – An updated sweetheart neckline in a feminine demi bra. SMARTZONE CUPS – Lightly padded cups provide uplift where you need it. T-SHIRT SMOOTHNESS – Destined to become your favorite t-shirt bra with lightweight, neo-knit cups that virtually disappear under clingy clothes. SIDE AND BACK SMOOTHING, TOO – Side and back panels enhance smoothing so you’ll look lovely from every angle. WEAR TWO WAYS – Adjustable straps convert from straight to crisscross wear to accommodate all kinds of necklines and shoulder silhouettes. COLD WATER WASH – We recommend hand washing this women’s t-shirt bra in cold water to reduce energy consumption. ; cup size: D ; band size: 34

 BUY NOW
  

Price: 55 $

AMAZING SUPPORT WITHOUT WIRES If you thought it was impossible to find the comfort, the support, and the fit for your curvy figure in a wireless, front-close bra, think again! Here’s a front-close version of our Glamorise bestseller, and it’s as sleek and sexy as the original, combining smoothing satin with lovely lace. Thoughtfully created by our expert team of designers, this wireless bra will become a great addition to your wardrobe and your busy days, offering all-day support and front-close convenience in comfort. At the heart of the design is our MagicLift technology with its strategically placed, foam-cushioned bands and crisscross structure, providing superb support without wires. Comfort is built in everywhere, from the cushioned straps that relieve pressure on your shoulders to the airy, stretch mesh back and sides that move with you. You’ll love the look of the two-section, contoured cups that provide natural shaping, and you’ll appreciate the effortless front closure. With full coverage and support you can count on, this wirefree, front-close support bra really does have it all. IT’S NOT MAGIC; IT’S MAGICLIFT – This legendary support technology has a crisscross design with cushioned bands that lift, shape, define, and support in comfort without wires. NATURAL SHAPING – Contoured cups provide full coverage and natural shaping at every curve. A LITTLE LACE FOR YOUR STYLE – Upper cups of pretty lace for a feminine look. A LITTLE LOVE FOR YOUR SHOULDERS – Extra-wide, cushioned straps rest gently on your shoulders and adjust in back for your perfect fit. EVEN MORE COMFORT – Airy mesh back and sides stretch to move with you. CUSTOM, COMFORT CLOSURE – Front hook-and-eye closure is oh-so-easy. MACHINE WASH – We recommend washing your front-close wireless bra in warm water and line drying. DESIGNED IN NEW YORK SINCE 1921 – With over 100 years of experience crafting bras for curvy women, we’re experts at designing and combining comfort and support. SAME AS GLAMORISE BRA STYLE #1200. ; cup size: D ; band size: 40

 BUY NOW
  

Price: 48 $

MAXIMUM COMFORT, MINIMIZER BRA Bali’s Passion for Comfort minimizer underwire bra delivers on its promise, minimizing your profile by up to 1.5 inches in sublime comfort for everyday wear. The key to comfort lies in the hidden underwire that lifts gently but efficiently. You’ll appreciate the seamfree cups and silky fabric that disappear under tees and other clingy clothes for the smooth, sleek look you want. This minimizer underwire bra is available in a wide range of sizes, so you’re sure to find the size that works for you. Bali has the #1 Minimizer in the market (DF3385). Source: Circana, Retail Tracking Service, U.S. Brand Sales, Women’s Non-Sports Bras, Brand Model, 12 Months Ending August 2024 SAY BYE-BYE TO UP TO 1.5 INCHES – Full-coverage bra with minimizer construction can pare your profile by up to 1.5 inches. SHAPING & SUPPORT – The encased underwire and 2-ply supportive fabric provide the shaping and support you want in a full-coverage bra. SMOOTH, SILKY, AND SEAMFREE – Underwire bra with lightly lined 2-ply cups that disappear under tees and other clingy clothes. COMFORT STRAPS – No-slip straps help alleviate shoulder stress. ALL ABOUT THE DETAILS – This pretty minimizing bra has lace insets where cups meet the straps. and a 3-column, 2-row hook & eye closure. CUSTOMIZE YOUR FIT – Straps adjust in the back so you can find your perfect fit. HAND WASH – Hand wash cold with like colors, no bleach. Hang to dry. ; cup size: C ; band size: 36

 BUY NOW
  

Price: 57 $

SMOOTH, SEAMLESS SPORTS SUPPORT If you thought it was impossible to find the comfort, the support, and the fit for your curvy figure in a wireless sports bra, think again! Our Glamorise collection comes to the rescue with this sleek, smooth style for light-to-moderate sports activities and all-day wear. Thoughtfully created by our expert team of designers, this seamless, wireless bra will become a great companion no matter how busy or active your day becomes. At the heart of the design is our MagicLift technology with its strategically placed, foam-cushioned bands and crisscross structure, providing superb support without wires. Comfort is built in everywhere, from the cushioned straps that relieve pressure on your shoulders to the fabric that wicks away moisture to keep you cool all day long. You’ll love how the smooth, seamless, non-stretch cups disappear under clingy clothes, and you’ll appreciate the back close with multiple hook-and-eye rows for a custom fit. With full coverage and support you can count on, this wirefree sports bra takes you from the office to the gym to the weekend in divine comfort. IT’S NOT MAGIC; IT’S MAGICLIFT – This legendary support technology has a crisscross design with cushioned bands that lift, shape, define, and support in comfort without wires. FOR LIGHT-TO-MODERATE IMPACT ACTIVITIES – Wear to the gym and everywhere else. STAY COOL – Fabric wicks away moisture to keep you cool and comfortable all day. A LITTLE LOVE FOR YOUR SHOULDERS – Extra-wide, cushioned straps rest gently on your shoulders and adjust in back for your perfect fit. SMOOTH AND SEAMLESS – Disappears under tees and other clingy clothes. CUSTOM CLOSURE – Hook-and-eye closure with multiple rows for the fit you need. MACHINE WASH – We recommend washing your sports bra by hand to preserve the stretch. DESIGNED IN NEW YORK SINCE 1921 – With over 100 years of experience crafting bras for curvy women, we’re experts at designing and combining comfort and support. SAME AS GLAMORISE BRA STYLE #1006. ; cup size: I ; band size: 48

 BUY NOW
  

Price: 57 $

SEXY, LACY, COMFY SUPPORT Who says that full-figure bras for curvy women can’t be pretty and sexy? Not us! At Glamorise, we think the superb support you need and the feminine look you want can live together beautifully. Let’s start with the support you get from the comfortable WonderWire design. It’s constructed with a cushioned comfort band plus a padded channel that surrounds the underwire to prevent poking. That protected underwire provides outstanding and comfortable support in every size. Now let’s talk about the look of this lovely, lacy style with its plunging scallop-edged front that accommodates your low neckline fashions and gorgeous stretch lace cups for a feminine feel. You’ll also love the convenient front closure for effortless on-and-off and the lacy stretch straps that adjust in back for a custom fit. One of our customers said it best, describing this full-figure, front-close bra as “The perfect blend of feminine and functional!” WONDERWIRE TECHNOLOGY – A padded underwire for no-poke comfort. ENHANCED SUPPORT – A cushioned wide inner band provides even more support. LACY AND LOVELY – Stretch lace cups with a plunging scalloped neckline create a look that’s as pretty as it is practical. SHOULDER COMFORT – Lacy, stretchy straps adjust in back for a custom fit. UP-FRONT CLOSURE – A convenient front closure for easy on-and-off. HAND WASH – We recommend washing your lace underwire bra by hand to preserve the stretch. DESIGNED IN NEW YORK SINCE 1921 – With over 100 years of experience crafting bras for curvy women, we’re experts at designing and combining comfort and support. SAME AS GLAMORISE BRA STYLE #9245. ; cup size: DD ; band size: 44

 BUY NOW
  

Price: 55 $

AMAZING SUPPORT WITHOUT WIRES If you thought it was impossible to find the comfort, the support, and the fit for your curvy figure in a wireless, front-close bra, think again! Here’s a front-close version of our Glamorise bestseller, and it’s as sleek and sexy as the original, combining smoothing satin with lovely lace. Thoughtfully created by our expert team of designers, this wireless bra will become a great addition to your wardrobe and your busy days, offering all-day support and front-close convenience in comfort. At the heart of the design is our MagicLift technology with its strategically placed, foam-cushioned bands and crisscross structure, providing superb support without wires. Comfort is built in everywhere, from the cushioned straps that relieve pressure on your shoulders to the airy, stretch mesh back and sides that move with you. You’ll love the look of the two-section, contoured cups that provide natural shaping, and you’ll appreciate the effortless front closure. With full coverage and support you can count on, this wirefree, front-close support bra really does have it all. IT’S NOT MAGIC; IT’S MAGICLIFT – This legendary support technology has a crisscross design with cushioned bands that lift, shape, define, and support in comfort without wires. NATURAL SHAPING – Contoured cups provide full coverage and natural shaping at every curve. A LITTLE LACE FOR YOUR STYLE – Upper cups of pretty lace for a feminine look. A LITTLE LOVE FOR YOUR SHOULDERS – Extra-wide, cushioned straps rest gently on your shoulders and adjust in back for your perfect fit. EVEN MORE COMFORT – Airy mesh back and sides stretch to move with you. CUSTOM, COMFORT CLOSURE – Front hook-and-eye closure is oh-so-easy. MACHINE WASH – We recommend washing your front-close wireless bra in warm water and line drying. DESIGNED IN NEW YORK SINCE 1921 – With over 100 years of experience crafting bras for curvy women, we’re experts at designing and combining comfort and support. SAME AS GLAMORISE BRA STYLE #1200. ; cup size: F ; band size: 42

 BUY NOW
  

Price: 48 $

NEXT LEVEL COMFORT IN A T-SHIRT BRA Here’s your new favorite t-shirt bra – sleek, smooth, and oh-so-comfortable. With demi construction for a little extra shaping, this lightly lined style has SmartZone cups for uplift where you need it. The silky microfiber lets tees and other knits float over the fabric for a silky-smooth look. Best of all, this underwire bra is convertible with straps that switch from traditional straight to crisscross wear. SUPPORT YOU NEED – Lightly lined demi construction with underwire SmartZone cups for uplift where you need it. TWO-IN-ONE CONVERTIBLE STRAPS – Adjustable straps easily convert from traditional straight to crisscross wear. QUALITY FABRIC – Satin-smooth, ultra-soft stretch microfiber blend lets tees and knits glide over the fabric for a smooth look. BACK CLOSURE – Brushed hook-and-eye back closure. HAND WASH – We recommend hand washing this women’s t-shirt bra in cold water to retain its shape. ; cup size: D ; band size: 40

 BUY NOW
  

Price: 44 $

FLATTER WITHOUT FLATTENING One of America’s best-selling minimizer bra styles, this Satin Tracings underwire minimizer bra is ingeniously designed to slim your bustline by as much as 1.75 inches. Best of all, it helps your clothes fit better while celebrating your curves. Support is enhanced by a no-poke underwire and seamed cups that provide a little extra lift. Comfort-U straps help take the stress off your shoulders while staying comfortably in place. You’ll love the smooth satin and jacquard print fabrics that are oh-so-pretty even as they provide the minimizing support you want. A BESTSELLER FOR A REASON – Minimizes your bustline by as much as 1.75 inches. UNDERWIRE SUPPORT WAS NEVER THIS COMFORTABLE – Designed for maximum support with no-poke comfort. WHEN YOU NEED A LITTLE LIFT – Seamed cups provide a little extra lift. NO SLIP, NO PRESSURE – Designed with non-stretch Comfort-U straps that help alleviate shoulder pressure while staying comfortably in place. PRETTY AND PRACTICAL – Smooth satin and jacquard print fabrics bring a pop of style to the slimming support you want. HAND WASH – Hand wash this minimizer bra in cold water with like colors. Do not bleach. Line dry. Do not iron. ; cup size: C ; band size: 42

 BUY NOW
  

Price: 44 $

SIZED TO FIT Customers tell us this ComfortFlex Fit wireless bra is one of the most comfortable bras they’ve ever owned. It starts with smart sizing, which means that the super stretchy non-foam 2-ply cups flex to adapt to your shape, not vice versa. Knit-in zones provide targeted support exactly where you need it, including a ribbed underband. It offers a flattering V neckline and deep U back, with wider no-slip straps. And you’ll love how this sleek, seamless wireless bra disappears under tees and other clingy clothes. If it’s possible to fall in love with a bra, this might be the one. SIZE OPTIONS – Easy to fit! Smart Sizes Shape to Fit You. A WIRELESS WONDER – Knit-in zones provide targeted support exactly where you need it, including a ribbed underband. NO-SLIP STRAPS – Wider straps with our no-slip Comfort-U design for stay-in-place straps. NON-FOAM CUPS – 2-ply, non-foam cups flex to adapt to your shape. COOL COMFORT – Cool Comfort fabric helps wick moisture and keep you cool and comfortable. SMOOTH AND SLEEK – Seamless bra disappears under knits and other clingy clothes. FIGURE FLATTERING – A wardrobe-ready V front and deep U back work with lots of necklines. THE CLOSURE – Cushioned hook-and-eye spa close in back offers you three fit adjustments – so everything feels just right. HAND WASH – Hand wash cold water, with like colors. Do not use fabric softener. Do not bleach. Line dry. Do not iron.

 BUY NOW
  

Price: 48 $

SUPPORTIVE, SHAPING, AND OH-SO COMFORTABLE When a customer told us, “I don’t know how I have lived without this bra,” we were delighted but not surprised. This Comfort Revolution underwire bra is one of the most comfortable underwire bras we’ve ever designed. It starts with lined foam cups that fit your curves beautifully. More comfort comes from the soft band that gently flexes to move with you. You’ll love the convenience of a front closure with a U-shaped notch that adds a little plunge, as well as the Cool Comfort fabric that wicks moisture away from the skin to keep you cool and comfortable. THE SUPPORT YOUR CURVES NEED – Lined foam cups fit your curves beautifully. KEEP YOUR COOL – Cool Comfort fabric wicks away moisture to keep you cool and comfy all day. OUT IN FRONT – Front-close convenience makes getting dressed that much easier. ADJUSTABLE STRAPS – Fully adjustable straps for a customized fit. SMOOTH ALL AROUND – Built-up back and side for smoothing and support. COVERAGE YOU WANT, WITH A LITTLE PLUNGE – Full coverage with a flattering U-shaped front notch. HAND WASH – We recommend hand washing this women’s underwire bra for best results. Hang dry. ; cup size: D ; band size: 40