bras

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Price: 16.98 $

BEAUTIFUL. BREATHABLE. COMFORTABLE. Elevate your every day with this beautiful Bali Breathe underwire bra. Crafted from an ultra-soft cotton modal fabric that caresses your skin, this full-coverage bra has a breathable liner designed to keep you cool and dry. Lightly lined cups are soft, supportive, and concealing, while the built-up back and sides provide all-around smoothing. Stretch lace adds a touch of pretty to a light and airy underwire bra you won’t mind showing off. Everything you wanted was never too much to ask. BALI BREATHE – It’s a sanctuary on your skin every day of the week. ULTRA-SOFT FEEL – Luxe cotton modal fabric caresses the skin. BREATHABLE COMFORT – The bottom band, back, and sides are lined with a breathable cotton modal liner that helps keep you cool and dry. SOFT SUPPORTIVE CUPS – Lightly lined for modesty, the 2-ply cups offer extra support and softness where you most appreciate it. FEMININE DESIGN – Smooth stretch lace adds a touch of pretty. FULL COVERAGE – A comfortable underwire offers the support you want in a full-coverage bra. ALL-AROUND SMOOTHING – Built-up sides and backs provide 360-degree smoothing. CONVERTIBLE STRAPS – Fully adjustable straps convert to crisscross for fashion versatility and additional support. ; cup size: DD ; band size: 40

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Price: 19.99 $

MINIMIZES YOUR PROFILE, MAXIMIZES YOUR STYLE A minimizer bra is designed to help reduce the appearance of the bust while creating a smoother, more streamlined look under clothing. The Playtex 18 Hour smoothing minimizer wireless bra combines full-coverage support with wirefree comfort for dependable everyday wear. Designed with unlined cups and a knit fabric construction, it provides natural shaping without added padding while maintaining a lightweight feel. This bra minimizes the bust by up to 1.5 inches, helping clothes fit more smoothly and reducing gaping in tops and blouses. Built-up sides and back enhance smoothing for a more polished look from every angle. The TruSUPPORT 4-way support system delivers extra side and back support, fuller cups to reduce spillage, and Comfort Strap design for reliable wear. Adjustable straps and a hook-and-eye back closure allow for a customizable, secure fit. Moisture-wicking fabric helps keep you feeling cool and dry throughout the day. Ideal for work, everyday outfits, or layering under fitted tops, this unlined bra with no padding is designed to support your routine. With its combination of smoothing features and trusted support, it offers a practical solution for a clean, confident silhouette. For best results, this women’s bra is designed to be hand washed in cold water and line dried to help maintain fit, support, and fabric performance over time. MINIMIZER SUPPORT THAT SMOOTHS – This minimizer bra for women reduces bust appearance by up to 1.5 inches while delivering medium support, helping create a more streamlined, flattering look under clothing with wirefree comfort. FULL-COVERAGE UNLINED CUPS – Designed with non-padded, unlined knit cups, this unlined bra with no padding provides full coverage and natural shaping while maintaining a lightweight feel that supports without added bulk. ADJUSTABLE STRAPS WITH SECURE FIT – Women’s bra with adjustable straps allow you to customize your fit, while the hook-and-eye back closure provides a secure, stay-in-place feel designed for all-day wear and dependable support. SMOOTHING SIDES AND BACK DESIGN – Built with extra side and back smoothing, this bra for women helps reduce bulges and creates a smoother look under t-shirts, blouses, and everyday outfits for a more polished appearance. TRUSUPPORT SYSTEM WITH MOISTURE-WICKING – Featuring a 4-way TruSUPPORT design and moisture-wicking fabric, this wireless bra helps keep you feeling supported, cool, and dry throughout your day. ; cup size: D ; band size: 42

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Price: 25 $

THE LIFT YOU DESIRE Amplify your assets with the Maidenform Love the Lift Lace Demi Push-Up Bra – our most uplifting underwire push-up bra for women, designed with Push Up & In cups for cleavage that won’t quit. These bras for women lift up and in to enhance your shape while maintaining a natural look without excess padding. The plunging demi front works beautifully with low-cut tops and dresses, while plush-lined Wonderbra technology delivers secure lift and underwire support you’ll barely feel. Stretchy side-smoothing bra panels create a sleek silhouette under fitted clothing, and the convertible straps switch from traditional to crisscross for outfit versatility. Choose from lace-accented bra cups or smooth cups with lace trim at the sides, in a range of classic colors like black bras, white bras, nude bras, pink bras, and purple bras. Whether you’re dressing for a special occasion or want everyday lift and shaping, Love the Lift Push-Up Bra offers the style, structure, and confidence you deserve. MAXIMUM PUSH-UP LIFT – Push Up & In bra cups gently lift up and in for cleavage that won’t quit, creating a rounded, flattering shape without gaps or bulk. UNDERWIRE BRA SUPPORT – Designed with plush-lined Wonderbra technology for secure shaping and lasting comfort you’ll forget is there. SIDE-SMOOTHING BRA – Stretchy, smoothing side panels help reduce bulge for a sleek silhouette under tees, dresses, and plunging necklines. DEMI BRA COVERAGE – Plunging demi front enhances even the most revealing necklines while giving you the lift and shape you love. CONVERTIBLE STRAPS – Adjustable bra straps switch from traditional to crisscross styles for more ways to wear and style your bra. MANY OPTIONS – Available in lace-accented bra cups or smooth bra cups with lace trim at the sides, in colors like black, white, nude, pink, and purple. PERFECT WEDDING BRA – Plunging demi front allows you to wear it with low-cut wedding dresses. ; cup size: B ; band size: 36

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Price: 27 $

EVERYDAY COMFORT MADE EASY The Bali Breathe Underwire Minimizer Bra is designed to give you shaping, smoothing, and breathable comfort for everyday wear. Featuring full coverage 2-ply cups with a tailored outer layer and breathable spacer lining, this women’s bra reduces your bustline by up to 1.5 inches for a balanced, flattering fit under button-downs, blouses, and dresses. The super soft cotton-modal lining enhances breathability and keeps you cool from morning to night, while built-up sides and a smoothing back deliver a sleek finish under fitted outfits. Soft stretch lace details add a feminine touch, and adjustable, convertible comfort cushion straps let you switch from classic to racerback styling. A versatile women’s minimizer bra that combines everyday support with comfort and style. FULL COVERAGE SUPPORT – 2-ply cups with a tailored outer layer and breathable spacer lining provide shaping, comfort, and smoothing, making this women’s minimizer bra a reliable full coverage bra for everyday wear. MINIMIZER BRA DESIGN – This underwire minimizer bra reduces your bustline by up to 1.5 inches, helping button-downs, blouses, and dresses lay smoothly with a flattering, balanced silhouette that enhances your wardrobe. COOLING COTTON MODAL – Super soft, breathable cotton-modal lining keeps you cool, dry, and comfortable all day long, making this women’s t-shirt bra a supportive, lightweight style you can rely on morning to night. FEMININE LACE STYLE – Soft stretch lace around the frame adds a delicate, feminine detail while maintaining flexible support, blending beauty with function so this women’s bra feels as good as it looks. SMOOTHING FINISH – Built-up sides and a smoothing back deliver sleek bra coverage from every angle, creating a streamlined, polished look under t-shirts, fitted tops, and dresses for everyday confidence. VERSATILE STRAPS – Adjustable, convertible comfort cushion straps adapt to your outfits, allowing you to switch from classic wear to racerback styling for flexible support in a women’s bra that works with your day. ; cup size: D ; band size: 40

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Price: 27 $

EVERYDAY COMFORT MADE EASY The Bali Breathe Underwire Minimizer Bra is designed to give you shaping, smoothing, and breathable comfort for everyday wear. Featuring full coverage 2-ply cups with a tailored outer layer and breathable spacer lining, this women’s bra reduces your bustline by up to 1.5 inches for a balanced, flattering fit under button-downs, blouses, and dresses. The super soft cotton-modal lining enhances breathability and keeps you cool from morning to night, while built-up sides and a smoothing back deliver a sleek finish under fitted outfits. Soft stretch lace details add a feminine touch, and adjustable, convertible comfort cushion straps let you switch from classic to racerback styling. A versatile women’s minimizer bra that combines everyday support with comfort and style. FULL COVERAGE SUPPORT – 2-ply cups with a tailored outer layer and breathable spacer lining provide shaping, comfort, and smoothing, making this women’s minimizer bra a reliable full coverage bra for everyday wear. MINIMIZER BRA DESIGN – This underwire minimizer bra reduces your bustline by up to 1.5 inches, helping button-downs, blouses, and dresses lay smoothly with a flattering, balanced silhouette that enhances your wardrobe. COOLING COTTON MODAL – Super soft, breathable cotton-modal lining keeps you cool, dry, and comfortable all day long, making this women’s t-shirt bra a supportive, lightweight style you can rely on morning to night. FEMININE LACE STYLE – Soft stretch lace around the frame adds a delicate, feminine detail while maintaining flexible support, blending beauty with function so this women’s bra feels as good as it looks. SMOOTHING FINISH – Built-up sides and a smoothing back deliver sleek bra coverage from every angle, creating a streamlined, polished look under t-shirts, fitted tops, and dresses for everyday confidence. VERSATILE STRAPS – Adjustable, convertible comfort cushion straps adapt to your outfits, allowing you to switch from classic wear to racerback styling for flexible support in a women’s bra that works with your day. ; cup size: C ; band size: 36

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Price: 27 $

SUPPORTIVE, SHAPING, AND OH-SO COMFORTABLE When a customer told us, “I don’t know how I have lived without this bra,” we were delighted but not surprised. This Comfort Revolution underwire bra is one of the most comfortable underwire bras we’ve ever designed. It starts with lined foam cups that fit your curves beautifully. More comfort comes from the soft band that gently flexes to move with you. You’ll love the convenience of a front closure with a U-shaped notch that adds a little plunge, as well as the Cool Comfort fabric that wicks moisture away from the skin to keep you cool and comfortable. THE SUPPORT YOUR CURVES NEED – Lined foam cups fit your curves beautifully. KEEP YOUR COOL – Cool Comfort fabric wicks away moisture to keep you cool and comfy all day. OUT IN FRONT – Front-close convenience makes getting dressed that much easier. ADJUSTABLE STRAPS – Fully adjustable straps for a customized fit. SMOOTH ALL AROUND – Built-up back and side for smoothing and support. COVERAGE YOU WANT, WITH A LITTLE PLUNGE – Full coverage with a flattering U-shaped front notch. HAND WASH – We recommend hand washing this women’s underwire bra for best results. Hang dry. ; cup size: B ; band size: 38

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Price: 19.99 $

COOL, COMFORTABLE, & SMOOTH Cool, comfortable, smoothing support in a wirefree bra. This Playtex 18 Hour smoothing t-shirt bra is designed with higher sides for bulge control, fuller cups for natural shaping, wider, cushioned straps for all-day ease, and a smoother back for enhanced stability. The breathable lining in the cups and back, along with all-over wicking, keeps you cool throughout the day. A cushioned underband supports your curves in comfort and feels silky-smooth against the skin – and you’re going to love the shiny jacquard trim that highlights the straps, cups, and underband. The best part? This smooth wirefree bra virtually disappears beneath even the clingiest of clothes. BREATHABLE, WICKING COMFORT – Breathable bra lining in the cups and back and all-over Cool Comfort moisture-wicking fabric keep you cool and comfortable. SILKY SOFT COMFORT – This full-coverage bra’s cushioned underband feels smooth and soft against the skin, supporting your curves in comfort. WIRELESS & WONDERFUL – The support you want, minus the underwire. SMOOTH AND SLEEK – This t-shirt bra virtually disappears under tees and other clingy knits. DESIGN DETAILS – Jacquard trim along neckline and a portion of the underband, with smooth cups designed for a smooth look under clothes. 4-WAY SUPPORT – This t-shirt bra has a 4-way support system with higher sides for bulge control, fuller cups for natural shaping, wider, cushioned straps for all-day ease, and a smoother back for enhanced stability. ; cup size: C ; band size: 36

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Price: 24 $

COMFORT RUNS THROUGH OUR SEAMS Stay cool, supported, and comfortable in the Bali Cotton Collection Underwire T-Shirt Bra for women. Crafted from breathable, moisture-wicking cotton-spandex fabric, this underwire bra is designed to deliver everyday comfort with a polished look under clothing. The smooth stretch cotton feels soft against skin, while perforated foam cups with built-in zonal support enhance airflow, shaping, and lift where you need it most. Built-up sides and a smoothing back help create a sleek silhouette under t-shirts, blouses, and dresses. This full-coverage women’s bra also features adjustable, convertible straps that can be worn straight or crisscross for styling versatility. Finished with delicate organza trim and subtle gold branding, this cotton t-shirt bra is a stylish, supportive option in bras for women that you’ll want to wear on repeat. BREATHABLE T-SHIRT BRA FOR WOMEN – Designed with perforated foam cups and breathable cotton-spandex fabric, this underwire bra offers airflow and shaping, making it a comfortable everyday bra for women. MOISTURE-WICKING COMFORT – Crafted with Cool Comfort fabric, this women’s underwire bra wicks away moisture to keep you feeling fresh and comfortable all day, making it a smart choice in bras for women. FULL COVERAGE & SUPPORTIVE FOAM CUPS – This full-coverage bra with underwire support features zonal shaping for lift and natural contour, delivering a smooth look under tees, blouses, and dresses. ALL-AROUND SMOOTHING BRA – Built-up sides and a smoothing back help reduce bulges and create a polished silhouette, while the soft cotton-spandex fabric feels comfortable against skin. ADJUSTABLE CONVERTIBLE STRAPS WITH STYLE – Fully adjustable straps convert from traditional to crisscross for flexible styling, while organza trim and subtle gold branding add a feminine finish. ; cup size: DD ; band size: 42

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Price: 19.99 $

SMOOTHING COMFORT YOUR CURVES DESERVE Soft and silky and sleek. Cool and breathable too. No matter how you describe it, this 18 Hour wireless bra offers the comfort your curves deserve. Designed to provide all-over smoothing, this full-coverage bra offers extra side and back support to help you win the battle of the bulge. The moisture-wicking fabric and breathable lining keep you cool and feel silky-soft against the skin. Sleek non-foam cups and chic satin trim give you a smooth look under any outfit. With a design made for comfort, it’s the perfect go-to for everyday wear. ALL-OVER SMOOTHING – All-around smoothing with extra back and side support. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SMOOTH AND SILKY – Soft design with satin trim at the neckline for a barely-there look under tees and clingy knits. KEEP YOUR COOL – Wicking fabric and a breathable liner keep you feeling cool and comfortable all day long. NO-SLIP STRAPS – Adjustable Comfort Straps are cushioned and designed to stay put. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: D ; band size: 42

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Price: 27 $

LIGHT AND SMOOTH SUPPORT A spacer bra is designed with lightweight, breathable cups that create a smooth look under clothing while maintaining a comfortable feel. The Bali One Smooth U Ultra Light Underwire Bra combines this spacer cup construction with supportive shaping to create comfortable everyday bras for women, including older women. Ultra-light spacer bra cups and an underwire provide natural shaping without bulk, while the One Smooth U bra design lies flat under clothing to help minimize bra lines. This makes the bra ideal under t-shirts, blouses, sweaters, and other lightweight fabrics. Inside the cups, a soft inner sling provides additional shaping and support while maintaining a lightweight feel. The two-ply back with deep U shaping helps smooth the back and allows flexibility for lower-back clothing styles. Comfort-U convertible bra straps adjust easily and convert from traditional to crisscross so the bra can be worn with a variety of outfits. Designed for everyday comfort, this Bali bra blends smoothing construction, breathable spacer technology, and versatile styling. Please note: For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. ULTRA-LIGHT UNDERWIRE BRAS FOR WOMEN – Designed for natural support without bulk, this women’s bra has ultra-light spacer cups and an underwire that provide shaping plus a breathable, lightweight feel for everyday wear. SMOOTH T-SHIRT BRA DESIGN – One Smooth U bras lie flat under clothing to help minimize bra lines. The seamless spacer bra cups create a smooth look under tees, blouses, sweaters, and other lightweight clothing. SUPPORTIVE INNER SLING CONSTRUCTION – Built with a soft inner sling and spacer bra cups for shaping and support, this women’s underwire bra blends structure and comfort for a lightweight feel. The result? Comfort that lasts. SMOOTHING BRA WITH DEEP U SHAPE – Made with a two-ply back, this bra helps smooth your back while the deep U bra design allows flexibility for lower-back clothing styles, creating a streamlined look in bras for women. ADJUSTABLE CONVERTIBLE BRA STRAPS – Comfort-U bra straps convert from traditional to crisscross for versatility with different outfits. They’re also designed to stay comfortably in place, no matter what your day brings. HAND WASH ONLY – This bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. ; cup size: C ; band size: 42