bras

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Price: 24 $

THE LIFT YOU DESIRE Amplify your assets with the Maidenform Love the Lift Lace Demi Push-Up Bra – our most uplifting underwire push-up bra for women, designed with Push Up & In cups for cleavage that won’t quit. These bras for women lift up and in to enhance your shape while maintaining a natural look without excess padding. The plunging demi front works beautifully with low-cut tops and dresses, while plush-lined Wonderbra technology delivers secure lift and underwire support you’ll barely feel. Stretchy side-smoothing bra panels create a sleek silhouette under fitted clothing, and the convertible straps switch from traditional to crisscross for outfit versatility. Choose from lace-accented bra cups or smooth cups with lace trim at the sides, in a range of classic colors like black bras, white bras, nude bras, pink bras, and purple bras. Whether you’re dressing for a special occasion or want everyday lift and shaping, Love the Lift Push-Up Bra offers the style, structure, and confidence you deserve. MAXIMUM PUSH-UP LIFT – Push Up & In bra cups gently lift up and in for cleavage that won’t quit, creating a rounded, flattering shape without gaps or bulk. UNDERWIRE BRA SUPPORT – Designed with plush-lined Wonderbra technology for secure shaping and lasting comfort you’ll forget is there. SIDE-SMOOTHING BRA – Stretchy, smoothing side panels help reduce bulge for a sleek silhouette under tees, dresses, and plunging necklines. DEMI BRA COVERAGE – Plunging demi front enhances even the most revealing necklines while giving you the lift and shape you love. CONVERTIBLE STRAPS – Adjustable bra straps switch from traditional to crisscross styles for more ways to wear and style your bra. MANY OPTIONS – Available in lace-accented bra cups or smooth bra cups with lace trim at the sides, in colors like black, white, nude, pink, and purple. PERFECT WEDDING BRA – Plunging demi front allows you to wear it with low-cut wedding dresses. ; cup size: D ; band size: 34

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Price: 36 $

SUPPORT YOU CAN COUNT ON Stay cool, supported, and confident with the Bali Breathe Underwire T-Shirt Bra for women. Designed with full coverage foam cups, this everyday bra provides natural shaping and a smooth look under tees, blouses, and dresses. The super-soft cotton modal lining feels breathable and gentle against your skin, while cotton-modal wrapped around the frame adds lightweight structure and softness. Built-up sides and a smoothing back deliver sleek coverage for a polished finish, making this women’s bra an easy choice for fitted outfits. With adjustable, convertible straps that switch between traditional and crisscross styles, you’ll get flexible support that adapts to your wardrobe. A versatile underwire t-shirt bra that combines comfort, breathability, and everyday wearability FULL COVERAGE CUPS – Full coverage foam cups in this women’s underwire bra deliver shaping, support, and modesty, creating a smooth silhouette under tees, dresses, and blouses for everyday confidence and polished style. T-SHIRT BRA DESIGN – The versatile t-shirt bra design provides natural lift and a sleek look under clothing, making this full coverage bra for women the perfect choice for layering with sweaters, tops, and workwear essentials. BREATHABLE COTTON MODAL – Super-soft cotton-modal lining enhances comfort and breathability, keeping you cool and supported throughout the day in a bra for women designed for softness, airflow, and lightweight wear. SOFT FRAME SUPPORT – Cotton-modal fabric wraps the bra frame to add lightweight structure and softness, delivering subtle support and an underwire bra that adapts to your natural shape for all-day comfort. SMOOTHING BACK DETAIL – Built-up sides and a smoothing back provide extra bra coverage and a streamlined finish from every angle, helping this full coverage t-shirt bra disappear under fitted tops and dresses. ADJUSTABLE CONVERTIBLE STRAPS – Convertible straps adjust for a customized fit and easily switch to crisscross styling, making this bra for women versatile enough to adapt to changing outfits, necklines, and occasions. ; cup size: C ; band size: 36

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Price: 45.95 $

SEXY, LACY, COMFY SUPPORT Who says that full-figure bras for curvy women can’t be pretty and sexy? Not us! At Glamorise, we think the superb support you need and the feminine look you want can live together beautifully. Let’s start with the support you get from the comfortable WonderWire design. It’s constructed with a cushioned comfort band plus a padded channel that surrounds the underwire to prevent poking. That protected underwire provides outstanding and comfortable support in every size. Now let’s talk about the look of this lovely, lacy style with its plunging scallop-edged front that accommodates your low neckline fashions and gorgeous stretch lace cups for a feminine feel. You’ll also love the convenient front closure for effortless on-and-off and the lacy stretch straps that adjust in back for a custom fit. One of our customers said it best, describing this full-figure, front-close bra as “The perfect blend of feminine and functional!” WONDERWIRE TECHNOLOGY – A padded underwire for no-poke comfort. ENHANCED SUPPORT – A cushioned wide inner band provides even more support. LACY AND LOVELY – Stretch lace cups with a plunging scalloped neckline create a look that’s as pretty as it is practical. SHOULDER COMFORT – Lacy, stretchy straps adjust in back for a custom fit. UP-FRONT CLOSURE – A convenient front closure for easy on-and-off. HAND WASH – We recommend washing your lace underwire bra by hand to preserve the stretch. DESIGNED IN NEW YORK SINCE 1921 – With over 100 years of experience crafting bras for curvy women, we’re experts at designing and combining comfort and support. SAME AS GLAMORISE BRA STYLE #9245. ; cup size: D ; band size: 38

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Price: 18.99 $

A BRA FOR TOTAL CONFIDENCE This beautiful Playtex Secrets underwire bra combines everything you need: superb support, sublime comfort, and an elegantly alluring look. Flexible underwire and lined foam cups comfortably lift and support – providing the full coverage you need and the flattering shape you want. The lace-edged, low-cut neckline and pretty embroidered cups play well under almost any outfit, making this a versatile addition to any wardrobe. The best part? It may look like a special-occasion bra, but you’re going to want to wear it every day. FULL-COVERAGE CUPS – Lined foam cups are designed to comfortably lift and support while providing the full coverage you want. FLEXIBLE UNDERWIRE – Who says an underwire bra can’t be supportive and comfortable, too? AS SEXY AS IT IS SUPPORTIVE – A lace-edged, low-cut neckline and beautifully embroidered cups complement almost any wardrobe choice. NO-SLIP STRAPS – Adjustable Comfort Straps are designed to stay put. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: DD ; band size: 40

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Price: 45.5 $

ALL-DAY, EVERYDAY SHAPEWEAR Shape, smooth, and stun in the Maidenform Firm Control Tummy Tucking Thong Bodysuit – a sleek, sexy undergarment that blends powerful shaping with built-in bra support. Designed for weddings, date nights, and daily wear, this high waisted shapewear thong offers firm control through the tummy and waist to help define your curves – and the faux corsetry lines help provide an hourglass appearance. Made from lightweight, luxuriously soft fabric, this shapewear for dresses features a hidden balconette with foam cups and a hidden underwire designed to be smooth under clothes, while silicone tape inside the top cup helps the garment stay in place – even when worn strapless. Convertible, adjustable straps let you wear this body shaper four ways: traditional, halter, crisscross, or strapless. The thong back provides a no-show look under tight outfits, and a gusset with snap closure adds convenience. Cool Comfort moisture wicking fabric keeps you comfortable from morning to night. Perfect for plus size women, this women’s shapewear bodysuit offers smoothing, shaping, and confidence in one stylish piece. Whether you’re stepping into your wedding dress or dressing up your jeans, this control top thong bodysuit delivers the fit, style, and support you need to feel your best. LUXE FABRIC FOR EVERY BODY – Our firm-control shapewear is crafted from lightweight, luxe fabric that smooths and shapes comfortably. Designed for everyday wear, it supports every body – including plus sizes – so you feel confident all day. FIRM TUMMY CONTROL – Firm control fabric targets the midsection with smoothing support to define your waist and flatter your figure under dresses, pants, or gowns. Ideal for any occasion when you want a sleek, confident silhouette all day long. SEXY SMOOTH SUPPORT – Balconette foam cups with a hidden underwire provide comfortable lift and shaping. This garment disappears under your clothes without bulk and no visible panty line, giving you a flawless, confident look all day long. STAYS PUT ALL DAY – Built-in silicone tape inside the top cup helps keep the strapless bra section of the body shaper in place, offering reliable support without slipping. Perfect for worry-free wear that keeps you confident and comfortable from morning to night. MOISTURE-WICKING COMFORT – All-over Cool Comfort moisture-wicking fabric helps you stay cool and comfortable even during the hottest days and active workouts. No need to worry about staying dry – this fabric works hard so you don’t have to. CUSTOMIZABLE CONVERTIBLE DESIGN – Fully adjustable straps convert to halter, strapless, crisscross, or classic wear; a snap gusset offers convenient, easy on-and-off access. Enjoy versatile support and comfort that fits your mood and wardrobe every day.

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Price: 21.99 $

NEXT LEVEL COMFORT IN A T-SHIRT BRA The Maidenform One Fab Fit Demi Underwire Bra is the t-shirt bra women reach for day after day, blending modern style with the comfort and support you expect from One Fab Fit. Designed with lightly lined SmartZone cups, this bra delivers targeted lift, shape, and support exactly where you need it. The modern open neckline and demi coverage create a flattering fit that works beautifully with scoop necks, V-necks, and bridal silhouettes, making it one of the most versatile bras for women in your wardrobe. The satin-smooth, ultra-soft microfiber fabric glides effortlessly under tees and other knits, giving you a no-show look that stays invisible even under clingy tops. The tailored cups enhance your natural shape without adding bulk, while the breathable stretch ensures you stay comfortable from morning to night. Convertible straps let you wear it two ways-traditional straight or crisscross-so you can match your bra to your outfit with ease. This underwire bra for women also features a smooth back wing and hook-and-eye closure to help minimize bulges, creating a sleek silhouette from every angle. Whether you wear it in timeless black, crisp white, warm nude, playful pink, or rich purple, you’ll find a color to match your style. Available in both core and plus sizes, with a detailed size chart to help you get your perfect fit, this demi t-shirt bra is made to flatter and fit a wide range of body types. From workdays to weekends to special events, this is the bra that can truly do it all-offering fabulous fit 2.0 with shape and support that’s seriously soft. The Maidenform One Fab Fit Demi Bra isn’t just another bra for women-it’s the everyday essential you’ll wonder how you ever lived without. FABULOUS FIT 2.0 WITH SHAPE & SUPPORT – These One Fab Fit underwire bras for women feature our SmartZone cups that give targeted lift, shape, and support for a flawless fit you’ll want to wear every day. NO-SHOW UNDER TEES – The smooth, satin-like bra fabric and modern demi neckline make this a t-shirt bra women love for its invisible look under clingy tops. SMARTZONE CUPS FOR LIFT & COMFORT – Lightly lined, tailored bra cups give you shaping where you need it most while staying soft against skin for 24/7 wear. CONVERTIBLE STRAPS FOR VERSATILITY – Adjustable bra straps can be worn straight or crisscrossed, so this full-coverage bra works under almost any neckline. SATIN-SMOOTH MICROFIBER – Luxuriously soft bra fabric glides over skin while the built-up NeoKnit sides and back help smooth and reduce bulge. COLOR & SIZE OPTIONS FOR ALL – Available in different sizes and colors, like black bras, white bras, nude bras, pink bras, and purple bras. Plus size bras are also available, with a full size chart to help you measure and find your best fit across core and plus sizes. ; cup size: D ; band size: 40

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Price: 18.99 $

WIRELESS COMFORT MEETS SMOOTHING SUPPORT It’s hard to keep this one a secret. A great fit. Superb support. All the comfort you’ve been searching for in a wireless bra. The reviews are in – this Playtex Secrets Perfectly Smooth t-shirt bra gives you all that and more. Foam-lined cups prevent show-through for a silky-smooth look under your clothes. Cushioned no-slip straps make it an all-day favorite. Designed for all-over smoothing, this comfy full-coverage bra is available in a variety of colors and designs, with or without a subtle satin-jacquard stripe. WIRELESS COMFORT – Foam-lined cups and a wirefree design deliver full-coverage support in comfort. ALL-OVER SMOOTHING – Reviewers rave about the great fit and all-around smoothing. NO-SLIP STRAPS – Adjustable Comfort Straps are designed to stay put. THE ULTIMATE DISAPPEARING ACT – Smooth cups create a sleek look under tees and other clingy clothes. DETAILS MATTER – Full-coverage fit available in subtle stripes or lace styles. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: D ; band size: 44

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Price: 17.99 $

VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: G ; band size: 42

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Price: 17.99 $

VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: B ; band size: 42

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Price: 21.99 $

NATURAL LIFT LIKE NEVER BEFORE Enhance your shape and confidence with the Maidenform Women’s Push-Up Underwire Bra. Designed with lightly padded push-up cups, this bra delivers natural lift, soft volume, and a flattering rounded silhouette. The smoothing back wing reduces lines and bulges for a sleek look under clothing, while the super-soft fabric feels smooth against skin and disappears beneath tops. Chic gold ring hardware adds an elegant touch, and fully adjustable straps convert from traditional to crisscross for versatile wear. Finished with a feminine lace slingback detail, this everyday bra balances style, support, and all-day comfort-making it an essential in any women’s lingerie collection. SMOOTHING BACK WING – Women’s underwire bra with a smoothing back wing reduces lines and bulges for a polished look under shirts, blouses, and dresses, delivering everyday confidence in a comfortable bra for women. PUSH-UP BRA CUP LIFT – Lightly padded push-up bra cups provide natural lift and rounded shaping, enhancing curves for a flattering silhouette that feels supportive and looks smooth under every outfit in your wardrobe. ELEGANT GOLDEN HARDWARE – This Maidenform push-up bra features chic gold ring hardware that elevates your lingerie with stylish detail, making it both a fashion-forward and functional women’s underwire bra option. CONVERTIBLE STRAPS – Fully adjustable bra straps easily convert from traditional to crisscross, providing customized fit and flexible support for women’s bras that adapt to multiple outfits and all-day wear needs. FEMININE LACE DETAIL – A delicate lace slingback adds a feminine and romantic touch while blending seamlessly under clothing, combining beauty and comfort in this smoothing women’s push-up bra with underwire support. ALL-DAY COMFORT – Crafted with super-soft fabric that feels smooth against skin, this bra for women provides all-day comfort, shaping support, and a no-show look-making it an everyday essential push-up underwire bra. ; cup size: D ; band size: 36