bras

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Price: 44.95 $

AMAZING SUPPORT WITHOUT WIRES If you thought it was impossible to find the comfort, the support, and the fit for your curvy figure in a wireless bra, think again! Our Glamorise collection comes to the rescue with this sleek, sexy wirefree bra that combines smoothing satin with lovely lace. Thoughtfully created by our expert team of designers, this wireless bra will become a great addition to your wardrobe and your busy days, offering all-day support in comfort. At the heart of the design is our MagicLift technology with its strategically placed, foam-cushioned bands and crisscross structure, providing superb support without wires. Comfort is built in everywhere, from the cushioned straps that relieve pressure on your shoulders to the airy, stretch mesh back and sides that move with you. You’ll love the look of the two-section, contoured cups that provide natural shaping, and you’ll appreciate the back close with multiple hook-and-eye rows for a custom fit. With full coverage and support you can count on, this wirefree support bra really does have it all. IT’S NOT MAGIC; IT’S MAGICLIFT – This legendary support technology has a crisscross design with cushioned bands that lift, shape, define, and support in comfort without wires. NATURAL SHAPING – Contoured cups provide full coverage and natural shaping at every curve. A LITTLE LACE FOR YOUR STYLE – Upper cups of pretty lace for a feminine look. A LITTLE LOVE FOR YOUR SHOULDERS – Extra-wide, cushioned straps rest gently on your shoulders and adjust in back for your perfect fit. EVEN MORE COMFORT – Airy mesh back and sides stretch to move with you. CUSTOM, COMFORT CLOSURE – Hook-and-eye back closure with multiple rows for the fit you need. MACHINE WASH – We recommend washing your full-figure wireless bra in warm water and line drying. DESIGNED IN NEW YORK SINCE 1921 – With over 100 years of experience crafting bras for curvy women, we’re experts at designing and combining comfort and support. SAME AS GLAMORISE BRA STYLE #1000. ; cup size: B ; band size: 54

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Price: 44.95 $

AMAZING SUPPORT WITHOUT WIRES If you thought it was impossible to find the comfort, the support, and the fit for your curvy figure in a wireless, front-close bra, think again! Here’s a front-close version of our Glamorise bestseller, and it’s as sleek and sexy as the original, combining smoothing satin with lovely lace. Thoughtfully created by our expert team of designers, this wireless bra will become a great addition to your wardrobe and your busy days, offering all-day support and front-close convenience in comfort. At the heart of the design is our MagicLift technology with its strategically placed, foam-cushioned bands and crisscross structure, providing superb support without wires. Comfort is built in everywhere, from the cushioned straps that relieve pressure on your shoulders to the airy, stretch mesh back and sides that move with you. You’ll love the look of the two-section, contoured cups that provide natural shaping, and you’ll appreciate the effortless front closure. With full coverage and support you can count on, this wirefree, front-close support bra really does have it all. IT’S NOT MAGIC; IT’S MAGICLIFT – This legendary support technology has a crisscross design with cushioned bands that lift, shape, define, and support in comfort without wires. NATURAL SHAPING – Contoured cups provide full coverage and natural shaping at every curve. A LITTLE LACE FOR YOUR STYLE – Upper cups of pretty lace for a feminine look. A LITTLE LOVE FOR YOUR SHOULDERS – Extra-wide, cushioned straps rest gently on your shoulders and adjust in back for your perfect fit. EVEN MORE COMFORT – Airy mesh back and sides stretch to move with you. CUSTOM, COMFORT CLOSURE – Front hook-and-eye closure is oh-so-easy. MACHINE WASH – We recommend washing your front-close wireless bra in warm water and line drying. DESIGNED IN NEW YORK SINCE 1921 – With over 100 years of experience crafting bras for curvy women, we’re experts at designing and combining comfort and support. SAME AS GLAMORISE BRA STYLE #1200. ; cup size: G ; band size: 46

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Price: 21.99 $

CELEBRATE YOUR SHAPE This smartly engineered underwire bra from Lilyette by Bali is designed to minimize your size while celebrating your shape. This is accomplished with an overall pared-down profile, wider-set straps, and a more open underwire construction that provides natural support with less projection. Its cups combine delicate lace with soft and smooth microfiber, with seamless sides and back. This superbly comfortable minimizer bra offers full coverage and a fit you’ll love, thanks to the Lily Fit system. Available in a wide range of sizes, so you’ll be sure to find the right one. MINIMIZES YOUR PROFILE, NOT YOUR SHAPE – Carefully constructed for less projection and a shapely silhouette. LILY FIT SYSTEM – Minimizer bras have an open neckline, less projection to help clothes fit better, plus wider-set straps & a more open underwire for natural support. COMFORT YOU’LL LOVE – Comfort is built into every detail of this underwire bra. FULL-COVERAGE COMBO CUPS – Full-coverage cups combine delicate lace with soft and smooth microfiber, with seamless sides and back. SO MANY SIZE OPTIONS – Available in a wide array of sizes, so you’ll be sure to find your perfect fit. HAND WASH – Bali recommends washing your underwire bra by hand in cold water to preserve the shape and save energy. ; cup size: D ; band size: 36

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Price: 17.99 $

VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: DDD ; band size: 42

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Price: 45.95 $

SEXY, LACY, COMFY SUPPORT Who says that full-figure bras for curvy women can’t be pretty and sexy? Not us! At Glamorise, we think the superb support you need and the feminine look you want can live together beautifully. Let’s start with the support you get from the comfortable WonderWire design. It’s constructed with a cushioned comfort band plus a padded channel that surrounds the underwire to prevent poking. That protected underwire provides outstanding and comfortable support in every size. Now let’s talk about the look of this lovely, lacy style with its plunging scallop-edged front that accommodates your low neckline fashions and gorgeous stretch lace cups for a feminine feel. You’ll also love the convenient front closure for effortless on-and-off and the lacy stretch straps that adjust in back for a custom fit. One of our customers said it best, describing this full-figure, front-close bra as “The perfect blend of feminine and functional!” WONDERWIRE TECHNOLOGY – A padded underwire for no-poke comfort. ENHANCED SUPPORT – A cushioned wide inner band provides even more support. LACY AND LOVELY – Stretch lace cups with a plunging scalloped neckline create a look that’s as pretty as it is practical. SHOULDER COMFORT – Lacy, stretchy straps adjust in back for a custom fit. UP-FRONT CLOSURE – A convenient front closure for easy on-and-off. HAND WASH – We recommend washing your lace underwire bra by hand to preserve the stretch. DESIGNED IN NEW YORK SINCE 1921 – With over 100 years of experience crafting bras for curvy women, we’re experts at designing and combining comfort and support. SAME AS GLAMORISE BRA STYLE #9245. ; cup size: C ; band size: 40

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Price: 21.99 $

NEXT LEVEL COMFORT IN A T-SHIRT BRA The Maidenform One Fab Fit Demi Underwire Bra is the t-shirt bra women reach for day after day, blending modern style with the comfort and support you expect from One Fab Fit. Designed with lightly lined SmartZone cups, this bra delivers targeted lift, shape, and support exactly where you need it. The modern open neckline and demi coverage create a flattering fit that works beautifully with scoop necks, V-necks, and bridal silhouettes, making it one of the most versatile bras for women in your wardrobe. The satin-smooth, ultra-soft microfiber fabric glides effortlessly under tees and other knits, giving you a no-show look that stays invisible even under clingy tops. The tailored cups enhance your natural shape without adding bulk, while the breathable stretch ensures you stay comfortable from morning to night. Convertible straps let you wear it two ways-traditional straight or crisscross-so you can match your bra to your outfit with ease. This underwire bra for women also features a smooth back wing and hook-and-eye closure to help minimize bulges, creating a sleek silhouette from every angle. Whether you wear it in timeless black, crisp white, warm nude, playful pink, or rich purple, you’ll find a color to match your style. Available in both core and plus sizes, with a detailed size chart to help you get your perfect fit, this demi t-shirt bra is made to flatter and fit a wide range of body types. From workdays to weekends to special events, this is the bra that can truly do it all-offering fabulous fit 2.0 with shape and support that’s seriously soft. The Maidenform One Fab Fit Demi Bra isn’t just another bra for women-it’s the everyday essential you’ll wonder how you ever lived without. FABULOUS FIT 2.0 WITH SHAPE & SUPPORT – These One Fab Fit underwire bras for women feature our SmartZone cups that give targeted lift, shape, and support for a flawless fit you’ll want to wear every day. NO-SHOW UNDER TEES – The smooth, satin-like bra fabric and modern demi neckline make this a t-shirt bra women love for its invisible look under clingy tops. SMARTZONE CUPS FOR LIFT & COMFORT – Lightly lined, tailored bra cups give you shaping where you need it most while staying soft against skin for 24/7 wear. CONVERTIBLE STRAPS FOR VERSATILITY – Adjustable bra straps can be worn straight or crisscrossed, so this full-coverage bra works under almost any neckline. SATIN-SMOOTH MICROFIBER – Luxuriously soft bra fabric glides over skin while the built-up NeoKnit sides and back help smooth and reduce bulge. COLOR & SIZE OPTIONS FOR ALL – Available in different sizes and colors, like black bras, white bras, nude bras, pink bras, and purple bras. Plus size bras are also available, with a full size chart to help you measure and find your best fit across core and plus sizes. ; cup size: B ; band size: 32

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Price: 18.99 $

YOUR NEW GO-TO BRA One of our bestselling bras, the Flower Bali underwire bra offers outstanding support with amazing comfort. The full-frame construction provides support in any size, with seamed full-coverage cups and underwires for comfortable lift and shaping. Comfort-U stay-in-place straps offer even more support and conveniently adjust in front. You’ll love the sheer trim at the neck with pretty floral embroidery and a dainty satin bow. Even better, this full-frame underwire bra is available in an exceptional size range that accommodates even hard-to-fit figures. THE SUPPORT YOU NEED – Full-frame design for superb support in any size. COMFORTABLE UNDERWIRE STYLE – Wires provide comfortable lift and shaping. FULL COVERAGE – Seamed cups lend support and the full coverage you want. SHOW YOUR SHOULDERS SOME LOVE – Stay-in-place Comfort-U straps enhance support and comfort. PRETTY TRIM – Sheer trim at the neck with pretty floral embroidery and a dainty satin bow. HAND WASH – We recommend hand washing this women’s underwire bra for best results. Hang dry. ; cup size: D ; band size: 46

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Price: 0 $

FULL AND FIERCE Get lifted and maximize your curves. Push-up cups provide an extreme lift in this multiway push-up strapless bra that’s all about flattering your shape. An open balconette neckline works with many clothing styles, and you’ll appreciate how pretty and soft the lace treatment looks and feels. And if you’re looking for versatility, here’s a push-up bra with straps that convert five ways and adjust so you can control the fit. Maidenform: Because why wouldn’t you choose a bra as confident as you are? BASICALLY SEXY – Ultra-flattering intimate solutions for every body. EXTREME LIFT – Maximize your curves with push-up cups designed to flatter your shape. SUPPORT YOU NEED – Underwire design provides just the right amount of support. MODERN NECKLINE – Open balconette neckline is perfectly suited for almost any outfit. FLATTERING STYLE – This comfortable underwire bra is accented by soft lace detail. WEAR IT YOUR WAY – Convertible, adjustable straps can be worn five ways: regular, crisscross, halter, one-shoulder and strapless. COLD WATER WASH – Maidenform recommends hand washing this women’s strapless bra in cold water to reduce energy consumption. ; cup size: B ; band size: 36

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Price: 21.99 $

TOTAL SUPPORT AND COMFORT Say hello to dreamy lift and goodbye to underwire discomfort. The Maidenform DreamWire Push-Up Bra delivers the shaping, smoothing, and support you love – without the poking or pinching. Built with our exclusive DreamWire design, these cushioned underwire bras for women are fully encased in plush foam and silky fabric for structure with a barely-there feel. Lightly padded demi bra cups provide a natural push-up effect for a sexy, rounded shape without extra bulk. The seamless finish lies flat for a no-show look under tees, blouses, and dresses, while delicate lace at the center adds feminine flair. Adjustable, convertible bra straps give you two ways to wear it – traditional or crisscross – so it works with a range of necklines. Available in versatile colors, this is the comfortable, supportive, and sexy push-up bra your top drawer has been waiting for. From bridal wear to everyday intimates, the DreamWire Push-Up Bra is the most comfortable, supportive bra your top drawer has been waiting for. DREAMWIRE NO-POKE BRA- Our exclusive cushioned DreamWire encases the underwire in plush foam and silky fabric for secure lift and sexy shaping without poking, pinching, or digging. SEXY DEMI BRAS FOR WOMEN – Lightly padded, molded cups create a natural push-up bra effect for a rounded, flattering shape with demi coverage that stays invisible under low-cut or fitted tops. SEAMLESS & SMOOTHING – Soft microfiber bra sides and a clean-finish back smooth your silhouette under tees, dresses, or tanks while enhancing curves in a sexy, comfortable way. CONVERTIBLE BRA – Adjustable bra straps switch from traditional to crisscross in seconds, giving you sexy versatility and a fit that works with multiple necklines. SILKY & LUXURIOUS – Smooth satin-touch microfiber and a hint of lace at the center gore create a polished, feminine look that feels indulgent against your skin. FLATTERING COLORS FOR EVERY OCCASION – Available in multiple options, like black bras, white bras, nude bras, pink bras, and purple bras, this sexy push-up bra works for everyday wear, special events, or bridal looks. ; cup size: C ; band size: 34

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Price: 17.99 $

THIS BRA’S GOT YOUR BACK – AND SIDES We hear it from women everywhere. You want a smoother look under clothes. Built to banish the bulge, this Playtex 18-Hour wireless bra delivers the side and back smoothing you’ve been seeking. And the smoothness doesn’t stop there – sleek 2-ply cups are designed to disappear for a no-show look beneath even the clingiest clothing. While you’re looking good, you’ll feel good, too – thanks to cushioned, non-slip straps, superb support without the wires, and cooling moisture-wicking fabric. SMOOTHING WHERE YOU NEED IT THE MOST – Extra side and back support with smoothing. KEEP YOUR COOL – Moisture-wicking fabric in the cups keeps you feeling cool and comfortable all day long. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. NO-SLIP STRAPS – Adjustable Comfort Straps are cushioned and designed to stay put. SMOOTH AND SILKY – Sleek cups disappear under tees and other clingy tops. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: D ; band size: 42