lingerie

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Price: 24 $

ADDS UP TO ONE CUP SIZE The Maidenform Love the Lift Natural Boost Bra is the cup-boosting, sexy shaping bra that adds up to one cup size for a natural boost you’ll want every day. Designed for all women, including those with larger busts, this push-up underwire style offers plush padding for maximum lift, shaping, and cleavage without bulk. The demi coverage and low-cut neckline work perfectly under scoop necks and plunging tops, while the soft, satin fabrication feels smooth against your skin and is designed to be sleek under clothes. Plush underwire lining ensures lasting comfort, while fully adjustable straps give you a custom fit. A delicate lace trim along the neckline adds a feminine finishing touch that looks as good as it feels. Wear it your way with three convertible strap options – traditional, halter, or crisscross. Available in black bras, white bras, nude bras, pink bras, and purple bras with core and plus-size options, it’s a bra for women that blends support, style, and versatility. PUSH-UP BOOST FOR NATURAL LIFT – Bras for women with plush padding that add up to one cup size, giving a sexy shaping boost and cleavage while enhancing your natural figure without the bulk of heavier push-up padding. DEMI COVERAGE, LOW-CUT STYLE – A demi bra design with a plunging neckline offers shaping and support that works under scoop necks, V-necks, and low-cut tops, giving you the perfect mix of coverage and flattering style. SOFT, SATIN FABRICATION WITH LACE TRIM – This bra for women features smooth, soft satin fabrication with a delicate lace trim at the neckline for a feminine touch, creating a look that’s both sleek under clothes and stylish on its own. SUPPORTIVE UNDERWIRE COMFORT – Built-in underwire with plush lining delivers soft, reliable lift and shaping for all-day comfort, making this push-up bra a go-to choice for daily wear and special occasions alike. ADJUSTABLE & CONVERTIBLE STRAPS – Fully adjustable straps convert to three ways – traditional, halter, or crisscross – so you can style this bra for women to work with multiple outfit necklines in your wardrobe. COLOR & SIZE OPTIONS FOR ALL – Comes in black bras, white bras, nude bras, pink bras, and purple bras, with core and plus sizes available. Use the size chart to measure your fit and enjoy the versatility of a bra that flatters every size. ; cup size: B ; band size: 34

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Price: 24 $

KEEP YOUR COOL There’s a reason the Double Support full-coverage wireless bra is one of our bestsellers. It offers excellent support in every size without the underwires that can poke, pinch, and prod. The satin-finish fabric looks great even under clingy clothes, plus the built-up sides and back create an extra smooth look. Know what’s even better? This favorite wirefree bra now features Cool Comfort moisture-wicking fabric – so you’ll stay cool and comfortable all day. WIRELESS SUPPORT – No underwires that can poke, pinch, and prod. SIGNATURE SHAPING – Signature M-frame construction shapes and separates while providing flexible support. STAYS COOL – Cool Comfort fabric wicks away moisture to keep you cool and comfortable. FULL COVERAGE – Double-layer, smooth cups offer full coverage. SATINY SMOOTH – Soft Touch satin-finish fabric is smooth and sleek, even under clingy clothes. More smoothing comes from the built-up sides and back. MOVES WITH YOU – The Comfortsoft band encloses the elastic inside the fabric for move-with-you comfort. HAND WASH – Hand wash wireless bras in cold water, with like colors. Do not use fabric softener. Do not use bleach. Line dry. Do not iron. ; cup size: C ; band size: 42

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Price: 21 $

SUPPORT WITHOUT WIRES Stay comfortable and supported with the Maidenform seamless comfort bra, designed for women who want gentle support without the pressure of wires. This wireless bra features soft, stretchable foam cups that shape and cover naturally while keeping the fit effortless all day long. Under-bust support and flexible side panels provide structure and security without the need for underwire, so you feel supported without restriction. Smooth, seamless fabric moves with your body and creates a sleek, invisible look under tees, knits, and fitted tops. A delicate picot lace trim at the neckline adds a subtle, feminine detail you can see and feel. Fully adjustable straps can be worn traditionally or crossed in the back to suit a variety of necklines and outfits. Perfect for everyday wear, this seamless wireless bra combines comfort, shape, and versatility, keeping you supported from morning to night. WIRELESS FOAM SUPPORT – This women’s bra features soft, stretchable foam cups built into a gentle comfort frame, providing light shaping and everyday support without underwire. Smooth, wearable, and easy to wear under any outfit. STRUCTURED WITHOUT WIRES – Flexible side boning and an under-bust supportive casing add stability and shape. This wireless bra for women stays secure and supportive all day, giving confidence and comfort without restricting movement. ALL-DAY SEAMLESS COMFORT – Seamless construction ensures this bra stays smooth under clothing, maintains its shape, and delivers reliable comfort all day. A practical, wireless choice for everyday wear. DELICATE LACE ACCENT – A subtle picot lace trim at the neckline adds a feminine, polished touch. This detail enhances the clean lines of this women’s seamless bra while keeping it stylish and smooth under any outfit. CONVERTIBLE ADJUSTABLE STRAPS – Fully adjustable straps can be worn traditionally or crisscrossed, giving versatile fit options. This wirefree bra for women adapts easily to different necklines and wardrobe choices.

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Price: 21.99 $

NO-POKE COMFORT, FEEL-GREAT FIT Maybe the first thing you’ll notice about this Playtex Secrets underwire bra is the lovely balconette neckline with jacquard trim that combines full coverage with the flattering shape you want. You’ll also quickly appreciate the super smooth, foam-lined cups that perform a disappearing act under any outfit – making this t-shirt bra an easy everyday go-to. What you WON’T notice is the underwire, discreetly hidden yet providing outstanding support and shaping. HIDDEN UNDERWIRE – You’ll never see the hidden underwire, all you’ll feel is the support and comfort. MODERN BALCONETTE NECKLINE – An open balconette neckline with a jacquard trim provides full coverage, a hint of elegance, and the modern shaping you want for many fashion choices. THE ULTIMATE DISAPPEARING ACT – Smooth, foam-lined cups create a sleek look under any outfit. SUPPORT YOU NEED – This comfy underwire bra is designed to shape and support. NO-SLIP STRAPS – Fully adjustable cotton-lined straps are designed to stay in place. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: C ; band size: 36

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Price: 19.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: C ; band size: 36

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Price: 25 $

TWO WAYS TO WEAR IT Convertible straps allow you to wear this women’s underwire bra two ways, traditional or crisscross, for wardrobe versatility. Crafted from a suede-like nylon blend, this comfortable bra provides the underwire support you want. Lightly lined, full-coverage SmartZone cups bring uplift just where you need it. Finished with adjustable straps for a worry-free fit you’re sure to love. SO SOFT – Luxe suede-like fabric feels incredibly soft against your skin. GET THE LIFT – Full-coverage, lightly lined cups bring uplift where you need it. UNDERWIRE SUPPORT – Underwire lends support. PERFECT FIT – Adjustable straps for a custom fit. WEAR IT TWO WAYS – Convertible straps let you wear it two different ways: traditional or crisscross. BACK CLOSURE – Features classic hook-and-eye closure for easy on-and-off. COMFORT DEVOTION – Part of the Comfort Devotion collection. HAND WASH – We recommend hand washing this women’s underwire bra to keep its shape. ; cup size: D ; band size: 40

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Price: 29.99 $

SMOOTHING, SUPPORTIVE, UPLIFTING BRA Built with an inventive taller design featuring crisscross back panels, this Playtex 18 Hour POWER SUPPORTX wireless bra delivers incredible back and side support that just may help you improve your posture! You’ll also appreciate the gentle lift from the non-foam cups, side and back smoothing, and cushioned straps designed to stay in place. And the best part? A convenient front closure that makes dressing easy. Now available in a convenient 2-pack for twice the comfort. FRONT CLOSURE – A front closure for easier fastening and effortless mornings. ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. SUPPORTIVE BACK PANELS – Crisscross back panels with mesh insets provide extra support and may help to improve posture. COMFORT STRAPS – Cushioned straps are designed to stay in place. WIRELESS – A supportive wirefree frame for total comfort without the wires. SIZE UP – This bra is designed to fit snugly. If you prefer a less snug fit, consider sizing up a band size. 4-WAY SUPPORT – Higher sides and back for extra smoothing, full-coverage cups for support and containment, and comfy straps for all-day comfort. DOUBLE THE COMFORT – Now available in a convenient 2-pack. ; cup size: C ; band size: 42

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Price: 25 $

A FLEXIBLE FIT The reviews are in, and we’re not surprised. Customers love the wire-free comfort of this Comfort Revolution wireless bra. It’s smartly engineered with two-ply side and back support, so you look your smoothest and shapeliest from every angle. Moisture-wicking Cool Comfort fabric keeps you cool and comfortable. Support comes from foam cups that stretch for a flexible fit while the Comfort Band gently flexes to move with you. Need more convincing? This full-coverage bra features wide, adjustable straps engineered to stay in place. STAY COOL – Cool Comfort fabric helps wick moisture and keep you cool and comfortable. COMFY SUPPORT – Foam cups stretch for a flexible fit. SMOOTH AND SHAPELY – Knit-in, 2-ply side and back support, so you look your smoothest and shapeliest from every angle. COMFORT BAND – Gently flexes to move with you. STAYS IN PLACE – Comfort-U design for stay-in-place straps and back. ADJUSTABLE STRAPS – Comfortable, wider-than-usual straps adjust for a custom fit. THE CLOSURE – Three-option hook-and-eye back close. HAND WASH – Hand wash cold water, with like colors. Do not use fabric softener. Do not bleach. Line dry. Do not iron. ; cup size: B ; band size: 36

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Price: 27 $

DESIGNED TO DISAPPEAR The Flawless Fit Women’s T-Shirt Bra is a full-coverage underwire bra designed to deliver smooth shaping, everyday support, and a barely-there feel under your favorite clothing. Created for women looking for a comfortable T-shirt bra that disappears beneath tees, blouses, sweaters, and dresses, this everyday bra combines supportive construction with adaptive comfort that moves naturally with your body. LYCRA ADAPTIV fiber molds to your shape for a personalized fit that flexes with your movement, while full-coverage foam cups create a smooth, rounded silhouette without adding bulk. A soft yet durable mesh sling and supportive inserts provide targeted support while maintaining a lightweight feel you’ll appreciate from morning through night. Built-up sides and back create all-around smoothing for a clean look under fitted clothing, while adjustable convertible straps let you customize your fit and wear the bra with a variety of necklines and wardrobe styles. Whether you’re heading to work, running errands, traveling, or dressing up for a special occasion, this women’s underwire bra delivers the comfort, support, and smoothing you want in an everyday essential. If you’re looking for a women’s T-shirt bra, full-coverage bra, smoothing bra, everyday underwire bra, or seamless-looking bra for all-day wear, Flawless Fit offers the confidence, flexibility, and second-skin comfort you’ll reach for again and again. For easy care, simply follow the garment care instructions to help maintain the fit and feel of your bra. COORDINATED COLLECTION – Designed to pair perfectly with matching underwear styles, this full-coverage women’s t-shirt bra makes it easy to build a seamless, coordinated lingerie wardrobe with a consistent fit and polished look. FLEXIBLE COMFORT FABRIC – LYCRA ADAPTIV fiber molds to your shape for a personalized fit that adjusts as you move, helping the women’s t-shirt bra always feel comfortable, flexible, and supportive throughout the day. SECOND-SKIN FEEL – This women’s underwire bra stays comfortably in place for a smooth, second-skin effect that’s easy to put on and take off, creating a barely-there feel you’ll want to wear all day. TARGETED SUPPORT DESIGN – This bra for women features a soft yet durable mesh sling and supportive inserts that add structure where you need it, while maintaining a lightweight feel that supports without feeling restrictive. ALL-AROUND SMOOTHING – Built-up sides and back provide smoothing support that helps create a clean, flattering look women’s bra look under fitted tops, dresses, and everyday layers. CUSTOMIZABLE STRAPS – Adjustable, convertible straps allow you to tailor support and styling, giving you wardrobe flexibility to wear this women’s t-shirt bra multiple ways with confidence. ; cup size: C ; band size: 42

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Price: 19.99 $

VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: DDD ; band size: 50