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Price: 15.98 $

COMFORT RUNS THROUGH OUR SEAMS This Bali Cotton Collection 2-Ply Underwire Bra offers the perfect combination of comfort and style – keeping you supported and at ease all day. Crafted from moisture-wicking cotton-spandex fabric with spacer-lined cups, this bra offers just the right amount of breathability, shaping, and support to keep you feeling cool and confident. Ultra-soft, fine gauge stretch cotton-spandex feels smooth against your skin, with no elastics digging in, while the built-up sides and back give you a sleek, smooth fit. This 2-ply full-coverage underwire bra features an inner sling for extra lift and support, with fully adjustable, convertible straps – ensuring a custom, stay-put fit. Finished with delicate organza trim and subtle gold branding for a touch of style, this underwire bra will quickly become your go-to everyday essential. BREATHABLE COTTON BRA – Crafted from a soft, cotton-spandex blend with Cool Comfort technology, these bras for women feature spacer-lined cups that deliver airflow, shaping, and reliable support for everyday wear. STAY COOL AND CONFIDENT – Cool Comfort moisture-wicking fabric helps keep you fresh and dry throughout the day, making this full coverage underwire bra a comfortable choice under t-shirts, blouses, and clingy tops. SOFT, SMOOTH, AND SUPPORTIVE – Super soft fine gauge cotton-spandex feels silky against skin, with no elastics digging in. Built-up sides and back offer all-around smoothing so clothes glide easily over this t-shirt bra for women. FULL COVERAGE WITH LIFT – Designed with 2-ply cups and an inner sling, this cotton bra provides the coverage, lift, and shaping you need, while underwire construction ensures dependable support you can count on in every size. CONVERTIBLE STRAPS AND STYLE DETAILS – Fully adjustable straps convert from traditional to crisscross, giving you versatile wearing options. Finished with delicate organza trim and subtle gold branding for a touch of everyday style. ; cup size: D ; band size: 40

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Price: 17.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: B ; band size: 38

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Price: 19.99 $

DOUBLE SUPPORT, STRETCH COTTON COMFORT Superb support and equally amazing comfort combine in Bali’s Double Support full-coverage wireless bra. The support comes from our legendary M-frame construction for flexible support even in larger sizes without wires, up to a DD cup. The comfort? It all starts with a soft, cotton-rich blend knit fabric. You’ll also appreciate the Comfort-U stay-in-place straps, designed without stretch in larger sizes for extra support, and the cups that virtually disappear under clothes. THE COMFORT OF COTTON – Soft, cotton-rich blend knit has the perfect amount of stretch and the feel of your favorite tee. SUPERB SUPPORT, NO WIRES – Bali’s signature M-frame construction provides double support, even in larger sizes. SMOOTHNESS – Smooth cups almost disappear under knits and other clingy clothes, making this a great t-shirt bra. STRAPS STAY PUT – Comfort-U design for stay-in-place straps. ADJUSTABLE – Front, adjustable stretch straps for a custom fit are non-stretch in larger sizes (for even greater support). DELICATE DETAILS – Tiny, lace-edged front cutouts and a satin bow adorn this wirefree bra. FASHION FLEXIBILITY – Deep U-shaped back works with low-back styles. HAND WASH – Hand wash this wirefree bra in water, with like colors. Do not use fabric softener. Do not use bleach. Line dry. Do not iron. ; cup size: C ; band size: 34

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Price: 21.99 $

AMAZING LIFT, INCREDIBLE COMFORT This super-soft bra is one sure way to get that natural lift you love. Pretty enough for a special occasion, it’s so comfortable you’ll want to wear it every day. Our experts designed this underwire bra with Your Lift technology for comfy, shaping cups. Brushed microfiber fabric provides all-day comfort, no matter what your day brings. We love how the scalloped lace trim, playful cutout, and modern open neckline make it as pretty as it is functional, too. Plus, its convertible design allows you to wear it traditional or crisscross for extra versatility. SUPPORT YOU NEED – Your Lift comfy shaping cups are designed to provide a natural lift. SURPRISINGLY SOFT – Our brushed microfiber fabric provides all-day comfort, no matter what your day brings. SO SMOOTH – Smoothing two-ply sides and backs make for a smooth silhouette under clothes. CUSTOMIZE YOUR FIT & STYLE – Adjustable, convertible straps can be worn traditionally or crisscross for wardrobe versatility. ROMANTIC WEDDING BRA – A modern open neckline with scalloped lace trim and fun cutout makes this comfortable bra a functional yet pretty option. COLD WATER WASH – We recommend hand washing this women’s bra in cold water to reduce energy consumption. ; cup size: D ; band size: 38

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Price: 17.99 $

SMOOTHING COMFORT YOUR CURVES DESERVE Soft and silky and sleek. Cool and breathable too. No matter how you describe it, this 18 Hour wireless bra offers the comfort your curves deserve. Designed to provide all-over smoothing, this full-coverage bra offers extra side and back support to help you win the battle of the bulge. The moisture-wicking fabric and breathable lining keep you cool and feel silky-soft against the skin. Sleek non-foam cups and chic satin trim give you a smooth look under any outfit. With a design made for comfort, it’s the perfect go-to for everyday wear. ALL-OVER SMOOTHING – All-around smoothing with extra back and side support. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SMOOTH AND SILKY – Soft design with satin trim at the neckline for a barely-there look under tees and clingy knits. KEEP YOUR COOL – Wicking fabric and a breathable liner keep you feeling cool and comfortable all day long. NO-SLIP STRAPS – Adjustable Comfort Straps are cushioned and designed to stay put. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: C ; band size: 48

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Price: 21.99 $

TWO WAYS TO WEAR IT Convertible straps allow you to wear this women’s underwire bra two ways, traditional or crisscross, for wardrobe versatility. Crafted from a suede-like nylon blend, this comfortable bra provides the underwire support you want. Lightly lined, full-coverage SmartZone cups bring uplift just where you need it. Finished with adjustable straps for a worry-free fit you’re sure to love. SO SOFT – Luxe suede-like fabric feels incredibly soft against your skin. GET THE LIFT – Full-coverage, lightly lined cups bring uplift where you need it. UNDERWIRE SUPPORT – Underwire lends support. PERFECT FIT – Adjustable straps for a custom fit. WEAR IT TWO WAYS – Convertible straps let you wear it two different ways: traditional or crisscross. BACK CLOSURE – Features classic hook-and-eye closure for easy on-and-off. COMFORT DEVOTION – Part of the Comfort Devotion collection. HAND WASH – We recommend hand washing this women’s underwire bra to keep its shape. ; cup size: B ; band size: 38

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Price: 19.99 $

ADDS UP TO ONE CUP SIZE The Maidenform Love the Lift Natural Boost Bra is the cup-boosting, sexy shaping bra that adds up to one cup size for a natural boost you’ll want every day. Designed for all women, including those with larger busts, this push-up underwire style offers plush padding for maximum lift, shaping, and cleavage without bulk. The demi coverage and low-cut neckline work perfectly under scoop necks and plunging tops, while the soft, satin fabrication feels smooth against your skin and is designed to be sleek under clothes. Plush underwire lining ensures lasting comfort, while fully adjustable straps give you a custom fit. A delicate lace trim along the neckline adds a feminine finishing touch that looks as good as it feels. Wear it your way with three convertible strap options – traditional, halter, or crisscross. Available in black bras, white bras, nude bras, pink bras, and purple bras with core and plus-size options, it’s a bra for women that blends support, style, and versatility. PUSH-UP BOOST FOR NATURAL LIFT – Bras for women with plush padding that add up to one cup size, giving a sexy shaping boost and cleavage while enhancing your natural figure without the bulk of heavier push-up padding. DEMI COVERAGE, LOW-CUT STYLE – A demi bra design with a plunging neckline offers shaping and support that works under scoop necks, V-necks, and low-cut tops, giving you the perfect mix of coverage and flattering style. SOFT, SATIN FABRICATION WITH LACE TRIM – This bra for women features smooth, soft satin fabrication with a delicate lace trim at the neckline for a feminine touch, creating a look that’s both sleek under clothes and stylish on its own. SUPPORTIVE UNDERWIRE COMFORT – Built-in underwire with plush lining delivers soft, reliable lift and shaping for all-day comfort, making this push-up bra a go-to choice for daily wear and special occasions alike. ADJUSTABLE & CONVERTIBLE STRAPS – Fully adjustable straps convert to three ways – traditional, halter, or crisscross – so you can style this bra for women to work with multiple outfit necklines in your wardrobe. COLOR & SIZE OPTIONS FOR ALL – Comes in black bras, white bras, nude bras, pink bras, and purple bras, with core and plus sizes available. Use the size chart to measure your fit and enjoy the versatility of a bra that flatters every size. ; cup size: B ; band size: 38

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Price: 17.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: DD ; band size: 46

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Price: 21.99 $

TWO WAYS TO WEAR IT Convertible straps allow you to wear this women’s underwire bra two ways, traditional or crisscross, for wardrobe versatility. Crafted from a suede-like nylon blend, this comfortable bra provides the underwire support you want. Lightly lined, full-coverage SmartZone cups bring uplift just where you need it. Finished with adjustable straps for a worry-free fit you’re sure to love. SO SOFT – Luxe suede-like fabric feels incredibly soft against your skin. GET THE LIFT – Full-coverage, lightly lined cups bring uplift where you need it. UNDERWIRE SUPPORT – Underwire lends support. PERFECT FIT – Adjustable straps for a custom fit. WEAR IT TWO WAYS – Convertible straps let you wear it two different ways: traditional or crisscross. BACK CLOSURE – Features classic hook-and-eye closure for easy on-and-off. COMFORT DEVOTION – Part of the Comfort Devotion collection. HAND WASH – We recommend hand washing this women’s underwire bra to keep its shape. ; cup size: D ; band size: 40

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Price: 19.99 $

THE PERFECT AMOUNT OF LIFT Lift, shape, and support meet everyday comfort in the Bali Live It Up Underwire Bra. This women’s underwire bra features a unique petal-patterned fabric fused into the cups to provide natural lift and side shaping for a flattering silhouette. Plush-wrapped underwires deliver the support you need with an ultra-comfortable feel, while the soft lining feels gentle against skin for all-day wear. Comfort cushion straps relieve shoulder pressure, helping reduce dig-in even during long days. With smooth, seamless cups and built-up sides and back, this full-coverage bra creates a polished, sleek look under tees, blouses, and dresses. Finished with stscratch-free details for comfort, the Live It Up bra is designed to support you beautifully from every angle. LIFT AND SHAPE – A pretty petal-patterned fabric fused into the cup surface enhances lift and side shaping, creating a flattering silhouette that works under t-shirts, blouses, and all your everyday outfits. COMFORTABLE UNDERWIRE – Plush-wrapped underwire provides reliable bra support without poking or pinching, giving you all the benefits of an underwire bra with comfort designed for daily wear. SHOULDER COMFORT – Full-coverage bra with comfort cushion straps that are specially designed to relieve shoulder pressure, helping reduce discomfort while keeping straps in place all day. SMOOTH AND SEAMLESS – Stscratch-free, seam-free cups move with you while ensuring a smooth, polished look under fitted tops, clingy fabrics, and everyday wardrobe essentials for versatile wear. SOFT INNER LINING – A soft, soothing bra lining comforts from the inside while built-up sides and back provide added smoothing for a sleek finish under clothing, completing this everyday essential. HAND WASH – Bali recommends hand washing this seamless bra to help it retain its shape. ; cup size: DDD ; band size: 42