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Price: 19.99 $

VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: D ; band size: 40

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Price: 23.99 $

BEAUTIFUL. BREATHABLE. COMFORTABLE. Elevate your every day with this beautiful Bali Breathe underwire bra. Crafted from an ultra-soft cotton modal fabric that caresses your skin, this full-coverage bra has a breathable liner designed to keep you cool and dry. Lightly lined cups are soft, supportive, and concealing, while the built-up back and sides provide all-around smoothing. Stretch lace adds a touch of pretty to a light and airy underwire bra you won’t mind showing off. Everything you wanted was never too much to ask. BALI BREATHE – It’s a sanctuary on your skin every day of the week. ULTRA-SOFT FEEL – Luxe cotton modal fabric caresses the skin. BREATHABLE COMFORT – The bottom band, back, and sides are lined with a breathable cotton modal liner that helps keep you cool and dry. SOFT SUPPORTIVE CUPS – Lightly lined for modesty, the 2-ply cups offer extra support and softness where you most appreciate it. FEMININE DESIGN – Smooth stretch lace adds a touch of pretty. FULL COVERAGE – A comfortable underwire offers the support you want in a full-coverage bra. ALL-AROUND SMOOTHING – Built-up sides and backs provide 360-degree smoothing. CONVERTIBLE STRAPS – Fully adjustable straps convert to crisscross for fashion versatility and additional support. ; cup size: DD ; band size: 40

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Price: 23.99 $

STAY-IN-PLACE SUPPORT Full-coverage support in a bra you can wear with anything – maybe the perfect strapless bra does exist! The One Smooth U Stay In Place Bra features a silicone neckline and under-bust elastic designed to reduce shifting, sliding, and slipping. Multiway straps convert so you can wear it 7 different ways for amazing wardrobe versatility. Detailed with foam-lined cups, SmartComfort technology smooths your back and sides for a no-show under your favorite tops while the underwire design with Anchorstrap technology delivers the outstanding support you need. The perfect strapless bra? You might just have found it. STAYS IN PLACE – Silicone neckline and under-bust elastic help reduce shifting, sliding, and slipping. FULL COVERAGE – Foam cups are designed for shaping, support, and a no-show look under tops. SO SMOOTH – Smart Comfort technology smooths back and sides. UNDERWIRE DESIGN – Underwire bra with Anchorstrap technology provides exceptional support. 7 WAYS TO WEAR – Multiway straps give you 7 ways to wear: classic, strapless, front crisscross, left asymmetrical, right asymmetrical, halter, and back crisscross. HAND WASH – Hand wash with like colors to keep this bra looking new. Do not beach. Line dry. Do not iron. ; cup size: C ; band size: 36

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Price: 23.99 $

LIGHT AND SMOOTH SUPPORT Underwire support was never as light or as comfortable as in this One Smooth U Ultra Light convertible bra. You’ll appreciate the inner sling that comfortably enhances support and natural shaping without the extra bulk. The fabric is extra light and smooth, lying flat under your clothes with no bra lines. The two-ply, deep-U back offers even more smoothing as well as fashion flexibility with low-back clothes. Comfort-U stay-in-place straps stay comfortably in place and convert from traditional to crisscross wear. A finishing touch is the sheer trim at the neckline, as smooth as it is pretty. Bali is the #1 National Bra Brand – Source: Circana, Retail Tracking Service, U.S. Dollar Sales, Women’s Non-Sport Bras, Brand Type: National Brand, 12 Months Ending December 2024. FEEL THE LIGHT – Ultra-light underwire bra for natural support without bulk. SMOOTH OPERATOR – One Smooth U bras lie flat under your clothes with no bra lines. THE INSIDE STORY – Constructed with a soft inner sling for added support and shaping. THE BACK STORY – Two-ply back with deep U shaping for extra smoothing and fashion flexibility with low-back styles. WEAR 2 WAYS – Straps convert from straight traditional to crisscross for all kinds of fashions. SHEER BRILLIANCE – Sheer neckline trim is smooth and pretty. HAND WASH – Bali recommends washing this underwire t-shirt bra by hand in cold water to preserve the shape and save energy. ; cup size: B ; band size: 42

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Price: 19.99 $

SUPPORT FOR YOU AND YOUR CURVES “Absolute perfection” is how one customer described this full-figure, full-coverage bra from the Playtex Secrets collection. And it’s easy to see why. This comfy underwire bra is designed to keep you feeling supported and confident all day – smoothing your sides and back with unlined, non-foam cups. You’ll love the cushioned comfort straps that are fully adjustable. With a nod to vintage style, this bra offers a touch of lace for a classic look. SUPERB SUPPORT – Underwire and non-foam cups support your every curve in comfort. THAT LIFT YOU LIKE – Inner side panels in the unlined cups are designed to lift and support. CUSHY STRAPS – Wide-set straps are cushioned and adjustable. FULL COVERAGE – Seamed cups provide full coverage for a fit and feel you’ll love. A TOUCH OF LACE – Floral lace detailing offers a flattering finish. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: DD ; band size: 38

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Price: 17.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: C ; band size: 38

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Price: 21.99 $

THE LIFT YOU DESIRE Amplify your assets with the Maidenform Love the Lift Lace Demi Push-Up Bra – our most uplifting underwire push-up bra for women, designed with Push Up & In cups for cleavage that won’t quit. These bras for women lift up and in to enhance your shape while maintaining a natural look without excess padding. The plunging demi front works beautifully with low-cut tops and dresses, while plush-lined Wonderbra technology delivers secure lift and underwire support you’ll barely feel. Stretchy side-smoothing bra panels create a sleek silhouette under fitted clothing, and the convertible straps switch from traditional to crisscross for outfit versatility. Choose from lace-accented bra cups or smooth cups with lace trim at the sides, in a range of classic colors like black bras, white bras, nude bras, pink bras, and purple bras. Whether you’re dressing for a special occasion or want everyday lift and shaping, Love the Lift Push-Up Bra offers the style, structure, and confidence you deserve. MAXIMUM PUSH-UP LIFT – Push Up & In bra cups gently lift up and in for cleavage that won’t quit, creating a rounded, flattering shape without gaps or bulk. UNDERWIRE BRA SUPPORT – Designed with plush-lined Wonderbra technology for secure shaping and lasting comfort you’ll forget is there. SIDE-SMOOTHING BRA – Stretchy, smoothing side panels help reduce bulge for a sleek silhouette under tees, dresses, and plunging necklines. DEMI BRA COVERAGE – Plunging demi front enhances even the most revealing necklines while giving you the lift and shape you love. CONVERTIBLE STRAPS – Adjustable bra straps switch from traditional to crisscross styles for more ways to wear and style your bra. MANY OPTIONS – Available in lace-accented bra cups or smooth bra cups with lace trim at the sides, in colors like black, white, nude, pink, and purple. PERFECT WEDDING BRA – Plunging demi front allows you to wear it with low-cut wedding dresses. ; cup size: B ; band size: 34

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Price: 21.99 $

FLAWLESSLY SMOOTH The Barely There Full Coverage Underwire Bra from Maidenform is all about a smooth, no-show finish with bonded side support wings and a barely there neckline that disappears under clothes. SmartZone soft foam cups shape and lift where you need it most, while the flexible, lightweight underwire ensures a no-poke, no-dig fit (because comfort is key). Adjustable sheer mesh straps convert to fit your style, and the sexy drop gore with a branded “M” logo adds the perfect finishing touch. Smooth, supportive, and seriously stylish – this underwire bra is a must-have everyday essential. SMOOTHING – Women’s bra featuring bonded side support wings with a double layer design for a smooth, luxurious finish. SUPPORTIVE FIT – Underwire bra with SmartZone soft foam cups for targeted shaping & support. NO SHOW – Designed for shaping, this full-coverage bra features a barely there no-show neckline. CONVERTIBLE STRAPS – Adjustable sheer mesh straps are convertible for wardrobe versatility. UNDERWIRE – Flexible, lightweight gauge underwire for a no-poke, no-dig fit. DESIGN DETAILS – Features hook-and-eye closure with a sexy drop gore and a branded “M” logo. ; cup size: B ; band size: 38

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Price: 23.99 $

SUPPORT YOU CAN COUNT ON Stay cool, supported, and confident with the Bali Breathe Underwire T-Shirt Bra for women. Designed with full coverage foam cups, this everyday bra provides natural shaping and a smooth look under tees, blouses, and dresses. The super-soft cotton modal lining feels breathable and gentle against your skin, while cotton-modal wrapped around the frame adds lightweight structure and softness. Built-up sides and a smoothing back deliver sleek coverage for a polished finish, making this women’s bra an easy choice for fitted outfits. With adjustable, convertible straps that switch between traditional and crisscross styles, you’ll get flexible support that adapts to your wardrobe. A versatile underwire t-shirt bra that combines comfort, breathability, and everyday wearability FULL COVERAGE CUPS – Full coverage foam cups in this women’s underwire bra deliver shaping, support, and modesty, creating a smooth silhouette under tees, dresses, and blouses for everyday confidence and polished style. T-SHIRT BRA DESIGN – The versatile t-shirt bra design provides natural lift and a sleek look under clothing, making this full coverage bra for women the perfect choice for layering with sweaters, tops, and workwear essentials. BREATHABLE COTTON MODAL – Super-soft cotton-modal lining enhances comfort and breathability, keeping you cool and supported throughout the day in a bra for women designed for softness, airflow, and lightweight wear. SOFT FRAME SUPPORT – Cotton-modal fabric wraps the bra frame to add lightweight structure and softness, delivering subtle support and an underwire bra that adapts to your natural shape for all-day comfort. SMOOTHING BACK DETAIL – Built-up sides and a smoothing back provide extra bra coverage and a streamlined finish from every angle, helping this full coverage t-shirt bra disappear under fitted tops and dresses. ADJUSTABLE CONVERTIBLE STRAPS – Convertible straps adjust for a customized fit and easily switch to crisscross styling, making this bra for women versatile enough to adapt to changing outfits, necklines, and occasions. ; cup size: D ; band size: 36