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Price: 19.99 $

MINIMIZES YOUR PROFILE, MAXIMIZES YOUR STYLE A minimizer bra is designed to help reduce the appearance of the bust while creating a smoother, more streamlined look under clothing. The Playtex 18 Hour smoothing minimizer wireless bra combines full-coverage support with wirefree comfort for dependable everyday wear. Designed with unlined cups and a knit fabric construction, it provides natural shaping without added padding while maintaining a lightweight feel. This bra minimizes the bust by up to 1.5 inches, helping clothes fit more smoothly and reducing gaping in tops and blouses. Built-up sides and back enhance smoothing for a more polished look from every angle. The TruSUPPORT 4-way support system delivers extra side and back support, fuller cups to reduce spillage, and Comfort Strap design for reliable wear. Adjustable straps and a hook-and-eye back closure allow for a customizable, secure fit. Moisture-wicking fabric helps keep you feeling cool and dry throughout the day. Ideal for work, everyday outfits, or layering under fitted tops, this unlined bra with no padding is designed to support your routine. With its combination of smoothing features and trusted support, it offers a practical solution for a clean, confident silhouette. For best results, this women’s bra is designed to be hand washed in cold water and line dried to help maintain fit, support, and fabric performance over time. MINIMIZER SUPPORT THAT SMOOTHS – This minimizer bra for women reduces bust appearance by up to 1.5 inches while delivering medium support, helping create a more streamlined, flattering look under clothing with wirefree comfort. FULL-COVERAGE UNLINED CUPS – Designed with non-padded, unlined knit cups, this unlined bra with no padding provides full coverage and natural shaping while maintaining a lightweight feel that supports without added bulk. ADJUSTABLE STRAPS WITH SECURE FIT – Women’s bra with adjustable straps allow you to customize your fit, while the hook-and-eye back closure provides a secure, stay-in-place feel designed for all-day wear and dependable support. SMOOTHING SIDES AND BACK DESIGN – Built with extra side and back smoothing, this bra for women helps reduce bulges and creates a smoother look under t-shirts, blouses, and everyday outfits for a more polished appearance. TRUSUPPORT SYSTEM WITH MOISTURE-WICKING – Featuring a 4-way TruSUPPORT design and moisture-wicking fabric, this wireless bra helps keep you feeling supported, cool, and dry throughout your day. ; cup size: C ; band size: 40

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Price: 27 $

FEEL THE COOL Transform your look effortlessly with Bali’s Coolest Smoothing Minimizer Bra. This underwire bra adopts a “less is more” approach, reducing your bustline appearance by up to 1.5 inches. Crafted from quick-drying fabric with moisture-wicking technology, it feels cool to the touch – keeping you comfortable all day long. A breathable spacer liner promotes airflow while the built-up back and sides provide excellent all-over smoothing. You’ll love the look of the lace cups that are virtually invisible under clothes. Adjustable, cushioned straps convert two ways for wardrobe versatility and comfort at the shoulders. Bali – Where cool, smooth, and comfortable meet. COOL & COMFORTABLE – This underwire bra is crafted from cool-to-the-touch fabric with a breathable spacer lining for airflow. QUICK DRYING – Moisture-wicking technology and quick-drying fabric team up to keep you comfortable. MINIMIZE YOUR BUSTLINE – Encased underwire reduces bustline appearance by up to 1.5 inches. ULTIMATE ALL-AROUND SMOOTHING – Built-up sides and back help smooth out bulges, providing the ultimate in all-over smoothing. A CLOSER FIT – Back smoothing is achieved with a closer fit, so you may want to go up a band size. If you are in between sizes, we suggest sizing up. SMOOTH CUPS – Smooth lace cups provide the full coverage you want. THE STRAPS – Comfort cushion straps are convertible and adjustable for versatility and additional support. ; cup size: DD ; band size: 36

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Price: 19.99 $

SENSATIONAL SUPPORT IN AN ALL-TIME CLASSIC Perfect for those who crave wirefree comfort without skimping on support, this 18 Hour bra brings together a retro cone shape and a vintage vibe that’s both chic and flattering. The famous M Frame and 4-way stretch Spanette fabric team up to offer maximum support, so you can move confidently throughout your day – minus the wires. You’ll also appreciate the back and side smoothing, full-coverage cups, and fully adjustable straps. With its pretty lace design and extra support, this wirefree bra gives you the best of both worlds – retro style and modern stability. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. THE STRAPS – Fully adjustable straps conveniently adjust in the front. MOVE THE WAY YOU WANT – Exclusive Spanette fabric with 4-way stretch for ease of movement. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps ; cup size: B ; band size: 46

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Price: 19.99 $

THIS BRA’S GOT YOUR BACK – AND SIDES A wireless bra is designed to provide support without an underwire while offering a flexible and comfortable fit for everyday wear. The Playtex 18 Hour Side & Back Smoothing wireless bra combines full coverage support with smoothing construction to create a dependable option in bras for women. Designed with side and back smoothing, this bra helps create a more streamlined look under clothing while delivering reliable support. The unlined bra with no padding features sleek 2-ply cups that provide natural shaping while helping create a smooth, no-show appearance. A U-back design and smooth construction help enhance stability and create a clean look under tees, blouses, and more fitted styles. Adjustable cushioned straps are designed to stay in place while helping reduce shoulder pressure for all-day comfort. Cool Comfort moisture-wicking fabric helps keep you feeling cool and dry throughout the day. The wirefree construction offers supportive structure without the restriction of underwires. This full coverage t-shirt bra works well for everyday wear, from workdays to casual outings. Designed for smoothing, support, and versatility, it’s a reliable choice you can reach for again and again. For best results, this wirefree bra is designed to be hand washed in cold water and line dried to help maintain fit, support, and fabric performance over time. SIDE & BACK SMOOTHING SUPPORT – This wireless bra for women features full coverage with side and back smoothing designed to help create a more streamlined look under clothing while delivering reliable, everyday support. UNLINED 2-PLY CUP DESIGN – This unlined bra with no padding features sleek 2-ply cups designed to provide natural shaping while helping create a smooth, no-show look under tees, blouses, and more fitted styles. ADJUSTABLE CUSHIONED BRA STRAPS – Adjustable Comfort Straps are cushioned and designed to stay in place, helping reduce shoulder pressure while creating a more secure, personalized fit for extended wear. SMOOTH T-SHIRT BRA LOOK – Designed with a U-back and smooth construction, this full coverage t-shirt bra helps create a clean look under clothing, making it ideal for wearing under everyday outfits and clingy fabrics. COOL COMFORT WICKING – Moisture-wicking Cool Comfort fabric helps keep you cool and comfortable throughout the day, while the Tagless design helps eliminate distractions and the wirefree fit enhances comfort. ; cup size: DD ; band size: 42

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Price: 25 $

SUPER-SOFT SUPPORT Experience softness that supports with the Maidenform T-Shirt Bra – an underwire bra for women that blends full coverage, cushioned comfort, and a smoothing fit you’ll want to wear every day. Designed with luxuriously soft, suede-like fabric, this style feels gentle against skin while offering reliable, poke-free comfort. The plush cushioned underwire system delivers secure hold without pinching, so you can enjoy shape and support from morning to night. Lightly lined, full-coverage cups enhance your natural shape while helping prevent gaps or spillover, giving you a sleek look under t-shirts, fitted dresses, and blouses. Convertible straps adjust to wear traditional or crisscross, so this bra adapts to your wardrobe and your day. Back and side smoothing panels work with the seamless construction to create a flattering silhouette under clothes, while the hook-and-eye closure ensures a stay-put fit. Whether you’re headed to work, running errands, or relaxing on the weekend, this full-coverage t-shirt bra for women offers dependable support, everyday versatility, and the kind of comfort you’ll look forward to wearing. COMFY UNDERWIRE BRAS FOR WOMEN – This t-shirt bra blends all-day comfort with a smoothing fit and cushioned underwire support. Perfect for everyday wear, it creates a sleek, no-show look under any outfit. LIGHTLY LINED CUPS FOR NATURAL SHAPE – Full-coverage, lightly lined bra cups give this underwire bra for women a smooth, gap-free fit. Designed to flatter your shape while staying invisible under tees, blouses, or dresses. LUXURIOUS SUEDE-LIKE FABRIC – Crafted from ultrasoft, sueded-touch fabric, this t-shirt bra for women feels gentle on skin and lies flat under clothes. The smooth finish makes it an easy, everyday wardrobe essential. CUSHIONED UNDERWIRE COMFORT – Plush padding surrounds the underwire for poke-free wear. This cushion wire design delivers secure hold and shaping without pinching, offering support that feels as good as it looks. CONVERTIBLE STRAPS FOR VERSATILITY – Adjustable straps convert from traditional to crisscross, letting this bra work with a variety of necklines and outfits so you can wear it your way, every day. ALL-DAY COMFORT & SLEEK SILHOUETTE – Back and side smoothing panels help create a flattering fit from every angle. The seamless construction and secure hook-and-eye closure ensure dependable comfort all day long. ; cup size: C ; band size: 36

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Price: 24 $

ADDS UP TO ONE CUP SIZE The Maidenform Love the Lift Natural Boost Bra is the cup-boosting, sexy shaping bra that adds up to one cup size for a natural boost you’ll want every day. Designed for all women, including those with larger busts, this push-up underwire style offers plush padding for maximum lift, shaping, and cleavage without bulk. The demi coverage and low-cut neckline work perfectly under scoop necks and plunging tops, while the soft, satin fabrication feels smooth against your skin and is designed to be sleek under clothes. Plush underwire lining ensures lasting comfort, while fully adjustable straps give you a custom fit. A delicate lace trim along the neckline adds a feminine finishing touch that looks as good as it feels. Wear it your way with three convertible strap options – traditional, halter, or crisscross. Available in black bras, white bras, nude bras, pink bras, and purple bras with core and plus-size options, it’s a bra for women that blends support, style, and versatility. PUSH-UP BOOST FOR NATURAL LIFT – Bras for women with plush padding that add up to one cup size, giving a sexy shaping boost and cleavage while enhancing your natural figure without the bulk of heavier push-up padding. DEMI COVERAGE, LOW-CUT STYLE – A demi bra design with a plunging neckline offers shaping and support that works under scoop necks, V-necks, and low-cut tops, giving you the perfect mix of coverage and flattering style. SOFT, SATIN FABRICATION WITH LACE TRIM – This bra for women features smooth, soft satin fabrication with a delicate lace trim at the neckline for a feminine touch, creating a look that’s both sleek under clothes and stylish on its own. SUPPORTIVE UNDERWIRE COMFORT – Built-in underwire with plush lining delivers soft, reliable lift and shaping for all-day comfort, making this push-up bra a go-to choice for daily wear and special occasions alike. ADJUSTABLE & CONVERTIBLE STRAPS – Fully adjustable straps convert to three ways – traditional, halter, or crisscross – so you can style this bra for women to work with multiple outfit necklines in your wardrobe. COLOR & SIZE OPTIONS FOR ALL – Comes in black bras, white bras, nude bras, pink bras, and purple bras, with core and plus sizes available. Use the size chart to measure your fit and enjoy the versatility of a bra that flatters every size. ; cup size: D ; band size: 36

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Price: 19.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: B ; band size: 38

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Price: 19.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: DD ; band size: 44

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Price: 27 $

LIGHT AND SMOOTH SUPPORT A spacer bra is designed with lightweight, breathable cups that create a smooth look under clothing while maintaining a comfortable feel. The Bali One Smooth U Ultra Light Underwire Bra combines this spacer cup construction with supportive shaping to create comfortable everyday bras for women, including older women. Ultra-light spacer bra cups and an underwire provide natural shaping without bulk, while the One Smooth U bra design lies flat under clothing to help minimize bra lines. This makes the bra ideal under t-shirts, blouses, sweaters, and other lightweight fabrics. Inside the cups, a soft inner sling provides additional shaping and support while maintaining a lightweight feel. The two-ply back with deep U shaping helps smooth the back and allows flexibility for lower-back clothing styles. Comfort-U convertible bra straps adjust easily and convert from traditional to crisscross so the bra can be worn with a variety of outfits. Designed for everyday comfort, this Bali bra blends smoothing construction, breathable spacer technology, and versatile styling. Please note: For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. ULTRA-LIGHT UNDERWIRE BRAS FOR WOMEN – Designed for natural support without bulk, this women’s bra has ultra-light spacer cups and an underwire that provide shaping plus a breathable, lightweight feel for everyday wear. SMOOTH T-SHIRT BRA DESIGN – One Smooth U bras lie flat under clothing to help minimize bra lines. The seamless spacer bra cups create a smooth look under tees, blouses, sweaters, and other lightweight clothing. SUPPORTIVE INNER SLING CONSTRUCTION – Built with a soft inner sling and spacer bra cups for shaping and support, this women’s underwire bra blends structure and comfort for a lightweight feel. The result? Comfort that lasts. SMOOTHING BRA WITH DEEP U SHAPE – Made with a two-ply back, this bra helps smooth your back while the deep U bra design allows flexibility for lower-back clothing styles, creating a streamlined look in bras for women. ADJUSTABLE CONVERTIBLE BRA STRAPS – Comfort-U bra straps convert from traditional to crisscross for versatility with different outfits. They’re also designed to stay comfortably in place, no matter what your day brings. HAND WASH ONLY – This bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. ; cup size: DD ; band size: 40

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Price: 24 $

SUPERB COMFORT AND SUPPORT With Bali’s Double Support wireless bra, there’s no need to sacrifice comfort to get the support you need. Its name comes from its signature M-Frame construction and lightly lined wireless cups that give you superb support with a flexible fit. Satiny lace-patterned jacquard fabric lays flat beneath your clothing, adding a delicate touch to this full-coverage bra. You’ll appreciate the comfy, stay-in-place straps and a built-up back that provides incredible back smoothing. Moisture-wicking fabric helps keep you cool and comfortable. TWICE THE SUPPORT – Wireless bra with two-ply cups that provide double support with a flexible fit. THOUGHTFUL CONSTRUCTION – Signature M-Frame cup construction provides flexible support to this women’s wireless bra. A TOUCH OF PRETTY – Satiny lace-patterned jacquard fabric lays flat beneath your clothing. KEEP YOUR COOL – Moisture-wicking Cool Comfort technology keeps you cool and comfortable. STAY-IN-PLACE STRAPS – Comfort-U design for stay-in-place straps. BACK SMOOTHING – A built-up back provides incredible back smoothing. ; cup size: D ; band size: 40