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THIS BRA’S GOT YOUR BACK – AND SIDES We hear it from women everywhere. You want a smoother look under clothes. Built to banish the bulge, this Playtex 18-Hour wireless bra delivers the side and back smoothing you’ve been seeking. And the smoothness doesn’t stop there – sleek 2-ply cups are designed to disappear for a no-show look beneath even the clingiest clothing. While you’re looking good, you’ll feel good, too – thanks to cushioned, non-slip straps, superb support without the wires, and cooling moisture-wicking fabric. SMOOTHING WHERE YOU NEED IT THE MOST – Extra side and back support with smoothing. KEEP YOUR COOL – Moisture-wicking fabric in the cups keeps you feeling cool and comfortable all day long. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. NO-SLIP STRAPS – Adjustable Comfort Straps are cushioned and designed to stay put. SMOOTH AND SILKY – Sleek cups disappear under tees and other clingy tops. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: D ; band size: 38

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YOU MAY FORGET YOU’RE WEARING IT You’ll fall in love with a seamless, shaping ComfortFlex Fit wireless bra you can put on and forget. Destined to become your new go-to, its 4-way stretch fabric flexes and moves with you while knit-in zones provide the targeted support you need – minus the discomfort of underwire. Foam cups and 2-ply sides provide beautiful shaping and even more support. You’ll also appreciate the seamless design of this full-coverage bra that delivers a sleek look under even the clingiest clothes, with smoothing help from the built-up sides and back. SHAPING SUPPORT – Full-coverage bra with foam cups and 2-ply sides for beautiful shaping and support. SEAMLESS – Smooth, seamless wirefree bra disappears beneath clothing. MOVE WITH EASE – ComfortFlex Fit 4-way stretch fabric provides a flexible fit that shapes to fit you. TARGETED SUPPORT – Knit-in zones provide targeted support. SO SMOOTH – Built-up sides and back deliver incredible smoothing. STAY-IN-PLACE STRAPS – Wide, no-slip Comfort-U straps are designed to stay put. THE CLOSURE – Adjustable three-option back hook-and-eye closure for easy on and off. HAND WASH – Hand wash cold water, with like colors. Do not use fabric softener. Do not bleach. Line dry. Do not iron.

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LIGHT AND SMOOTH SUPPORT Underwire support was never as light or as comfortable as in this One Smooth U Ultra Light convertible bra. You’ll appreciate the inner sling that comfortably enhances support and natural shaping without the extra bulk. The fabric is extra light and smooth, lying flat under your clothes with no bra lines. The two-ply, deep-U back offers even more smoothing as well as fashion flexibility with low-back clothes. Comfort-U stay-in-place straps stay comfortably in place and convert from traditional to crisscross wear. A finishing touch is the sheer trim at the neckline, as smooth as it is pretty. Bali is the #1 National Bra Brand – Source: Circana, Retail Tracking Service, U.S. Dollar Sales, Women’s Non-Sport Bras, Brand Type: National Brand, 12 Months Ending December 2024. FEEL THE LIGHT – Ultra-light underwire bra for natural support without bulk. SMOOTH OPERATOR – One Smooth U bras lie flat under your clothes with no bra lines. THE INSIDE STORY – Constructed with a soft inner sling for added support and shaping. THE BACK STORY – Two-ply back with deep U shaping for extra smoothing and fashion flexibility with low-back styles. WEAR 2 WAYS – Straps convert from straight traditional to crisscross for all kinds of fashions. SHEER BRILLIANCE – Sheer neckline trim is smooth and pretty. HAND WASH – Bali recommends washing this underwire t-shirt bra by hand in cold water to preserve the shape and save energy. ; cup size: D ; band size: 38

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A LITTLE LIFT, A LOT OF COMFORT This soft wireless bra from the Playtex 18 Hour collection is a fan favorite for so many reasons. It all starts with the fabric; Cool Comfort stretch cotton that’s as soft as your favorite tee and wicks moisture away to keep you cool and comfortable all day. And because we all need a lift from time to time, Playtex experts designed this wireless bra with Magic Rings panels that support from the bottom up for a gentle, natural lift. SOFT STRETCH – Stretch cotton-rich jersey feels like your favorite tee against your skin. FAN FAVORITE – Same bra, different fabric. Popular style 4745 in Comfortable Cotton Stretch! MAGIC LIFT – Comfortable lift and support with Magic Rings technology for natural shaping A WONDER OF WIRELESS SUPPORT – 4-way TruSUPPORT system provides higher sides for bulge control, fuller cups for natural shaping, wider, cushioned straps for all-day ease, and a smoother back for enhanced stability. COOL ALL DAY – Cool Comfort stretch cotton fabric wicks moisture away to keep you cool and comfortable. COMFORT FROM THE BOTTOM UP – Comfortsoft cotton-covered band adds support with barely-there comfort. SHOW YOUR SHOULDERS SOME LOVE – Cushioned straps help relieve stress on shoulders. DOES A DISAPPEARING ACT – Smooth cups provide the no-show look you want under clingy clothes. HAND WASH – Playtex recommends washing your wireless stretch cotton bra in cold water to preserve the fabric and save energy. ; cup size: C ; band size: 42

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NATURAL LIFT LIKE NEVER BEFORE Enhance your shape and confidence with the Maidenform women’s push-up bra. Designed with lightly padded push-up cups, this underwire bra delivers natural lift, soft volume, and a flattering rounded silhouette. The smoothing back wing reduces lines and bulges for a sleek look under clothing, while the super-soft fabric feels smooth against skin and disappears beneath tops. Fully adjustable straps convert from traditional to crisscross for versatile wear, making it easy to customize your fit. This everyday bra balances style, support, and all-day comfort- an essential foundation piece for any women’s lingerie collection. SMOOTHING BACK WING – Women’s underwire bra with a smoothing back wing reduces lines and bulges for a polished look under shirts, blouses, and dresses, delivering everyday confidence in a comfortable bra for women. PUSH-UP BRA CUP LIFT – Lightly padded push-up bra cups provide natural lift and rounded shaping, enhancing curves for a flattering silhouette that feels supportive and looks smooth under every outfit in your wardrobe. CONVERTIBLE STRAPS – Fully adjustable bra straps easily convert from traditional to crisscross, providing customized fit and flexible support for women’s bras that adapt to multiple outfits and all-day wear needs. ALL-DAY COMFORT – Crafted with super-soft fabric that feels smooth against skin, this underwire bra for women provides all-day comfort, shaping support, and a no-show look – making it an everyday essential push-up underwire bra. ; cup size: D ; band size: 36

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COMFORT RUNS THROUGH OUR SEAMS Designed for your everyday needs, this Bali Cotton Collection Underwire T-Shirt Bra is more than just support – it’s a breath of fresh air. You’ll feel the difference with breathable, moisture-wicking cotton-spandex fabric and perforated inner cups, working together to keep you cool and comfortable. The soft, smooth stretch cotton-spandex feels luxurious against your skin, while built-up sides and back create a sleek, smooth silhouette. Offering full coverage and reliable underwire support, this fully adjustable convertible t-shirt bra features foam cups and zonal support for an extra lift right where you need it. Finished with organza trim and subtle gold branding, this is one underwire bra you’ll want to wear on repeat. AIRY DESIGN – Breathable cotton-spandex fabric and lining featuring perforated inner cups. STAY COOL – Cool Comfort fabric wicks away moisture, keeping you cool and comfortable. SOFT AND SMOOTH – Super soft fine stretch cotton-spandex with no elastics against your skin, plus built-up sides and back for all-around smoothing. THE COVERAGE – Full coverage underwire style with supportive foam cups and built-in zonal support for extra lift. CONVERTIBLE STRAPS – Fully adjustable straps with back adjustability and convertibility are designed to stay in place. DESIGN DETAILS – Features organza trim at the neckline and center gore, along with subtle gold branding for added style. ; cup size: D ; band size: 36

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TWO WAYS TO WEAR IT Convertible straps allow you to wear this women’s underwire bra two ways, traditional or crisscross, for wardrobe versatility. Crafted from a suede-like nylon blend, this comfortable bra provides the underwire support you want. Lightly lined, full-coverage SmartZone cups bring uplift just where you need it. Finished with adjustable straps for a worry-free fit you’re sure to love. SO SOFT – Luxe suede-like fabric feels incredibly soft against your skin. GET THE LIFT – Full-coverage, lightly lined cups bring uplift where you need it. UNDERWIRE SUPPORT – Underwire lends support. PERFECT FIT – Adjustable straps for a custom fit. WEAR IT TWO WAYS – Convertible straps let you wear it two different ways: traditional or crisscross. BACK CLOSURE – Features classic hook-and-eye closure for easy on-and-off. COMFORT DEVOTION – Part of the Comfort Devotion collection. HAND WASH – We recommend hand washing this women’s underwire bra to keep its shape. ; cup size: C ; band size: 38

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BUTTERY SOFT, SMOOTHLY SEXY Feel confident and comfortable in the Maidenform Seamless Push-Up Bra: a longline wireless bra that combines full coverage with natural lift and everyday ease. This longline bralette has soft, sewn-in natural lift bra cups that gently shape without wires, padding, or show-through. Designed for comfort, its seamless bra construction lays flat under clothing for a clean, no-show look. The extended band provides gentle shaping and a stay-in-place feel, while convertible, adjustable straps give you styling flexibility. Whether layered under tees or worn on its own, this bralette is part of the Body Basics collection and available in black, white, nude, pink, purple, and more. Plus size bras are also available. Use the size chart to find your best fit. SEAMLESS BRA DESIGN – This bralette features smooth, stretchy fabric that offers full coverage and a no-show finish under tees, tanks, or clingy knits-making it a go-to bra for everyday wear. NATURAL LIFT PUSH-UP BRA – Lightly lined, sewn-in bra cups provide shaping and natural lift without wires. Consider it a soft lift bralette that supports comfortably and is made for women of all shapes and sizes. WIRELESS SUPPORT – The longline push-up bra band gently hugs your shape for added support and smoothing. This wireless bralette also has a tank-style fit with the bonus of natural lift and soft shaping. CONVERTIBLE BRA STRAPS – Adjustable bra straps convert from traditional to crisscross for easy styling with a variety of tops and dresses, perfect for wardrobe versatility. EVERYDAY COMFORT, BODY BASICS – Part of the Body Basics collection, this wireless bralette is designed for daily wear with comfort-focused features. COLOR & SIZE OPTIONS FOR ALL – Choose from lots of options, like black bras, white bras, nude bras, pink bras, purple bras, and more. Plus size bras are also available. Use the bra size chart to find your best fit.

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A FLEXIBLE FIT The reviews are in, and we’re not surprised. Customers love the wire-free comfort of this Comfort Revolution wireless bra. It’s smartly engineered with two-ply side and back support, so you look your smoothest and shapeliest from every angle. Moisture-wicking Cool Comfort fabric keeps you cool and comfortable. Support comes from foam cups that stretch for a flexible fit while the Comfort Band gently flexes to move with you. Need more convincing? This full-coverage bra features wide, adjustable straps engineered to stay in place. STAY COOL – Cool Comfort fabric helps wick moisture and keep you cool and comfortable. COMFY SUPPORT – Foam cups stretch for a flexible fit. SMOOTH AND SHAPELY – Knit-in, 2-ply side and back support, so you look your smoothest and shapeliest from every angle. COMFORT BAND – Gently flexes to move with you. STAYS IN PLACE – Comfort-U design for stay-in-place straps and back. ADJUSTABLE STRAPS – Comfortable, wider-than-usual straps adjust for a custom fit. THE CLOSURE – Three-option hook-and-eye back close. HAND WASH – Hand wash cold water, with like colors. Do not use fabric softener. Do not bleach. Line dry. Do not iron. ; cup size: D ; band size: 38

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PERFORMANCE.STYLE.COMFORT From morning workouts to afternoon errands, this 3-pack of women’s CoolDRI cropped tanks are made to keep up with your day. Designed with moisture-wicking fabric and CoolDRI technology to speed up drying time, these women’s tanks are as functional as they are flattering. Each one features a fitted silhouette with a scoop neckline for a sleek, sporty look you can move in. The built-in shelf bra with removable pads gives you customizable support and coverage – no extra layers needed. Whether you’re powering through reps or lounging on repeat, this easy women’s tank top makes it simple to stock up and stay comfortable. VALUE PACK – This women’s tank top is available in a convenient 3-pack for stock-up ease. QUICK DRYING – Crop tank with CoolDRI technology helps to dry the fabric faster for maximum comfort. STAY COOL – Moisture-wicking fabric keeps you cool and comfortable in this tank top for women. DESIGN DETAILS – Fitted cropped tank featuring a scoop neckline. BUILT-IN SUPPORT – Women’s crop tank features includes a shelf bra with removable pads for customizable coverage.