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Price: 44 $

THE PERFECT AMOUNT OF LIFT Get lifted – in comfort and style – with the Live It Up underwire bra. The fabric surface of this seamless bra features a delightful petal pattern that not only looks pretty but also provides lift and side shaping. The smooth cups ensure a comfortable fit throughout the day. Comfort cushion straps pamper your shoulders while the soothing inner lining feels gentle against the skin. Plush-wrapped wires add an extra level of comfort, as well as the support you need. A comfortable underwire bra that enhances lift and side shaping? Yes, please! LIFT AND SHAPING – A pretty petal pattern fused into the fabric surface provides lift and side shaping. WIRED BUT WONDERFUL – Plush-wrapped underwires may make you forget you’re “wired.” PAMPER YOUR SHOULDERS – Comfort cushion straps are designed to take stress off your shoulders. MADE TO MOVE – Stitch-free, seam-free cups move with you comfortably. SO SOFT AGAINST YOUR SKIN – A heavenly soft lining comforts from the inside. HAND WASH – Bali recommends hand washing this seamless bra to help it retain its shape. ; cup size: DDD ; band size: 42

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Price: 56 $

REDUCES BUST BY ONE CUP SIZE WITHOUT WIRES Customers rave about our minimizer bra, not only how it reduces their profile by one cup size but also how comfortable it is while doing so. This pretty, sexy, supportive bra is ideal for all-day wear, helping your clothes fit and look better. At the heart of the design is our MagicLift technology with its strategically placed, foam-cushioned bands and crisscross structure, providing superb support without wires. Comfort is built in everywhere, from the cushioned straps that relieve pressure on your shoulders to the closure with multiple hook-and-eye rows for a custom fit. You’ll appreciate the smooth lower cups made of fabric that wicks away moisture to keep you cool all day long, as well as the lovely, lacy upper cups that add a feminine touch. With full coverage and support you can count on, this wireless bra minimizes your shape in dreamy comfort. IT’S NOT MAGIC; IT’S MAGICLIFT – This legendary support technology has a crisscross design with cushioned bands that lift, shape, define, and support in comfort without wires. A TRUE MINIMIZER – Reduces your profile by one cup size. STAY COOL – Lower cup fabric wicks away moisture to keep you cool and comfortable all day. A LITTLE LOVE FOR YOUR SHOULDERS – Extra-wide, cushioned straps rest gently on your shoulders and adjust in back for your perfect fit. A LITTLE LACE FOR YOUR NECKLINE – Upper cups of beautiful stretch lace. CUSTOM COMFORT CLOSURE – Back hook-and-eye closure with multiple rows for the fit you need. MACHINE WASH – We recommend washing your minimizer bra in warm water and line drying. DESIGNED IN NEW YORK SINCE 1921 – With over 100 years of experience crafting bras for curvy women, we’re experts at designing and combining comfort and support. SAME AS GLAMORISE BRA STYLE #1003. ; cup size: D ; band size: 48

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Price: 48 $

COMFORT WHERE IT COUNTS Say hello to amazingly soft lace that provides all-day comfort with our One Smooth U comfort stretch lace underwire bra. Along with superb support, this underwire bra has soft stretch lace at the neckline that smoothly follows your contours without gaps for a flexible fit. The built-up back and sides of this lace-trimmed bra give you even more smoothing for a sleek look all around. Even better, you’ll love the smooth cups and the convertible, adjustable straps that give you fashion flexibility with different necklines and styles. LIGHTLY LINED CUPS – Lightly lined cups with thin foam padding and non-stretch side panels for targeted support. SUPPORT YOU NEED – Underwire provides the comfortable support you need. FULL COVERAGE YOU WANT – The full coverage you want, with a modern neckline for style options. NO SHOW – The no-show cups of this full-coverage bra disappear under clothes for a smooth look. LOVE THAT LACE – Soft stretch lace smoothly and comfortably follows your contours with a lovely, scalloped V neckline that won’t gap. SMOOTH & SLEEK – This lace-trimmed underwire bra is smartly designed with built-up sides and back for a sleek, smooth look. CONVERTIBLE STRAPS – Wear this underwire bra with straight or crisscross straps for fashion flexibility. ; cup size: DD ; band size: 38

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Price: 29.99 $

SMOOTHING, SUPPORTIVE, UPLIFTING BRA Supportive, comfortable, and oh-so uplifting are just a few ways to describe this Playtex 18 Hour Extra Back Support and Smoothing Front Close Wireless Bra. Built with an inventive, taller back design, this wireless bra delivers incredible back support and may even help improve your posture! Front hook closure allows for easy on and off, making wardrobe changes simple and stress-free. The 360-degree support system offers full-coverage cups for shaping, higher sides for extra smoothing, and adjustable Comfort Cushion straps for a comfy fit. You’ll love the lift and support of these natural cups. Finished with crisscross back panels with cool mesh insets, this women’s wireless bra provides back and side smoothing for a flattering look under clothes. Note: This smoothing bra is designed to fit snugly because of the supportive back panels. Consider sizing up if you prefer a less snug fit. EASY ON, EASY OFF – Front hook closure for dressing ease. EXTRA SMOOTHING & SUPPORT – Inventive, taller back design provides ultimate smoothing and support and may even improve your posture. SUPPORTIVE BACK PANELS & FIT – Crisscross back panels with cool mesh insets provide side/back smoothing for bulge management and extra supportive fit. NOTE: If you prefer a less snug fit, consider sizing up a band size NATURAL LIFT – Cups provide the natural lift you want and the support you need. COMFORTABLE FIT – Adjustable, cushioned straps for all-day comfort. 360-DEGREE SUPPORT – Higher sides and back for extra smoothing, full-coverage cups for support and containment, and comfy straps for all-day comfort. ; cup size: D ; band size: 40

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Price: 55 $

AMAZING SUPPORT WITHOUT WIRES If you thought it was impossible to find the comfort, the support, and the fit for your curvy figure in a wireless bra, think again! Our Glamorise collection comes to the rescue with this sleek, sexy wirefree bra that combines smoothing satin with lovely lace. Thoughtfully created by our expert team of designers, this wireless bra will become a great addition to your wardrobe and your busy days, offering all-day support in comfort. At the heart of the design is our MagicLift technology with its strategically placed, foam-cushioned bands and crisscross structure, providing superb support without wires. Comfort is built in everywhere, from the cushioned straps that relieve pressure on your shoulders to the airy, stretch mesh back and sides that move with you. You’ll love the look of the two-section, contoured cups that provide natural shaping, and you’ll appreciate the back close with multiple hook-and-eye rows for a custom fit. With full coverage and support you can count on, this wirefree support bra really does have it all. IT’S NOT MAGIC; IT’S MAGICLIFT – This legendary support technology has a crisscross design with cushioned bands that lift, shape, define, and support in comfort without wires. NATURAL SHAPING – Contoured cups provide full coverage and natural shaping at every curve. A LITTLE LACE FOR YOUR STYLE – Upper cups of pretty lace for a feminine look. A LITTLE LOVE FOR YOUR SHOULDERS – Extra-wide, cushioned straps rest gently on your shoulders and adjust in back for your perfect fit. EVEN MORE COMFORT – Airy mesh back and sides stretch to move with you. CUSTOM, COMFORT CLOSURE – Hook-and-eye back closure with multiple rows for the fit you need. MACHINE WASH – We recommend washing your full-figure wireless bra in warm water and line drying. DESIGNED IN NEW YORK SINCE 1921 – With over 100 years of experience crafting bras for curvy women, we’re experts at designing and combining comfort and support. SAME AS GLAMORISE BRA STYLE #1000. ; cup size: B ; band size: 42

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Price: 44 $

YOUR NEW GO-TO BRA One of our bestselling bras, the Flower Bali underwire bra offers outstanding support with amazing comfort. The full-frame construction provides support in any size, with seamed full-coverage cups and underwires for comfortable lift and shaping. Comfort-U stay-in-place straps offer even more support and conveniently adjust in front. You’ll love the sheer trim at the neck with pretty floral embroidery and a dainty satin bow. Even better, this full-frame underwire bra is available in an exceptional size range that accommodates even hard-to-fit figures. THE SUPPORT YOU NEED – Full-frame design for superb support in any size. COMFORTABLE UNDERWIRE STYLE – Wires provide comfortable lift and shaping. FULL COVERAGE – Seamed cups lend support and the full coverage you want. SHOW YOUR SHOULDERS SOME LOVE – Stay-in-place Comfort-U straps enhance support and comfort. PRETTY TRIM – Sheer trim at the neck with pretty floral embroidery and a dainty satin bow. HAND WASH – We recommend hand washing this women’s underwire bra for best results. Hang dry. ; cup size: B ; band size: 38

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Price: 14 $

SMOOTH, SEAMLESS, PULLOVER SUPPORT Offering equal parts comfort and support, this Cozy Seamless Bra could easily become your new favorite. Knit panels are strategically placed to provide the support you need, while the unlined cups offer natural shaping and sublime comfort. ComfortFlex Fit bras shape to fit YOU – not the other way around. A wide comfort band is designed to stay in place while the Cool Comfort fabric wicks away moisture to keep you cool and comfortable. You’ll love this stretch bralette’s smooth, seamless look that disappears under clingy clothes and pulls on without poky hardware. Suitable for everyday wear, it’s comfortable enough for lounging or sleeping, too. KNIT-IN SUPPORT – Strategic knit panels and a ribbed stay-in-place underband provide the support you need. ADAPTS TO YOUR SHAPE – Comfort Flex Fit fabric stretches effortlessly to mold to your shape. STAY COOL – Cool Comfort moisture-wicking fabric keeps you cool and comfortable. THE SMOOTHNESS YOU WANT – Seamless construction, a built-up back, and wide straps for the invisible look you want under clingy clothes. NATURAL SHAPING – Unlined cups offer natural shaping and sublime comfort. ULTRA-VERSATILE – For everyday wear, lounging, even sleeping. NO HARDWARE, NO SEAMS, NO TAG – Pullover ease designed for dreamy comfort. Tagless design means no annoying tag to itch or bunch up. EASY CARE – Machine wash warm with like colors OR wash in cold water to reduce energy usage.

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Price: 39 $

A BEAUTIFUL BLEND OF COMFORT AND SUPPORT One of our customers said it best: “Finally found a bra that fits…great support, very attractive and very comfortable.” This wireless bra from Playtex is part of the famous 18 Hour collection, a go-to favorite for so many customers who value wirefree comfort but need superb support. This wireless bra is fashioned around the famous Playtex M-frame that comfortably conforms to your shape. With a pretty, satiny floral print, it is designed with the Playtex 4-way TruSUPPORT system that provides higher sides, fuller, softly seamed cups for natural shaping, wider straps for all-day ease, and a smoother back for enhanced stability. The stay-in-place straps play an important role in the comfort of this full-coverage bra, with a wider, cushioned design that helps relieve shoulder pressure. SUPERB WIRELESS SUPPORT – 4-way TruSUPPORT system provides higher sides, fuller seamed cups for natural shaping, wider, cushioned straps for all-day ease, and a smoother back for enhanced stability. THE FAMOUS M-FRAME DESIGN – Flexibly supporting women in comfort for decades. WIDER STRAPS – Wider, cushioned straps stay in place, adjust with ease, and help relieve pressure on the shoulders. OH-SO PRETTY – Satiny floral print combines a feminine look with outstanding support. WIREFREE COMFORT – Superb support without wires. TAG FREE – No annoying tag to itch or bunch up. HAND WASH – Playtex recommends washing your wireless bra in cold water to preserve the fabric and save energy. ; cup size: DD ; band size: 42