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Price: 20.99 $

STAY-PUT, WORRY-FREE FIT Ditch the stress when you ditch the straps. Our Stay Put strapless bra is designed to reduce shifting, sliding, and slipping – so you can own the room without distractions. Custom Lift technology provides the right amount of lift based on your cup size. And with balconette styling, a sweetheart neckline, and smooth, silky cups, this strapless underwire bra will disappear under clothing. Or convert it to one of five adjustable strap styles for even more versatility. Maidenform: Because why wouldn’t you choose a bra as confident as you are. BASICALLY SEXY – Ultra-flattering intimate solutions for every body. NO SHOW – Sleek fabric is nearly invisible beneath clothing. STAYS UP – Eliminate slipping, sliding, and shifting with our Stay Up Power Band. CUSTOM LIFT – A smart design that matches the amount of lift to the cup size for the perfect level of comfortable support in every size. MADE TO FIT TIGHT – Designed to fit snugly to stay in place, size up for a more comfortable fit. SUPPORT YOU NEED – Underwire design provides just the right amount of support, and SmartZone cup technology molds to your unique shape for a great fit. WEAR IT YOUR WAY – Convertible, adjustable straps can be worn five ways: regular, crisscross, halter, one-shoulder and strapless. COLD WATER WASH – Maidenform recommends hand washing this strapless bra in cold water to reduce energy consumption. ; cup size: C ; band size: 34

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Price: 21.99 $

ONE FAB FIT Say goodbye to guesswork and hello to sexy innovation. The Maidenform One Fab Fit Custom Lift underwire bra offers lift levels determined by your cup size – and all designed to provide the perfect lift for you. You’ll also appreciate the fit flexibility provided by full coverage molded cups that hide smoothly beneath your clothes and adjustable straps that convert two ways. But it gets better. Choose between two different covers: a sexy all-over lace that you’ll be tempted to save for a special occasion (but don’t) and a classic, tailored option you’ll want to wear every day (and why wouldn’t you?). BASICALLY SEXY – Ultra flattering intimate solutions for every body. CUSTOM LIFT – Innovative Custom Lift pads are designed to provide the perfect lift for you by cup size. SMOOTH CUPS – The molded cups of this full coverage bra provide a smooth finish beneath clothing. CHOOSE YOUR LOOK – Romantic all-over lace or an elegant, tailored look with a keyhole cutout in the front. Both bras feature a branded M charm. SUPPORT YOU NEED – The support of an underwire bra with additional support from a lace back wing with mesh lining. CHOOSE YOUR STRAPS – Adjustable straps convert to racerback for wardrobe versatility. THE CLOSURE – You’ll love the fit flexibility of this lift bra, thanks to a 4-row hook and eye closure. ; cup size: B ; band size: 38

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Price: 17.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: C ; band size: 38

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Price: 17.99 $

MINIMIZES YOUR PROFILE, MAXIMIZES YOUR STYLE A minimizer bra is designed to help reduce the appearance of the bust while creating a smoother, more streamlined look under clothing. The Playtex 18 Hour smoothing minimizer wireless bra combines full-coverage support with wirefree comfort for dependable everyday wear. Designed with unlined cups and a knit fabric construction, it provides natural shaping without added padding while maintaining a lightweight feel. This bra minimizes the bust by up to 1.5 inches, helping clothes fit more smoothly and reducing gaping in tops and blouses. Built-up sides and back enhance smoothing for a more polished look from every angle. The TruSUPPORT 4-way support system delivers extra side and back support, fuller cups to reduce spillage, and Comfort Strap design for reliable wear. Adjustable straps and a hook-and-eye back closure allow for a customizable, secure fit. Moisture-wicking fabric helps keep you feeling cool and dry throughout the day. Ideal for work, everyday outfits, or layering under fitted tops, this unlined bra with no padding is designed to support your routine. With its combination of smoothing features and trusted support, it offers a practical solution for a clean, confident silhouette. For best results, this women’s bra is designed to be hand washed in cold water and line dried to help maintain fit, support, and fabric performance over time. MINIMIZER SUPPORT THAT SMOOTHS – This minimizer bra for women reduces bust appearance by up to 1.5 inches while delivering medium support, helping create a more streamlined, flattering look under clothing with wirefree comfort. FULL-COVERAGE UNLINED CUPS – Designed with non-padded, unlined knit cups, this unlined bra with no padding provides full coverage and natural shaping while maintaining a lightweight feel that supports without added bulk. ADJUSTABLE STRAPS WITH SECURE FIT – Women’s bra with adjustable straps allow you to customize your fit, while the hook-and-eye back closure provides a secure, stay-in-place feel designed for all-day wear and dependable support. SMOOTHING SIDES AND BACK DESIGN – Built with extra side and back smoothing, this bra for women helps reduce bulges and creates a smoother look under t-shirts, blouses, and everyday outfits for a more polished appearance. TRUSUPPORT SYSTEM WITH MOISTURE-WICKING – Featuring a 4-way TruSUPPORT design and moisture-wicking fabric, this wireless bra helps keep you feeling supported, cool, and dry throughout your day. ; cup size: C ; band size: 36

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Price: 23.99 $

FLATTER WITHOUT FLATTENING One of America’s best-selling minimizer bra styles, this Satin Tracings underwire minimizer bra is ingeniously designed to slim your bustline by as much as 1.75 inches. Best of all, it helps your clothes fit better while celebrating your curves. Support is enhanced by a no-poke underwire and seamed cups that provide a little extra lift. Comfort-U straps help take the stress off your shoulders while staying comfortably in place. You’ll love the smooth satin and jacquard print fabrics that are oh-so-pretty even as they provide the minimizing support you want. A BESTSELLER FOR A REASON – Minimizes your bustline by as much as 1.75 inches. UNDERWIRE SUPPORT WAS NEVER THIS COMFORTABLE – Designed for maximum support with no-poke comfort. WHEN YOU NEED A LITTLE LIFT – Seamed cups provide a little extra lift. NO SLIP, NO PRESSURE – Designed with non-stretch Comfort-U straps that help alleviate shoulder pressure while staying comfortably in place. PRETTY AND PRACTICAL – Smooth satin and jacquard print fabrics bring a pop of style to the slimming support you want. HAND WASH – Hand wash this minimizer bra in cold water with like colors. Do not bleach. Line dry. Do not iron. ; cup size: C ; band size: 40

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Price: 17.99 $

SENSATIONAL SUPPORT IN AN ALL-TIME CLASSIC Perfect for those who crave wirefree comfort without skimping on support, this 18 Hour bra brings together a retro cone shape and a vintage vibe that’s both chic and flattering. The famous M Frame and 4-way stretch Spanette fabric team up to offer maximum support, so you can move confidently throughout your day – minus the wires. You’ll also appreciate the back and side smoothing, full-coverage cups, and fully adjustable straps. With its pretty lace design and extra support, this wirefree bra gives you the best of both worlds – retro style and modern stability. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. THE STRAPS – Fully adjustable straps conveniently adjust in the front. MOVE THE WAY YOU WANT – Exclusive Spanette fabric with 4-way stretch for ease of movement. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps ; cup size: D ; band size: 48

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Price: 21.99 $

THE PERFECT LIFT Meet our Maidenform Love the Lift Custom Lift Strapless Bras for women – designed to stay put while giving you shape and support you can count on. Its Stay Put Power Band and ComfortGrip lining help keep your bra in place, so you can move confidently without slipping or adjusting. Custom Lift technology provides a personalized boost by bra cup size – from an ultimate lift for A cups to a natural lift for D cups – while underwire support and lightly lined demi coverage bra cups create a smooth, no-show look under clothes. Convertible, removable straps let you wear it multiple ways: strapless, halter, crisscross, one shoulder, classic, or cross one shoulder, making it a true multiway bra essential. Tailored bra cups enhance comfort and invisibility, so whether you’re wearing it for weddings, special events, or everyday outfits, you’ll get a fabulous fit and stay-up confidence all day. CUSTOM LIFT BY CUP SIZE – These bras for women deliver a personalized boost with ultimate lift for A cups, enhanced lift for B cups, moderate lift for C cups, and natural lift for D cups, creating a flattering, tailored silhouette for every size. STAY PUT POWER BAND – ComfortGrip lining and the Stay Put Power Band are designed to keep this strapless underwire bra in place without slipping, so you can move confidently through your day without constant readjustments or discomfort. LIGHTLY LINED DEMI COVERAGE – Tailored demi cups give this bra for women a smooth, no-show look under clothing while offering structured shaping, comfortable support, and coverage that flatters without adding unwanted bulk to your outfits. SUPPORTIVE UNDERWIRE – This strapless bra offers the shaping and lift benefits of an underwire with all-day comfort, making it a reliable choice for weddings, special events, or everyday wear when you need both style and dependable support. MULTIWAY CONVERTIBLE STRAPS – Enjoy six ways to wear it: strapless, classic, crisscross, halter, one shoulder, or cross one shoulder, giving you versatile styling options that make this bra for women a go-to for multiple outfits and occasions. COLORS & SIZE RANGE – Available in lots of options, from black bras, white bras, and nude bras, this strapless bra offers a wide size range to fit smaller cups through full busts, giving every woman a flattering, supportive option for strapless and multiway bra styling needs. ; cup size: D ; band size: 38

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Price: 23.99 $

BEAUTIFUL. BREATHABLE. COMFORTABLE. Elevate your every day with this beautiful Bali Breathe underwire bra. Crafted from an ultra-soft cotton modal fabric that caresses your skin, this full-coverage bra has a breathable liner designed to keep you cool and dry. Lightly lined cups are soft, supportive, and concealing, while the built-up back and sides provide all-around smoothing. Stretch lace adds a touch of pretty to a light and airy underwire bra you won’t mind showing off. Everything you wanted was never too much to ask. BALI BREATHE – It’s a sanctuary on your skin every day of the week. ULTRA-SOFT FEEL – Luxe cotton modal fabric caresses the skin. BREATHABLE COMFORT – The bottom band, back, and sides are lined with a breathable cotton modal liner that helps keep you cool and dry. SOFT SUPPORTIVE CUPS – Lightly lined for modesty, the 2-ply cups offer extra support and softness where you most appreciate it. FEMININE DESIGN – Smooth stretch lace adds a touch of pretty. FULL COVERAGE – A comfortable underwire offers the support you want in a full-coverage bra. ALL-AROUND SMOOTHING – Built-up sides and backs provide 360-degree smoothing. CONVERTIBLE STRAPS – Fully adjustable straps convert to crisscross for fashion versatility and additional support. ; cup size: D ; band size: 42

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Price: 21.99 $

AMAZING LIFT, INCREDIBLE COMFORT This super-soft bra is one sure way to get that natural lift you love. Pretty enough for a special occasion, it’s so comfortable you’ll want to wear it every day. Our experts designed this underwire bra with Your Lift technology for comfy, shaping cups. Brushed microfiber fabric provides all-day comfort, no matter what your day brings. We love how the scalloped lace trim, playful cutout, and modern open neckline make it as pretty as it is functional, too. Plus, its convertible design allows you to wear it traditional or crisscross for extra versatility. SUPPORT YOU NEED – Your Lift comfy shaping cups are designed to provide a natural lift. SURPRISINGLY SOFT – Our brushed microfiber fabric provides all-day comfort, no matter what your day brings. SO SMOOTH – Smoothing two-ply sides and backs make for a smooth silhouette under clothes. CUSTOMIZE YOUR FIT & STYLE – Adjustable, convertible straps can be worn traditionally or crisscross for wardrobe versatility. ROMANTIC WEDDING BRA – A modern open neckline with scalloped lace trim and fun cutout makes this comfortable bra a functional yet pretty option. COLD WATER WASH – We recommend hand washing this women’s bra in cold water to reduce energy consumption. ; cup size: A ; band size: 32

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Price: 19.99 $

SUPPORT FOR YOU AND YOUR CURVES “Absolute perfection” is how one customer described this full-figure, full-coverage bra from the Playtex Secrets collection. And it’s easy to see why. This comfy underwire bra is designed to keep you feeling supported and confident all day – smoothing your sides and back with unlined, non-foam cups. You’ll love the cushioned comfort straps that are fully adjustable. With a nod to vintage style, this bra offers a touch of lace for a classic look. SUPERB SUPPORT – Underwire and non-foam cups support your every curve in comfort. THAT LIFT YOU LIKE – Inner side panels in the unlined cups are designed to lift and support. CUSHY STRAPS – Wide-set straps are cushioned and adjustable. FULL COVERAGE – Seamed cups provide full coverage for a fit and feel you’ll love. A TOUCH OF LACE – Floral lace detailing offers a flattering finish. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: B ; band size: 38