rakuten

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Price: 45.95 $

REDUCES BUST BY ONE CUP SIZE WITHOUT WIRES Customers rave about our minimizer bra, not only how it reduces their profile by one cup size but also how comfortable it is while doing so. This pretty, sexy, supportive bra is ideal for all-day wear, helping your clothes fit and look better. At the heart of the design is our MagicLift technology with its strategically placed, foam-cushioned bands and crisscross structure, providing superb support without wires. Comfort is built in everywhere, from the cushioned straps that relieve pressure on your shoulders to the closure with multiple hook-and-eye rows for a custom fit. You’ll appreciate the smooth lower cups made of fabric that wicks away moisture to keep you cool all day long, as well as the lovely, lacy upper cups that add a feminine touch. With full coverage and support you can count on, this wireless bra minimizes your shape in dreamy comfort. IT’S NOT MAGIC; IT’S MAGICLIFT – This legendary support technology has a crisscross design with cushioned bands that lift, shape, define, and support in comfort without wires. A TRUE MINIMIZER – Reduces your profile by one cup size. STAY COOL – Lower cup fabric wicks away moisture to keep you cool and comfortable all day. A LITTLE LOVE FOR YOUR SHOULDERS – Extra-wide, cushioned straps rest gently on your shoulders and adjust in back for your perfect fit. A LITTLE LACE FOR YOUR NECKLINE – Upper cups of beautiful stretch lace. CUSTOM COMFORT CLOSURE – Back hook-and-eye closure with multiple rows for the fit you need. MACHINE WASH – We recommend washing your minimizer bra in warm water and line drying. DESIGNED IN NEW YORK SINCE 1921 – With over 100 years of experience crafting bras for curvy women, we’re experts at designing and combining comfort and support. SAME AS GLAMORISE BRA STYLE #1003. ; cup size: C ; band size: 42

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Price: 37.5 $

NATURAL LIFT LIKE NEVER BEFORE Enhance your shape and confidence with the Maidenform women’s push-up bra. Designed with lightly padded push-up cups, this underwire bra delivers natural lift, soft volume, and a flattering rounded silhouette. The smoothing back wing reduces lines and bulges for a sleek look under clothing, while the super-soft fabric feels smooth against skin and disappears beneath tops. Fully adjustable straps convert from traditional to crisscross for versatile wear, making it easy to customize your fit. This everyday bra balances style, support, and all-day comfort- an essential foundation piece for any women’s lingerie collection. SMOOTHING BACK WING – Women’s underwire bra with a smoothing back wing reduces lines and bulges for a polished look under shirts, blouses, and dresses, delivering everyday confidence in a comfortable bra for women. PUSH-UP BRA CUP LIFT – Lightly padded push-up bra cups provide natural lift and rounded shaping, enhancing curves for a flattering silhouette that feels supportive and looks smooth under every outfit in your wardrobe. CONVERTIBLE STRAPS – Fully adjustable bra straps easily convert from traditional to crisscross, providing customized fit and flexible support for women’s bras that adapt to multiple outfits and all-day wear needs. ALL-DAY COMFORT – Crafted with super-soft fabric that feels smooth against skin, this underwire bra for women provides all-day comfort, shaping support, and a no-show look – making it an everyday essential push-up underwire bra. ; cup size: B ; band size: 38

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Price: 25 $

AMAZING LIFT, INCREDIBLE COMFORT This super-soft bra is one sure way to get that natural lift you love. Pretty enough for a special occasion, it’s so comfortable you’ll want to wear it every day. Our experts designed this underwire bra with Your Lift technology for comfy, shaping cups. Brushed microfiber fabric provides all-day comfort, no matter what your day brings. We love how the scalloped lace trim, playful cutout, and modern open neckline make it as pretty as it is functional, too. Plus, its convertible design allows you to wear it traditional or crisscross for extra versatility. SUPPORT YOU NEED – Your Lift comfy shaping cups are designed to provide a natural lift. SURPRISINGLY SOFT – Our brushed microfiber fabric provides all-day comfort, no matter what your day brings. SO SMOOTH – Smoothing two-ply sides and backs make for a smooth silhouette under clothes. CUSTOMIZE YOUR FIT & STYLE – Adjustable, convertible straps can be worn traditionally or crisscross for wardrobe versatility. ROMANTIC WEDDING BRA – A modern open neckline with scalloped lace trim and fun cutout makes this comfortable bra a functional yet pretty option. COLD WATER WASH – We recommend hand washing this women’s bra in cold water to reduce energy consumption. ; cup size: C ; band size: 40

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Price: 27 $

FEEL THE COOL Bali’s Coolest Smoothing Underwire T-Shirt Bra redefines the bra-wearing experience with more than just its looks. Crafted from quick-drying fabric with moisture-wicking technology, this underwire bra feels cool to the touch – keeping you comfortable all day long. Its breathable spacer lining promotes airflow, while the thin foam underwire cups offer full coverage shaping. Plus, the convertible, adjustable comfort cushion straps make it a versatile choice for any outfit. Finished with breathable lace inserts, this t-shirt bra not only keeps you cool, it’s also a real confidence booster. Bali – Where cool, smooth, and comfortable meet. COOL & COMFORTABLE – This underwire bra is crafted from cool-to-the-touch fabric with a breathable spacer lining for airflow. QUICK DRYING – Moisture-wicking technology and quick-drying fabric team up to keep you comfortable. ULTIMATE ALL-AROUND SMOOTHING – Built-up sides and back help smooth out bulges, providing the ultimate in all-over smoothing. A CLOSER FIT – Back smoothing is achieved with a closer fit, so you may want to go up a band size. If you are in between sizes, we suggest sizing up. THE CUPS – Thin foam underwire cups provide full coverage shaping. THE STRAPS – Comfort cushion straps are convertible and adjustable for versatility and additional support. DESIGN DETAILS – Breathable lace inserts add a touch of pretty and are virtually invisible under clothes. ; cup size: DD ; band size: 38

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Price: 27 $

FEEL THE COOL Transform your look effortlessly with Bali’s Coolest Smoothing Minimizer Bra. This underwire bra adopts a “less is more” approach, reducing your bustline appearance by up to 1.5 inches. Crafted from quick-drying fabric with moisture-wicking technology, it feels cool to the touch – keeping you comfortable all day long. A breathable spacer liner promotes airflow while the built-up back and sides provide excellent all-over smoothing. You’ll love the look of the lace cups that are virtually invisible under clothes. Adjustable, cushioned straps convert two ways for wardrobe versatility and comfort at the shoulders. Bali – Where cool, smooth, and comfortable meet. COOL & COMFORTABLE – This underwire bra is crafted from cool-to-the-touch fabric with a breathable spacer lining for airflow. QUICK DRYING – Moisture-wicking technology and quick-drying fabric team up to keep you comfortable. MINIMIZE YOUR BUSTLINE – Encased underwire reduces bustline appearance by up to 1.5 inches. ULTIMATE ALL-AROUND SMOOTHING – Built-up sides and back help smooth out bulges, providing the ultimate in all-over smoothing. A CLOSER FIT – Back smoothing is achieved with a closer fit, so you may want to go up a band size. If you are in between sizes, we suggest sizing up. SMOOTH CUPS – Smooth lace cups provide the full coverage you want. THE STRAPS – Comfort cushion straps are convertible and adjustable for versatility and additional support. ; cup size: DD ; band size: 34

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Price: 44.95 $

AMAZING SUPPORT WITHOUT WIRES If you thought it was impossible to find the comfort, the support, and the fit for your curvy figure in a wireless bra, think again! Our Glamorise collection comes to the rescue with this sleek, sexy wirefree bra that combines smoothing satin with lovely lace. Thoughtfully created by our expert team of designers, this wireless bra will become a great addition to your wardrobe and your busy days, offering all-day support in comfort. At the heart of the design is our MagicLift technology with its strategically placed, foam-cushioned bands and crisscross structure, providing superb support without wires. Comfort is built in everywhere, from the cushioned straps that relieve pressure on your shoulders to the airy, stretch mesh back and sides that move with you. You’ll love the look of the two-section, contoured cups that provide natural shaping, and you’ll appreciate the back close with multiple hook-and-eye rows for a custom fit. With full coverage and support you can count on, this wirefree support bra really does have it all. IT’S NOT MAGIC; IT’S MAGICLIFT – This legendary support technology has a crisscross design with cushioned bands that lift, shape, define, and support in comfort without wires. NATURAL SHAPING – Contoured cups provide full coverage and natural shaping at every curve. A LITTLE LACE FOR YOUR STYLE – Upper cups of pretty lace for a feminine look. A LITTLE LOVE FOR YOUR SHOULDERS – Extra-wide, cushioned straps rest gently on your shoulders and adjust in back for your perfect fit. EVEN MORE COMFORT – Airy mesh back and sides stretch to move with you. CUSTOM, COMFORT CLOSURE – Hook-and-eye back closure with multiple rows for the fit you need. MACHINE WASH – We recommend washing your full-figure wireless bra in warm water and line drying. DESIGNED IN NEW YORK SINCE 1921 – With over 100 years of experience crafting bras for curvy women, we’re experts at designing and combining comfort and support. SAME AS GLAMORISE BRA STYLE #1000. ; cup size: I ; band size: 36

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Price: 40.5 $

EVERYDAY COMFORT MADE EASY The Bali Breathe Underwire Minimizer Bra is designed to give you shaping, smoothing, and breathable comfort for everyday wear. Featuring full coverage 2-ply cups with a tailored outer layer and breathable spacer lining, this women’s bra reduces your bustline by up to 1.5 inches for a balanced, flattering fit under button-downs, blouses, and dresses. The super soft cotton-modal lining enhances breathability and keeps you cool from morning to night, while built-up sides and a smoothing back deliver a sleek finish under fitted outfits. Soft stretch lace details add a feminine touch, and adjustable, convertible comfort cushion straps let you switch from classic to racerback styling. A versatile women’s minimizer bra that combines everyday support with comfort and style. FULL COVERAGE SUPPORT – 2-ply cups with a tailored outer layer and breathable spacer lining provide shaping, comfort, and smoothing, making this women’s minimizer bra a reliable full coverage bra for everyday wear. MINIMIZER BRA DESIGN – This underwire minimizer bra reduces your bustline by up to 1.5 inches, helping button-downs, blouses, and dresses lay smoothly with a flattering, balanced silhouette that enhances your wardrobe. COOLING COTTON MODAL – Super soft, breathable cotton-modal lining keeps you cool, dry, and comfortable all day long, making this women’s t-shirt bra a supportive, lightweight style you can rely on morning to night. FEMININE LACE STYLE – Soft stretch lace around the frame adds a delicate, feminine detail while maintaining flexible support, blending beauty with function so this women’s bra feels as good as it looks. SMOOTHING FINISH – Built-up sides and a smoothing back deliver sleek bra coverage from every angle, creating a streamlined, polished look under t-shirts, fitted tops, and dresses for everyday confidence. VERSATILE STRAPS – Adjustable, convertible comfort cushion straps adapt to your outfits, allowing you to switch from classic wear to racerback styling for flexible support in a women’s bra that works with your day. ; cup size: D ; band size: 40

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Price: 46.95 $

SEXY, LACY, COMFY SUPPORT Who says that full-figure bras for curvy women can’t be pretty and sexy? Not us! At Glamorise, we think the superb support you need and the feminine look you want can live together beautifully. At the heart of the support is our WonderWire design, constructed with a cushioned comfort band plus a padded channel that surrounds the underwire to prevent poking. That protected underwire provides front support while the T-back takes care of the back. Together they provide comfortable support in every size. You’ll love the pretty stretch lace that tops the cups and accents the back. And you’ll appreciate the convenience of a front closure with a plunging scallop-edged neckline for fashion flexibility plus comfy, stay-in-place, adjustable stretch straps. There’s lots to love in this underwire front-close bra, a welcome addition to your bra collection. WONDERWIRE TECHNOLOGY – A padded underwire for no-poke comfort. ENHANCED SUPPORT – A cushioned wide inner band provides even more support. LACY AND LOVELY – Stretch lace-edged cups with a plunging scalloped neckline create a look that’s as pretty as it is practical. T-BACK FOR MORE SUPPORT – Stretch T-back enhances support and offers shoulder-baring fashion flexibility. UP-FRONT CLOSURE – A convenient front closure for easy on-and-off. HAND WASH – We recommend washing your front-close underwire bra by hand to preserve the stretch. DESIGNED IN NEW YORK SINCE 1921 – With over 100 years of experience crafting bras for curvy women, we’re experts at designing and combining comfort and support. SAME AS GLAMORISE BRA STYLE #1246. ; cup size: D ; band size: 42

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Price: 0 $

YOUR FAVORITE BRA REIMAGINED You asked, we answered. Our bestselling Hanes Just My Size bra just got better. Comfort and support team up in this blissfully soft Pure Comfort bra – now available with a convenient front closure. This comfortable wireless bra offers light support and subtle under-bust shaping with strategic knit-in support zones and a wider, no-roll underband. Silky, smooth fabric stretches four ways for a flexible fit that moves when you do. Wider straps and a fuller back help provide gentle smoothing while the moisture-wicking fabric keeps you cool and comfortable. And you’ll love the seamless design and its sleek look under clingy clothes. JMS is now Hanes Just My Size LIGHT SUPPORT – Smartly engineered strategic support zones create comfortable support. SHAPING AND SUPPORT – A wider, no-roll knit underband provides subtle, under-bust shaping. FRONT CLOSURE – Now available with a convenient front closure. SLEEK, SMOOTH, AND SEAMLESS – Perfect under t-shirts, knits, and clingy clothes. KEEP COOL – Moisture-wicking fabric keeps you cool and comfortable all day. SO SMOOTH – Wider straps and a built-up back offer even more smoothing. 4-WAY STRETCH – Comfy stretch fabric moves every way you do. SIX EASY SIZES – If you’re near the upper end of your size range, size up. MACHINE WASH – Machine wash this wireless bra in warm water.

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Price: 19.99 $

VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: DD ; band size: 34