rakuten

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Price: 20.99 $

STAY-PUT, WORRY-FREE FIT Ditch the stress when you ditch the straps. Our Stay Put strapless bra is designed to reduce shifting, sliding, and slipping – so you can own the room without distractions. Custom Lift technology provides the right amount of lift based on your cup size. And with balconette styling, a sweetheart neckline, and smooth, silky cups, this strapless underwire bra will disappear under clothing. Or convert it to one of five adjustable strap styles for even more versatility. Maidenform: Because why wouldn’t you choose a bra as confident as you are. BASICALLY SEXY – Ultra-flattering intimate solutions for every body. NO SHOW – Sleek fabric is nearly invisible beneath clothing. STAYS UP – Eliminate slipping, sliding, and shifting with our Stay Up Power Band. CUSTOM LIFT – A smart design that matches the amount of lift to the cup size for the perfect level of comfortable support in every size. MADE TO FIT TIGHT – Designed to fit snugly to stay in place, size up for a more comfortable fit. SUPPORT YOU NEED – Underwire design provides just the right amount of support, and SmartZone cup technology molds to your unique shape for a great fit. WEAR IT YOUR WAY – Convertible, adjustable straps can be worn five ways: regular, crisscross, halter, one-shoulder and strapless. COLD WATER WASH – Maidenform recommends hand washing this strapless bra in cold water to reduce energy consumption. ; cup size: C ; band size: 38

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Price: 19.99 $

SUPERB COMFORT AND SUPPORT With Bali’s Double Support wireless bra, there’s no need to sacrifice comfort to get the support you need. Its name comes from its signature M-Frame construction and lightly lined wireless cups that give you superb support with a flexible fit. Satiny lace-patterned jacquard fabric lays flat beneath your clothing, adding a delicate touch to this full-coverage bra. You’ll appreciate the comfy, stay-in-place straps and a built-up back that provides incredible back smoothing. Moisture-wicking fabric helps keep you cool and comfortable. TWICE THE SUPPORT – Wireless bra with two-ply cups that provide double support with a flexible fit. THOUGHTFUL CONSTRUCTION – Signature M-Frame cup construction provides flexible support to this women’s wireless bra. A TOUCH OF PRETTY – Satiny lace-patterned jacquard fabric lays flat beneath your clothing. KEEP YOUR COOL – Moisture-wicking Cool Comfort technology keeps you cool and comfortable. STAY-IN-PLACE STRAPS – Comfort-U design for stay-in-place straps. BACK SMOOTHING – A built-up back provides incredible back smoothing. ; cup size: D ; band size: 42

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Price: 17.99 $

THIS BRA’S GOT YOUR BACK – AND SIDES A wireless bra is designed to provide support without an underwire while offering a flexible and comfortable fit for everyday wear. The Playtex 18 Hour Side & Back Smoothing wireless bra combines full coverage support with smoothing construction to create a dependable option in bras for women. Designed with side and back smoothing, this bra helps create a more streamlined look under clothing while delivering reliable support. The unlined bra with no padding features sleek 2-ply cups that provide natural shaping while helping create a smooth, no-show appearance. A U-back design and smooth construction help enhance stability and create a clean look under tees, blouses, and more fitted styles. Adjustable cushioned straps are designed to stay in place while helping reduce shoulder pressure for all-day comfort. Cool Comfort moisture-wicking fabric helps keep you feeling cool and dry throughout the day. The wirefree construction offers supportive structure without the restriction of underwires. This full coverage t-shirt bra works well for everyday wear, from workdays to casual outings. Designed for smoothing, support, and versatility, it’s a reliable choice you can reach for again and again. For best results, this wirefree bra is designed to be hand washed in cold water and line dried to help maintain fit, support, and fabric performance over time. SIDE & BACK SMOOTHING SUPPORT – This wireless bra for women features full coverage with side and back smoothing designed to help create a more streamlined look under clothing while delivering reliable, everyday support. UNLINED 2-PLY CUP DESIGN – This unlined bra with no padding features sleek 2-ply cups designed to provide natural shaping while helping create a smooth, no-show look under tees, blouses, and more fitted styles. ADJUSTABLE CUSHIONED BRA STRAPS – Adjustable Comfort Straps are cushioned and designed to stay in place, helping reduce shoulder pressure while creating a more secure, personalized fit for extended wear. SMOOTH T-SHIRT BRA LOOK – Designed with a U-back and smooth construction, this full coverage t-shirt bra helps create a clean look under clothing, making it ideal for wearing under everyday outfits and clingy fabrics. COOL COMFORT WICKING – Moisture-wicking Cool Comfort fabric helps keep you cool and comfortable throughout the day, while the Tagless design helps eliminate distractions and the wirefree fit enhances comfort. ; cup size: B ; band size: 38

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Price: 17.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: C ; band size: 38

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Price: 43.2 $

TOTAL CONTROL, INCREDIBLE SHAPING Think of this as your women’s shapewear power move. With ultra-firm control panels and a built-in underwire bra, the Maidenform Ultra-Firm Body Shaper with Built-In Underwire Bra delivers all-in-one sculpting that works hard behind the scenes, so you don’t have to. From bust to hips, it creates a smooth, streamlined foundation that disappears under clothes while giving you the structure and support you want. Whether you’re stepping into a tailored jumpsuit or your favorite curve-hugging dress, this tummy control shapewear gives you confidence without sacrificing comfort. Targeted power mesh zones shape your tummy, waist, and back while keeping airflow circulating, thanks to Cool Comfort fabric that wicks away moisture and helps prevent overheating. The unlined underwire cups offer natural lift without padding, and the adjustable straps let you customize your fit from top to bottom. Soft edges and smart seams prevent bunching, pinching, or rolling. Just polished support that moves with you, not against you. This shapewear for women is sleek enough for special occasions, breathable enough for everyday. This is shapewear that respects your routine and meets your moment. FIRM TUMMY CONTROL – Ultra-firm compression zones in this stomach shapewear sculpt and smooth your midsection, using strategically placed shaping panels for structure where you need it most, delivering a sleek silhouette and comfortable, confident support all day long. BUILT-IN BRA – Featuring an integrated underwire bra, this shapewear offers natural-looking lift and shaping, delivering supportive comfort without any discomfort or digging, so you feel confident and secure all day long. KEEPS YOU COOL – Made with Cool Comfort fabric, this shapewear enhances breathability and wicks moisture away from your skin, keeping you feeling fresh, dry, and confident all day long-even under form-fitting layers or multiple outfits. CUSTOMIZE YOUR FIT – Supportive, adjustable straps let you personalize lift and comfort for a fit that complements your shape and style perfectly. Available in plus sizes designed thoughtfully for curvy women seeking comfort and confidence. ALL-DAY COMFORT – Featuring a soft lining and an easy-back zipper, this body shaper delivers tummy control with comfort designed for all-day, everyday wear. It moves with you, providing smooth, reliable shaping without sacrificing ease or style. FULL BODY SMOOTHING – This shapewear delivers sculpting support from bust to hips without flattening your natural shape. Designed to highlight and enhance your curves, it provides smooth, comfortable control that moves with you all day long. ; cup size: DD ; band size: 38

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Price: 17.99 $

WORKDAY TO WEEKEND Here’s a wireless bra from Playtex designed for active days, workdays, and everything in between. You’ll stay cool when the day heats up, thanks to the breathable cup lining and moisture-wicking cups. A smooth, wireless design gently conforms to your shape, offering reliable support. Smooth non-foam cups blend seamlessly under tees and fitted clothes. And you’ll especially like the cushioned straps that are designed to stay in place. KEEP YOUR COOL – Cool Comfort moisture-wicking cups and breathable cup liners keep you cool and comfortable. WIREFREE COMFORT – For total comfort and support without the wires. THE ULTIMATE DISAPPEARING ACT – Smooth non-foam cups create a sleek look under any outfit. FOR ACTIVE DAYS OR ANY DAY – Designed for your most active days, but comfy enough for ANY day. NO-SLIP STRAPS – Cushioned straps are designed to stay in place. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: DDD ; band size: 46

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Price: 23.99 $

CELEBRATE YOUR SHAPE This smartly engineered underwire bra from Lilyette by Bali is designed to minimize your size while celebrating your shape. This is accomplished with an overall pared-down profile, wider-set straps, and a more open underwire construction that provides natural support with less projection. Its cups combine delicate lace with soft and smooth microfiber, with seamless sides and back. This superbly comfortable minimizer bra offers full coverage and a fit you’ll love, thanks to the Lily Fit system. Available in a wide range of sizes, so you’ll be sure to find the right one. MINIMIZES YOUR PROFILE, NOT YOUR SHAPE – Carefully constructed for less projection and a shapely silhouette. LILY FIT SYSTEM – Minimizer bras have an open neckline, less projection to help clothes fit better, plus wider-set straps & a more open underwire for natural support. COMFORT YOU’LL LOVE – Comfort is built into every detail of this underwire bra. FULL-COVERAGE COMBO CUPS – Full-coverage cups combine delicate lace with soft and smooth microfiber, with seamless sides and back. SO MANY SIZE OPTIONS – Available in a wide array of sizes, so you’ll be sure to find your perfect fit. HAND WASH – Bali recommends washing your underwire bra by hand in cold water to preserve the shape and save energy. ; cup size: DDD ; band size: 42

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Price: 17.99 $

VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: D ; band size: 40

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Price: 21.99 $

TWO WAYS TO WEAR IT Convertible straps allow you to wear this women’s underwire bra two ways, traditional or crisscross, for wardrobe versatility. Crafted from a suede-like nylon blend, this comfortable bra provides the underwire support you want. Lightly lined, full-coverage SmartZone cups bring uplift just where you need it. Finished with adjustable straps for a worry-free fit you’re sure to love. SO SOFT – Luxe suede-like fabric feels incredibly soft against your skin. GET THE LIFT – Full-coverage, lightly lined cups bring uplift where you need it. UNDERWIRE SUPPORT – Underwire lends support. PERFECT FIT – Adjustable straps for a custom fit. WEAR IT TWO WAYS – Convertible straps let you wear it two different ways: traditional or crisscross. BACK CLOSURE – Features classic hook-and-eye closure for easy on-and-off. COMFORT DEVOTION – Part of the Comfort Devotion collection. HAND WASH – We recommend hand washing this women’s underwire bra to keep its shape. ; cup size: B ; band size: 36

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Price: 19.99 $

WIRELESS COMFORT MEETS SMOOTHING SUPPORT It’s hard to keep this one a secret. A great fit. Superb support. All the comfort you’ve been searching for in a wireless bra. The reviews are in – this Playtex Secrets Perfectly Smooth t-shirt bra gives you all that and more. Foam-lined cups prevent show-through for a silky-smooth look under your clothes. Cushioned no-slip straps make it an all-day favorite. Designed for all-over smoothing, this comfy full-coverage bra is available in a variety of colors and designs, with or without a subtle satin-jacquard stripe. WIRELESS COMFORT – Foam-lined cups and a wirefree design deliver full-coverage support in comfort. ALL-OVER SMOOTHING – Reviewers rave about the great fit and all-around smoothing. NO-SLIP STRAPS – Adjustable Comfort Straps are designed to stay put. THE ULTIMATE DISAPPEARING ACT – Smooth cups create a sleek look under tees and other clingy clothes. DETAILS MATTER – Full-coverage fit available in subtle stripes or lace styles. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: B ; band size: 36