rakuten

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Price: 17.99 $

MAX SUPPORT, FRONT-CLOSE CONVENIENCE The support you need and the convenience you deserve. There’s a lot to like about this Playtex 18 Hour bra. Let’s start with the easy front closure that means getting dressed is a breeze – perfect for busy mornings. Flexible criss cross back bands adjust along with you for an all-day custom fit, and you can always count on maximum wireless support from the famous Playtex M frame. No need to worry about bra straps that won’t stay in place, thanks to cushioned no-slip straps. Need another reason to love this full-coverage bra? Non-foam, seamed cups create a flattering, vintage-inspired cone shape and are finished with a pretty satiny floral jacquard fabric. FRONT CLOSURE – A front closure with larger hooks for easier fastening and effortless mornings. WE’VE GOT YOUR (FLEX) BACK – Flex back construction offers two wide crisscross stretch bands that stretch and support for ease of movement. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. NO-SLIP STRAPS – Adjustable Comfort Straps are designed to stay put. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: C ; band size: 42

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Price: 17.99 $

VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: DDD ; band size: 44

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Price: 23.99 $

STAY-IN-PLACE SUPPORT Full-coverage support in a bra you can wear with anything – maybe the perfect strapless bra does exist! The One Smooth U Stay In Place Bra features a silicone neckline and under-bust elastic designed to reduce shifting, sliding, and slipping. Multiway straps convert so you can wear it 7 different ways for amazing wardrobe versatility. Detailed with foam-lined cups, SmartComfort technology smooths your back and sides for a no-show under your favorite tops while the underwire design with Anchorstrap technology delivers the outstanding support you need. The perfect strapless bra? You might just have found it. STAYS IN PLACE – Silicone neckline and under-bust elastic help reduce shifting, sliding, and slipping. FULL COVERAGE – Foam cups are designed for shaping, support, and a no-show look under tops. SO SMOOTH – Smart Comfort technology smooths back and sides. UNDERWIRE DESIGN – Underwire bra with Anchorstrap technology provides exceptional support. 7 WAYS TO WEAR – Multiway straps give you 7 ways to wear: classic, strapless, front crisscross, left asymmetrical, right asymmetrical, halter, and back crisscross. HAND WASH – Hand wash with like colors to keep this bra looking new. Do not beach. Line dry. Do not iron. ; cup size: D ; band size: 38

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Price: 19.99 $

ADDS UP TO ONE CUP SIZE The Maidenform Love the Lift Natural Boost Bra is the cup-boosting, sexy shaping bra that adds up to one cup size for a natural boost you’ll want every day. Designed for all women, including those with larger busts, this push-up underwire style offers plush padding for maximum lift, shaping, and cleavage without bulk. The demi coverage and low-cut neckline work perfectly under scoop necks and plunging tops, while the soft, satin fabrication feels smooth against your skin and is designed to be sleek under clothes. Plush underwire lining ensures lasting comfort, while fully adjustable straps give you a custom fit. A delicate lace trim along the neckline adds a feminine finishing touch that looks as good as it feels. Wear it your way with three convertible strap options – traditional, halter, or crisscross. Available in black bras, white bras, nude bras, pink bras, and purple bras with core and plus-size options, it’s a bra for women that blends support, style, and versatility. PUSH-UP BOOST FOR NATURAL LIFT – Bras for women with plush padding that add up to one cup size, giving a sexy shaping boost and cleavage while enhancing your natural figure without the bulk of heavier push-up padding. DEMI COVERAGE, LOW-CUT STYLE – A demi bra design with a plunging neckline offers shaping and support that works under scoop necks, V-necks, and low-cut tops, giving you the perfect mix of coverage and flattering style. SOFT, SATIN FABRICATION WITH LACE TRIM – This bra for women features smooth, soft satin fabrication with a delicate lace trim at the neckline for a feminine touch, creating a look that’s both sleek under clothes and stylish on its own. SUPPORTIVE UNDERWIRE COMFORT – Built-in underwire with plush lining delivers soft, reliable lift and shaping for all-day comfort, making this push-up bra a go-to choice for daily wear and special occasions alike. ADJUSTABLE & CONVERTIBLE STRAPS – Fully adjustable straps convert to three ways – traditional, halter, or crisscross – so you can style this bra for women to work with multiple outfit necklines in your wardrobe. COLOR & SIZE OPTIONS FOR ALL – Comes in black bras, white bras, nude bras, pink bras, and purple bras, with core and plus sizes available. Use the size chart to measure your fit and enjoy the versatility of a bra that flatters every size. ; cup size: C ; band size: 36

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Price: 19 $

FULL AND FIERCE Get lifted and maximize your curves. Push-up cups provide an extreme lift in this multiway push-up strapless bra that’s all about flattering your shape. An open balconette neckline works with many clothing styles, and you’ll appreciate how pretty and soft the lace treatment looks and feels. And if you’re looking for versatility, here’s a push-up bra with straps that convert five ways and adjust so you can control the fit. Maidenform: Because why wouldn’t you choose a bra as confident as you are? BASICALLY SEXY – Ultra-flattering intimate solutions for every body. EXTREME LIFT – Maximize your curves with push-up cups designed to flatter your shape. SUPPORT YOU NEED – Underwire design provides just the right amount of support. MODERN NECKLINE – Open balconette neckline is perfectly suited for almost any outfit. FLATTERING STYLE – This comfortable underwire bra is accented by soft lace detail. WEAR IT YOUR WAY – Convertible, adjustable straps can be worn five ways: regular, crisscross, halter, one-shoulder and strapless. COLD WATER WASH – Maidenform recommends hand washing this women’s strapless bra in cold water to reduce energy consumption. ; cup size: C ; band size: 38

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Price: 17.99 $

WORKDAY TO WEEKEND Here’s a wireless bra from Playtex designed for active days, workdays, and everything in between. You’ll stay cool when the day heats up, thanks to the breathable cup lining and moisture-wicking cups. A smooth, wireless design gently conforms to your shape, offering reliable support. Smooth non-foam cups blend seamlessly under tees and fitted clothes. And you’ll especially like the cushioned straps that are designed to stay in place. KEEP YOUR COOL – Cool Comfort moisture-wicking cups and breathable cup liners keep you cool and comfortable. WIREFREE COMFORT – For total comfort and support without the wires. THE ULTIMATE DISAPPEARING ACT – Smooth non-foam cups create a sleek look under any outfit. FOR ACTIVE DAYS OR ANY DAY – Designed for your most active days, but comfy enough for ANY day. NO-SLIP STRAPS – Cushioned straps are designed to stay in place. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: D ; band size: 38

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Price: 19.99 $

KEEP YOUR COOL There’s a reason the Double Support full-coverage wireless bra is one of our bestsellers. It offers excellent support in every size without the underwires that can poke, pinch, and prod. The satin-finish fabric looks great even under clingy clothes, plus the built-up sides and back create an extra smooth look. Know what’s even better? This favorite wirefree bra now features Cool Comfort moisture-wicking fabric – so you’ll stay cool and comfortable all day. WIRELESS SUPPORT – No underwires that can poke, pinch, and prod. SIGNATURE SHAPING – Signature M-frame construction shapes and separates while providing flexible support. STAYS COOL – Cool Comfort fabric wicks away moisture to keep you cool and comfortable. FULL COVERAGE – Double-layer, smooth cups offer full coverage. SATINY SMOOTH – Soft Touch satin-finish fabric is smooth and sleek, even under clingy clothes. More smoothing comes from the built-up sides and back. MOVES WITH YOU – The Comfortsoft band encloses the elastic inside the fabric for move-with-you comfort. HAND WASH – Hand wash wireless bras in cold water, with like colors. Do not use fabric softener. Do not use bleach. Line dry. Do not iron. ; cup size: C ; band size: 34

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Price: 23.99 $

SUPPORT YOU CAN COUNT ON Stay cool, supported, and confident with the Bali Breathe Underwire T-Shirt Bra for women. Designed with full coverage foam cups, this everyday bra provides natural shaping and a smooth look under tees, blouses, and dresses. The super-soft cotton modal lining feels breathable and gentle against your skin, while cotton-modal wrapped around the frame adds lightweight structure and softness. Built-up sides and a smoothing back deliver sleek coverage for a polished finish, making this women’s bra an easy choice for fitted outfits. With adjustable, convertible straps that switch between traditional and crisscross styles, you’ll get flexible support that adapts to your wardrobe. A versatile underwire t-shirt bra that combines comfort, breathability, and everyday wearability FULL COVERAGE CUPS – Full coverage foam cups in this women’s underwire bra deliver shaping, support, and modesty, creating a smooth silhouette under tees, dresses, and blouses for everyday confidence and polished style. T-SHIRT BRA DESIGN – The versatile t-shirt bra design provides natural lift and a sleek look under clothing, making this full coverage bra for women the perfect choice for layering with sweaters, tops, and workwear essentials. BREATHABLE COTTON MODAL – Super-soft cotton-modal lining enhances comfort and breathability, keeping you cool and supported throughout the day in a bra for women designed for softness, airflow, and lightweight wear. SOFT FRAME SUPPORT – Cotton-modal fabric wraps the bra frame to add lightweight structure and softness, delivering subtle support and an underwire bra that adapts to your natural shape for all-day comfort. SMOOTHING BACK DETAIL – Built-up sides and a smoothing back provide extra bra coverage and a streamlined finish from every angle, helping this full coverage t-shirt bra disappear under fitted tops and dresses. ADJUSTABLE CONVERTIBLE STRAPS – Convertible straps adjust for a customized fit and easily switch to crisscross styling, making this bra for women versatile enough to adapt to changing outfits, necklines, and occasions. ; cup size: DD ; band size: 38

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Price: 23.99 $

LOVE AT FIRST FIT Meet the Bali Lilyette Dream Keyhole Minimizer Bra, an essential addition to your women’s clothing and lingerie collection. This minimizer bra for women is designed with minimizing cups that reduce bust projection by up to 1 1/2 inches, helping your clothes fit and flatter better. The plunge neckline adds wardrobe versatility, letting you wear low-cut tops and dresses with confidence, while encased Dreamwire technology reduces underwire poke-through for lasting comfort. Crafted with lightweight, unlined cups and smooth shimmery fabric, this bra feels soft on skin and creates a sleek look under fitted tops and t-shirts. Built-up cotton-lined straps and a 2-ply back panel deliver extra support, while hidden elastic in the back wing provides added comfort against your body. Adjustable straps allow you to customize your fit, and the Lily Fit System ensures a bra that minimizes size, not shape, for a natural silhouette. Whether you’re at the office, running errands, or dressing up for a special event, this women’s bra combines shaping, comfort, and confidence in one elegant design. MINIMIZES BUST PROJECTION – This Bali Lilyette minimizer bra for women features minimizing cups that reduce bust projection by up to 1 1/2 inches, helping your women’s clothing fit more smoothly. PLUNGE NECKLINE VERSATILITY – The plunging V-neckline makes this women’s bra ideal for low-cut tops and dresses, offering wardrobe flexibility while still delivering the shaping support of a minimizer bra. ALL-DAY UNDERWIRE COMFORT – Encased Dreamwire technology reduces underwire poke-through and digging, giving you dependable support in women’s underwear and bras without the discomfort. LIGHTWEIGHT & UNLINED CUPS – Shimmery fabric creates a smooth, sleek look under fitted tops while the unlined design keeps this minimizer bra for women feeling lightweight and soft against your skin. STRAPS & BACK SUPPORT – Built-up cotton-lined straps and a 2-ply back panel give this women’s bra extra support, while hidden elastic in the back wing provides added comfort and security. CUSTOMIZED FIT & LILY FIT SYSTEM – Adjustable straps let you personalize your fit, and the Lily Fit System ensures shaping that minimizes size, not shape, for a natural silhouette in everyday wear. ; cup size: DD ; band size: 34

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Price: 17.99 $

STAND TALL, FEEL GREAT Remarkably engineered, this wirefree bra with pretty jacquard cups is designed with an innovative bra frame that provides excellent back support that may even help improve your posture. You’ll also appreciate the Magic Rings technology in the wirefree cups for side support and lift and the crisscross back panels with mesh insets for side and back smoothing. Cushioned straps are designed to stay in place. The best part? A front closure that makes getting dressed a breeze. BACK SUPPORT – Innovative PowerSupportX bra frame provides back support that may help improve your posture. THE SUPPORT YOU NEED – Magic Rings technology in the wirefree cups for side support and lift. EVEN MORE WIRELESS SUPPORT – 4-way TruSUPPORT system provides higher sides for bulge control, fuller cups for natural shaping, wider, cushioned straps for all-day ease, and a smoother back for enhanced stability. WE HAVE YOUR BACK – Crisscross back panels with cool mesh insets provide side and back smoothing for bulge management. FRONT CLOSURE – Front hook closure makes getting dressed a breeze. SIZE UP – This smoothing bra is designed to fit snugly because of the supportive back panels. Consider sizing up in the band if you prefer a less snug fit. NO-SLIP STRAPS – Comfort Cushion straps are designed to stay in place. ; cup size: D ; band size: 40