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Price: 19.99 $

VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: C ; band size: 46

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Price: 19.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: C ; band size: 42

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Price: 24 $

YOUR NEW GO-TO BRA One of our bestselling bras, the Flower Bali underwire bra offers outstanding support with amazing comfort. The full-frame construction provides support in any size, with seamed full-coverage cups and underwires for comfortable lift and shaping. Comfort-U stay-in-place straps offer even more support and conveniently adjust in front. You’ll love the sheer trim at the neck with pretty floral embroidery and a dainty satin bow. Even better, this full-frame underwire bra is available in an exceptional size range that accommodates even hard-to-fit figures. THE SUPPORT YOU NEED – Full-frame design for superb support in any size. COMFORTABLE UNDERWIRE STYLE – Wires provide comfortable lift and shaping. FULL COVERAGE – Seamed cups lend support and the full coverage you want. SHOW YOUR SHOULDERS SOME LOVE – Stay-in-place Comfort-U straps enhance support and comfort. PRETTY TRIM – Sheer trim at the neck with pretty floral embroidery and a dainty satin bow. HAND WASH – We recommend hand washing this women’s underwire bra for best results. Hang dry. ; cup size: D ; band size: 38

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Price: 24 $

COMFORT RUNS THROUGH OUR SEAMS Stay cool, supported, and comfortable in the Bali Cotton Collection Underwire T-Shirt Bra for women. Crafted from breathable, moisture-wicking cotton-spandex fabric, this underwire bra is designed to deliver everyday comfort with a polished look under clothing. The smooth stretch cotton feels soft against skin, while perforated foam cups with built-in zonal support enhance airflow, shaping, and lift where you need it most. Built-up sides and a smoothing back help create a sleek silhouette under t-shirts, blouses, and dresses. This full-coverage women’s bra also features adjustable, convertible straps that can be worn straight or crisscross for styling versatility. Finished with delicate organza trim and subtle gold branding, this cotton t-shirt bra is a stylish, supportive option in bras for women that you’ll want to wear on repeat. BREATHABLE T-SHIRT BRA FOR WOMEN – Designed with perforated foam cups and breathable cotton-spandex fabric, this underwire bra offers airflow and shaping, making it a comfortable everyday bra for women. MOISTURE-WICKING COMFORT – Crafted with Cool Comfort fabric, this women’s underwire bra wicks away moisture to keep you feeling fresh and comfortable all day, making it a smart choice in bras for women. FULL COVERAGE & SUPPORTIVE FOAM CUPS – This full-coverage bra with underwire support features zonal shaping for lift and natural contour, delivering a smooth look under tees, blouses, and dresses. ALL-AROUND SMOOTHING BRA – Built-up sides and a smoothing back help reduce bulges and create a polished silhouette, while the soft cotton-spandex fabric feels comfortable against skin. ADJUSTABLE CONVERTIBLE STRAPS WITH STYLE – Fully adjustable straps convert from traditional to crisscross for flexible styling, while organza trim and subtle gold branding add a feminine finish. ; cup size: C ; band size: 34

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Price: 18 $

READY FOR ANYTHING Meet your new go-to active essential: the Hanes Moves Racerback Sports Bra. Designed for women who want support, softness, and effortless style, this sports bra combines a modern crop top silhouette with performance-driven comfort. Crafted from smooth, peached polyester-spandex interlock fabric, it feels luxuriously soft against the skin while delivering breathable coverage that keeps up with your every move. The four-way stretch construction adapts to your body for flexible movement through yoga, pilates, or low-impact workouts, while the fabric-backed elastic band provides gentle, wireless support. This racerback yoga bra features moisture-wicking technology that pulls sweat away from your skin, helping you stay cool, dry, and confident during workouts or daily wear. The pullover design means no hooks, clasps, or digging straps – just smooth, easy comfort that you can layer under tees or wear solo as a sports crop top. Designed for versatility, the racerback cut enhances mobility and range of motion while maintaining a flattering, sporty silhouette. Whether you’re stretching on the mat, running errands, or lounging at home, this Hanes Moves bra looks as good as it feels. Perfect for layering with leggings, bike shorts, or joggers, this crop top sports bra pairs active performance with everyday comfort. Hanes Moves. Ready for anything. HANES MOVES – A collection of active essentials designed to look good, feel good and move with you. FITS YOUR EVERY MOVE – Four-way stretch fabric creates a flexible, supportive fit that moves with you through yoga, walking, or training-an active sports bra designed for comfort and mobility all day long. STAY COOL AND DRY – Moisture-wicking technology in this women’s sports bra helps pull sweat away from skin to keep you cool, dry, and comfortable during workouts or everyday wear. SOFT SUPPORTIVE COMFORT – Peached, stretchy interlock fabric delivers a soft, luxurious feel with a smooth interior, while a fabric-backed elastic bra band provides gentle wireless support. EASY PULLOVER DESIGN – Effortless pullover racerback bra style eliminates clasps and hardware for a seamless, second-skin feel-perfect for layering under tees or wearing solo as a cropped yoga top. STYLE MEETS FUNCTION – Racerback crop top design enhances mobility and ventilation while offering a sleek, flattering silhouette-ideal for yoga, pilates, gym sessions, or casual outfits. COLD WASH – Hanes recommends machine washing these women’s bralettes in cold water to reduce energy usage.

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Price: 25 $

SUPER-SOFT SUPPORT Experience softness that supports with the Maidenform T-Shirt Bra – an underwire bra for women that blends full coverage, cushioned comfort, and a smoothing fit you’ll want to wear every day. Designed with luxuriously soft, suede-like fabric, this style feels gentle against skin while offering reliable, poke-free comfort. The plush cushioned underwire system delivers secure hold without pinching, so you can enjoy shape and support from morning to night. Lightly lined, full-coverage cups enhance your natural shape while helping prevent gaps or spillover, giving you a sleek look under t-shirts, fitted dresses, and blouses. Convertible straps adjust to wear traditional or crisscross, so this bra adapts to your wardrobe and your day. Back and side smoothing panels work with the seamless construction to create a flattering silhouette under clothes, while the hook-and-eye closure ensures a stay-put fit. Whether you’re headed to work, running errands, or relaxing on the weekend, this full-coverage t-shirt bra for women offers dependable support, everyday versatility, and the kind of comfort you’ll look forward to wearing. COMFY UNDERWIRE BRAS FOR WOMEN – This t-shirt bra blends all-day comfort with a smoothing fit and cushioned underwire support. Perfect for everyday wear, it creates a sleek, no-show look under any outfit. LIGHTLY LINED CUPS FOR NATURAL SHAPE – Full-coverage, lightly lined bra cups give this underwire bra for women a smooth, gap-free fit. Designed to flatter your shape while staying invisible under tees, blouses, or dresses. LUXURIOUS SUEDE-LIKE FABRIC – Crafted from ultrasoft, sueded-touch fabric, this t-shirt bra for women feels gentle on skin and lies flat under clothes. The smooth finish makes it an easy, everyday wardrobe essential. CUSHIONED UNDERWIRE COMFORT – Plush padding surrounds the underwire for poke-free wear. This cushion wire design delivers secure hold and shaping without pinching, offering support that feels as good as it looks. CONVERTIBLE STRAPS FOR VERSATILITY – Adjustable straps convert from traditional to crisscross, letting this bra work with a variety of necklines and outfits so you can wear it your way, every day. ALL-DAY COMFORT & SLEEK SILHOUETTE – Back and side smoothing panels help create a flattering fit from every angle. The seamless construction and secure hook-and-eye closure ensure dependable comfort all day long. ; cup size: B ; band size: 36

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Price: 16.98 $

SHAPED TO PERFECTION Everything about this sleek underwire bra is designed to minimize bulge while maximizing comfort in a silky-smooth design. The supportive underwire silhouette offers petal-shaped panels that smooth and conceal as they shape. Careful construction provides the full coverage and modesty you want. You’ll appreciate the seamless cups that create a smooth look under tees and other knits. Other thoughtful details include a built-up Comfort-U back that enhances back smoothing and keeps straps in place, plus a flattering neckline. BYE-BYE BULGE – Carefully contoured for smoothing from front to back with concealing petals for modesty and shaping. FLATTERING FIT – Full coverage design delivers total comfort. ADJUSTABLE – Flat, adjustable comfort shoulder straps provide a custom fit. THE SUPPORT YOU NEED – Supportive underwire gives you added support without sacrificing comfort. T-SHIRT BRA SMOOTHNESS – Silky, seamless cups create a smooth look under tees and other knits. EXTRA BACK SMOOTHING – Built-up Comfort-U back enhances back smoothing and keeps straps in place. HAND WASH – Hand wash this One Smooth U underwire bra with like colors. Do not beach. Line dry. Do not iron. ; cup size: D ; band size: 38

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Price: 25 $

FLAWLESSLY SMOOTH The Barely There Full Coverage Underwire Bra from Maidenform is all about a smooth, no-show finish with bonded side support wings and a barely there neckline that disappears under clothes. SmartZone soft foam cups shape and lift where you need it most, while the flexible, lightweight underwire ensures a no-poke, no-dig fit (because comfort is key). Adjustable sheer mesh straps convert to fit your style, and the sexy drop gore with a branded “M” logo adds the perfect finishing touch. Smooth, supportive, and seriously stylish – this underwire bra is a must-have everyday essential. SMOOTHING – Women’s bra featuring bonded side support wings with a double layer design for a smooth, luxurious finish. SUPPORTIVE FIT – Underwire bra with SmartZone soft foam cups for targeted shaping & support. NO SHOW – Designed for shaping, this full-coverage bra features a barely there no-show neckline. CONVERTIBLE STRAPS – Adjustable sheer mesh straps are convertible for wardrobe versatility. UNDERWIRE – Flexible, lightweight gauge underwire for a no-poke, no-dig fit. DESIGN DETAILS – Features hook-and-eye closure with a sexy drop gore and a branded “M” logo. ; cup size: C ; band size: 40

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Price: 15.98 $

ADDS UP TO ONE CUP SIZE The Maidenform Love the Lift Natural Boost Bra is the cup-boosting, sexy shaping bra that adds up to one cup size for a natural boost you’ll want every day. Designed for all women, including those with larger busts, this push-up underwire style offers plush padding for maximum lift, shaping, and cleavage without bulk. The demi coverage and low-cut neckline work perfectly under scoop necks and plunging tops, while the soft, satin fabrication feels smooth against your skin and is designed to be sleek under clothes. Plush underwire lining ensures lasting comfort, while fully adjustable straps give you a custom fit. A delicate lace trim along the neckline adds a feminine finishing touch that looks as good as it feels. Wear it your way with three convertible strap options – traditional, halter, or crisscross. Available in black bras, white bras, nude bras, pink bras, and purple bras with core and plus-size options, it’s a bra for women that blends support, style, and versatility. PUSH-UP BOOST FOR NATURAL LIFT – Bras for women with plush padding that add up to one cup size, giving a sexy shaping boost and cleavage while enhancing your natural figure without the bulk of heavier push-up padding. DEMI COVERAGE, LOW-CUT STYLE – A demi bra design with a plunging neckline offers shaping and support that works under scoop necks, V-necks, and low-cut tops, giving you the perfect mix of coverage and flattering style. SOFT, SATIN FABRICATION WITH LACE TRIM – This bra for women features smooth, soft satin fabrication with a delicate lace trim at the neckline for a feminine touch, creating a look that’s both sleek under clothes and stylish on its own. SUPPORTIVE UNDERWIRE COMFORT – Built-in underwire with plush lining delivers soft, reliable lift and shaping for all-day comfort, making this push-up bra a go-to choice for daily wear and special occasions alike. ADJUSTABLE & CONVERTIBLE STRAPS – Fully adjustable straps convert to three ways – traditional, halter, or crisscross – so you can style this bra for women to work with multiple outfit necklines in your wardrobe. COLOR & SIZE OPTIONS FOR ALL – Comes in black bras, white bras, nude bras, pink bras, and purple bras, with core and plus sizes available. Use the size chart to measure your fit and enjoy the versatility of a bra that flatters every size. ; cup size: C ; band size: 38

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Price: 25 $

AMAZING LIFT, INCREDIBLE COMFORT This super-soft bra is one sure way to get that natural lift you love. Pretty enough for a special occasion, it’s so comfortable you’ll want to wear it every day. Our experts designed this underwire bra with Your Lift technology for comfy, shaping cups. Brushed microfiber fabric provides all-day comfort, no matter what your day brings. We love how the scalloped lace trim, playful cutout, and modern open neckline make it as pretty as it is functional, too. Plus, its convertible design allows you to wear it traditional or crisscross for extra versatility. SUPPORT YOU NEED – Your Lift comfy shaping cups are designed to provide a natural lift. SURPRISINGLY SOFT – Our brushed microfiber fabric provides all-day comfort, no matter what your day brings. SO SMOOTH – Smoothing two-ply sides and backs make for a smooth silhouette under clothes. CUSTOMIZE YOUR FIT & STYLE – Adjustable, convertible straps can be worn traditionally or crisscross for wardrobe versatility. ROMANTIC WEDDING BRA – A modern open neckline with scalloped lace trim and fun cutout makes this comfortable bra a functional yet pretty option. COLD WATER WASH – We recommend hand washing this women’s bra in cold water to reduce energy consumption. ; cup size: A ; band size: 36