Apparel

 BUY NOW
  

Price: 25 $

AMAZING LIFT, INCREDIBLE COMFORT This super-soft bra is one sure way to get that natural lift you love. Pretty enough for a special occasion, it’s so comfortable you’ll want to wear it every day. Our experts designed this underwire bra with Your Lift™ technology for comfy, shaping cups. Brushed microfiber fabric provides all-day comfort, no matter what your day brings. We love how the scalloped lace trim, playful cutout, and modern open neckline make it as pretty as it is functional, too. Plus, its convertible design allows you to wear it traditional or crisscross for extra versatility. SUPPORT YOU NEED – Your Lift comfy shaping cups are designed to provide a natural lift. SURPRISINGLY SOFT – Our brushed microfiber fabric provides all-day comfort, no matter what your day brings. SO SMOOTH – Smoothing two-ply sides and backs make for a smooth silhouette under clothes. CUSTOMIZE YOUR FIT & STYLE – Adjustable, convertible straps can be worn traditionally or crisscross for wardrobe versatility. ROMANTIC WEDDING BRA – A modern open neckline with scalloped lace trim and fun cutout makes this comfortable bra a functional yet pretty option. COLD WATER WASH – We recommend hand washing this women’s bra in cold water to reduce energy consumption. ; cup size: A ; band size: 36

 BUY NOW
  

Price: 27 $

STAY COOL & SMOOTH Experience confident like never before in the Bali’s Coolest Smoothing Wireless Foam Bra, a full-coverage bra designed for everyday comfort and shaping. This women’s wireless bra is crafted with moisture-wicking, quick-dry cooling fabric to help keep you fresh all day, while foam cups deliver natural shaping, lift, and support. Built-up sides and back with smoothing panels create a sleek silhouette under any top, tee, or dress. Flat lace inserts add a feminine touch that won’t show through clothing, and adjustable comfort cushion straps convert easily to racerback for versatile wear. Lightweight, stylish, and smoothing, this seamless bra is a wardrobe essential for women who want comfortable bras with everyday confidence. SIDE & BACK SMOOTHING – This women’s wireless bra features built-up sides and back with smoothing panels, creating a sleek look under tees, blouses, and dresses so every outfit lays smoothly while offering reliable everyday bra support. FULL-COVERAGE FOAM CUPS – Supportive foam cups in this wireless bra for women provide natural lift, shaping, and modesty, while enhancing your silhouette with a polished, seamless finish that works under every wardrobe essential from t-shirts to dresses. COOLING & MOISTURE-WICKING – Designed with quick-dry cooling fabric and moisture-wicking technology, this bra for women helps keep you cool and comfortable from morning to night, making it a versatile choice for everyday bras and active schedules. FEMININE LACE DETAILS – Flat lace inserts add a stylish, feminine touch to this full-coverage wireless bra, blending beauty with function by maintaining smooth lines under clothing, so you get elegant detailing without sacrificing seamless support. BUILT-UP SIDES & BACK – Extra smoothing coverage at the sides and back of this bra creates a sleek foundation that enhances your natural shape, making it one of the best wireless bras for women who want comfort, support, and a smooth everyday fit. ADJUSTABLE CONVERTIBLE STRAPS – Comfort cushion straps adjust for a custom fit and easily convert to racerback styling, giving this bra the flexibility to adapt to any outfit while delivering the consistent support women expect from Bali bras. ; cup size: DD ; band size: 36

 BUY NOW
  

Price: 19.99 $

A LITTLE LIFT, A LOT OF COMFORT This soft wireless bra from the Playtex 18 Hour collection is a fan favorite for so many reasons. It all starts with the fabric; Cool Comfort stretch cotton that’s as soft as your favorite tee and wicks moisture away to keep you cool and comfortable all day. And because we all need a lift from time to time, Playtex experts designed this wireless bra with Magic Rings panels that support from the bottom up for a gentle, natural lift. SOFT STRETCH – Stretch cotton-rich jersey feels like your favorite tee against your skin. FAN FAVORITE – Same bra, different fabric. Popular style 4745 in Comfortable Cotton Stretch! MAGIC LIFT – Comfortable lift and support with Magic Rings technology for natural shaping A WONDER OF WIRELESS SUPPORT – 4-way TruSUPPORT system provides higher sides for bulge control, fuller cups for natural shaping, wider, cushioned straps for all-day ease, and a smoother back for enhanced stability. COOL ALL DAY – Cool Comfort stretch cotton fabric wicks moisture away to keep you cool and comfortable. COMFORT FROM THE BOTTOM UP – Comfortsoft cotton-covered band adds support with barely-there comfort. SHOW YOUR SHOULDERS SOME LOVE – Cushioned straps help relieve stress on shoulders. DOES A DISAPPEARING ACT – Smooth cups provide the no-show look you want under clingy clothes. HAND WASH – Playtex recommends washing your wireless stretch cotton bra in cold water to preserve the fabric and save energy. ; cup size: C ; band size: 38

 BUY NOW
  

Price: 19.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: D ; band size: 36

 BUY NOW
  

Price: 27 $

FEEL THE COOL Bali’s Coolest Smoothing Underwire T-Shirt Bra redefines the bra-wearing experience with more than just its looks. Crafted from quick-drying fabric with moisture-wicking technology, this underwire bra feels cool to the touch – keeping you comfortable all day long. Its breathable spacer lining promotes airflow, while the thin foam underwire cups offer full coverage shaping. Plus, the convertible, adjustable comfort cushion straps make it a versatile choice for any outfit. Finished with breathable lace inserts, this t-shirt bra not only keeps you cool, it’s also a real confidence booster. Bali – Where cool, smooth, and comfortable meet. COOL & COMFORTABLE – This underwire bra is crafted from cool-to-the-touch fabric with a breathable spacer lining for airflow. QUICK DRYING – Moisture-wicking technology and quick-drying fabric team up to keep you comfortable. ULTIMATE ALL-AROUND SMOOTHING – Built-up sides and back help smooth out bulges, providing the ultimate in all-over smoothing. A CLOSER FIT – Back smoothing is achieved with a closer fit, so you may want to go up a band size. If you are in between sizes, we suggest sizing up. THE CUPS – Thin foam underwire cups provide full coverage shaping. THE STRAPS – Comfort cushion straps are convertible and adjustable for versatility and additional support. DESIGN DETAILS – Breathable lace inserts add a touch of pretty and are virtually invisible under clothes. ; cup size: DD ; band size: 40

 BUY NOW
  

Price: 25 $

A FLEXIBLE FIT The reviews are in, and we’re not surprised. Customers love the wire-free comfort of this Comfort Revolution wireless bra. It’s smartly engineered with two-ply side and back support, so you look your smoothest and shapeliest from every angle. Moisture-wicking Cool Comfort fabric keeps you cool and comfortable. Support comes from foam cups that stretch for a flexible fit while the Comfort Band gently flexes to move with you. Need more convincing? This full-coverage bra features wide, adjustable straps engineered to stay in place. STAY COOL – Cool Comfort fabric helps wick moisture and keep you cool and comfortable. COMFY SUPPORT – Foam cups stretch for a flexible fit. SMOOTH AND SHAPELY – Knit-in, 2-ply side and back support, so you look your smoothest and shapeliest from every angle. COMFORT BAND – Gently flexes to move with you. STAYS IN PLACE – Comfort-U design for stay-in-place straps and back. ADJUSTABLE STRAPS – Comfortable, wider-than-usual straps adjust for a custom fit. THE CLOSURE – Three-option hook-and-eye back close. HAND WASH – Hand wash cold water, with like colors. Do not use fabric softener. Do not bleach. Line dry. Do not iron. ; cup size: C ; band size: 38

 BUY NOW
  

Price: 19.99 $

VINTAGE VIBES, TOTAL SUPPORT A wireless bra is designed to provide support and shaping without underwires, offering a more flexible and comfortable fit for everyday wear. The Playtex 18 Hour wireless bra combines full coverage with trusted support features to create dependable bras for women. The supportive M-frame design and fuller cups help provide shaping and support, while the TruSUPPORT system delivers 4-way support through the cups, sides, back, and straps for a more balanced fit. Adjustable, cushioned straps help relieve shoulder pressure and are designed to stay in place, while the built-up back and sides help create a smoother look under clothing. The Tagless design helps reduce distractions for all-day wear, while this unlined bra with no padding delivers a natural, lightweight feel. Ideal for daily wear, work, or relaxing at home, this wireless bra offers reliable support with a smooth finish. Designed to balance support, coverage, and comfort, it’s a practical addition to your everyday wardrobe. For best care, hand wash in cold water and line dry to help preserve the fit, support, and overall feel of the bra over time. The band is designed to fit snugly – if you prefer a less snug fit, consider going up one band size. WIRELESS SUPPORT YOU CAN TRUST – This wireless bra for women features a supportive M-frame design and fuller cups to help provide shaping and support without underwire, creating a secure, natural fit for everyday wear. TRUSUPPORT 4-WAY SUPPORT SYSTEM – Designed with extra side and back support, fuller cups to help reduce spillage, and supportive straps, this women’s bra delivers balanced, all-over support for a more comfortable fit. COMFORT STRAPS THAT STAY IN PLACE – Adjustable, cushioned bra straps help relieve shoulder pressure and are designed to stay in place, reducing dig-in while providing a more comfortable, secure fit throughout the day. FULL COVERAGE BRA WITH SMOOTHING – This unlined bra with no padding features a built-up back and side design that helps create a smooth, natural look under clothing, offering a clean, polished appearance for everyday wear. TAGLESS WIRELESS COMFORT – Tag-free design helps eliminate scratchy labels, while the wirefree bra construction offers flexible comfort, making this bra a reliable choice for everyday wear and long-lasting comfort. CONSIDER SIZING UP – The band is designed to fit snugly. If you prefer a less snug fit, consider going up one band size. ; cup size: C ; band size: 44