Apparel

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Price: 19.99 $

STAND TALL, FEEL GREAT Remarkably engineered, this wirefree bra with pretty jacquard cups is designed with an innovative bra frame that provides excellent back support that may even help improve your posture. You’ll also appreciate the Magic Rings™ technology in the wirefree cups for side support and lift and the crisscross back panels with mesh insets for side and back smoothing. Cushioned straps are designed to stay in place. The best part? A front closure that makes getting dressed a breeze. BACK SUPPORT – Innovative PowerSupportX bra frame provides back support that may help improve your posture. THE SUPPORT YOU NEED – Magic Rings technology in the wirefree cups for side support and lift. EVEN MORE WIRELESS SUPPORT – 4-way TruSUPPORT system provides higher sides for bulge control, fuller cups for natural shaping, wider, cushioned straps for all-day ease, and a smoother back for enhanced stability. WE HAVE YOUR BACK – Crisscross back panels with cool mesh insets provide side and back smoothing for bulge management. FRONT CLOSURE – Front hook closure makes getting dressed a breeze. SIZE UP – This smoothing bra is designed to fit snugly because of the supportive back panels. Consider sizing up in the band if you prefer a less snug fit. NO-SLIP STRAPS – Comfort Cushion straps are designed to stay in place. ; cup size: DD ; band size: 38

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Price: 21.99 $

WIRELESS COMFORT MEETS SMOOTHING SUPPORT It’s hard to keep this one a secret. A great fit. Superb support. All the comfort you’ve been searching for in a wireless bra. The reviews are in – this Playtex Secrets Perfectly Smooth t-shirt bra gives you all that and more. Foam-lined cups prevent show-through for a silky-smooth look under your clothes. Cushioned no-slip straps make it an all-day favorite. Designed for all-over smoothing, this comfy full-coverage bra is available in a variety of colors and designs, with or without a subtle satin-jacquard stripe. WIRELESS COMFORT – Foam-lined cups and a wirefree design deliver full-coverage support in comfort. ALL-OVER SMOOTHING – Reviewers rave about the great fit and all-around smoothing. NO-SLIP STRAPS – Adjustable Comfort Straps are designed to stay put. THE ULTIMATE DISAPPEARING ACT – Smooth cups create a sleek look under tees and other clingy clothes. DETAILS MATTER – Full-coverage fit available in subtle stripes or lace styles. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: C ; band size: 44

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Price: 19.99 $

VINTAGE VIBES, TOTAL SUPPORT A wireless bra is designed to provide support and shaping without underwires, offering a more flexible and comfortable fit for everyday wear. The Playtex 18 Hour wireless bra combines full coverage with trusted support features to create dependable bras for women. The supportive M-frame design and fuller cups help provide shaping and support, while the TruSUPPORT system delivers 4-way support through the cups, sides, back, and straps for a more balanced fit. Adjustable, cushioned straps help relieve shoulder pressure and are designed to stay in place, while the built-up back and sides help create a smoother look under clothing. The Tagless design helps reduce distractions for all-day wear, while this unlined bra with no padding delivers a natural, lightweight feel. Ideal for daily wear, work, or relaxing at home, this wireless bra offers reliable support with a smooth finish. Designed to balance support, coverage, and comfort, it’s a practical addition to your everyday wardrobe. For best care, hand wash in cold water and line dry to help preserve the fit, support, and overall feel of the bra over time. The band is designed to fit snugly – if you prefer a less snug fit, consider going up one band size. WIRELESS SUPPORT YOU CAN TRUST – This wireless bra for women features a supportive M-frame design and fuller cups to help provide shaping and support without underwire, creating a secure, natural fit for everyday wear. TRUSUPPORT 4-WAY SUPPORT SYSTEM – Designed with extra side and back support, fuller cups to help reduce spillage, and supportive straps, this women’s bra delivers balanced, all-over support for a more comfortable fit. COMFORT STRAPS THAT STAY IN PLACE – Adjustable, cushioned bra straps help relieve shoulder pressure and are designed to stay in place, reducing dig-in while providing a more comfortable, secure fit throughout the day. FULL COVERAGE BRA WITH SMOOTHING – This unlined bra with no padding features a built-up back and side design that helps create a smooth, natural look under clothing, offering a clean, polished appearance for everyday wear. TAGLESS WIRELESS COMFORT – Tag-free design helps eliminate scratchy labels, while the wirefree bra construction offers flexible comfort, making this bra a reliable choice for everyday wear and long-lasting comfort. CONSIDER SIZING UP – The band is designed to fit snugly. If you prefer a less snug fit, consider going up one band size. ; cup size: C ; band size: 54

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Price: 24 $

DOUBLE SUPPORT, STRETCH COTTON COMFORT Superb support and equally amazing comfort combine in Bali’s Double Support full-coverage wireless bra. The support comes from our legendary M-frame™ construction for flexible support even in larger sizes without wires, up to a DD cup. The comfort? It all starts with a soft, cotton-rich blend knit fabric. You’ll also appreciate the Comfort-U stay-in-place straps, designed without stretch in larger sizes for extra support, and the cups that virtually disappear under clothes. THE COMFORT OF COTTON – Soft, cotton-rich blend knit has the perfect amount of stretch and the feel of your favorite tee. SUPERB SUPPORT, NO WIRES – Bali’s signature M-frame construction provides double support, even in larger sizes. SMOOTHNESS – Smooth cups almost disappear under knits and other clingy clothes, making this a great t-shirt bra. STRAPS STAY PUT – Comfort-U design for stay-in-place straps. ADJUSTABLE – Front, adjustable stretch straps for a custom fit are non-stretch in larger sizes (for even greater support). DELICATE DETAILS – Tiny, lace-edged front cutouts and a satin bow adorn this wirefree bra. FASHION FLEXIBILITY – Deep U-shaped back works with low-back styles. HAND WASH – Hand wash this wirefree bra in water, with like colors. Do not use fabric softener. Do not use bleach. Line dry. Do not iron. ; cup size: B ; band size: 40

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Price: 24 $

SUPERB COMFORT AND SUPPORT With Bali’s Double Support wireless bra, there’s no need to sacrifice comfort to get the support you need. Its name comes from its signature M-Frame™ construction and lightly lined wireless cups that give you superb support with a flexible fit. Satiny lace-patterned jacquard fabric lays flat beneath your clothing, adding a delicate touch to this full-coverage bra. You’ll appreciate the comfy, stay-in-place straps and a built-up back that provides incredible back smoothing. Moisture-wicking fabric helps keep you cool and comfortable. TWICE THE SUPPORT – Wireless bra with two-ply cups that provide double support with a flexible fit. THOUGHTFUL CONSTRUCTION – Signature M-Frame cup construction provides flexible support to this women’s wireless bra. A TOUCH OF PRETTY – Satiny lace-patterned jacquard fabric lays flat beneath your clothing. KEEP YOUR COOL – Moisture-wicking Cool Comfort technology keeps you cool and comfortable. STAY-IN-PLACE STRAPS – Comfort-U design for stay-in-place straps. BACK SMOOTHING – A built-up back provides incredible back smoothing. ; cup size: D ; band size: 34

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Price: 25 $

Enhance your shape and confidence with the Maidenform women’s push-up bra. Designed with lightly padded push-up cups, this underwire bra delivers natural lift, soft volume, and a flattering rounded silhouette. The smoothing back wing reduces lines and bulges for a sleek look under clothing, while the super-soft fabric feels smooth against skin and disappears beneath tops. Fully adjustable straps convert from traditional to crisscross for versatile wear, making it easy to customize your fit. This everyday bra balances style, support, and all-day comfort- an essential foundation piece for any women’s lingerie collection. SMOOTHING BACK WING – Women’s underwire bra with a smoothing back wing reduces lines and bulges for a polished look under shirts, blouses, and dresses, delivering everyday confidence in a comfortable bra for women. PUSH-UP BRA CUP LIFT – Lightly padded push-up bra cups provide natural lift and rounded shaping, enhancing curves for a flattering silhouette that feels supportive and looks smooth under every outfit in your wardrobe. CONVERTIBLE STRAPS – Fully adjustable bra straps easily convert from traditional to crisscross, providing customized fit and flexible support for women’s bras that adapt to multiple outfits and all-day wear needs. ALL-DAY COMFORT – Crafted with super-soft fabric that feels smooth against skin, this underwire bra for women provides all-day comfort, shaping support, and a no-show look – making it an everyday essential push-up underwire bra. ; cup size: D ; band size: 36

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Price: 16.98 $

THE LIFT YOU DESIRE Amplify your assets with the Maidenform Love the Lift Lace Demi Push-Up Bra – our most uplifting underwire push-up bra for women, designed with Push Up & In cups for cleavage that won’t quit. These bras for women lift up and in to enhance your shape while maintaining a natural look without excess padding. The plunging demi front works beautifully with low-cut tops and dresses, while plush-lined Wonderbra technology delivers secure lift and underwire support you’ll barely feel. Stretchy side-smoothing bra panels create a sleek silhouette under fitted clothing, and the convertible straps switch from traditional to crisscross for outfit versatility. Choose from lace-accented bra cups or smooth cups with lace trim at the sides, in a range of classic colors like black bras, white bras, nude bras, pink bras, and purple bras. Whether you’re dressing for a special occasion or want everyday lift and shaping, Love the Lift Push-Up Bra offers the style, structure, and confidence you deserve. MAXIMUM PUSH-UP LIFT – Push Up & In bra cups gently lift up and in for cleavage that won’t quit, creating a rounded, flattering shape without gaps or bulk. UNDERWIRE BRA SUPPORT – Designed with plush-lined Wonderbra technology for secure shaping and lasting comfort you’ll forget is there. SIDE-SMOOTHING BRA – Stretchy, smoothing side panels help reduce bulge for a sleek silhouette under tees, dresses, and plunging necklines. DEMI BRA COVERAGE – Plunging demi front enhances even the most revealing necklines while giving you the lift and shape you love. CONVERTIBLE STRAPS – Adjustable bra straps switch from traditional to crisscross styles for more ways to wear and style your bra. MANY OPTIONS – Available in lace-accented bra cups or smooth bra cups with lace trim at the sides, in colors like black, white, nude, pink, and purple. PERFECT WEDDING BRA – Plunging demi front allows you to wear it with low-cut wedding dresses. ; cup size: B ; band size: 36