Bras

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CONFIDENCE THAT STICKS Designed for modern wardrobes that demand flexibility, the Maidenform wing bra delivers smooth shaping with a natural, wire-free feel. Soft, lightweight foam cups gently shape and provide modest coverage while flexing comfortably with your body throughout the day. Created for strapless, backless, and deep-V styles, the versatile cups offer a clean, seamless silhouette under clothing. Clear wings and optional straps add discreet lift and stability while remaining nearly invisible. Designed to stay securely in place without straps or hooks, this women’s sticky bra provides confident, hassle-free wear with smooth shaping. Sweat and water-resistant, this fully reusable bra includes plastic savers for easy storage, making it a reliable go-to whenever your outfit calls for it. AS SEEN ON TIKTOK – This women’s bra has been featured on TikTok for its comfortable fit and easy, everyday wear, making it a standout choice for strapless, backless, and low-cut styles that move with you all day. FREEDOM TO FLEX – This wireless bra flexes with every step, paired with soft, lightweight foam cups that shape and provide modest coverage. Comfort and support that feels natural all day, under any outfit. MULTIPLE WAYS TO WEAR – Designed for strapless, backless, and deep-V outfits, these versatile bra cups adapt effortlessly to your wardrobe. Enjoy a clean, seamless silhouette that works with whatever style you choose. SMART SUPPORT – Wirefree bra with clear wings and optional straps deliver a discreet lift and stability. You get the support you need while keeping your look sleek and invisible, so your outfit stays the star of the show. HOLD WITHOUT HASSLE – This sticky bra stays put without straps or hooks, delivering smooth shaping under clothes. Reliable all-day wear means no adjustments, so you can focus on your look – not your bra. READY, REUSE, REPEAT – Sweat and water-resistant for all-day wear, this bra is also reusable. Plastic savers make storing and re-wearing simple, keeping your favorite go-to bra ready whenever you need it.

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Price: 25 $

A FLEXIBLE FIT The reviews are in, and we’re not surprised. Customers love the wire-free comfort of this Comfort Revolution wireless bra. It’s smartly engineered with two-ply side and back support, so you look your smoothest and shapeliest from every angle. Moisture-wicking Cool Comfort fabric keeps you cool and comfortable. Support comes from foam cups that stretch for a flexible fit while the Comfort Band gently flexes to move with you. Need more convincing? This full-coverage bra features wide, adjustable straps engineered to stay in place. STAY COOL – Cool Comfort fabric helps wick moisture and keep you cool and comfortable. COMFY SUPPORT – Foam cups stretch for a flexible fit. SMOOTH AND SHAPELY – Knit-in, 2-ply side and back support, so you look your smoothest and shapeliest from every angle. COMFORT BAND – Gently flexes to move with you. STAYS IN PLACE – Comfort-U design for stay-in-place straps and back. ADJUSTABLE STRAPS – Comfortable, wider-than-usual straps adjust for a custom fit. THE CLOSURE – Three-option hook-and-eye back close. HAND WASH – Hand wash cold water, with like colors. Do not use fabric softener. Do not bleach. Line dry. Do not iron. ; cup size: B ; band size: 34

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Price: 27 $

BEAUTIFUL. BREATHABLE. COMFORTABLE. Feel beautiful without sacrificing support with this Bali Breathe Wireless T-Shirt Bra. Crafted from an ultra-soft cotton modal fabric that caresses your skin, this full-coverage bra has a breathable liner designed to keep you cool and dry. Thin foam cups offer targeted support and softness, while the built-up back and sides provide all-around smoothing. Stretch lace adds a touch of pretty to a light and airy wirefree bra you won’t mind showing off. With convertible straps, this bra boasts both beauty and versatility. Everything you wanted was never too much to ask. BALI BREATHE – It’s a sanctuary on your skin every day of the week. ULTRA-SOFT FEEL – Luxe cotton modal fabric caresses the skin. BREATHABLE COMFORT – The bottom band, back, and sides are lined with a breathable cotton modal liner that helps keep you cool and dry. THIN FOAM CUPS – Deliver targeted support and softness where you most appreciate it. FULL COVERAGE – A comfortable wirefree design offers light-as-air support. FEMININE DESIGN – Smooth stretch lace adds a touch of pretty. ALL-AROUND SMOOTHING – Built-up sides and backs provide 360-degree smoothing. CONVERTIBLE STRAPS – Fully adjustable straps convert to crisscross for fashion versatility and additional support. COMFORTFLEX FIT – Wirefree bra fits sizes S to 3X and everything in between. If you’re between sizes, we suggest sizing up for extra comfort and support. ; cup size: 26 ; band size: 21

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Price: 27 $

STAY-IN-PLACE SUPPORT Full-coverage support in a bra you can wear with anything – maybe the perfect strapless bra does exist! The One Smooth U Stay In Place Bra features a silicone neckline and under-bust elastic designed to reduce shifting, sliding, and slipping. Multiway straps convert so you can wear it 7 different ways for amazing wardrobe versatility. Detailed with foam-lined cups, SmartComfort technology smooths your back and sides for a no-show under your favorite tops while the underwire design with Anchorstrap technology delivers the outstanding support you need. The perfect strapless bra? You might just have found it. STAYS IN PLACE – Silicone neckline and under-bust elastic help reduce shifting, sliding, and slipping. FULL COVERAGE – Foam cups are designed for shaping, support, and a no-show look under tops. SO SMOOTH – Smart Comfort technology smooths back and sides. UNDERWIRE DESIGN – Underwire bra with Anchorstrap technology provides exceptional support. 7 WAYS TO WEAR – Multiway straps give you 7 ways to wear: classic, strapless, front crisscross, left asymmetrical, right asymmetrical, halter, and back crisscross. HAND WASH – Hand wash with like colors to keep this bra looking new. Do not beach. Line dry. Do not iron. ; cup size: DD ; band size: 42

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Price: 19.99 $

THIS BRA’S GOT YOUR BACK – AND SIDES A wireless bra is designed to provide support without an underwire while offering a flexible and comfortable fit for everyday wear. The Playtex 18 Hour Side & Back Smoothing wireless bra combines full coverage support with smoothing construction to create a dependable option in bras for women. Designed with side and back smoothing, this bra helps create a more streamlined look under clothing while delivering reliable support. The unlined bra with no padding features sleek 2-ply cups that provide natural shaping while helping create a smooth, no-show appearance. A U-back design and smooth construction help enhance stability and create a clean look under tees, blouses, and more fitted styles. Adjustable cushioned straps are designed to stay in place while helping reduce shoulder pressure for all-day comfort. Cool Comfort moisture-wicking fabric helps keep you feeling cool and dry throughout the day. The wirefree construction offers supportive structure without the restriction of underwires. This full coverage t-shirt bra works well for everyday wear, from workdays to casual outings. Designed for smoothing, support, and versatility, it’s a reliable choice you can reach for again and again. For best results, this wirefree bra is designed to be hand washed in cold water and line dried to help maintain fit, support, and fabric performance over time. SIDE & BACK SMOOTHING SUPPORT – This wireless bra for women features full coverage with side and back smoothing designed to help create a more streamlined look under clothing while delivering reliable, everyday support. UNLINED 2-PLY CUP DESIGN – This unlined bra with no padding features sleek 2-ply cups designed to provide natural shaping while helping create a smooth, no-show look under tees, blouses, and more fitted styles. ADJUSTABLE CUSHIONED BRA STRAPS – Adjustable Comfort Straps are cushioned and designed to stay in place, helping reduce shoulder pressure while creating a more secure, personalized fit for extended wear. SMOOTH T-SHIRT BRA LOOK – Designed with a U-back and smooth construction, this full coverage t-shirt bra helps create a clean look under clothing, making it ideal for wearing under everyday outfits and clingy fabrics. COOL COMFORT WICKING – Moisture-wicking Cool Comfort fabric helps keep you cool and comfortable throughout the day, while the Tagless design helps eliminate distractions and the wirefree fit enhances comfort. ; cup size: DD ; band size: 40

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Price: 19.99 $

SENSATIONAL SUPPORT IN AN ALL-TIME CLASSIC Perfect for those who crave wirefree comfort without skimping on support, this 18 Hour bra brings together a retro cone shape and a vintage vibe that’s both chic and flattering. The famous M Frame and 4-way stretch Spanette fabric team up to offer maximum support, so you can move confidently throughout your day – minus the wires. You’ll also appreciate the back and side smoothing, full-coverage cups, and fully adjustable straps. With its pretty lace design and extra support, this wirefree bra gives you the best of both worlds – retro style and modern stability. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. THE STRAPS – Fully adjustable straps conveniently adjust in the front. MOVE THE WAY YOU WANT – Exclusive Spanette fabric with 4-way stretch for ease of movement. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps ; cup size: D ; band size: 46

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Price: 21.99 $

WIRELESS COMFORT MEETS SMOOTHING SUPPORT It’s hard to keep this one a secret. A great fit. Superb support. All the comfort you’ve been searching for in a wireless bra. The reviews are in – this Playtex Secrets Perfectly Smooth t-shirt bra gives you all that and more. Foam-lined cups prevent show-through for a silky-smooth look under your clothes. Cushioned no-slip straps make it an all-day favorite. Designed for all-over smoothing, this comfy full-coverage bra is available in a variety of colors and designs, with or without a subtle satin-jacquard stripe. WIRELESS COMFORT – Foam-lined cups and a wirefree design deliver full-coverage support in comfort. ALL-OVER SMOOTHING – Reviewers rave about the great fit and all-around smoothing. NO-SLIP STRAPS – Adjustable Comfort Straps are designed to stay put. THE ULTIMATE DISAPPEARING ACT – Smooth cups create a sleek look under tees and other clingy clothes. DETAILS MATTER – Full-coverage fit available in subtle stripes or lace styles. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: DD ; band size: 40

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Price: 24 $

ADDS UP TO ONE CUP SIZE The Maidenform Love the Lift Natural Boost Bra is the cup-boosting, sexy shaping bra that adds up to one cup size for a natural boost you’ll want every day. Designed for all women, including those with larger busts, this push-up underwire style offers plush padding for maximum lift, shaping, and cleavage without bulk. The demi coverage and low-cut neckline work perfectly under scoop necks and plunging tops, while the soft, satin fabrication feels smooth against your skin and is designed to be sleek under clothes. Plush underwire lining ensures lasting comfort, while fully adjustable straps give you a custom fit. A delicate lace trim along the neckline adds a feminine finishing touch that looks as good as it feels. Wear it your way with three convertible strap options – traditional, halter, or crisscross. Available in black bras, white bras, nude bras, pink bras, and purple bras with core and plus-size options, it’s a bra for women that blends support, style, and versatility. PUSH-UP BOOST FOR NATURAL LIFT – Bras for women with plush padding that add up to one cup size, giving a sexy shaping boost and cleavage while enhancing your natural figure without the bulk of heavier push-up padding. DEMI COVERAGE, LOW-CUT STYLE – A demi bra design with a plunging neckline offers shaping and support that works under scoop necks, V-necks, and low-cut tops, giving you the perfect mix of coverage and flattering style. SOFT, SATIN FABRICATION WITH LACE TRIM – This bra for women features smooth, soft satin fabrication with a delicate lace trim at the neckline for a feminine touch, creating a look that’s both sleek under clothes and stylish on its own. SUPPORTIVE UNDERWIRE COMFORT – Built-in underwire with plush lining delivers soft, reliable lift and shaping for all-day comfort, making this push-up bra a go-to choice for daily wear and special occasions alike. ADJUSTABLE & CONVERTIBLE STRAPS – Fully adjustable straps convert to three ways – traditional, halter, or crisscross – so you can style this bra for women to work with multiple outfit necklines in your wardrobe. COLOR & SIZE OPTIONS FOR ALL – Comes in black bras, white bras, nude bras, pink bras, and purple bras, with core and plus sizes available. Use the size chart to measure your fit and enjoy the versatility of a bra that flatters every size. ; cup size: D ; band size: 34

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Price: 25 $

TOTAL SUPPORT AND COMFORT Say hello to dreamy lift and goodbye to underwire discomfort. The Maidenform DreamWire Push-Up Bra delivers the shaping, smoothing, and support you love – without the poking or pinching. Built with our exclusive DreamWire design, these cushioned underwire bras for women are fully encased in plush foam and silky fabric for structure with a barely-there feel. Lightly padded demi bra cups provide a natural push-up effect for a sexy, rounded shape without extra bulk. The seamless finish lies flat for a no-show look under tees, blouses, and dresses, while delicate lace at the center adds feminine flair. Adjustable, convertible bra straps give you two ways to wear it – traditional or crisscross – so it works with a range of necklines. Available in versatile colors, this is the comfortable, supportive, and sexy push-up bra your top drawer has been waiting for. From bridal wear to everyday intimates, the DreamWire Push-Up Bra is the most comfortable, supportive bra your top drawer has been waiting for. DREAMWIRE NO-POKE BRA- Our exclusive cushioned DreamWire encases the underwire in plush foam and silky fabric for secure lift and sexy shaping without poking, pinching, or digging. SEXY DEMI BRAS FOR WOMEN – Lightly padded, molded cups create a natural push-up bra effect for a rounded, flattering shape with demi coverage that stays invisible under low-cut or fitted tops. SEAMLESS & SMOOTHING – Soft microfiber bra sides and a clean-finish back smooth your silhouette under tees, dresses, or tanks while enhancing curves in a sexy, comfortable way. CONVERTIBLE BRA – Adjustable bra straps switch from traditional to crisscross in seconds, giving you sexy versatility and a fit that works with multiple necklines. SILKY & LUXURIOUS – Smooth satin-touch microfiber and a hint of lace at the center gore create a polished, feminine look that feels indulgent against your skin. FLATTERING COLORS FOR EVERY OCCASION – Available in multiple options, like black bras, white bras, nude bras, pink bras, and purple bras, this sexy push-up bra works for everyday wear, special events, or bridal looks. ; cup size: C ; band size: 38

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Price: 25 $

SUPER-SOFT SUPPORT Experience softness that supports with the Maidenform T-Shirt Bra – an underwire bra for women that blends full coverage, cushioned comfort, and a smoothing fit you’ll want to wear every day. Designed with luxuriously soft, suede-like fabric, this style feels gentle against skin while offering reliable, poke-free comfort. The plush cushioned underwire system delivers secure hold without pinching, so you can enjoy shape and support from morning to night. Lightly lined, full-coverage cups enhance your natural shape while helping prevent gaps or spillover, giving you a sleek look under t-shirts, fitted dresses, and blouses. Convertible straps adjust to wear traditional or crisscross, so this bra adapts to your wardrobe and your day. Back and side smoothing panels work with the seamless construction to create a flattering silhouette under clothes, while the hook-and-eye closure ensures a stay-put fit. Whether you’re headed to work, running errands, or relaxing on the weekend, this full-coverage t-shirt bra for women offers dependable support, everyday versatility, and the kind of comfort you’ll look forward to wearing. COMFY UNDERWIRE BRAS FOR WOMEN – This t-shirt bra blends all-day comfort with a smoothing fit and cushioned underwire support. Perfect for everyday wear, it creates a sleek, no-show look under any outfit. LIGHTLY LINED CUPS FOR NATURAL SHAPE – Full-coverage, lightly lined bra cups give this underwire bra for women a smooth, gap-free fit. Designed to flatter your shape while staying invisible under tees, blouses, or dresses. LUXURIOUS SUEDE-LIKE FABRIC – Crafted from ultrasoft, sueded-touch fabric, this t-shirt bra for women feels gentle on skin and lies flat under clothes. The smooth finish makes it an easy, everyday wardrobe essential. CUSHIONED UNDERWIRE COMFORT – Plush padding surrounds the underwire for poke-free wear. This cushion wire design delivers secure hold and shaping without pinching, offering support that feels as good as it looks. CONVERTIBLE STRAPS FOR VERSATILITY – Adjustable straps convert from traditional to crisscross, letting this bra work with a variety of necklines and outfits so you can wear it your way, every day. ALL-DAY COMFORT & SLEEK SILHOUETTE – Back and side smoothing panels help create a flattering fit from every angle. The seamless construction and secure hook-and-eye closure ensure dependable comfort all day long. ; cup size: B ; band size: 42