bras

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Price: 17.99 $

A LITTLE LIFT, A LOT OF COMFORT This soft wireless bra from the Playtex 18 Hour collection is a fan favorite for so many reasons. It all starts with the fabric; Cool Comfort stretch cotton that’s as soft as your favorite tee and wicks moisture away to keep you cool and comfortable all day. And because we all need a lift from time to time, Playtex experts designed this wireless bra with Magic Rings panels that support from the bottom up for a gentle, natural lift. SOFT STRETCH – Stretch cotton-rich jersey feels like your favorite tee against your skin. FAN FAVORITE – Same bra, different fabric. Popular style 4745 in Comfortable Cotton Stretch! MAGIC LIFT – Comfortable lift and support with Magic Rings technology for natural shaping A WONDER OF WIRELESS SUPPORT – 4-way TruSUPPORT system provides higher sides for bulge control, fuller cups for natural shaping, wider, cushioned straps for all-day ease, and a smoother back for enhanced stability. COOL ALL DAY – Cool Comfort stretch cotton fabric wicks moisture away to keep you cool and comfortable. COMFORT FROM THE BOTTOM UP – Comfortsoft cotton-covered band adds support with barely-there comfort. SHOW YOUR SHOULDERS SOME LOVE – Cushioned straps help relieve stress on shoulders. DOES A DISAPPEARING ACT – Smooth cups provide the no-show look you want under clingy clothes. HAND WASH – Playtex recommends washing your wireless stretch cotton bra in cold water to preserve the fabric and save energy. ; cup size: B ; band size: 38

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Price: 14.98 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: D ; band size: 38

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Price: 23.99 $

THE BEST OF TWO BRAS IN ONE Great for special occasions but versatile enough to wear every day, this multi-tasking Lilyette by Bali bra offers you the benefits of both a strapless bra and One Marvelous Minimizer. When you need a strapless style, here’s one that offers a versatile open neckline, a smooth look under your clothes, and the minimizing profile you want. Removable/convertible straps can be worn halter, crisscross, or demi, so they’ll work with just about every dress or blouse in your closet. Underwire construction adds extra shaping and support, and the no-slip design keeps this strapless bra from slipping so you can move with confidence. The math is simple: Why buy two bras when you can get all you need in one? SLEEK AND FLAWLESS UNDER CLOTHES – Smooth cups disappear for a no-show style you’ll love. UNDERWIRE – This multiway bra features underwire shaping and support. MINIMIZES YOUR PROFILE – This minimizing bra offers less projection to help clothes fit better. STAYS IN PLACE – A no-slip design keeps this strapless bra from slipping so you can move with confidence. WIDE-SET STRAPS – Convertible straps are set wide for a demi fit. WEAR IT YOUR WAY – Converts to strapless, halter, crisscross, and demi. HAND WASH – Bali recommends washing your underwire bra by hand in cold water to preserve the shape and save energy. ; cup size: C ; band size: 40

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Price: 23.99 $

FEEL THE COOL Bali’s Coolest Smoothing Underwire T-Shirt Bra redefines the bra-wearing experience with more than just its looks. Crafted from quick-drying fabric with moisture-wicking technology, this underwire bra feels cool to the touch – keeping you comfortable all day long. Its breathable spacer lining promotes airflow, while the thin foam underwire cups offer full coverage shaping. Plus, the convertible, adjustable comfort cushion straps make it a versatile choice for any outfit. Finished with breathable lace inserts, this t-shirt bra not only keeps you cool, it’s also a real confidence booster. Bali – Where cool, smooth, and comfortable meet. COOL & COMFORTABLE – This underwire bra is crafted from cool-to-the-touch fabric with a breathable spacer lining for airflow. QUICK DRYING – Moisture-wicking technology and quick-drying fabric team up to keep you comfortable. ULTIMATE ALL-AROUND SMOOTHING – Built-up sides and back help smooth out bulges, providing the ultimate in all-over smoothing. A CLOSER FIT – Back smoothing is achieved with a closer fit, so you may want to go up a band size. If you are in between sizes, we suggest sizing up. THE CUPS – Thin foam underwire cups provide full coverage shaping. THE STRAPS – Comfort cushion straps are convertible and adjustable for versatility and additional support. DESIGN DETAILS – Breathable lace inserts add a touch of pretty and are virtually invisible under clothes. ; cup size: DDD ; band size: 38

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Price: 21.99 $

Enhance your shape and confidence with the Maidenform women’s push-up bra. Designed with lightly padded push-up cups, this underwire bra delivers natural lift, soft volume, and a flattering rounded silhouette. The smoothing back wing reduces lines and bulges for a sleek look under clothing, while the super-soft fabric feels smooth against skin and disappears beneath tops. Fully adjustable straps convert from traditional to crisscross for versatile wear, making it easy to customize your fit. This everyday bra balances style, support, and all-day comfort- an essential foundation piece for any women’s lingerie collection. SMOOTHING BACK WING – Women’s underwire bra with a smoothing back wing reduces lines and bulges for a polished look under shirts, blouses, and dresses, delivering everyday confidence in a comfortable bra for women. PUSH-UP BRA CUP LIFT – Lightly padded push-up bra cups provide natural lift and rounded shaping, enhancing curves for a flattering silhouette that feels supportive and looks smooth under every outfit in your wardrobe. CONVERTIBLE STRAPS – Fully adjustable bra straps easily convert from traditional to crisscross, providing customized fit and flexible support for women’s bras that adapt to multiple outfits and all-day wear needs. ALL-DAY COMFORT – Crafted with super-soft fabric that feels smooth against skin, this underwire bra for women provides all-day comfort, shaping support, and a no-show look – making it an everyday essential push-up underwire bra. ; cup size: B ; band size: 36

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Price: 23.99 $

STAY COOL & SMOOTH Experience confident like never before in the Bali’s Coolest Smoothing Wireless Foam Bra, a full-coverage bra designed for everyday comfort and shaping. This women’s wireless bra is crafted with moisture-wicking, quick-dry cooling fabric to help keep you fresh all day, while foam cups deliver natural shaping, lift, and support. Built-up sides and back with smoothing panels create a sleek silhouette under any top, tee, or dress. Flat lace inserts add a feminine touch that won’t show through clothing, and adjustable comfort cushion straps convert easily to racerback for versatile wear. Lightweight, stylish, and smoothing, this seamless bra is a wardrobe essential for women who want comfortable bras with everyday confidence. SIDE & BACK SMOOTHING – This women’s wireless bra features built-up sides and back with smoothing panels, creating a sleek look under tees, blouses, and dresses so every outfit lays smoothly while offering reliable everyday bra support. FULL-COVERAGE FOAM CUPS – Supportive foam cups in this wireless bra for women provide natural lift, shaping, and modesty, while enhancing your silhouette with a polished, seamless finish that works under every wardrobe essential from t-shirts to dresses. COOLING & MOISTURE-WICKING – Designed with quick-dry cooling fabric and moisture-wicking technology, this bra for women helps keep you cool and comfortable from morning to night, making it a versatile choice for everyday bras and active schedules. FEMININE LACE DETAILS – Flat lace inserts add a stylish, feminine touch to this full-coverage wireless bra, blending beauty with function by maintaining smooth lines under clothing, so you get elegant detailing without sacrificing seamless support. BUILT-UP SIDES & BACK – Extra smoothing coverage at the sides and back of this bra creates a sleek foundation that enhances your natural shape, making it one of the best wireless bras for women who want comfort, support, and a smooth everyday fit. ADJUSTABLE CONVERTIBLE STRAPS – Comfort cushion straps adjust for a custom fit and easily convert to racerback styling, giving this bra the flexibility to adapt to any outfit while delivering the consistent support women expect from Bali bras. ; cup size: D ; band size: 40

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Price: 19.99 $

WIRELESS COMFORT MEETS SMOOTHING SUPPORT It’s hard to keep this one a secret. A great fit. Superb support. All the comfort you’ve been searching for in a wireless bra. The reviews are in – this Playtex Secrets Perfectly Smooth t-shirt bra gives you all that and more. Foam-lined cups prevent show-through for a silky-smooth look under your clothes. Cushioned no-slip straps make it an all-day favorite. Designed for all-over smoothing, this comfy full-coverage bra is available in a variety of colors and designs, with or without a subtle satin-jacquard stripe. WIRELESS COMFORT – Foam-lined cups and a wirefree design deliver full-coverage support in comfort. ALL-OVER SMOOTHING – Reviewers rave about the great fit and all-around smoothing. NO-SLIP STRAPS – Adjustable Comfort Straps are designed to stay put. THE ULTIMATE DISAPPEARING ACT – Smooth cups create a sleek look under tees and other clingy clothes. DETAILS MATTER – Full-coverage fit available in subtle stripes or lace styles. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: C ; band size: 42

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Price: 23.99 $

BEAUTIFUL. BREATHABLE. COMFORTABLE. Elevate your every day with this beautiful Bali Breathe underwire bra. Crafted from an ultra-soft cotton modal fabric that caresses your skin, this full-coverage bra has a breathable liner designed to keep you cool and dry. Lightly lined cups are soft, supportive, and concealing, while the built-up back and sides provide all-around smoothing. Stretch lace adds a touch of pretty to a light and airy underwire bra you won’t mind showing off. Everything you wanted was never too much to ask. BALI BREATHE – It’s a sanctuary on your skin every day of the week. ULTRA-SOFT FEEL – Luxe cotton modal fabric caresses the skin. BREATHABLE COMFORT – The bottom band, back, and sides are lined with a breathable cotton modal liner that helps keep you cool and dry. SOFT SUPPORTIVE CUPS – Lightly lined for modesty, the 2-ply cups offer extra support and softness where you most appreciate it. FEMININE DESIGN – Smooth stretch lace adds a touch of pretty. FULL COVERAGE – A comfortable underwire offers the support you want in a full-coverage bra. ALL-AROUND SMOOTHING – Built-up sides and backs provide 360-degree smoothing. CONVERTIBLE STRAPS – Fully adjustable straps convert to crisscross for fashion versatility and additional support. ; cup size: D ; band size: 38

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Price: 17.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: B ; band size: 36

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Price: 23.99 $

MAXIMUM COMFORT, MINIMIZER BRA A minimizer bra is designed to help reduce the appearance of bust projection by redistributing the breast across the cups. The Bali Passion For Comfort Minimizer Underwire Bra helps minimize your profile up to 1.5 inches while providing shaping support and everyday comfort for all women, including older women. This bra for women features a hidden underwire construction designed to provide supportive shaping while maintaining a comfortable feel. Full coverage cups help create a smooth look under tees, blouses, sweaters, and everyday clothing. Fully adjustable straps allow you to customize the fit, while no-slip straps help reduce shoulder stress by staying comfortably in place throughout the day. Pretty lace insets where the cups meet the straps add a feminine detail while maintaining a smooth appearance under clothing. Combining shaping support, smoothing construction, and comfortable everyday design, this Bali minimizer bra helps create a streamlined silhouette while delivering dependable support. Please note: For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. MINIMIZER BRAS FOR WOMEN – Designed to help minimize your profile up to 1.5 inches while maintaining supportive comfort. This Bali underwire minimizer bra redistributes the breast to create a smoother look under clothing. HIDDEN UNDERWIRE BRA SUPPORT – Hidden underwire bra construction helps provide shaping and support while maintaining a comfortable feel. This underwire bra for women balances supportive lift with everyday comfort. FULLY ADJUSTABLE NO-SLIP BRA STRAPS – Adjustable bra straps help customize the fit while no-slip straps are designed to stay comfortably in place to help reduce shoulder stress and annoyance throughout the day. FULL COVERAGE SUPPORT BRA – Shaping bra cups and supportive construction help create a smooth, balanced silhouette under clothing, making this minimizer bra a dependable everyday bra for women that you’ll reach for every day. LACE BRA DETAIL WITH SMOOTH SHAPING – Feminine lace bra insets where the cups meet the straps add a pretty touch while helping this everyday minimizer bra for women maintain a smooth look under clothing. HAND WASH ONLY – For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. ; cup size: DDD ; band size: 42