bras

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Price: 27 $

FLATTER WITHOUT FLATTENING One of America’s best-selling minimizer bra styles, this Satin Tracings underwire minimizer bra is ingeniously designed to slim your bustline by as much as 1.75 inches. Best of all, it helps your clothes fit better while celebrating your curves. Support is enhanced by a no-poke underwire and seamed cups that provide a little extra lift. Comfort-U straps help take the stress off your shoulders while staying comfortably in place. You’ll love the smooth satin and jacquard print fabrics that are oh-so-pretty even as they provide the minimizing support you want. A BESTSELLER FOR A REASON – Minimizes your bustline by as much as 1.75 inches. UNDERWIRE SUPPORT WAS NEVER THIS COMFORTABLE – Designed for maximum support with no-poke comfort. WHEN YOU NEED A LITTLE LIFT – Seamed cups provide a little extra lift. NO SLIP, NO PRESSURE – Designed with non-stretch Comfort-U straps that help alleviate shoulder pressure while staying comfortably in place. PRETTY AND PRACTICAL – Smooth satin and jacquard print fabrics bring a pop of style to the slimming support you want. HAND WASH – Hand wash this minimizer bra in cold water with like colors. Do not bleach. Line dry. Do not iron. ; cup size: C ; band size: 36

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Price: 29.99 $

SMOOTHING, SUPPORTIVE, UPLIFTING BRA Built with an inventive taller design featuring crisscross back panels, this Playtex 18 Hour POWER SUPPORTX wireless bra delivers incredible back and side support that just may help you improve your posture! You’ll also appreciate the gentle lift from the non-foam cups, side and back smoothing, and cushioned straps designed to stay in place. And the best part? A convenient front closure that makes dressing easy. Now available in a convenient 2-pack for twice the comfort. FRONT CLOSURE – A front closure for easier fastening and effortless mornings. ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. SUPPORTIVE BACK PANELS – Crisscross back panels with mesh insets provide extra support and may help to improve posture. COMFORT STRAPS – Cushioned straps are designed to stay in place. WIRELESS – A supportive wirefree frame for total comfort without the wires. SIZE UP – This bra is designed to fit snugly. If you prefer a less snug fit, consider sizing up a band size. 4-WAY SUPPORT – Higher sides and back for extra smoothing, full-coverage cups for support and containment, and comfy straps for all-day comfort. DOUBLE THE COMFORT – Now available in a convenient 2-pack. ; cup size: C ; band size: 40

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Price: 27 $

LIGHT AND SMOOTH SUPPORT A spacer bra is designed with lightweight, breathable cups that create a smooth look under clothing while maintaining a comfortable feel. The Bali One Smooth U Ultra Light Underwire Bra combines this spacer cup construction with supportive shaping to create comfortable everyday bras for women, including older women. Ultra-light spacer bra cups and an underwire provide natural shaping without bulk, while the One Smooth U bra design lies flat under clothing to help minimize bra lines. This makes the bra ideal under t-shirts, blouses, sweaters, and other lightweight fabrics. Inside the cups, a soft inner sling provides additional shaping and support while maintaining a lightweight feel. The two-ply back with deep U shaping helps smooth the back and allows flexibility for lower-back clothing styles. Comfort-U convertible bra straps adjust easily and convert from traditional to crisscross so the bra can be worn with a variety of outfits. Designed for everyday comfort, this Bali bra blends smoothing construction, breathable spacer technology, and versatile styling. Please note: For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. ULTRA-LIGHT UNDERWIRE BRAS FOR WOMEN – Designed for natural support without bulk, this women’s bra has ultra-light spacer cups and an underwire that provide shaping plus a breathable, lightweight feel for everyday wear. SMOOTH T-SHIRT BRA DESIGN – One Smooth U bras lie flat under clothing to help minimize bra lines. The seamless spacer bra cups create a smooth look under tees, blouses, sweaters, and other lightweight clothing. SUPPORTIVE INNER SLING CONSTRUCTION – Built with a soft inner sling and spacer bra cups for shaping and support, this women’s underwire bra blends structure and comfort for a lightweight feel. The result? Comfort that lasts. SMOOTHING BRA WITH DEEP U SHAPE – Made with a two-ply back, this bra helps smooth your back while the deep U bra design allows flexibility for lower-back clothing styles, creating a streamlined look in bras for women. ADJUSTABLE CONVERTIBLE BRA STRAPS – Comfort-U bra straps convert from traditional to crisscross for versatility with different outfits. They’re also designed to stay comfortably in place, no matter what your day brings. HAND WASH ONLY – This bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. ; cup size: B ; band size: 36

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Price: 19.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: C ; band size: 44

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Price: 19.99 $

VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: C ; band size: 42

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Price: 27 $

FEEL THE COOL Transform your look effortlessly with Bali’s Coolest Smoothing Minimizer Bra. This underwire bra adopts a “less is more” approach, reducing your bustline appearance by up to 1.5 inches. Crafted from quick-drying fabric with moisture-wicking technology, it feels cool to the touch – keeping you comfortable all day long. A breathable spacer liner promotes airflow while the built-up back and sides provide excellent all-over smoothing. You’ll love the look of the lace cups that are virtually invisible under clothes. Adjustable, cushioned straps convert two ways for wardrobe versatility and comfort at the shoulders. Bali – Where cool, smooth, and comfortable meet. COOL & COMFORTABLE – This underwire bra is crafted from cool-to-the-touch fabric with a breathable spacer lining for airflow. QUICK DRYING – Moisture-wicking technology and quick-drying fabric team up to keep you comfortable. MINIMIZE YOUR BUSTLINE – Encased underwire reduces bustline appearance by up to 1.5 inches. ULTIMATE ALL-AROUND SMOOTHING – Built-up sides and back help smooth out bulges, providing the ultimate in all-over smoothing. A CLOSER FIT – Back smoothing is achieved with a closer fit, so you may want to go up a band size. If you are in between sizes, we suggest sizing up. SMOOTH CUPS – Smooth lace cups provide the full coverage you want. THE STRAPS – Comfort cushion straps are convertible and adjustable for versatility and additional support. ; cup size: C ; band size: 40

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Price: 27 $

LIGHT AND SMOOTH SUPPORT A spacer bra is designed with lightweight, breathable cups that create a smooth look under clothing while maintaining a comfortable feel. The Bali One Smooth U Ultra Light Underwire Bra combines this spacer cup construction with supportive shaping to create comfortable everyday bras for women, including older women. Ultra-light spacer bra cups and an underwire provide natural shaping without bulk, while the One Smooth U bra design lies flat under clothing to help minimize bra lines. This makes the bra ideal under t-shirts, blouses, sweaters, and other lightweight fabrics. Inside the cups, a soft inner sling provides additional shaping and support while maintaining a lightweight feel. The two-ply back with deep U shaping helps smooth the back and allows flexibility for lower-back clothing styles. Comfort-U convertible bra straps adjust easily and convert from traditional to crisscross so the bra can be worn with a variety of outfits. Designed for everyday comfort, this Bali bra blends smoothing construction, breathable spacer technology, and versatile styling. Please note: For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. ULTRA-LIGHT UNDERWIRE BRAS FOR WOMEN – Designed for natural support without bulk, this women’s bra has ultra-light spacer cups and an underwire that provide shaping plus a breathable, lightweight feel for everyday wear. SMOOTH T-SHIRT BRA DESIGN – One Smooth U bras lie flat under clothing to help minimize bra lines. The seamless spacer bra cups create a smooth look under tees, blouses, sweaters, and other lightweight clothing. SUPPORTIVE INNER SLING CONSTRUCTION – Built with a soft inner sling and spacer bra cups for shaping and support, this women’s underwire bra blends structure and comfort for a lightweight feel. The result? Comfort that lasts. SMOOTHING BRA WITH DEEP U SHAPE – Made with a two-ply back, this bra helps smooth your back while the deep U bra design allows flexibility for lower-back clothing styles, creating a streamlined look in bras for women. ADJUSTABLE CONVERTIBLE BRA STRAPS – Comfort-U bra straps convert from traditional to crisscross for versatility with different outfits. They’re also designed to stay comfortably in place, no matter what your day brings. HAND WASH ONLY – This bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. ; cup size: B ; band size: 36

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Price: 25 $

THE LIFT YOU DESIRE Amplify your assets with the Maidenform Love the Lift Lace Demi Push-Up Bra – our most uplifting underwire push-up bra for women, designed with Push Up & In cups for cleavage that won’t quit. These bras for women lift up and in to enhance your shape while maintaining a natural look without excess padding. The plunging demi front works beautifully with low-cut tops and dresses, while plush-lined Wonderbra technology delivers secure lift and underwire support you’ll barely feel. Stretchy side-smoothing bra panels create a sleek silhouette under fitted clothing, and the convertible straps switch from traditional to crisscross for outfit versatility. Choose from lace-accented bra cups or smooth cups with lace trim at the sides, in a range of classic colors like black bras, white bras, nude bras, pink bras, and purple bras. Whether you’re dressing for a special occasion or want everyday lift and shaping, Love the Lift Push-Up Bra offers the style, structure, and confidence you deserve. MAXIMUM PUSH-UP LIFT – Push Up & In bra cups gently lift up and in for cleavage that won’t quit, creating a rounded, flattering shape without gaps or bulk. UNDERWIRE BRA SUPPORT – Designed with plush-lined Wonderbra technology for secure shaping and lasting comfort you’ll forget is there. SIDE-SMOOTHING BRA – Stretchy, smoothing side panels help reduce bulge for a sleek silhouette under tees, dresses, and plunging necklines. DEMI BRA COVERAGE – Plunging demi front enhances even the most revealing necklines while giving you the lift and shape you love. CONVERTIBLE STRAPS – Adjustable bra straps switch from traditional to crisscross styles for more ways to wear and style your bra. MANY OPTIONS – Available in lace-accented bra cups or smooth bra cups with lace trim at the sides, in colors like black, white, nude, pink, and purple. PERFECT WEDDING BRA – Plunging demi front allows you to wear it with low-cut wedding dresses. ; cup size: C ; band size: 32

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Price: 19.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: D ; band size: 40

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Price: 19.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: DD ; band size: 38