bras

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Price: 21.99 $

TOTAL SUPPORT AND COMFORT Say hello to dreamy lift and goodbye to underwire discomfort. The Maidenform DreamWire Push-Up Bra delivers the shaping, smoothing, and support you love – without the poking or pinching. Built with our exclusive DreamWire design, these cushioned underwire bras for women are fully encased in plush foam and silky fabric for structure with a barely-there feel. Lightly padded demi bra cups provide a natural push-up effect for a sexy, rounded shape without extra bulk. The seamless finish lies flat for a no-show look under tees, blouses, and dresses, while delicate lace at the center adds feminine flair. Adjustable, convertible bra straps give you two ways to wear it – traditional or crisscross – so it works with a range of necklines. Available in versatile colors, this is the comfortable, supportive, and sexy push-up bra your top drawer has been waiting for. From bridal wear to everyday intimates, the DreamWire Push-Up Bra is the most comfortable, supportive bra your top drawer has been waiting for. DREAMWIRE NO-POKE BRA- Our exclusive cushioned DreamWire encases the underwire in plush foam and silky fabric for secure lift and sexy shaping without poking, pinching, or digging. SEXY DEMI BRAS FOR WOMEN – Lightly padded, molded cups create a natural push-up bra effect for a rounded, flattering shape with demi coverage that stays invisible under low-cut or fitted tops. SEAMLESS & SMOOTHING – Soft microfiber bra sides and a clean-finish back smooth your silhouette under tees, dresses, or tanks while enhancing curves in a sexy, comfortable way. CONVERTIBLE BRA – Adjustable bra straps switch from traditional to crisscross in seconds, giving you sexy versatility and a fit that works with multiple necklines. SILKY & LUXURIOUS – Smooth satin-touch microfiber and a hint of lace at the center gore create a polished, feminine look that feels indulgent against your skin. FLATTERING COLORS FOR EVERY OCCASION – Available in multiple options, like black bras, white bras, nude bras, pink bras, and purple bras, this sexy push-up bra works for everyday wear, special events, or bridal looks. ; cup size: C ; band size: 34

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Price: 21.99 $

YOU MAY FORGET YOU’RE WEARING IT A wireless bra is designed to provide shaping and support without an underwire, offering comfortable structure using flexible fabrics and supportive construction for all women, including older women. The Bali Comfort Revolution ComfortFlex Fit Shaping Wireless Bra combines flexible stretch fabric, everyday comfort, and smoothing support to create a comfortable everyday bra for women. ComfortFlex Fit four-way stretch fabric adapts to your shape for a flexible fit that moves with you throughout the day. Foam cups and two-ply sides help provide shaping and support, while knit-in support zones deliver targeted structure without underwire. Cool Comfort moisture-wicking fabric helps keep you cool and comfortable. Wider Comfort-U straps are designed to help keep straps in place, and adjustable straps allow you to customize the fit. The seamless design helps create a smooth look under tees, blouses, and everyday clothing, helping minimize visible lines under clothing. This makes it a great option under tighter or more fitted tops when you want a smooth, natural-looking silhouette. With flexible stretch fabric, everyday comfort, and supportive shaping, this Bali wireless bra delivers the everyday comfort many women look for in a supportive wireless bra. Please note: For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. WIRELESS BRAS FOR WOMEN WITH FLEXIBLE SUPPORT – This wireless bra brings comfortable support without underwire. ComfortFlex Fit four-way stretch fabric shapes to your body for a flexible fit that moves with you. COOLING COMFORTABLE FABRIC – Cool Comfort moisture-wicking fabric helps keep you cool and comfortable. This comfortable wireless bra for women is designed for everyday wear at work, while traveling, or relaxing at home. FULL COVERAGE WIRELESS SUPPORT – Foam cups and two-ply sides provide shaping & support while keeping a smooth look under clothing. This comfy bra offers comfortable structure without the feel of traditional underwire bras. STAY-IN-PLACE COMFORT-U STRAPS – Designed with wider straps, this Bali Comfort-U design help keep bra straps in place while helping reduce strap slipping. Added bonus: They really up the comfort factor, too! SEAMLESS SMOOTHING DESIGN – A seamless bra can be worn under tight fitting clothes. With knit-in support zones, this bra helps create a smooth look under tees and tops. The adjustable hook-and-eye back closure allows you to find the fit that works best for you. CUSTOM FIT DETAILS – Adjustable 3-option hook-and-eye back closure and ComfortFlex Fit sizing ensure a secure, customized fit, making this women’s wireless bra a versatile everyday essential. HAND WASH ONLY – For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time.

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Price: 23.99 $

MAXIMUM COMFORT, MINIMIZER BRA A minimizer bra is designed to help reduce the appearance of bust projection by redistributing the breast across the cups. The Bali Passion For Comfort Minimizer Underwire Bra helps minimize your profile up to 1.5 inches while providing shaping support and everyday comfort for all women, including older women. This bra for women features a hidden underwire construction designed to provide supportive shaping while maintaining a comfortable feel. Full coverage cups help create a smooth look under tees, blouses, sweaters, and everyday clothing. Fully adjustable straps allow you to customize the fit, while no-slip straps help reduce shoulder stress by staying comfortably in place throughout the day. Pretty lace insets where the cups meet the straps add a feminine detail while maintaining a smooth appearance under clothing. Combining shaping support, smoothing construction, and comfortable everyday design, this Bali minimizer bra helps create a streamlined silhouette while delivering dependable support. Please note: For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. MINIMIZER BRAS FOR WOMEN – Designed to help minimize your profile up to 1.5 inches while maintaining supportive comfort. This Bali underwire minimizer bra redistributes the breast to create a smoother look under clothing. HIDDEN UNDERWIRE BRA SUPPORT – Hidden underwire bra construction helps provide shaping and support while maintaining a comfortable feel. This underwire bra for women balances supportive lift with everyday comfort. FULLY ADJUSTABLE NO-SLIP BRA STRAPS – Adjustable bra straps help customize the fit while no-slip straps are designed to stay comfortably in place to help reduce shoulder stress and annoyance throughout the day. FULL COVERAGE SUPPORT BRA – Shaping bra cups and supportive construction help create a smooth, balanced silhouette under clothing, making this minimizer bra a dependable everyday bra for women that you’ll reach for every day. LACE BRA DETAIL WITH SMOOTH SHAPING – Feminine lace bra insets where the cups meet the straps add a pretty touch while helping this everyday minimizer bra for women maintain a smooth look under clothing. HAND WASH ONLY – For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. ; cup size: DD ; band size: 40

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Price: 21.99 $

YOU MAY FORGET YOU’RE WEARING IT A wireless bra is designed to provide shaping and support without an underwire, offering comfortable structure using flexible fabrics and supportive construction for all women, including older women. The Bali Comfort Revolution ComfortFlex Fit Shaping Wireless Bra combines flexible stretch fabric, everyday comfort, and smoothing support to create a comfortable everyday bra for women. ComfortFlex Fit four-way stretch fabric adapts to your shape for a flexible fit that moves with you throughout the day. Foam cups and two-ply sides help provide shaping and support, while knit-in support zones deliver targeted structure without underwire. Cool Comfort moisture-wicking fabric helps keep you cool and comfortable. Wider Comfort-U straps are designed to help keep straps in place, and adjustable straps allow you to customize the fit. The seamless design helps create a smooth look under tees, blouses, and everyday clothing, helping minimize visible lines under clothing. This makes it a great option under tighter or more fitted tops when you want a smooth, natural-looking silhouette. With flexible stretch fabric, everyday comfort, and supportive shaping, this Bali wireless bra delivers the everyday comfort many women look for in a supportive wireless bra. Please note: For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. WIRELESS BRAS FOR WOMEN WITH FLEXIBLE SUPPORT – This wireless bra brings comfortable support without underwire. ComfortFlex Fit four-way stretch fabric shapes to your body for a flexible fit that moves with you. COOLING COMFORTABLE FABRIC – Cool Comfort moisture-wicking fabric helps keep you cool and comfortable. This comfortable wireless bra for women is designed for everyday wear at work, while traveling, or relaxing at home. FULL COVERAGE WIRELESS SUPPORT – Foam cups and two-ply sides provide shaping & support while keeping a smooth look under clothing. This comfy bra offers comfortable structure without the feel of traditional underwire bras. STAY-IN-PLACE COMFORT-U STRAPS – Designed with wider straps, this Bali Comfort-U design help keep bra straps in place while helping reduce strap slipping. Added bonus: They really up the comfort factor, too! SEAMLESS SMOOTHING DESIGN – A seamless bra can be worn under tight fitting clothes. With knit-in support zones, this bra helps create a smooth look under tees and tops. The adjustable hook-and-eye back closure allows you to find the fit that works best for you. CUSTOM FIT DETAILS – Adjustable 3-option hook-and-eye back closure and ComfortFlex Fit sizing ensure a secure, customized fit, making this women’s wireless bra a versatile everyday essential. HAND WASH ONLY – For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time.

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Price: 19.99 $

TIMELESS BEAUTY MEETS COMFORT Great support comes in a pretty package with this Lace ‘N Smooth floral lace underwire bra. Lightly lined stretch floral lace cups are sweetly edged with picot trim and a tiny satin center bow. Support comes from the comfortable underwire construction. Speaking of comfort, Bali’s Comfort-U back design keeps the adjustable straps securely in place. Offering full coverage and a great range of sizes, this style perfectly combines form and function. PRETTY AND STRETCHY – Lovely stretch floral lace cups. EXCELLENT SUPPORT – You’ll get the support you want from the underwire construction. STAY-IN-PLACE STRAPS -Comfort-U back design keeps the fully adjustable straps comfortably in place. FULL-COVERAGE – The complete coverage you want. LACE AND MORE – Floral stretch lace with picot trim and a sweet satin bow. SO MANY SIZE OPTIONS – Available in multiple sizes, so you can find a fit that works best for you. HAND WASH – We recommend hand washing this women’s underwire bra for best results. Hang dry. ; cup size: DD ; band size: 34

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Price: 19.99 $

SIZED TO FIT Customers tell us this ComfortFlex Fit wireless bra is one of the most comfortable bras they’ve ever owned. It starts with smart sizing, which means that the super stretchy non-foam 2-ply cups flex to adapt to your shape, not vice versa. Knit-in zones provide targeted support exactly where you need it, including a ribbed underband. It offers a flattering V neckline and deep U back, with wider no-slip straps. And you’ll love how this sleek, seamless wireless bra disappears under tees and other clingy clothes. If it’s possible to fall in love with a bra, this might be the one. SIZE OPTIONS – Easy to fit! Smart Sizes Shape to Fit You. A WIRELESS WONDER – Knit-in zones provide targeted support exactly where you need it, including a ribbed underband. NO-SLIP STRAPS – Wider straps with our no-slip Comfort-U design for stay-in-place straps. NON-FOAM CUPS – 2-ply, non-foam cups flex to adapt to your shape. COOL COMFORT – Cool Comfort fabric helps wick moisture and keep you cool and comfortable. SMOOTH AND SLEEK – Seamless bra disappears under knits and other clingy clothes. FIGURE FLATTERING – A wardrobe-ready V front and deep U back work with lots of necklines. THE CLOSURE – Cushioned hook-and-eye spa close in back offers you three fit adjustments – so everything feels just right. HAND WASH – Hand wash cold water, with like colors. Do not use fabric softener. Do not bleach. Line dry. Do not iron.

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Price: 23.99 $

COMFORT WHERE IT COUNTS Say hello to amazingly soft lace that provides all-day comfort with our One Smooth U comfort stretch lace underwire bra. Along with superb support, this underwire bra has soft stretch lace at the neckline that smoothly follows your contours without gaps for a flexible fit. The built-up back and sides of this lace-trimmed bra give you even more smoothing for a sleek look all around. Even better, you’ll love the smooth cups and the convertible, adjustable straps that give you fashion flexibility with different necklines and styles. LIGHTLY LINED CUPS – Lightly lined cups with thin foam padding and non-stretch side panels for targeted support. SUPPORT YOU NEED – Underwire provides the comfortable support you need. FULL COVERAGE YOU WANT – The full coverage you want, with a modern neckline for style options. NO SHOW – The no-show cups of this full-coverage bra disappear under clothes for a smooth look. LOVE THAT LACE – Soft stretch lace smoothly and comfortably follows your contours with a lovely, scalloped V neckline that won’t gap. SMOOTH & SLEEK – This lace-trimmed underwire bra is smartly designed with built-up sides and back for a sleek, smooth look. CONVERTIBLE STRAPS – Wear this underwire bra with straight or crisscross straps for fashion flexibility. ; cup size: DD ; band size: 38

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Price: 15.98 $

COMFORT RUNS THROUGH OUR SEAMS This Bali Cotton Collection 2-Ply Underwire Bra offers the perfect combination of comfort and style – keeping you supported and at ease all day. Crafted from moisture-wicking cotton-spandex fabric with spacer-lined cups, this bra offers just the right amount of breathability, shaping, and support to keep you feeling cool and confident. Ultra-soft, fine gauge stretch cotton-spandex feels smooth against your skin, with no elastics digging in, while the built-up sides and back give you a sleek, smooth fit. This 2-ply full-coverage underwire bra features an inner sling for extra lift and support, with fully adjustable, convertible straps – ensuring a custom, stay-put fit. Finished with delicate organza trim and subtle gold branding for a touch of style, this underwire bra will quickly become your go-to everyday essential. BREATHABLE COTTON BRA – Crafted from a soft, cotton-spandex blend with Cool Comfort technology, these bras for women feature spacer-lined cups that deliver airflow, shaping, and reliable support for everyday wear. STAY COOL AND CONFIDENT – Cool Comfort moisture-wicking fabric helps keep you fresh and dry throughout the day, making this full coverage underwire bra a comfortable choice under t-shirts, blouses, and clingy tops. SOFT, SMOOTH, AND SUPPORTIVE – Super soft fine gauge cotton-spandex feels silky against skin, with no elastics digging in. Built-up sides and back offer all-around smoothing so clothes glide easily over this t-shirt bra for women. FULL COVERAGE WITH LIFT – Designed with 2-ply cups and an inner sling, this cotton bra provides the coverage, lift, and shaping you need, while underwire construction ensures dependable support you can count on in every size. CONVERTIBLE STRAPS AND STYLE DETAILS – Fully adjustable straps convert from traditional to crisscross, giving you versatile wearing options. Finished with delicate organza trim and subtle gold branding for a touch of everyday style. ; cup size: D ; band size: 40

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Price: 17.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: B ; band size: 38

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Price: 19.99 $

DOUBLE SUPPORT, STRETCH COTTON COMFORT Superb support and equally amazing comfort combine in Bali’s Double Support full-coverage wireless bra. The support comes from our legendary M-frame construction for flexible support even in larger sizes without wires, up to a DD cup. The comfort? It all starts with a soft, cotton-rich blend knit fabric. You’ll also appreciate the Comfort-U stay-in-place straps, designed without stretch in larger sizes for extra support, and the cups that virtually disappear under clothes. THE COMFORT OF COTTON – Soft, cotton-rich blend knit has the perfect amount of stretch and the feel of your favorite tee. SUPERB SUPPORT, NO WIRES – Bali’s signature M-frame construction provides double support, even in larger sizes. SMOOTHNESS – Smooth cups almost disappear under knits and other clingy clothes, making this a great t-shirt bra. STRAPS STAY PUT – Comfort-U design for stay-in-place straps. ADJUSTABLE – Front, adjustable stretch straps for a custom fit are non-stretch in larger sizes (for even greater support). DELICATE DETAILS – Tiny, lace-edged front cutouts and a satin bow adorn this wirefree bra. FASHION FLEXIBILITY – Deep U-shaped back works with low-back styles. HAND WASH – Hand wash this wirefree bra in water, with like colors. Do not use fabric softener. Do not use bleach. Line dry. Do not iron. ; cup size: C ; band size: 34