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A BRA FOR TOTAL CONFIDENCE This beautiful Playtex Secrets underwire bra combines everything you need: superb support, sublime comfort, and an elegantly alluring look. Flexible underwire and lined foam cups comfortably lift and support – providing the full coverage you need and the flattering shape you want. The lace-edged, low-cut neckline and pretty embroidered cups play well under almost any outfit, making this a versatile addition to any wardrobe. The best part? It may look like a special-occasion bra, but you’re going to want to wear it every day. FULL-COVERAGE CUPS – Lined foam cups are designed to comfortably lift and support while providing the full coverage you want. FLEXIBLE UNDERWIRE – Who says an underwire bra can’t be supportive and comfortable, too? AS SEXY AS IT IS SUPPORTIVE – A lace-edged, low-cut neckline and beautifully embroidered cups complement almost any wardrobe choice. NO-SLIP STRAPS – Adjustable Comfort Straps are designed to stay put. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: D ; band size: 36

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STAY COOL & SMOOTH Experience confident like never before in the Bali Coolest Smoothing Wireless Foam Bra, a full-coverage bra designed for everyday comfort and shaping. This women’s wireless bra is crafted with moisture-wicking, quick-dry cooling fabric to help keep you fresh all day, while foam cups deliver natural shaping, lift, and support. Built-up sides and back with targeted smoothing panels create a sleek silhouette under any top, tee, or dress. Flat lace inserts add a feminine touch that won’t show through clothing, and adjustable comfort cushion straps convert easily to racerback for versatile wear. Lightweight, stylish, and smoothing, this seamless bra is a wardrobe essential for women who want comfortable bras with everyday confidence. SIDE & BACK SMOOTHING – This women’s wireless bra features built-up sides and back with targeted smoothing panels, creating a sleek look under tees, blouses, and dresses so every outfit lays smoothly while offering reliable everyday bra support. FULL-COVERAGE FOAM CUPS – Supportive foam cups in this wireless bra for women provide natural lift, shaping, and modesty, while enhancing your silhouette with a polished, seamless finish that works under every wardrobe essential from t-shirts to dresses. COOLING & MOISTURE-WICKING – Designed with quick-dry cooling fabric and moisture-wicking technology, this bra for women helps keep you cool and comfortable from morning to night, making it a versatile choice for everyday bras and active schedules. FEMININE LACE DETAILS – Flat lace inserts add a stylish, feminine touch to this full-coverage wireless bra, blending beauty with function by maintaining smooth lines under clothing, so you get elegant detailing without sacrificing seamless support. BUILT-UP SIDES & BACK – Extra smoothing coverage at the sides and back of this bra creates a sleek foundation that enhances your natural shape, making it one of the best wireless bras for women who want comfort, support, and a smooth everyday fit. ADJUSTABLE CONVERTIBLE STRAPS – Comfort cushion straps adjust for a custom fit and easily convert to racerback styling, giving this bra the flexibility to adapt to any outfit while delivering the consistent support women expect from Bali bras. ; cup size: C ; band size: 40

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FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: G ; band size: 42

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VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: DDD ; band size: 44

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ONE FAB FIT Say goodbye to guesswork and hello to sexy innovation. The Maidenform One Fab Fit Custom Lift underwire bra offers lift levels determined by your cup size – and all designed to provide the perfect lift for you. You’ll also appreciate the fit flexibility provided by full coverage molded cups that hide smoothly beneath your clothes and adjustable straps that convert two ways. But it gets better. Choose between two different covers: a sexy all-over lace that you’ll be tempted to save for a special occasion (but don’t) and a classic, tailored option you’ll want to wear every day (and why wouldn’t you?). BASICALLY SEXY – Ultra flattering intimate solutions for every body. CUSTOM LIFT – Innovative Custom Lift pads are designed to provide the perfect lift for you by cup size. SMOOTH CUPS – The molded cups of this full coverage bra provide a smooth finish beneath clothing. CHOOSE YOUR LOOK – Romantic all-over lace or an elegant, tailored look with a keyhole cutout in the front. Both bras feature a branded M charm. SUPPORT YOU NEED – The support of an underwire bra with additional support from a lace back wing with mesh lining. CHOOSE YOUR STRAPS – Adjustable straps convert to racerback for wardrobe versatility. THE CLOSURE – You’ll love the fit flexibility of this lift bra, thanks to a 4-row hook and eye closure. ; cup size: C ; band size: 38

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SMOOTH CONTROL FROM BUST TO THIGH This is structure without the squeeze – and support on your terms. The Maidenform Open-Bust Body Shaper is made to work around your life, not the other way around. With a smart design that smooths from chest to thigh and leaves room for your favorite bra, it lets you shape your silhouette without changing what already works for you. The firm-control zones target your midsection, sides, and rear. This shapewear for women is a sleek base layer that stays hidden while helping you feel pulled together. The anti-static finish keeps clothes from clinging to this waist, back, and tummy control shapewear, so your dresses and jumpsuits glide right over it without bunching or grabbing. And thanks to breathable, moisture-wicking Cool Comfort fabric, you’ll stay dry and cool underneath it all – no matter how many layers you stack or how long your day runs. Adjustable straps let you personalize the fit, while the stay-put construction holds its place quietly in the background. No flattening, no forcing, no fidgeting. Just smooth, confident coverage that works with your curves, your clothing, and your comfort. Whether you’re dressing for something big or just feeling your best in your everyday, this piece meets you where you are – and goes with everything. ULTRA-FIRM CONTROL – Designed with ultra-firm control panels, this shapewear sculpts and smooths your waist, tummy, and back for a sleek silhouette. While providing strong shaping, it flexes naturally with your body, offering comfortable, supportive wear that moves with you all day long. OPEN-BUST DESIGN – This body shaper features an open-bust design that lets you wear your own bra for a personalized fit and natural lift. It offers firm control through the torso while allowing your favorite tops or dresses to shine-no bulk, no discomfort, just seamless shapewear. ANTI-STATIC FABRIC – Crafted from smooth, anti-static fabric, this shapewear prevents cling and static buildup so your clothes glide effortlessly over it. Enjoy seamless layering under dresses, jumpsuits, or any outfit without catch or friction-just a flawless, comfortable foundation all day long. CUSTOMIZED SUPPORT – Featuring adjustable straps, this shapewear lets you personalize the fit to your exact comfort level. The stay-put construction ensures everything stays securely in place without slipping or digging. Plus, it’s available in plus sizes designed to flatter curvy women beautifully. INVISIBLE CONFIDENCE – This full-body women’s shapewear is designed to stay completely smooth and invisible under any outfit. It provides a flawless foundation so your clothes lay perfectly, letting your confidence shine through-not your undergarments-wherever you go, all day long. KEEPS YOU COOL – Made with moisture-wicking Cool Comfort fabric, this shapewear actively draws sweat away from your skin to help you stay cool and dry. Perfect for busy days or wearing under close-fitting outfits, it ensures lasting freshness and comfort no matter how long your day lasts.

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COMFORT RUNS THROUGH OUR SEAMS The Bali Cotton Collection 2-Ply Underwire Bra offers the perfect combination of comfort and style – keeping you supported and at ease all day. Crafted from moisture-wicking cotton-spandex fabric and cotton-based spacer-lined cups, this bra offers just the right amount of breathability, shaping, and support to keep you feeling cool and confident. Ultra-soft, fine gauge stretch cotton-spandex feels smooth against your skin, with no elastics digging in, while the built-up sides and back give you a sleek, smooth fit. This 2-ply full-coverage underwire bra features an inner sling for extra lift and support, with fully adjustable, convertible straps – ensuring a custom, stay-put fit. Finished with delicate organza trim and subtle gold branding for a touch of style, this underwire bra will quickly become your go-to everyday essential. AIRY DESIGN – Breathable cotton-spandex fabric with spacer-lined cups for breathability, shaping and support. STAY COOL – Cool Comfort fabric wicks away moisture, keeping you cool and comfortable. SOFT AND SMOOTH – Super soft fine gauge stretch cotton-spandex with no elastics against your skin, plus built-up sides and back for all-around smoothing. THE COVERAGE – Full coverage 2-ply underwire style with inner sling for extra lift and support. CONVERTIBLE STRAPS – Fully adjustable straps with back adjustability and convertibility are designed to stay in place. DESIGN DETAILS – Organza trim at neckline with subtle gold branding detail for added style. ; cup size: C ; band size: 34

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TWO WAYS TO WEAR IT Convertible straps allow you to wear this women’s underwire bra two ways, traditional or crisscross, for wardrobe versatility. Crafted from a suede-like nylon blend, this comfortable bra provides the underwire support you want. Lightly lined, full-coverage SmartZone cups bring uplift just where you need it. Finished with adjustable straps for a worry-free fit you’re sure to love. SO SOFT – Luxe suede-like fabric feels incredibly soft against your skin. GET THE LIFT – Full-coverage, lightly lined cups bring uplift where you need it. UNDERWIRE SUPPORT – Underwire lends support. PERFECT FIT – Adjustable straps for a custom fit. WEAR IT TWO WAYS – Convertible straps let you wear it two different ways: traditional or crisscross. BACK CLOSURE – Features classic hook-and-eye closure for easy on-and-off. COMFORT DEVOTION – Part of the Comfort Devotion collection. HAND WASH – We recommend hand washing this women’s underwire bra to keep its shape. ; cup size: B ; band size: 40

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SENSATIONAL SUPPORT IN AN ALL-TIME CLASSIC Perfect for those who crave wirefree comfort without skimping on support, this 18 Hour bra brings together a retro cone shape and a vintage vibe that’s both chic and flattering. The famous M Frame and 4-way stretch Spanette fabric team up to offer maximum support, so you can move confidently throughout your day – minus the wires. You’ll also appreciate the back and side smoothing, full-coverage cups, and fully adjustable straps. With its pretty lace design and extra support, this wirefree bra gives you the best of both worlds – retro style and modern stability. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. THE STRAPS – Fully adjustable straps conveniently adjust in the front. MOVE THE WAY YOU WANT – Exclusive Spanette fabric with 4-way stretch for ease of movement. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps ; cup size: B ; band size: 48

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NATURAL LIFT LIKE NEVER BEFORE Enhance your shape and confidence with the Maidenform women’s push-up bra. Designed with lightly padded push-up cups, this underwire bra delivers natural lift, soft volume, and a flattering rounded silhouette. The smoothing back wing reduces lines and bulges for a sleek look under clothing, while the super-soft fabric feels smooth against skin and disappears beneath tops. Fully adjustable straps convert from traditional to crisscross for versatile wear, making it easy to customize your fit. This everyday bra balances style, support, and all-day comfort- an essential foundation piece for any women’s lingerie collection. SMOOTHING BACK WING – Women’s underwire bra with a smoothing back wing reduces lines and bulges for a polished look under shirts, blouses, and dresses, delivering everyday confidence in a comfortable bra for women. PUSH-UP BRA CUP LIFT – Lightly padded push-up bra cups provide natural lift and rounded shaping, enhancing curves for a flattering silhouette that feels supportive and looks smooth under every outfit in your wardrobe. CONVERTIBLE STRAPS – Fully adjustable bra straps easily convert from traditional to crisscross, providing customized fit and flexible support for women’s bras that adapt to multiple outfits and all-day wear needs. ALL-DAY COMFORT – Crafted with super-soft fabric that feels smooth against skin, this underwire bra for women provides all-day comfort, shaping support, and a no-show look – making it an everyday essential push-up underwire bra. ; cup size: C ; band size: 34