bras

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Price: 19.99 $

STAND TALL, FEEL GREAT Remarkably engineered, this wirefree bra with pretty jacquard cups is designed with an innovative bra frame that provides excellent back support that may even help improve your posture. You’ll also appreciate the Magic Rings technology in the wirefree cups for side support and lift and the crisscross back panels with mesh insets for side and back smoothing. Cushioned straps are designed to stay in place. The best part? A front closure that makes getting dressed a breeze. BACK SUPPORT – Innovative PowerSupportX bra frame provides back support that may help improve your posture. THE SUPPORT YOU NEED – Magic Rings technology in the wirefree cups for side support and lift. EVEN MORE WIRELESS SUPPORT – 4-way TruSUPPORT system provides higher sides for bulge control, fuller cups for natural shaping, wider, cushioned straps for all-day ease, and a smoother back for enhanced stability. WE HAVE YOUR BACK – Crisscross back panels with cool mesh insets provide side and back smoothing for bulge management. FRONT CLOSURE – Front hook closure makes getting dressed a breeze. SIZE UP – This smoothing bra is designed to fit snugly because of the supportive back panels. Consider sizing up in the band if you prefer a less snug fit. NO-SLIP STRAPS – Comfort Cushion straps are designed to stay in place. ; cup size: D ; band size: 40

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Price: 25 $

TOTAL SUPPORT AND COMFORT Say hello to dreamy lift and goodbye to underwire discomfort. The Maidenform DreamWire Push-Up Bra delivers the shaping, smoothing, and support you love – without the poking or pinching. Built with our exclusive DreamWire design, these cushioned underwire bras for women are fully encased in plush foam and silky fabric for structure with a barely-there feel. Lightly padded demi bra cups provide a natural push-up effect for a sexy, rounded shape without extra bulk. The seamless finish lies flat for a no-show look under tees, blouses, and dresses, while delicate lace at the center adds feminine flair. Adjustable, convertible bra straps give you two ways to wear it – traditional or crisscross – so it works with a range of necklines. Available in versatile colors, this is the comfortable, supportive, and sexy push-up bra your top drawer has been waiting for. From bridal wear to everyday intimates, the DreamWire Push-Up Bra is the most comfortable, supportive bra your top drawer has been waiting for. DREAMWIRE NO-POKE BRA- Our exclusive cushioned DreamWire encases the underwire in plush foam and silky fabric for secure lift and sexy shaping without poking, pinching, or digging. SEXY DEMI BRAS FOR WOMEN – Lightly padded, molded cups create a natural push-up bra effect for a rounded, flattering shape with demi coverage that stays invisible under low-cut or fitted tops. SEAMLESS & SMOOTHING – Soft microfiber bra sides and a clean-finish back smooth your silhouette under tees, dresses, or tanks while enhancing curves in a sexy, comfortable way. CONVERTIBLE BRA – Adjustable bra straps switch from traditional to crisscross in seconds, giving you sexy versatility and a fit that works with multiple necklines. SILKY & LUXURIOUS – Smooth satin-touch microfiber and a hint of lace at the center gore create a polished, feminine look that feels indulgent against your skin. FLATTERING COLORS FOR EVERY OCCASION – Available in multiple options, like black bras, white bras, nude bras, pink bras, and purple bras, this sexy push-up bra works for everyday wear, special events, or bridal looks. ; cup size: B ; band size: 40

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Price: 19.99 $

VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: DD ; band size: 44

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Price: 16.98 $

BEAUTIFUL. BREATHABLE. COMFORTABLE. Elevate your every day with this beautiful Bali Breathe underwire bra. Crafted from an ultra-soft cotton modal fabric that caresses your skin, this full-coverage bra has a breathable liner designed to keep you cool and dry. Lightly lined cups are soft, supportive, and concealing, while the built-up back and sides provide all-around smoothing. Stretch lace adds a touch of pretty to a light and airy underwire bra you won’t mind showing off. Everything you wanted was never too much to ask. BALI BREATHE – It’s a sanctuary on your skin every day of the week. ULTRA-SOFT FEEL – Luxe cotton modal fabric caresses the skin. BREATHABLE COMFORT – The bottom band, back, and sides are lined with a breathable cotton modal liner that helps keep you cool and dry. SOFT SUPPORTIVE CUPS – Lightly lined for modesty, the 2-ply cups offer extra support and softness where you most appreciate it. FEMININE DESIGN – Smooth stretch lace adds a touch of pretty. FULL COVERAGE – A comfortable underwire offers the support you want in a full-coverage bra. ALL-AROUND SMOOTHING – Built-up sides and backs provide 360-degree smoothing. CONVERTIBLE STRAPS – Fully adjustable straps convert to crisscross for fashion versatility and additional support. ; cup size: C ; band size: 36

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Price: 25 $

DREAMY STRAPLESS 6-WAY COMFORT Looking for a strapless bra that stays put, supports beautifully, and feels amazing all day? The Maidenform DreamWire Multiway Strapless Bra blends sexy style with serious comfort. Built with exclusive DreamWire bra technology, the underwire bra is surrounded by plush foam and wrapped in soft fabric for lift and shaping without poking, pinching, or pressure. The ComfortGrip bra band helps keep the bra in place so you can move with confidence, while SmartZone bra cups deliver targeted uplift and contour for a smooth, natural shape. Lightly padded and seamless, these strapless bras for women disappear under everything from fitted tops to satin gowns. Need options? Wear it six ways-strapless, crisscross, halter, straight, one-shoulder, or combo-for endless styling flexibility. Choose from black, white, or nude for a versatile bra that’s perfect for weddings, nights out, or everyday wear. Soft stretch lining, smooth sides, and a polished finish make this a go-to for comfort and confidence in any look. CUSHIONED DREAMWIRE BRAS FOR WOMEN – Exclusive underwire design is encased in plush foam and silky fabric, delivering the lift and shaping you want from a strapless bra for women-without the poke, pinch, or pressure. SECURE STAY-UP STRAPLESS FIT – A ComfortGrip bra band helps keep this strapless bra in place for worry-free wear. Perfect for low-back, off-the-shoulder, corset, or halter styles where you need support that won’t slip. SEXY, SMOOTH SILHOUETTE – SmartZone molded bra cups are lightly padded for uplift and shaping where you need it most. Creates a natural, smooth look under dresses, fitted tops, and clingy fabrics. SEAMLESS & VERSATILE – Invisible under clothing thanks to smooth microfiber and clean edges. Ideal as a strapless bra for bridal gowns, evening wear, or everyday outfits needing a no-show finish. 6-WAY CONVERTIBLE STRAPS – Wear it strapless, crisscross, halter, straight, one-shoulder, or combo. One bra gives you multiple looks, making it a must-have for any wardrobe. PERFECT WEDDING BRA – Choose from black bras, white bras, and nude bras. The best strapless bra pick for weddings, lounge looks, and everyday wear. Plus sizes available – use the size chart to measure your fit. ; cup size: DD ; band size: 38

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Price: 27 $

SUPPORTIVE, SHAPING, AND OH-SO COMFORTABLE When a customer told us, “I don’t know how I have lived without this bra,” we were delighted but not surprised. This Comfort Revolution underwire bra is one of the most comfortable underwire bras we’ve ever designed. It starts with lined foam cups that fit your curves beautifully. More comfort comes from the soft band that gently flexes to move with you. You’ll love the convenience of a front closure with a U-shaped notch that adds a little plunge, as well as the Cool Comfort fabric that wicks moisture away from the skin to keep you cool and comfortable. THE SUPPORT YOUR CURVES NEED – Lined foam cups fit your curves beautifully. KEEP YOUR COOL – Cool Comfort fabric wicks away moisture to keep you cool and comfy all day. OUT IN FRONT – Front-close convenience makes getting dressed that much easier. ADJUSTABLE STRAPS – Fully adjustable straps for a customized fit. SMOOTH ALL AROUND – Built-up back and side for smoothing and support. COVERAGE YOU WANT, WITH A LITTLE PLUNGE – Full coverage with a flattering U-shaped front notch. HAND WASH – We recommend hand washing this women’s underwire bra for best results. Hang dry. ; cup size: C ; band size: 42

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Price: 0 $

SLAYS THE SIDE BULGE Strapless has never been so smooth or so stress-free. Extra coverage side panels in this powerhouse bra help provide shaping for a smooth finish under any outfit. The Stay Up Power Band is designed to reduce shifting, sliding, and slipping so you can avoid distractions when you are busy owning the room. Not in the mood for strapless? This sweet underwire bra includes adjustable straps that convert to five different wearing options. Maidenform: Because why wouldn’t you choose a bra as confident as you are? BASICALLY SEXY – Ultra-flattering intimate solutions for every body. SO SMOOTH – Extra coverage side panels provide shaping and support. NO SHOW – Sleek fabric is nearly invisible beneath clothing. STAYS UP – Our Stay Up Power Band is designed to reduce slipping and sliding. SUPPORT YOU NEED – Underwire design provides just the right amount of support. WEAR IT YOUR WAY – Convertible, adjustable straps can be worn five ways: regular, crisscross, halter, one-shoulder, and strapless. COLD WATER WASH – Maidenform recommends hand washing this women’s strapless bra in cold water to reduce energy consumption. ; cup size: B ; band size: 36

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Price: 27 $

THE BEST OF TWO BRAS IN ONE Great for special occasions but versatile enough to wear every day, this multi-tasking Lilyette by Bali bra offers you the benefits of both a strapless bra and One Marvelous Minimizer. When you need a strapless style, here’s one that offers a versatile open neckline, a smooth look under your clothes, and the minimizing profile you want. Removable/convertible straps can be worn halter, crisscross, or demi, so they’ll work with just about every dress or blouse in your closet. Underwire construction adds extra shaping and support, and the no-slip design keeps this strapless bra from slipping so you can move with confidence. The math is simple: Why buy two bras when you can get all you need in one? SLEEK AND FLAWLESS UNDER CLOTHES – Smooth cups disappear for a no-show style you’ll love. UNDERWIRE – This multiway bra features underwire shaping and support. MINIMIZES YOUR PROFILE – This minimizing bra offers less projection to help clothes fit better. STAYS IN PLACE – A no-slip design keeps this strapless bra from slipping so you can move with confidence. WIDE-SET STRAPS – Convertible straps are set wide for a demi fit. WEAR IT YOUR WAY – Converts to strapless, halter, crisscross, and demi. HAND WASH – Bali recommends washing your underwire bra by hand in cold water to preserve the shape and save energy. ; cup size: DD ; band size: 40

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Price: 19.99 $

THIS BRA’S GOT YOUR BACK – AND SIDES A wireless bra is designed to provide support without an underwire while offering a flexible and comfortable fit for everyday wear. The Playtex 18 Hour Side & Back Smoothing wireless bra combines full coverage support with smoothing construction to create a dependable option in bras for women. Designed with side and back smoothing, this bra helps create a more streamlined look under clothing while delivering reliable support. The unlined bra with no padding features sleek 2-ply cups that provide natural shaping while helping create a smooth, no-show appearance. A U-back design and smooth construction help enhance stability and create a clean look under tees, blouses, and more fitted styles. Adjustable cushioned straps are designed to stay in place while helping reduce shoulder pressure for all-day comfort. Cool Comfort moisture-wicking fabric helps keep you feeling cool and dry throughout the day. The wirefree construction offers supportive structure without the restriction of underwires. This full coverage t-shirt bra works well for everyday wear, from workdays to casual outings. Designed for smoothing, support, and versatility, it’s a reliable choice you can reach for again and again. For best results, this wirefree bra is designed to be hand washed in cold water and line dried to help maintain fit, support, and fabric performance over time. SIDE & BACK SMOOTHING SUPPORT – This wireless bra for women features full coverage with side and back smoothing designed to help create a more streamlined look under clothing while delivering reliable, everyday support. UNLINED 2-PLY CUP DESIGN – This unlined bra with no padding features sleek 2-ply cups designed to provide natural shaping while helping create a smooth, no-show look under tees, blouses, and more fitted styles. ADJUSTABLE CUSHIONED BRA STRAPS – Adjustable Comfort Straps are cushioned and designed to stay in place, helping reduce shoulder pressure while creating a more secure, personalized fit for extended wear. SMOOTH T-SHIRT BRA LOOK – Designed with a U-back and smooth construction, this full coverage t-shirt bra helps create a clean look under clothing, making it ideal for wearing under everyday outfits and clingy fabrics. COOL COMFORT WICKING – Moisture-wicking Cool Comfort fabric helps keep you cool and comfortable throughout the day, while the Tagless design helps eliminate distractions and the wirefree fit enhances comfort. ; cup size: DDD ; band size: 40

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Price: 19.99 $

SMOOTHING COMFORT YOUR CURVES DESERVE Soft and silky and sleek. Cool and breathable too. No matter how you describe it, this 18 Hour wireless bra offers the comfort your curves deserve. Designed to provide all-over smoothing, this full-coverage bra offers extra side and back support to help you win the battle of the bulge. The moisture-wicking fabric and breathable lining keep you cool and feel silky-soft against the skin. Sleek non-foam cups and chic satin trim give you a smooth look under any outfit. With a design made for comfort, it’s the perfect go-to for everyday wear. ALL-OVER SMOOTHING – All-around smoothing with extra back and side support. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SMOOTH AND SILKY – Soft design with satin trim at the neckline for a barely-there look under tees and clingy knits. KEEP YOUR COOL – Wicking fabric and a breathable liner keep you feeling cool and comfortable all day long. NO-SLIP STRAPS – Adjustable Comfort Straps are cushioned and designed to stay put. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: D ; band size: 38