bras

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Price: 19.99 $

SENSATIONAL SUPPORT IN AN ALL-TIME CLASSIC A women’s wireless bra is designed to provide support and shaping without the use of an underwire, offering a comfortable alternative for everyday wear. The Playtex 18 Hour Sensational Support Wireless Bra combines the TruSupport 4-way support system with exclusive Spanette fabric to deliver all-over support through higher sides, fuller cups, wider straps, and a supportive back. The wirefree construction allows for ease of movement while maintaining structure, and fully adjustable straps help create a more personalized fit. Tagless construction adds to the overall comfort, making this unlined bra with no padding a reliable choice for daily wear. Ideal for wearing under everyday clothing, this full coverage bra for women balances support, fit, and comfort in one essential design. The band is designed to fit snugly – if you prefer a less snug fit, consider going up one band size. TRUSUPPORT 4-WAY SUPPORT SYSTEM – This wireless bra for women features a 4-way TruSupport design with higher sides, fuller cups, wider straps, and a supportive back to help deliver all-over support for everyday wear. WIRELESS SUPPORT YOU CAN TRUST – Designed without underwire, this wirefree bra offers dependable support while maintaining a comfortable fit, making it a go-to choice for women seeking everyday bras with reliable structure. SPANETTE 4-WAY STRETCH FABRIC – Exclusive Spanette fabric stretches four ways to provide flexible support and ease of movement, helping this unlined bra with no padding maintain its shape and support throughout the day. ADJUSTABLE STRAPS FOR CUSTOM FIT – Fully adjustable straps allow you to personalize the fit, helping ensure this full coverage bra stays comfortably in place while adapting to your shape and daily needs. TAGLESS COMFORT FOR ALL-DAY WEAR – Designed with a Tagless construction, this wireless bra helps reduce distractions while delivering the comfort you expect from an everyday bra for women. SNUG BAND FOR A SECURE FIT – The band on this no underwire bra is designed to fit snugly for secure, all-day support; if you prefer a less snug fit, consider going up one band size. ; cup size: DD ; band size: 48

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Price: 24 $

COMFORT RUNS THROUGH OUR SEAMS Stay cool, supported, and comfortable in the Bali Cotton Collection Underwire T-Shirt Bra for women. Crafted from breathable, moisture-wicking cotton-spandex fabric, this underwire bra is designed to deliver everyday comfort with a polished look under clothing. The smooth stretch cotton feels soft against skin, while perforated foam cups with built-in zonal support enhance airflow, shaping, and lift where you need it most. Built-up sides and a smoothing back help create a sleek silhouette under t-shirts, blouses, and dresses. This full-coverage women’s bra also features adjustable, convertible straps that can be worn straight or crisscross for styling versatility. Finished with delicate organza trim and subtle gold branding, this cotton t-shirt bra is a stylish, supportive option in bras for women that you’ll want to wear on repeat. BREATHABLE T-SHIRT BRA FOR WOMEN – Designed with perforated foam cups and breathable cotton-spandex fabric, this underwire bra offers airflow and shaping, making it a comfortable everyday bra for women. MOISTURE-WICKING COMFORT – Crafted with Cool Comfort fabric, this women’s underwire bra wicks away moisture to keep you feeling fresh and comfortable all day, making it a smart choice in bras for women. FULL COVERAGE & SUPPORTIVE FOAM CUPS – This full-coverage bra with underwire support features zonal shaping for lift and natural contour, delivering a smooth look under tees, blouses, and dresses. ALL-AROUND SMOOTHING BRA – Built-up sides and a smoothing back help reduce bulges and create a polished silhouette, while the soft cotton-spandex fabric feels comfortable against skin. ADJUSTABLE CONVERTIBLE STRAPS WITH STYLE – Fully adjustable straps convert from traditional to crisscross for flexible styling, while organza trim and subtle gold branding add a feminine finish. ; cup size: DD ; band size: 36

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Price: 0 $

Meet the newest addition to the Playtex 18 Hour collection-now made with ultra-soft fabric. It’s the 18 Hour bra women know and trust, reimagined with an even softer feel while delivering the support, comfort, and smoothing you expect from the collection. This wireless t-shirt bra is designed with smooth shaping foam cups and an embedded inner sling that helps create a naturally rounded look under tees, sweaters, and fitted tops. A seamless design helps create a smooth look under clothing, making it an easy choice for everyday wear. Made with ultra-soft Cool Comfort moisture-wicking fabric, this women’s wireless bra is designed to help keep you cool and comfortable throughout the day. Stay-put convertible straps adjust for a personalized fit and convert from traditional to crisscross, giving you more styling flexibility with different necklines. 360° TruSupport provides balanced support through the cups, sides, back, and straps for the secure feel you’ve come to expect from Playtex 18 Hour. Whether you’re heading to work, running errands, or relaxing at home, this everyday bra combines the trusted support of the 18 Hour collection with its softest feel yet. THE SOFTEST 18 HOUR BRA YET – Meet the newest addition to the Playtex 18 Hour collection. This comfortable wireless bra for women combines the trusted support women love with ultra-soft fabric for an even softer feel you’ll want to wear every day. SMOOTH SHAPING – Seamless foam cups with an embedded inner sling are designed to help create a naturally rounded look while disappearing smoothly under T-shirts, sweaters, and fitted tops. SWITCH YOUR STRAPS, NOT YOUR BRA – Stay-put convertible straps adjust for your ideal fit and convert from traditional to crisscross, making it easy to wear with a variety of necklines and outfits. TRUSTED 360° TRUSUPPORT – 360° TruSupport provides balanced support through the cups, sides, back, and straps for the secure feel that has made Playtex 18 Hour a trusted favorite. THE EVERYDAY BRA, MADE EVEN SOFTER – All the support, smoothing, and comfort you expect from Playtex 18 Hour, now in its softest fabric yet for effortless everyday wear. HAND WASH ONLY – Help keep your Playtex 18 Hour bra looking and feeling like new by hand washing in cold water. ; cup size: C ; band size: 44

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Price: 25 $

NEXT LEVEL COMFORT IN A T-SHIRT BRA The Maidenform One Fab Fit Demi Underwire Bra is the t-shirt bra women reach for day after day, blending modern style with comfort and support. Designed with lightly lined SmartZone cups, this bra delivers targeted lift, shape, and support exactly where you need it. The modern open neckline and demi coverage create a flattering fit that works beautifully with scoop necks, V-necks, and bridal silhouettes, making it one of the most versatile bras for women in your wardrobe. The satin-smooth, ultra-soft microfiber fabric glides effortlessly under tees and other knits, giving you a no-show look that stays invisible even under clingy tops. The tailored cups enhance your natural shape without adding bulk, while the breathable stretch ensures you stay comfortable from morning to night. Convertible straps let you wear it two ways – traditional straight or crisscross – so you can match your bra to your outfit with ease. This underwire bra for women also features a smooth back wing and hook-and-eye closure to help minimize bulges, creating a sleek silhouette from every angle. Available in both core and plus sizes, with a detailed size chart to help you get your perfect fit, this demi t-shirt bra is made to flatter and fit a wide range of body types. From workdays to weekends to special events, this is the bra that can truly do it all – offering a fabulous fit with shape and support that’s seriously soft. FABULOUS FIT 2.0 WITH SHAPE & SUPPORT – These underwire bras for women feature our SmartZone cups that give targeted lift, shape, and support for a flawless fit you’ll want to wear every day. NO-SHOW UNDER TEES – The smooth, satin-like bra fabric and modern demi neckline make this a t-shirt bra women love for its invisible look under clingy tops. SMARTZONE CUPS FOR LIFT & COMFORT – Lightly lined, tailored bra cups give you shaping where you need it most while staying soft against skin for 24/7 wear. CONVERTIBLE STRAPS FOR VERSATILITY – Adjustable bra straps can be worn straight or crisscrossed, so this full-coverage bra works under almost any neckline. SATIN-SMOOTH MICROFIBER – Luxuriously soft bra fabric glides over skin while the built-up NeoKnit™ sides and back help smooth and reduce bulge. COLOR & SIZE OPTIONS FOR ALL – Available in different sizes and colors, like black bras, white bras, nude bras, pink bras, and purple bras. Plus size bras are also available, with a full size chart to help you measure and find your best fit across core and plus sizes. ; cup size: C ; band size: 32

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Price: 27 $

LIGHT AND SMOOTH SUPPORT A spacer bra is designed with lightweight, breathable cups that create a smooth look under clothing while maintaining a comfortable feel. The Bali One Smooth U Ultra Light Underwire Bra combines this spacer cup construction with supportive shaping to create comfortable everyday bras for women, including older women. Ultra-light spacer bra cups and an underwire provide natural shaping without bulk, while the One Smooth U bra design lies flat under clothing to help minimize bra lines. This makes the bra ideal under t-shirts, blouses, sweaters, and other lightweight fabrics. Inside the cups, a soft inner sling provides additional shaping and support while maintaining a lightweight feel. The two-ply back with deep U shaping helps smooth the back and allows flexibility for lower-back clothing styles. Comfort-U convertible bra straps adjust easily and convert from traditional to crisscross so the bra can be worn with a variety of outfits. Designed for everyday comfort, this Bali bra blends smoothing construction, breathable spacer technology, and versatile styling. Please note: For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. ULTRA-LIGHT UNDERWIRE BRAS FOR WOMEN – Designed for natural support without bulk, this women’s bra has ultra-light spacer cups and an underwire that provide shaping plus a breathable, lightweight feel for everyday wear. SMOOTH T-SHIRT BRA DESIGN – One Smooth U bras lie flat under clothing to help minimize bra lines. The seamless spacer bra cups create a smooth look under tees, blouses, sweaters, and other lightweight clothing. SUPPORTIVE INNER SLING CONSTRUCTION – Built with a soft inner sling and spacer bra cups for shaping and support, this women’s underwire bra blends structure and comfort for a lightweight feel. The result? Comfort that lasts. SMOOTHING BRA WITH DEEP U SHAPE – Made with a two-ply back, this bra helps smooth your back while the deep U bra design allows flexibility for lower-back clothing styles, creating a streamlined look in bras for women. ADJUSTABLE CONVERTIBLE BRA STRAPS – Comfort-U bra straps convert from traditional to crisscross for versatility with different outfits. They’re also designed to stay comfortably in place, no matter what your day brings. HAND WASH ONLY – This bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. ; cup size: B ; band size: 38

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Price: 27 $

CELEBRATE YOUR SHAPE This smartly engineered underwire bra from Lilyette by Bali is designed to minimize your size while celebrating your shape. This is accomplished with an overall pared-down profile, wider-set straps, and a more open underwire construction that provides natural support with less projection. Its cups combine delicate lace with soft and smooth microfiber, with seamless sides and back. This superbly comfortable minimizer bra offers full coverage and a fit you’ll love, thanks to the Lily Fit system. Available in a wide range of sizes, so you’ll be sure to find the right one. MINIMIZES YOUR PROFILE, NOT YOUR SHAPE – Carefully constructed for less projection and a shapely silhouette. LILY FIT SYSTEM – Minimizer bras have an open neckline, less projection to help clothes fit better, plus wider-set straps & a more open underwire for natural support. COMFORT YOU’LL LOVE – Comfort is built into every detail of this underwire bra. FULL-COVERAGE COMBO CUPS – Full-coverage cups combine delicate lace with soft and smooth microfiber, with seamless sides and back. SO MANY SIZE OPTIONS – Available in a wide array of sizes, so you’ll be sure to find your perfect fit. HAND WASH – Bali recommends washing your underwire bra by hand in cold water to preserve the shape and save energy. ; cup size: D ; band size: 44

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Price: 27 $

COMFORT WHERE IT COUNTS Say hello to amazingly soft lace that provides all-day comfort with our One Smooth U comfort stretch lace underwire bra. Along with superb support, this underwire bra has soft stretch lace at the neckline that smoothly follows your contours without gaps for a flexible fit. The built-up back and sides of this lace-trimmed bra give you even more smoothing for a sleek look all around. Even better, you’ll love the smooth cups and the convertible, adjustable straps that give you fashion flexibility with different necklines and styles. LIGHTLY LINED CUPS – Lightly lined cups with thin foam padding and non-stretch side panels for targeted support. SUPPORT YOU NEED – Underwire provides the comfortable support you need. FULL COVERAGE YOU WANT – The full coverage you want, with a modern neckline for style options. NO SHOW – The no-show cups of this full-coverage bra disappear under clothes for a smooth look. LOVE THAT LACE – Soft stretch lace smoothly and comfortably follows your contours with a lovely, scalloped V neckline that won’t gap. SMOOTH & SLEEK – This lace-trimmed underwire bra is smartly designed with built-up sides and back for a sleek, smooth look. CONVERTIBLE STRAPS – Wear this underwire bra with straight or crisscross straps for fashion flexibility. ; cup size: D ; band size: 42

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Price: 19.99 $

A LITTLE LIFT, A LOT OF COMFORT This soft wireless bra from the Playtex 18 Hour collection is a fan favorite for so many reasons. It all starts with the fabric; Cool Comfort stretch cotton that’s as soft as your favorite tee and wicks moisture away to keep you cool and comfortable all day. And because we all need a lift from time to time, Playtex experts designed this wireless bra with Magic Rings panels that support from the bottom up for a gentle, natural lift. SOFT STRETCH – Stretch cotton-rich jersey feels like your favorite tee against your skin. FAN FAVORITE – Same bra, different fabric. Popular style 4745 in Comfortable Cotton Stretch! MAGIC LIFT – Comfortable lift and support with Magic Rings technology for natural shaping A WONDER OF WIRELESS SUPPORT – 4-way TruSUPPORT system provides higher sides for bulge control, fuller cups for natural shaping, wider, cushioned straps for all-day ease, and a smoother back for enhanced stability. COOL ALL DAY – Cool Comfort stretch cotton fabric wicks moisture away to keep you cool and comfortable. COMFORT FROM THE BOTTOM UP – Comfortsoft cotton-covered band adds support with barely-there comfort. SHOW YOUR SHOULDERS SOME LOVE – Cushioned straps help relieve stress on shoulders. DOES A DISAPPEARING ACT – Smooth cups provide the no-show look you want under clingy clothes. HAND WASH – Playtex recommends washing your wireless stretch cotton bra in cold water to preserve the fabric and save energy. ; cup size: C ; band size: 40

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Price: 19.99 $

MAX SUPPORT, FRONT-CLOSE CONVENIENCE A wireless bra is designed to provide support without the use of an underwire, offering a more flexible and comfortable fit for everyday wear. The Playtex 18 Hour wireless bra combines supportive construction with easy front-close convenience to create a dependable option in bras for women. Featuring a 4-way TruSUPPORT system, this full-coverage bra is designed to deliver all-over support with higher sides and full coverage for a secure feel. Non-padded, seamed cups help create a natural shape while maintaining structure and support throughout the day. The front hook-and-eye closure makes dressing easier, especially during busy mornings or quick changes. A flexible criss cross back adjusts with your movement, helping create a more personalized fit that adapts to your day. No-slip adjustable straps are designed to stay in place, helping reduce the need for constant adjusting. The wirefree design offers supportive structure without the restriction of underwires. This unlined bra with no padding works well under everyday clothing, including tops, blouses, and casual layers. Ideal for work, errands, or all-day wear, it’s built for reliable support and ease. Designed with both function and practicality in mind, it’s a staple you can reach for again and again. For best results, this women’s bra is designed to be hand washed in cold water and line dried to help maintain fit, support, and fabric performance over time. The band is designed to fit snugly – if you prefer a less snug fit, consider going up one band size. TRUSUPPORT FULL COVERAGE SUPPORT – This wireless bra for women features a 4-way TruSUPPORT system designed to provide all-over support with higher sides, full coverage, and a flexible fit that helps keep you supported throughout the day. NON-PADDED CUP CONSTRUCTION – This unlined bra with no padding features seamed cups that create a natural shape with a structured, supportive feel, while the satiny floral jacquard fabric adds a smooth finish to this everyday bra. NO-SLIP ADJUSTABLE STRAPS – Designed to stay in place, the adjustable straps help provide a secure, comfortable fit without slipping, making this women’s bra a dependable choice for extended wear and daily routines. FRONT CLOSE FOR EASY WEAR – A front hook-and-eye closure allows for easier on-and-off, while the flexible criss cross back design adjusts with you to create a more customized bra fit that works well for everyday wear. WIREFREE COMFORT ALL DAY – This wirefree bra delivers supportive structure without wires, offering a flexible feel designed for all-day wear, while breathable construction helps keep you feeling comfortable from morning to night. SNUG BAND FOR A SECURE FIT – The band on this no underwire bra is designed to fit snugly for secure, all-day support; if you prefer a less snug fit, consider going up one band size. ; cup size: D ; band size: 36

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Price: 27 $

FLATTER WITHOUT FLATTENING One of America’s best-selling minimizer bra styles, this Satin Tracings underwire minimizer bra is ingeniously designed to slim your bustline by as much as 1.75 inches. Best of all, it helps your clothes fit better while celebrating your curves. Support is enhanced by a no-poke underwire and seamed cups that provide a little extra lift. Comfort-U straps help take the stress off your shoulders while staying comfortably in place. You’ll love the smooth satin and jacquard print fabrics that are oh-so-pretty even as they provide the minimizing support you want. A BESTSELLER FOR A REASON – Minimizes your bustline by as much as 1.75 inches. UNDERWIRE SUPPORT WAS NEVER THIS COMFORTABLE – Designed for maximum support with no-poke comfort. WHEN YOU NEED A LITTLE LIFT – Seamed cups provide a little extra lift. NO SLIP, NO PRESSURE – Designed with non-stretch Comfort-U straps that help alleviate shoulder pressure while staying comfortably in place. PRETTY AND PRACTICAL – Smooth satin and jacquard print fabrics bring a pop of style to the slimming support you want. HAND WASH – Hand wash this minimizer bra in cold water with like colors. Do not bleach. Line dry. Do not iron. ; cup size: DDD ; band size: 36