bras

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Price: 54 $

TOTAL CONTROL, INCREDIBLE SHAPING Think of this as your women’s shapewear power move. With ultra-firm control panels and a built-in underwire bra, the Maidenform Ultra-Firm Body Shaper with Built-In Underwire Bra delivers all-in-one sculpting that works hard behind the scenes, so you don’t have to. From bust to hips, it creates a smooth, streamlined foundation that disappears under clothes while giving you the structure and support you want. Whether you’re stepping into a tailored jumpsuit or your favorite curve-hugging dress, this tummy control shapewear gives you confidence without sacrificing comfort. Targeted power mesh zones shape your tummy, waist, and back while keeping airflow circulating, thanks to Cool Comfort fabric that wicks away moisture and helps prevent overheating. The unlined underwire cups offer natural lift without padding, and the adjustable straps let you customize your fit from top to bottom. Soft edges and smart seams prevent bunching, pinching, or rolling. Just polished support that moves with you, not against you. This shapewear for women is sleek enough for special occasions, breathable enough for everyday. This is shapewear that respects your routine and meets your moment. FIRM TUMMY CONTROL – Ultra-firm compression zones in this stomach shapewear sculpt and smooth your midsection, using strategically placed shaping panels for structure where you need it most, delivering a sleek silhouette and comfortable, confident support all day long. BUILT-IN BRA – Featuring an integrated underwire bra, this shapewear offers natural-looking lift and shaping, delivering supportive comfort without any discomfort or digging, so you feel confident and secure all day long. KEEPS YOU COOL – Made with Cool Comfort fabric, this shapewear enhances breathability and wicks moisture away from your skin, keeping you feeling fresh, dry, and confident all day long-even under form-fitting layers or multiple outfits. CUSTOMIZE YOUR FIT – Supportive, adjustable straps let you personalize lift and comfort for a fit that complements your shape and style perfectly. Available in plus sizes designed thoughtfully for curvy women seeking comfort and confidence. ALL-DAY COMFORT – Featuring a soft lining and an easy-back zipper, this body shaper delivers tummy control with comfort designed for all-day, everyday wear. It moves with you, providing smooth, reliable shaping without sacrificing ease or style. FULL BODY SMOOTHING – This shapewear delivers sculpting support from bust to hips without flattening your natural shape. Designed to highlight and enhance your curves, it provides smooth, comfortable control that moves with you all day long. ; cup size: D ; band size: 40

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Price: 19.99 $

VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: D ; band size: 38

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Price: 19.99 $

VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: C ; band size: 36

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Price: 27 $

SUPPORT YOU CAN COUNT ON Stay cool, supported, and confident with the Bali Breathe Underwire T-Shirt Bra for women. Designed with full coverage foam cups, this everyday bra provides natural shaping and a smooth look under tees, blouses, and dresses. The super-soft cotton modal lining feels breathable and gentle against your skin, while cotton-modal wrapped around the frame adds lightweight structure and softness. Built-up sides and a smoothing back deliver sleek coverage for a polished finish, making this women’s bra an easy choice for fitted outfits. With adjustable, convertible straps that switch between traditional and crisscross styles, you’ll get flexible support that adapts to your wardrobe. A versatile underwire t-shirt bra that combines comfort, breathability, and everyday wearability FULL COVERAGE CUPS – Full coverage foam cups in this women’s underwire bra deliver shaping, support, and modesty, creating a smooth silhouette under tees, dresses, and blouses for everyday confidence and polished style. T-SHIRT BRA DESIGN – The versatile t-shirt bra design provides natural lift and a sleek look under clothing, making this full coverage bra for women the perfect choice for layering with sweaters, tops, and workwear essentials. BREATHABLE COTTON MODAL – Super-soft cotton-modal lining enhances comfort and breathability, keeping you cool and supported throughout the day in a bra for women designed for softness, airflow, and lightweight wear. SOFT FRAME SUPPORT – Cotton-modal fabric wraps the bra frame to add lightweight structure and softness, delivering subtle support and an underwire bra that adapts to your natural shape for all-day comfort. SMOOTHING BACK DETAIL – Built-up sides and a smoothing back provide extra bra coverage and a streamlined finish from every angle, helping this full coverage t-shirt bra disappear under fitted tops and dresses. ADJUSTABLE CONVERTIBLE STRAPS – Convertible straps adjust for a customized fit and easily switch to crisscross styling, making this bra for women versatile enough to adapt to changing outfits, necklines, and occasions. ; cup size: DD ; band size: 40

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Price: 27 $

LIGHT AND SMOOTH SUPPORT A spacer bra is designed with lightweight, breathable cups that create a smooth look under clothing while maintaining a comfortable feel. The Bali One Smooth U Ultra Light Underwire Bra combines this spacer cup construction with supportive shaping to create comfortable everyday bras for women, including older women. Ultra-light spacer bra cups and an underwire provide natural shaping without bulk, while the One Smooth U bra design lies flat under clothing to help minimize bra lines. This makes the bra ideal under t-shirts, blouses, sweaters, and other lightweight fabrics. Inside the cups, a soft inner sling provides additional shaping and support while maintaining a lightweight feel. The two-ply back with deep U shaping helps smooth the back and allows flexibility for lower-back clothing styles. Comfort-U convertible bra straps adjust easily and convert from traditional to crisscross so the bra can be worn with a variety of outfits. Designed for everyday comfort, this Bali bra blends smoothing construction, breathable spacer technology, and versatile styling. Please note: For best results, this bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. ULTRA-LIGHT UNDERWIRE BRAS FOR WOMEN – Designed for natural support without bulk, this women’s bra has ultra-light spacer cups and an underwire that provide shaping plus a breathable, lightweight feel for everyday wear. SMOOTH T-SHIRT BRA DESIGN – One Smooth U bras lie flat under clothing to help minimize bra lines. The seamless spacer bra cups create a smooth look under tees, blouses, sweaters, and other lightweight clothing. SUPPORTIVE INNER SLING CONSTRUCTION – Built with a soft inner sling and spacer bra cups for shaping and support, this women’s underwire bra blends structure and comfort for a lightweight feel. The result? Comfort that lasts. SMOOTHING BRA WITH DEEP U SHAPE – Made with a two-ply back, this bra helps smooth your back while the deep U bra design allows flexibility for lower-back clothing styles, creating a streamlined look in bras for women. ADJUSTABLE CONVERTIBLE BRA STRAPS – Comfort-U bra straps convert from traditional to crisscross for versatility with different outfits. They’re also designed to stay comfortably in place, no matter what your day brings. HAND WASH ONLY – This bra is designed to be hand washed in cold water and line dried to help maintain its shaping support and stretch fabric over time. ; cup size: D ; band size: 38

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Price: 27 $

FEEL THE COOL Bali’s Coolest Smoothing Underwire T-Shirt Bra redefines the bra-wearing experience with more than just its looks. Crafted from quick-drying fabric with moisture-wicking technology, this underwire bra feels cool to the touch – keeping you comfortable all day long. Its breathable spacer lining promotes airflow, while the thin foam underwire cups offer full coverage shaping. Plus, the convertible, adjustable comfort cushion straps make it a versatile choice for any outfit. Finished with breathable lace inserts, this t-shirt bra not only keeps you cool, it’s also a real confidence booster. Bali – Where cool, smooth, and comfortable meet. COOL & COMFORTABLE – This underwire bra is crafted from cool-to-the-touch fabric with a breathable spacer lining for airflow. QUICK DRYING – Moisture-wicking technology and quick-drying fabric team up to keep you comfortable. ULTIMATE ALL-AROUND SMOOTHING – Built-up sides and back help smooth out bulges, providing the ultimate in all-over smoothing. A CLOSER FIT – Back smoothing is achieved with a closer fit, so you may want to go up a band size. If you are in between sizes, we suggest sizing up. THE CUPS – Thin foam underwire cups provide full coverage shaping. THE STRAPS – Comfort cushion straps are convertible and adjustable for versatility and additional support. DESIGN DETAILS – Breathable lace inserts add a touch of pretty and are virtually invisible under clothes. ; cup size: DD ; band size: 38

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Price: 27 $

STAND TALL, STAY COOL The Bali One Smooth U EverSmooth Posture Boost Bra is an underwire bra for women designed with all-over smoothing and posture bra support. Featuring the EverSmooth Back with SmoothTec technology, this bra helps reduce slouching and provides a secure, supportive fit while appearing virtually invisible under clothes. ComfortLite breathable spacer bra cups add lightweight shaping and modesty, while Cool Comfort fabric helps wick away moisture to keep you cool and comfortable. Wide, no-slip SmartComfort straps flex to fit you perfectly and stay in place without constant adjustment. Finished with a front closure for easy on-and-off convenience, this full-coverage posture bra is a versatile choice in bras for women, offering everyday support with smoothing you can count on. HELPS IMPROVE POSTURE – Underwire bra with EverSmooth Back and SmoothTec technology offers posture bra support, smoothing your back and sides while helping reduce slouching. COOL COMFORT FABRIC – Moisture-wicking Cool Comfort fabric helps keep you cool and comfortable in this full-coverage bra for women. LIGHTWEIGHT SPACER CUPS – ComfortLite breathable spacer cups provide natural shaping, modesty, and lightweight support without extra bulk. SMOOTHING DESIGN – Free-cut fabric at the bottom band, sides, and back creates a virtually invisible look under clothing while delivering all-around smoothing. NO-SLIP STRAPS – SmartComfort stretch straps flex to fit your shape and stay comfortably in place, designed to move with you without stretching out. EASY FRONT CLOSURE – This posture bra for women is finished with a convenient front-close clasp, making it simple to put on and take off. HAND WASH – Hand wash this women’s underwire bra in cold water with like colors to keep it looking new. ; cup size: D ; band size: 44

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Price: 19.99 $

MINIMIZES YOUR PROFILE, MAXIMIZES YOUR STYLE A minimizer bra is designed to help reduce the appearance of the bust while creating a smoother, more streamlined look under clothing. The Playtex 18 Hour smoothing minimizer wireless bra combines full-coverage support with wirefree comfort for dependable everyday wear. Designed with unlined cups and a knit fabric construction, it provides natural shaping without added padding while maintaining a lightweight feel. This bra minimizes the bust by up to 1.5 inches, helping clothes fit more smoothly and reducing gaping in tops and blouses. Built-up sides and back enhance smoothing for a more polished look from every angle. The TruSUPPORT 4-way support system delivers extra side and back support, fuller cups to reduce spillage, and Comfort Strap design for reliable wear. Adjustable straps and a hook-and-eye back closure allow for a customizable, secure fit. Moisture-wicking fabric helps keep you feeling cool and dry throughout the day. Ideal for work, everyday outfits, or layering under fitted tops, this unlined bra with no padding is designed to support your routine. With its combination of smoothing features and trusted support, it offers a practical solution for a clean, confident silhouette. For best results, this women’s bra is designed to be hand washed in cold water and line dried to help maintain fit, support, and fabric performance over time. MINIMIZER SUPPORT THAT SMOOTHS – This minimizer bra for women reduces bust appearance by up to 1.5 inches while delivering medium support, helping create a more streamlined, flattering look under clothing with wirefree comfort. FULL-COVERAGE UNLINED CUPS – Designed with non-padded, unlined knit cups, this unlined bra with no padding provides full coverage and natural shaping while maintaining a lightweight feel that supports without added bulk. ADJUSTABLE STRAPS WITH SECURE FIT – Women’s bra with adjustable straps allow you to customize your fit, while the hook-and-eye back closure provides a secure, stay-in-place feel designed for all-day wear and dependable support. SMOOTHING SIDES AND BACK DESIGN – Built with extra side and back smoothing, this bra for women helps reduce bulges and creates a smoother look under t-shirts, blouses, and everyday outfits for a more polished appearance. TRUSUPPORT SYSTEM WITH MOISTURE-WICKING – Featuring a 4-way TruSUPPORT design and moisture-wicking fabric, this wireless bra helps keep you feeling supported, cool, and dry throughout your day. ; cup size: C ; band size: 44

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Price: 0 $

STAY-PUT, WORRY-FREE FIT Ditch the stress when you ditch the straps. Our Stay Put strapless bra is designed to reduce shifting, sliding, and slipping – so you can own the room without distractions. Custom Lift technology provides the right amount of lift based on your cup size. And with balconette styling, a sweetheart neckline, and smooth, silky cups, this strapless underwire bra will disappear under clothing. Or convert it to one of five adjustable strap styles for even more versatility. Maidenform: Because why wouldn’t you choose a bra as confident as you are. BASICALLY SEXY – Ultra-flattering intimate solutions for every body. NO SHOW – Sleek fabric is nearly invisible beneath clothing. STAYS UP – Eliminate slipping, sliding, and shifting with our Stay Up Power Band. CUSTOM LIFT – A smart design that matches the amount of lift to the cup size for the perfect level of comfortable support in every size. MADE TO FIT TIGHT – Designed to fit snugly to stay in place, size up for a more comfortable fit. SUPPORT YOU NEED – Underwire design provides just the right amount of support, and SmartZone cup technology molds to your unique shape for a great fit. WEAR IT YOUR WAY – Convertible, adjustable straps can be worn five ways: regular, crisscross, halter, one-shoulder and strapless. COLD WATER WASH – Maidenform recommends hand washing this strapless bra in cold water to reduce energy consumption. ; cup size: DD ; band size: 36

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Price: 19.99 $

STAND TALL, FEEL GREAT Remarkably engineered, this wirefree bra with pretty jacquard cups is designed with an innovative bra frame that provides excellent back support that may even help improve your posture. You’ll also appreciate the Magic Rings technology in the wirefree cups for side support and lift and the crisscross back panels with mesh insets for side and back smoothing. Cushioned straps are designed to stay in place. The best part? A front closure that makes getting dressed a breeze. BACK SUPPORT – Innovative PowerSupportX bra frame provides back support that may help improve your posture. THE SUPPORT YOU NEED – Magic Rings technology in the wirefree cups for side support and lift. EVEN MORE WIRELESS SUPPORT – 4-way TruSUPPORT system provides higher sides for bulge control, fuller cups for natural shaping, wider, cushioned straps for all-day ease, and a smoother back for enhanced stability. WE HAVE YOUR BACK – Crisscross back panels with cool mesh insets provide side and back smoothing for bulge management. FRONT CLOSURE – Front hook closure makes getting dressed a breeze. SIZE UP – This smoothing bra is designed to fit snugly because of the supportive back panels. Consider sizing up in the band if you prefer a less snug fit. NO-SLIP STRAPS – Comfort Cushion straps are designed to stay in place. ; cup size: DD ; band size: 40