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Meet the newest addition to the Playtex 18 Hour collection-now made with ultra-soft fabric. It’s the 18 Hour bra women know and trust, reimagined with an even softer feel while delivering the support, comfort, and smoothing you expect from the collection. This wireless t-shirt bra is designed with smooth shaping foam cups and an embedded inner sling that helps create a naturally rounded look under tees, sweaters, and fitted tops. A seamless design helps create a smooth look under clothing, making it an easy choice for everyday wear. Made with ultra-soft Cool Comfort moisture-wicking fabric, this women’s wireless bra is designed to help keep you cool and comfortable throughout the day. Stay-put convertible straps adjust for a personalized fit and convert from traditional to crisscross, giving you more styling flexibility with different necklines. 360 TruSupport provides balanced support through the cups, sides, back, and straps for the secure feel you’ve come to expect from Playtex 18 Hour. Whether you’re heading to work, running errands, or relaxing at home, this everyday bra combines the trusted support of the 18 Hour collection with its softest feel yet. THE SOFTEST 18 HOUR BRA YET – Meet the newest addition to the Playtex 18 Hour collection. This comfortable wireless bra for women combines the trusted support women love with ultra-soft fabric for an even softer feel you’ll want to wear every day. SMOOTH SHAPING – Seamless foam cups with an embedded inner sling are designed to help create a naturally rounded look while disappearing smoothly under T-shirts, sweaters, and fitted tops. SWITCH YOUR STRAPS, NOT YOUR BRA – Stay-put convertible straps adjust for your ideal fit and convert from traditional to crisscross, making it easy to wear with a variety of necklines and outfits. TRUSTED 360 TRUSUPPORT – 360 TruSupport provides balanced support through the cups, sides, back, and straps for the secure feel that has made Playtex 18 Hour a trusted favorite. THE EVERYDAY BRA, MADE EVEN SOFTER – All the support, smoothing, and comfort you expect from Playtex 18 Hour , now in its softest fabric yet for effortless everyday wear. HAND WASH ONLY – Help keep your Playtex 18 Hour bra looking and feeling like new by hand washing in cold water. ; cup size: DDD ; band size: 38

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Price: 19.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: B ; band size: 38

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FULL AND FIERCE Get lifted and maximize your curves. Push-up cups provide an extreme lift in this multiway push-up strapless bra that’s all about flattering your shape. An open balconette neckline works with many clothing styles, and you’ll appreciate how pretty and soft the lace treatment looks and feels. And if you’re looking for versatility, here’s a push-up bra with straps that convert five ways and adjust so you can control the fit. Maidenform: Because why wouldn’t you choose a bra as confident as you are? BASICALLY SEXY – Ultra-flattering intimate solutions for every body. EXTREME LIFT – Maximize your curves with push-up cups designed to flatter your shape. SUPPORT YOU NEED – Underwire design provides just the right amount of support. MODERN NECKLINE – Open balconette neckline is perfectly suited for almost any outfit. FLATTERING STYLE – This comfortable underwire bra is accented by soft lace detail. WEAR IT YOUR WAY – Convertible, adjustable straps can be worn five ways: regular, crisscross, halter, one-shoulder and strapless. COLD WATER WASH – Maidenform recommends hand washing this women’s strapless bra in cold water to reduce energy consumption. ; cup size: B ; band size: 34

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Price: 27 $

COMFORT WHERE IT COUNTS Say hello to amazingly soft lace that provides all-day comfort with our One Smooth U comfort stretch lace underwire bra. Along with superb support, this underwire bra has soft stretch lace at the neckline that smoothly follows your contours without gaps for a flexible fit. The built-up back and sides of this lace-trimmed bra give you even more smoothing for a sleek look all around. Even better, you’ll love the smooth cups and the convertible, adjustable straps that give you fashion flexibility with different necklines and styles. LIGHTLY LINED CUPS – Lightly lined cups with thin foam padding and non-stretch side panels for targeted support. SUPPORT YOU NEED – Underwire provides the comfortable support you need. FULL COVERAGE YOU WANT – The full coverage you want, with a modern neckline for style options. NO SHOW – The no-show cups of this full-coverage bra disappear under clothes for a smooth look. LOVE THAT LACE – Soft stretch lace smoothly and comfortably follows your contours with a lovely, scalloped V neckline that won’t gap. SMOOTH & SLEEK – This lace-trimmed underwire bra is smartly designed with built-up sides and back for a sleek, smooth look. CONVERTIBLE STRAPS – Wear this underwire bra with straight or crisscross straps for fashion flexibility. ; cup size: B ; band size: 40

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Price: 14.99 $

Like a naughty secret between you and your curves, the Voluptuosa Wear-Your-Own-Bra Bodysuit reduces the waist appearance and lifts the booty. Lovely lace details turn up the heat factor while power mesh compression and ultra-firm control help you achieve that hourglass figure you’ve been craving. Your back is just as smooth and sexy and curvy as your front as the compression extends all around your body. The cherry on top? The open bustline design lets you choose the bra that best suits you and your wardrobe while adjustable straps customize the fit. Slip in (and out) in a wink, the front hook and zipper provide an easy exit strategy. Voluptuosa. Prepare to captivate. VOLUPTUOSA SHAPEWEAR FOR WOMEN – Because your curves deserve more than attention, they deserve adoration. HOURGLASS SHAPE – This fajas body shaper bodysuit smooths and shapes in all the right places; unleashing your curves and igniting your confidence as we help unveil that hourglass silhouette you’ve been craving. SCULPT AND SEDUCE – Crafted with power mesh fabric, this sexy women’s shapewear bodysuit delivers ultra-firm compression. Open-bust design means you can choose the bra that best suits you. A SEXY LITTLE SECRET – This bodysuit shapewear helps reduce your waistline appearance and lift the booty while remaining a secret between you and your curves; empowering you every moment of your day (or night). SMOOTH & SULTRY BACK SHAPING – Embracing you from front to back – bra to hip – this romper enhances every curve and helps craft a silhouette so smooth and sculpted that your back is just as beautiful as your front. SIMPLE TO ADJUST, EFFORTLESS TO REMOVE – With its hook and zipper front closure, finding your perfect fit is a breeze. A hook and eye gusset adds convenience. And when the day is done? Taking it off is just as easy. Un secreto entre tú y tus curvas, el body Voluptuosa Wear-Your-Own-Bra está diseñado para reducir tu cintura y levantar tus glúteos. Estas fajas colombianas te ayudan a lograr esa figura de reloj de arena, gracias a la compresión de malla resistente y a su control ultrafirme. Tu espalda estará suave, sexy y curvilínea ya que la compresión moldea todo tu cuerpo. Cuál es la cereza del pastel? El diseño de busto abierto te permite elegir el bra que mejor se adapte a ti y a tu guardarropa, mientras que los tirantes ajustables personalizan el ajuste para tu comodidad. Póntela en un abrir y cerrar de ojos con el cierre frontal de gancho y ojal y la cremallera. Voluptuosa. Prepárate para cautivar. VOLUPTUOSA SHAPEWEAR PARA MUJER – Porque tus curvas merecen lo mejor, merecen adoración. SILUETA DE RELOJ DE ARENA – Esta faja moldeadora de cuerpo acaricia y tornea en los lugares correctos; delineando tus curvas y encendiendo tu confianza mientras revela esa silueta de reloj de arena que has estado anhelando. ESCULPE Y SEDUCE – Fabricada con tela de malla de la mejor calidad, este sexy corsé moldeador brinda un control ultra firme en una sensual combinación de comodidad y modelado. UN SECRETO SEXY – Este body moldeador ayuda a reducir la tu cintura y a levantar tus glúteos mientras permanece como un secreto entre tú y tus curvas; empoderándote en cada momento de tu día (o de tu noche). MOLDEADOR DE ESPALDA SUAVE Y SENSUAL – Te abraza desde el frente hasta la espalda, desde debajo del busto hasta las caderas, este mono define cada curva creando una silueta perfecta. FÁCIL DE AJUSTAR, QUÍTATELA SIN ESFUERZO – Con su cierre frontal ajustable encontrar tu talla perfecta (y tu figura más sexy) es facilísimo. Y al final del día? Quitarlo es igual de fácil.

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Price: 19.99 $

VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: B ; band size: 48

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Price: 27 $

FEEL THE COOL Transform your look effortlessly with Bali’s Coolest Smoothing Minimizer Bra. This underwire bra adopts a “less is more” approach, reducing your bustline appearance by up to 1.5 inches. Crafted from quick-drying fabric with moisture-wicking technology, it feels cool to the touch – keeping you comfortable all day long. A breathable spacer liner promotes airflow while the built-up back and sides provide excellent all-over smoothing. You’ll love the look of the lace cups that are virtually invisible under clothes. Adjustable, cushioned straps convert two ways for wardrobe versatility and comfort at the shoulders. Bali – Where cool, smooth, and comfortable meet. COOL & COMFORTABLE – This underwire bra is crafted from cool-to-the-touch fabric with a breathable spacer lining for airflow. QUICK DRYING – Moisture-wicking technology and quick-drying fabric team up to keep you comfortable. MINIMIZE YOUR BUSTLINE – Encased underwire reduces bustline appearance by up to 1.5 inches. ULTIMATE ALL-AROUND SMOOTHING – Built-up sides and back help smooth out bulges, providing the ultimate in all-over smoothing. A CLOSER FIT – Back smoothing is achieved with a closer fit, so you may want to go up a band size. If you are in between sizes, we suggest sizing up. SMOOTH CUPS – Smooth lace cups provide the full coverage you want. THE STRAPS – Comfort cushion straps are convertible and adjustable for versatility and additional support. ; cup size: DDD ; band size: 38

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Price: 19.99 $

VINTAGE VIBES, TOTAL SUPPORT A classic cone-shaped design gives this Playtex 18 Hour bra a vintage vibe, but the famous M Frame design supports you in the comfort of a wireless bra. Your shoulders will thank you for the contoured cushion straps that relieve pressure and help prevent dig-in – because no one likes that. What you WILL like are the non-foam cups that provide fuller coverage and a built-up back with back and side smoothing, giving you a smooth, sleek look under any outfit. FAMOUS M-FRAME – Flexibly supporting women in comfort for decades. COMFORT STRAPS – Contoured, cushioned straps adjust with ease, are designed to stay in place, and help prevent dig-in. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. SIDE & BACK SMOOTHING – Built-up back with side smoothing delivers a flattering fit. DETAILS MATTER – Satiny floral print combines a feminine look with outstanding support. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: C ; band size: 46

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Price: 19.99 $

FAN FAVORITE FOR A REASON The lift you want. The support you need. The comfort you deserve. This 18 Hour wireless bra gives you all that and more, starting with the panels in the wireless non-foam cups that provide a gentle lift as well as side support. The satiny, moisture-wicking jacquard fabric helps keep you cool in any season. Cushioned no-slide straps help take the pressure off your shoulders. In need of a comfy lift? Playtex has your back (and your front). ULTIMATE LIFT – Magic Rings panels in the cups are designed to provide lift and side support, without the help of wires. WIREFREE COMFORT – Non-foam cups deliver superb support without wires. KEEP YOUR COOL – Cool Comfort moisture-wicking jacquard fabric helps keep you cool in any season. THE PRESSURE IS OFF – Cushioned straps are designed to stay in place and help take stress off of your shoulders. ALL ABOUT THE DETAILS – Available in a chic animal or floral print for added style. 4-WAY SUPPORT – The TruSUPPORT system is designed for all-over support. From the cups to the sides to the back to the straps. ; cup size: C ; band size: 42

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Price: 24 $

YOUR NEW GO-TO BRA One of our bestselling bras, the Flower Bali underwire bra offers outstanding support with amazing comfort. The full-frame construction provides support in any size, with seamed full-coverage cups and underwires for comfortable lift and shaping. Comfort-U stay-in-place straps offer even more support and conveniently adjust in front. You’ll love the sheer trim at the neck with pretty floral embroidery and a dainty satin bow. Even better, this full-frame underwire bra is available in an exceptional size range that accommodates even hard-to-fit figures. THE SUPPORT YOU NEED – Full-frame design for superb support in any size. COMFORTABLE UNDERWIRE STYLE – Wires provide comfortable lift and shaping. FULL COVERAGE – Seamed cups lend support and the full coverage you want. SHOW YOUR SHOULDERS SOME LOVE – Stay-in-place Comfort-U straps enhance support and comfort. PRETTY TRIM – Sheer trim at the neck with pretty floral embroidery and a dainty satin bow. HAND WASH – We recommend hand washing this women’s underwire bra for best results. Hang dry. ; cup size: D ; band size: 38